š§ VP ā Sales Framework
1. Job Description (JD)
Designation: Vice President ā Sales
Department: Sales & Marketing
Reports To: Directors
Purpose:
To lead and drive the organisationās revenue generation, sales strategy, and market
positioning across all real-estate projects. The VP ā Sales is accountable for building a
high-performance in-house sales engine, nurturing a strong channel partner network, and
ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role
requires balancing strategic oversight with hands-on execution ā from market mapping and
budgeting to team leadership, compliance, and brand representation.
2. Key Responsibility Areas (KRAs)
KRA Description Key Deliverables / KPIs
1. Sales Strategy &
Revenue
Achievement
Design and implement sales
plans to achieve quarterly and
annual targets for all projects.
Maintain 70:30 Direct vs Channel
Sales ratio.
Achieve ā„ 25 sales at launch and
ā„ 6 sales per quarter post-launch-
Maintain approved sales ratio
(variation only with Director
approval)
2. Team Building &
Leadership
Recruit, train and lead a
complete in-house sales
ecosystem (Marketing,
Pre-Sales, Closures, CRM).
Team hiring completed within plan
timelines- ā„ 80% staff target
achievement- Attrition < 10%
3. Channel Partner
Network
Development
Identify and onboard
RERA-registered channel
partners; maintain strong
relationships to drive sales.
Number of active partners ā„ 50
per project- Channel sales closure
contribution ā¤ 30% of total saleMarket
Intelligence &
Positioning
Conduct competitive project
analysis and define pricing, USP
and marketing narrative.
Quarterly market mapping report-
Price positioning and sales velocity
alignment with market data
5. Marketing &
Brand Direction
Oversee development and
approval of marketing collaterals
(flyers, brochures, videos,
hoardings).
Timely release of marketing
assets- All creatives approved by
VP Sales prior to publishing
6. Budget & ROI
Accountability
Manage marketing and sales
budgets ā max 2% of property
sale value (all inclusive).
Quarterly budget utilisation ā¤ 2%
cap- In-house incentives ā¤ 0.2%
per sale- Expense-to-result ratio
review each quarter
7. Process & CRM
Governance
Establish robust
lead-management and
confidential CRM SOPs to
prevent leakage.
100% lead traceability and
confidentiality compliance- SOP
audit pass each quarter
8. Legal &
Documentation
Alignment
Finalise EOI, Booking Forms, CP
Agreements with Legal and
Directors.
Templates standardised before
launch- Zero legal deviation in
customer documentation
9. Events & Brand
Engagement
Plan and execute Channel
Partner meets and sales events.
Minimum 1 major CP event per
quarter- ā„ 75% attendance of top
partners
10. Reporting &
Performance
Review
Maintain weekly sales
dashboards and monthly
management reports.
Accurate report submission by 1st
week of each month- Variance
analysis with corrective actions
Shubham Vishwakarma
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About Anantaresource
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ABOUT KRISPCALL
KrispCall is an AI-powered business phone solution helping modern teams manage calls, SMS, and customer communication across geographies. We are expanding our channel ecosystem in India and looking for a Channel Sales Manager who can build and scale partner-led revenue through strong partner recruitment, enablement, and co-selling.
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KEY RESPONSIBILITIES
1) Channel Strategy and Revenue Ownership
- Own channel-led pipeline and revenue targets for assigned regions/segments.
- Build a clear partner plan: partner types, ICP, outreach strategy, onboarding flow, and quarterly execution.
- Create predictable partner sourcing and activation motion, not just one-off partnerships.
2) Partner Acquisition and Onboarding
- Identify and recruit high-fit partners such as resellers, agencies, consultants, system integrators, CRM implementers, and IT service providers.
- Qualify partners using structured criteria (reach, vertical fit, capability, deal velocity potential).
- Lead partner onboarding from start to activation: pitch, commercial alignment, agreement process, and first opportunities.
3) Partner Enablement and Activation
- Train partners on KrispCall positioning, product capabilities, pricing basics, and demo readiness.
- Build partner playbooks: outbound messaging, use cases, objection handling, demo scripts, and lead sharing process.
- Ensure partners can generate and close opportunities independently, with KrispCall support when needed.
4) Co-selling and Deal Execution
- Work with partners on joint pipeline building and deal execution.
- Support partner-driven deals: discovery, solutioning, demos, proposal coordination, and closure.
- Maintain deal hygiene and ensure accurate tracking across stages in CRM.
5) Partner Success and Relationship Management
- Run regular partner check-ins, pipeline reviews, and joint GTM planning.
- Drive partner performance through clear goals: leads, meetings, demos, and closed-won revenue.
- Solve partner blockers quickly: product gaps, collateral gaps, pricing concerns, process delays.
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- Maintain accurate reporting on partner pipeline, conversion rates, and revenue contribution.
- Track partner health metrics: activation time, deal velocity, and repeatability.
- Share insights with internal teams to improve partner program, messaging, and enablement.
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- Represent KrispCall at relevant industry events, partner meets, and networking sessions.
- Use events as a partner acquisition and activation channel, not only lead collection.
- Capture learnings and opportunities clearly for internal follow-up.
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- Proven track record of building pipeline and revenue through partners.
- Experience working with SMB or mid-market partners is a plus.
- Familiarity with SaaS selling motion, partner ecosystems, and basic CRM discipline.
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- Partner recruitment and relationship building
- Partner enablement and activation
- Strong business communication and negotiation
- Pipeline management and forecasting
- Ability to run structured partner programs and processes
- Comfortable representing the company externally at events and partner meetings
- Strategic thinking with hands-on execution
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- Competitive salary with performance-linked incentives
- Ownership of a high-impact growth channel at KrispCall
- Strong growth path into Head of Partnerships or Regional Channel Lead
- Exposure to a fast-moving SaaS environment with real autonomy
- Access to events, partner ecosystems, and strategic GTM initiatives
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At KrispCall, channel is not a side function. Itās a core growth lever. You will directly influence partner-led revenue, help shape the partner program, and build a scalable channel engine in India. If you enjoy building ecosystems, working with ambitious partners, and driving measurable revenue outcomes, we would like to meet you.
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Follow CutshortShubham Vishwakarma
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