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VP SALES
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VP SALES

Prachi Sharma's profile picture
Posted by Prachi Sharma
10 - 25 yrs
₹20L - ₹45L / yr
Bengaluru (Bangalore)
Skills
Real Estate
Channel Sales
Direct sales

🧭 VP – Sales Framework


1. Job Description (JD)




Designation: Vice President – Sales


Department: Sales & Marketing


Reports To: Directors


Purpose:


To lead and drive the organisation’s revenue generation, sales strategy, and market


positioning across all real-estate projects. The VP – Sales is accountable for building a


high-performance in-house sales engine, nurturing a strong channel partner network, and


ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role


requires balancing strategic oversight with hands-on execution — from market mapping and


budgeting to team leadership, compliance, and brand representation.


2. Key Responsibility Areas (KRAs)




KRA Description Key Deliverables / KPIs


1. Sales Strategy &




Revenue


Achievement


Design and implement sales


plans to achieve quarterly and


annual targets for all projects.


Maintain 70:30 Direct vs Channel


Sales ratio.


Achieve ≥ 25 sales at launch and



≥ 6 sales per quarter post-launch-


Maintain approved sales ratio


(variation only with Director


approval)


2. Team Building &




Leadership


Recruit, train and lead a


complete in-house sales


ecosystem (Marketing,


Pre-Sales, Closures, CRM).


Team hiring completed within plan



timelines- ≥ 80% staff target


achievement- Attrition < 10%


3. Channel Partner




Network


Development


Identify and onboard


RERA-registered channel


partners; maintain strong


relationships to drive sales.


Number of active partners ≥ 50



per project- Channel sales closure


contribution ≤ 30% of total saleMarket


Intelligence &


Positioning


Conduct competitive project


analysis and define pricing, USP


and marketing narrative.


Quarterly market mapping report-



Price positioning and sales velocity


alignment with market data


5. Marketing &




Brand Direction


Oversee development and


approval of marketing collaterals


(flyers, brochures, videos,


hoardings).


Timely release of marketing



assets- All creatives approved by


VP Sales prior to publishing


6. Budget & ROI




Accountability


Manage marketing and sales


budgets — max 2% of property


sale value (all inclusive).


Quarterly budget utilisation ≤ 2%



cap- In-house incentives ≤ 0.2%


per sale- Expense-to-result ratio


review each quarter


7. Process & CRM




Governance


Establish robust


lead-management and


confidential CRM SOPs to


prevent leakage.


100% lead traceability and



confidentiality compliance- SOP


audit pass each quarter


8. Legal &




Documentation


Alignment


Finalise EOI, Booking Forms, CP


Agreements with Legal and


Directors.


Templates standardised before



launch- Zero legal deviation in


customer documentation


9. Events & Brand




Engagement


Plan and execute Channel


Partner meets and sales events.


Minimum 1 major CP event per



quarter- ≥ 75% attendance of top


partners


10. Reporting &




Performance


Review


Maintain weekly sales


dashboards and monthly


management reports.


Accurate report submission by 1st



week of each month- Variance


analysis with corrective actions



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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Anantaresource

Founded :
2017
Type :
Services
Size
Stage :
Profitable

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