
š§ VP ā Sales Framework
1. Job Description (JD)
Designation: Vice President ā Sales
Department: Sales & Marketing
Reports To: Directors
Purpose:
To lead and drive the organisationās revenue generation, sales strategy, and market
positioning across all real-estate projects. The VP ā Sales is accountable for building a
high-performance in-house sales engine, nurturing a strong channel partner network, and
ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role
requires balancing strategic oversight with hands-on execution ā from market mapping and
budgeting to team leadership, compliance, and brand representation.
2. Key Responsibility Areas (KRAs)
KRA Description Key Deliverables / KPIs
1. Sales Strategy &
Revenue
Achievement
Design and implement sales
plans to achieve quarterly and
annual targets for all projects.
Maintain 70:30 Direct vs Channel
Sales ratio.
Achieve ā„ 25 sales at launch and
ā„ 6 sales per quarter post-launch-
Maintain approved sales ratio
(variation only with Director
approval)
2. Team Building &
Leadership
Recruit, train and lead a
complete in-house sales
ecosystem (Marketing,
Pre-Sales, Closures, CRM).
Team hiring completed within plan
timelines- ā„ 80% staff target
achievement- Attrition < 10%
3. Channel Partner
Network
Development
Identify and onboard
RERA-registered channel
partners; maintain strong
relationships to drive sales.
Number of active partners ā„ 50
per project- Channel sales closure
contribution ⤠30% of total saleMarket
Intelligence &
Positioning
Conduct competitive project
analysis and define pricing, USP
and marketing narrative.
Quarterly market mapping report-
Price positioning and sales velocity
alignment with market data
5. Marketing &
Brand Direction
Oversee development and
approval of marketing collaterals
(flyers, brochures, videos,
hoardings).
Timely release of marketing
assets- All creatives approved by
VP Sales prior to publishing
6. Budget & ROI
Accountability
Manage marketing and sales
budgets ā max 2% of property
sale value (all inclusive).
Quarterly budget utilisation ⤠2%
cap- In-house incentives ⤠0.2%
per sale- Expense-to-result ratio
review each quarter
7. Process & CRM
Governance
Establish robust
lead-management and
confidential CRM SOPs to
prevent leakage.
100% lead traceability and
confidentiality compliance- SOP
audit pass each quarter
8. Legal &
Documentation
Alignment
Finalise EOI, Booking Forms, CP
Agreements with Legal and
Directors.
Templates standardised before
launch- Zero legal deviation in
customer documentation
9. Events & Brand
Engagement
Plan and execute Channel
Partner meets and sales events.
Minimum 1 major CP event per
quarter- ā„ 75% attendance of top
partners
10. Reporting &
Performance
Review
Maintain weekly sales
dashboards and monthly
management reports.
Accurate report submission by 1st
week of each month- Variance
analysis with corrective actions

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Job Title: Performance Marketing Associate
Location: Pune
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You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, weād love to hear from you!
Responsibilities:
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- Conduct market research and competitor analysis to refine targeting and messaging strategies.
- Work closely with creative and content teams to develop engaging ad copies and visuals.
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- Support senior marketing managers in client calls, reporting, and campaign optimizations.
Skills & Qualifications:
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- Excellent communication and collaboration skills.
- A proactive, detail-oriented approach to campaign execution and optimization.
What We Offer:
- Learn & grow in one of India's fastest-growing real estate proptech companies.
- Work with industry experts and gain hands-on experience in performance marketing.
- Access the latest marketing automation & analytics tools for campaign execution.
- Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.
About Propacity:
Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.
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With a relevant experience only in Pharma background needs to fulfill works of preparation of Product Manuals, Visual Aids, Literature, new product launch materials, imparting training to field force on technical and product knowledge, answering queries from doctors and field force, suggesting new product introductions and providing on the job training to the field force.Ā Person should be ready for extensive traveling.
Requirements
You will make an ideal candidate if you have:Ā
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OverallĀ 6+Ā yearsĀ of software development experience in building web-based and highly scalable applicationsĀ
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Excellent understanding of core computer science concepts likeĀ algorithms, data structure, system design, OOP, etc.Ā
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Deep knowledge and development expertise inĀ Core Java and SpringBootĀ
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Experience in using dockers and Linux.
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Hands-on coding experience in developing web applications with REST APIs
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Good understanding/exposure to Kafka and Elastic.(must have)
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Log stash understanding is add-on
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Worked in aĀ CI/CD environment with JenkinsĀ and handled deployments by yourselfĀ
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Experience working in anĀ agile teamĀ with software engineering practices like automated testing, test-driven-development, continuous integration, etc is a big plus.Ā
About the Role
We are looking for a Quality Assurance (QA) engineer to develop and execute exploratory and automated tests to ensure product quality. QA engineer responsibilities include designing and implementing tests, debugging, and defining corrective actions. You will also review system requirements and track quality assurance metrics (e.g. defect densities and open defect counts.)
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Responsibilities
Excellent command of Manual Testing and Automation Testing (Any tool).
Good knowledge of UI automation using Selenium or equivalent
Good knowledge in writing advanced SQL queries and data validation techniques Solid knowledge of SDLC and STLC concepts, Functional Testing
Fundamentals Good Experience of working in an Agile environment
and Expected skillset (Good to have)
Experience working with defect management tools like JIRA Well versed with all types of testing artifacts.
⢠Bachelor or Master Degree in Computer Science, Software Engineering from a reputed
University.
⢠5 - 8 Years of experience in building scalable, secure and compliant systems.
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⢠5+ years production application support experience in a high uptime environment
⢠Software development and monitoring knowledge with Automated builds
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o Source Control: Gitlab or Bitbucket or Github
o Container Concepts: Docker, Microservices
o Continuous Integration: Jenkins, Bamboos
o Infrastructure Automation: Puppet, Chef or Ansible
o Deployment Automation: Jenkins, VSTS or Octopus Deploy
o Orchestration: Kubernets, Mesos, Swarm
o Automation: Node JS or Python
o Linux environment network administration, DNS, firewall and security management
⢠Ability to be adapt to the startup culture, handle multiple competing priorities, meet
deadlines and troubleshoot problems.










