VP SALES at Anantaresource · Bengaluru (Bangalore) · 10 - 25 years · ₹20L - ₹45L / yr · Profitable · Posted 12 Jan 2026

🧭 VP – Sales Framework
1. Job Description (JD)
Designation: Vice President – Sales
Department: Sales & Marketing
Reports To: Directors
Purpose:
To lead and drive the organisation’s revenue generation, sales strategy, and market
positioning across all real-estate projects. The VP – Sales is accountable for building a
high-performance in-house sales engine, nurturing a strong channel partner network, and
ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role
requires balancing strategic oversight with hands-on execution — from market mapping and
budgeting to team leadership, compliance, and brand representation.
2. Key Responsibility Areas (KRAs)
KRA Description Key Deliverables / KPIs
1. Sales Strategy &
Revenue
Achievement
Design and implement sales
plans to achieve quarterly and
annual targets for all projects.
Maintain 70:30 Direct vs Channel
Sales ratio.
Achieve ≥ 25 sales at launch and
≥ 6 sales per quarter post-launch-
Maintain approved sales ratio
(variation only with Director
approval)
2. Team Building &
Leadership
Recruit, train and lead a
complete in-house sales
ecosystem (Marketing,
Pre-Sales, Closures, CRM).
Team hiring completed within plan
timelines- ≥ 80% staff target
achievement- Attrition < 10%
3. Channel Partner
Network
Development
Identify and onboard
RERA-registered channel
partners; maintain strong
relationships to drive sales.
Number of active partners ≥ 50
per project- Channel sales closure
contribution ≤ 30% of total saleMarket
Intelligence &
Positioning
Conduct competitive project
analysis and define pricing, USP
and marketing narrative.
Quarterly market mapping report-
Price positioning and sales velocity
alignment with market data
5. Marketing &
Brand Direction
Oversee development and
approval of marketing collaterals
(flyers, brochures, videos,
hoardings).
Timely release of marketing
assets- All creatives approved by
VP Sales prior to publishing
6. Budget & ROI
Accountability
Manage marketing and sales
budgets — max 2% of property
sale value (all inclusive).
Quarterly budget utilisation ≤ 2%
cap- In-house incentives ≤ 0.2%
per sale- Expense-to-result ratio
review each quarter
7. Process & CRM
Governance
Establish robust
lead-management and
confidential CRM SOPs to
prevent leakage.
100% lead traceability and
confidentiality compliance- SOP
audit pass each quarter
8. Legal &
Documentation
Alignment
Finalise EOI, Booking Forms, CP
Agreements with Legal and
Directors.
Templates standardised before
launch- Zero legal deviation in
customer documentation
9. Events & Brand
Engagement
Plan and execute Channel
Partner meets and sales events.
Minimum 1 major CP event per
quarter- ≥ 75% attendance of top
partners
10. Reporting &
Performance
Review
Maintain weekly sales
dashboards and monthly
management reports.
Accurate report submission by 1st
week of each month- Variance
analysis with corrective actions

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About Us – The Language SKOOL (TLS)
The Language SKOOL (TLS) is one of India's leading online foreign language learning platforms, with over a decade of excellence in transforming careers through language education. We offer professional training in German, Japanese, French, Korean, Spanish, and Chinese, helping learners unlock global opportunities.
At TLS, we believe language skills are the gateway to international careers, higher education, and personal growth. Our mission is to make world-class language learning accessible, engaging, and career-oriented.
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We are looking for an exceptionally strong, experienced, and result-oriented Head of Sales to lead our entire sales function and drive significant business and revenue growth.
This is a senior leadership position for a highly experienced sales professional who understands not only how to manage sales teams, but also how and where to generate business, build sales strategies, increase revenue, solve problems, and create a high-performance sales organisation.
The Head of Sales will be responsible for managing multiple layers of sales leadership, including Sales Managers, Team Leaders, and large teams of Sales Executives/Counsellors. The ideal candidate must have proven experience in managing leaders and building a strong leadership pipeline.
We are looking for someone with deep sales expertise, strong business acumen, excellent leadership skills, strong industry understanding, and the ability to take complete ownership of sales numbers and business growth.
Key Responsibilities
Sales Strategy & Business Growth
- Own the overall sales strategy, revenue targets, sales planning, and execution for the organisation.
- Develop and implement short-term and long-term sales strategies to achieve aggressive business-growth objectives.
- Identify where and how new business can be generated, including new channels, markets, partnerships, customer segments, and business opportunities.
- Continuously explore new avenues to increase business, revenue, conversions, and market reach.
- Develop strategies to ensure the sales team works effectively and consistently delivers against its targets.
- Take complete ownership of increasing sales and driving sustainable business growth.
- Identify opportunities to improve existing revenue streams and develop new sources of business.
- Use industry knowledge, market understanding, professional networks, and business connections to identify potential growth opportunities.
Leadership & Team Management
- Lead, manage, mentor, and scale a 30–40+ member sales organisation.
- Manage and develop a strong second line of leadership, including Sales Managers, Team Leaders, and other sales leaders.
- Ensure Sales Managers and Team Leaders are effectively managing their respective teams and delivering their targets.
- Build a strong leadership pipeline by identifying, mentoring, and developing high-potential employees.
- Set clear expectations, targets, accountability, and performance standards for all levels of the sales organisation.
- Create a high-performance culture focused on ownership, accountability, discipline, and consistent target achievement.
- Coach and guide sales leaders to improve team productivity, conversions, revenue, and overall performance.
- Ensure that managers and leaders have the right strategies, resources, and direction to make their teams successful.
Target Achievement & Performance
- Set and monitor daily, weekly, monthly, and quarterly sales targets.
- Ensure that the entire sales organisation consistently meets and exceeds its revenue targets.
- Analyse team and individual performance and immediately identify gaps affecting business performance.
- Create effective strategies to improve productivity, conversion rates, collections, and revenue.
- Establish performance frameworks and ensure strict accountability across the sales hierarchy.
- Develop and implement performance improvement plans wherever required.
- Ensure that every sales leader understands their numbers and has a clear action plan to achieve them.
Problem Solving & Decision Making
- Act as the key problem-solver for the sales organisation.
- Be capable of understanding problems quickly and providing practical solutions on the spot.
- Identify the root causes of sales, team, conversion, productivity, or process-related challenges and take immediate corrective action.
- Guide Sales Managers and Team Leaders in handling difficult situations and achieving their targets.
- Make quick, effective, and commercially sound decisions when business challenges arise.
- Take ownership of problems rather than waiting for other teams to resolve them.
Sales Process & Analytics
- Drive the complete sales funnel — lead generation, qualification, counselling, conversion, collections, and retention.
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Cross-Functional Collaboration
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What We Are Looking For
- 14–18 years of overall professional experience, with the entire career primarily focused on Sales.
- Minimum 5–6 years of hands-on experience in EdTech Sales strongly preferred.
- Strong and demonstrated experience in Sales Leadership, Business Development, Revenue Growth, and Team Management.
- Proven experience managing 30–40+ sales professionals.
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- Proven track record of consistently achieving and exceeding sales and revenue targets.
- Strong understanding of EdTech sales, customer acquisition, lead conversion, counselling-based sales, and online education business models.
- Proven ability to understand where business can be generated and how to build channels to bring in new business.
- Strong professional network and business connections that can potentially contribute to business development, partnerships, referrals, or revenue opportunities will be highly valued.
- Excellent understanding of sales strategy and business development, with the ability to create strategies that make teams work more effectively.
- Strong ability to convert organisational objectives into clear, actionable sales plans.
- Exceptional leadership and people-management skills.
- Proven experience in managing and developing sales leaders, not just individual sales executives.
- Strong ability to motivate, mentor, coach, and hold leaders accountable for their teams' performance.
- Excellent problem-solving and decision-making abilities, with the capability to provide effective solutions quickly.
- Should be a quick thinker, proactive, solution-oriented, and commercially sharp.
- Strong business acumen with a clear understanding of revenue, profitability, conversion, productivity, sales forecasting, and growth.
- Highly analytical and data-driven approach to decision-making.
- Strong communication, negotiation, coaching, and stakeholder-management skills.
- Strong ability to take complete ownership of sales numbers and business outcomes.
- Ability to work independently, handle pressure, and make sound business decisions in challenging situations.
- Experience in Education, EdTech, Online Learning, Training, SaaS, or other high-growth sales-driven businesses will be highly valued.
- Bachelor's degree in Business, Management, Marketing, or a related field preferred.
The Ideal Candidate
We are looking for someone who is not just a sales manager, but a true sales leader and business builder.
The ideal candidate should be someone who:
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- Can create strategies that enable the team to work effectively and consistently achieve targets.
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- Has successfully managed Sales Managers, Team Leaders, and large sales teams.
- Can build, mentor, and strengthen a strong sales leadership team.
- Can identify problems quickly and provide practical solutions on the spot.
- Has strong business connections, market understanding, and the ability to identify potential business opportunities.
- Is highly target-oriented, commercially sharp, and focused on measurable results.
- Has the maturity and experience to take complete ownership of the organisation's sales function.
The right candidate should be:
Strategic | Exceptional Leader | Business Builder | Target-Oriented | Data-Driven | Commercially Sharp | Strong People Manager | Solution-Oriented | Highly Experienced | High Ownership | Proactive | Results-Driven
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- Lead the sales function of a rapidly growing language education brand.
- Opportunity to build and scale a high-performance sales organisation.
- Work directly on strategic revenue and business-growth initiatives.
- Lead and develop a strong team of Sales Managers, Team Leaders, and Sales Professionals.
- Opportunity to significantly influence the company's sales growth and expansion.
- Remote working environment with a growth-oriented culture.
- Competitive compensation of up to ₹15 LPA + performance incentives, based on experience and interview performance.
- Opportunity to take complete ownership of a critical business function and directly contribute to the organisation's growth.
1. About the Role
We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.
The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.
The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.
2. Key Responsibilities
A. Partner Acquisition & Channel Development
- Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
- Build and maintain a strong pipeline of prospective partners across India.
- Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
- Conduct partner outreach, presentations, negotiations, and onboarding.
- Maintain regular communication and engagement with existing partners.
- Support the development of a structured partner onboarding and activation process.
B. Partner Sales & Revenue Generation
- Generate sales opportunities through channel partners.
- Work with partners to identify prospects and convert qualified leads into customers.
- Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
- Follow up consistently on partner-generated opportunities.
- Track partner-wise sales performance, pipeline, and revenue contribution.
- Work toward achieving assigned monthly and quarterly sales targets.
C. India Direct Sales
- Handle direct sales opportunities from the Indian market when required.
- Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
- Conduct discovery calls and understand customer requirements.
- Deliver product presentations and demonstrations.
- Handle pricing discussions, objections, negotiations, and follow-ups.
- Build relationships with SMB, mid-market, and growth-stage companies.
D. Partner Enablement & Support
- Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
- Provide partners with relevant sales materials, demo resources, and product information.
- Help partners identify suitable customer opportunities.
- Conduct regular partner follow-ups and performance review meetings.
- Coordinate with internal teams to resolve partner and customer queries efficiently.
E. Sales Pipeline & CRM Management
- Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
- Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
- Track lead-to-opportunity and opportunity-to-customer conversion.
- Maintain accurate sales forecasts and pipeline information.
- Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
- Identify gaps in the sales pipeline and take corrective action.
F. Market Development
- Identify potential industries, regions, customer segments, and partner opportunities within India.
- Monitor customer requirements, competitor activities, pricing, and market trends.
- Participate in industry events, webinars, partner meetings, and networking activities.
- Generate ideas and initiatives to increase channel-led sales and market penetration.
- Share relevant market insights with the sales and management teams.
3. Key Performance Indicators (KPIs)
The performance of the Channel Sales Executive will be evaluated based on:
- Number of new partners identified and onboarded.
- Number of active and revenue-generating partners.
- Monthly/quarterly sales revenue.
- Achievement against assigned sales targets.
- Direct sales contribution.
- Sales pipeline value and coverage.
- Customer/partner engagement and follow-up effectiveness.
- CRM accuracy and reporting discipline.
4. Candidate Profile
Education
- Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.
Experience
- 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
- Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
- Experience in the Indian B2B market is highly desirable.
Required Skills
- Strong communication and interpersonal skills.
- Good sales, negotiation, and relationship-building abilities.
- Ability to identify and develop new business opportunities.
- Strong follow-up and lead-conversion skills.
- Ability to conduct product presentations and demonstrations.
- Target-oriented and commercially driven approach.
- Good understanding of B2B sales processes.
- Ability to manage multiple partners and sales opportunities simultaneously.
- Strong CRM discipline and reporting skills.
- Comfortable working in a fast-paced, startup/growth-oriented environment.
5. Preferred Competencies
- Channel/partner network in the Indian market.
- Experience selling SaaS or technology products.
- Existing relationships with SMB and mid-market businesses.
- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
- Strong prospecting and outbound sales capabilities.
- Ability to work independently and take ownership of assigned targets.
What you’ll do
● Innovate and come up with new acquisition models and strategies
● Build and execute our strategy for direct channels for sourcing sellers and
properties.
● Build our Channel Partner program, strategies, and commercials
● Manage Channel Partner Relationships
● Pitch to sellers, negotiate prices, and close deals
What we’re looking for
● 1+ years of experience in Sales/Growth/Product/Ops/Strategy/Consulting
roles
● Exceptional track record in past jobs/academics
● Track record of being a hustler and getting things done
● Good to have
● Experience in early to mid-stage startups
● Interest in investing/managing personal wealth
● Part of university/semi-professional/professional sports teams
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Key Responsibilities
- Own the full B2B sales cycle: prospecting, discovery, demos, negotiation, and closing
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- Consistently meet or exceed monthly and quarterly revenue targets
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Requirements
- 5+ years of B2B sales / business development experience with a proven target-achievement record
- Strong command of the full sales cycle and consultative selling
- Excellent negotiation, presentation, and communication skills
- Hands-on experience with a CRM (Salesforce, HubSpot, or similar)
- Ability to manage multiple opportunities and accounts simultaneously
- Bachelor's degree; MBA is a plus
Nice to have
- Experience selling SaaS or technology products
- Existing network in the target industry/segment
Are you someone who loves building relationships, owning the sales cycle, and turning opportunities into successful partnerships?
We’re looking for a driven, hands-on Sales Manager to join our growing team and take ownership of the sales journey — from identifying the right prospects to closing high-value deals.
🔍 What We’re Looking For?
- 3+ years of experience in B2B sales
- Strong track record in lead generation, client engagement, product demos, and deal closures
- Ability to independently manage the entire sales funnel
- Experience working with BFSI, FinTech, SaaS, or enterprise clients is preferred
- Strong understanding of consultative and solution-led selling
- Excellent communication, negotiation, and relationship-building skills
- A strong ownership mindset with a focus on revenue and outcomes
🎯 What You’ll Own?
- Own the complete sales cycle — prospecting → discovery → demos → negotiations → closure
- Identify and engage with key decision-makers across target accounts
- Understand customer challenges and position the right solution to address their business needs
- Build, manage, and consistently grow a healthy sales pipeline
- Drive meaningful conversations with CXOs and senior stakeholders
- Work closely with Pre-Sales, Product, and Customer Success teams to convert opportunities
- Maintain strong relationships with prospects and customers throughout the sales journey
- Take ownership of revenue targets and contribute directly to the company's growth
🌟 Why Join Us?
If you're someone who thrives in a fast-paced environment, enjoys solving customer problems, and gets excited by closing deals and creating real business impact, we'd love to hear from you. Come join us and be a part of a team that's building innovative solutions for the BFSI and lending ecosystem and transforming the way credit decisions are made.
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- Conduct discovery meetings, solution presentations, commercial discussions, negotiations, and deal closures.
- Build strategic relationships with key accounts and identify opportunities for upselling and cross-selling.
- Lead, mentor, coach, and develop the sales team to improve productivity and revenue performance.
- Establish sales processes, metrics, and best practices to improve conversion and sales velocity.
- Prepare regular pipeline, forecast, revenue, and performance reports for senior management.
Must-Have Requirements :
- 10+ years of overall B2B Sales / Business Development experience.
- Minimum 5 years of recent experience in one or more of the following :
- IT Services
- B2B SaaS
- Demand Generation
- Marketing Services
- Technology Solutions
- Strong experience in US, UK, and/or MENA international sales.
- Proven track record of new-business acquisition and self-sourced pipeline generation.
- Demonstrated experience selling to CXO / CIO / CTO / CMO / VP-level stakeholders.
Strong hands-on experience with :
- LinkedIn Sales Navigator
- Apollo / ZoomInfo
- HubSpot / Salesforce
- Experience managing both individual sales quotas and team revenue targets.
- Proven ability to consistently achieve or exceed revenue and sales targets.
- Strong experience in enterprise sales, consultative selling, negotiation, and deal closure.
- Experience in leading, mentoring, and managing sales professionals.
- Strong understanding of outbound sales, ABM, pipeline development, forecasting, and sales metrics.
- Strong communication, presentation, negotiation, and stakeholder-management skills.
- Candidates should demonstrate stable tenure, preferably 2+ years with each organisation.
- Willingness to work from the Pune office, 5 days a week.
- Willingness to work in the 05:30 PM – 02:30 AM IST shift.






