🧭 VP – Sales Framework
1. Job Description (JD)
Designation: Vice President – Sales
Department: Sales & Marketing
Reports To: Directors
Purpose:
To lead and drive the organisation’s revenue generation, sales strategy, and market
positioning across all real-estate projects. The VP – Sales is accountable for building a
high-performance in-house sales engine, nurturing a strong channel partner network, and
ensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The role
requires balancing strategic oversight with hands-on execution — from market mapping and
budgeting to team leadership, compliance, and brand representation.
2. Key Responsibility Areas (KRAs)
KRA Description Key Deliverables / KPIs
1. Sales Strategy &
Revenue
Achievement
Design and implement sales
plans to achieve quarterly and
annual targets for all projects.
Maintain 70:30 Direct vs Channel
Sales ratio.
Achieve ≥ 25 sales at launch and
≥ 6 sales per quarter post-launch-
Maintain approved sales ratio
(variation only with Director
approval)
2. Team Building &
Leadership
Recruit, train and lead a
complete in-house sales
ecosystem (Marketing,
Pre-Sales, Closures, CRM).
Team hiring completed within plan
timelines- ≥ 80% staff target
achievement- Attrition < 10%
3. Channel Partner
Network
Development
Identify and onboard
RERA-registered channel
partners; maintain strong
relationships to drive sales.
Number of active partners ≥ 50
per project- Channel sales closure
contribution ≤ 30% of total saleMarket
Intelligence &
Positioning
Conduct competitive project
analysis and define pricing, USP
and marketing narrative.
Quarterly market mapping report-
Price positioning and sales velocity
alignment with market data
5. Marketing &
Brand Direction
Oversee development and
approval of marketing collaterals
(flyers, brochures, videos,
hoardings).
Timely release of marketing
assets- All creatives approved by
VP Sales prior to publishing
6. Budget & ROI
Accountability
Manage marketing and sales
budgets — max 2% of property
sale value (all inclusive).
Quarterly budget utilisation ≤ 2%
cap- In-house incentives ≤ 0.2%
per sale- Expense-to-result ratio
review each quarter
7. Process & CRM
Governance
Establish robust
lead-management and
confidential CRM SOPs to
prevent leakage.
100% lead traceability and
confidentiality compliance- SOP
audit pass each quarter
8. Legal &
Documentation
Alignment
Finalise EOI, Booking Forms, CP
Agreements with Legal and
Directors.
Templates standardised before
launch- Zero legal deviation in
customer documentation
9. Events & Brand
Engagement
Plan and execute Channel
Partner meets and sales events.
Minimum 1 major CP event per
quarter- ≥ 75% attendance of top
partners
10. Reporting &
Performance
Review
Maintain weekly sales
dashboards and monthly
management reports.
Accurate report submission by 1st
week of each month- Variance
analysis with corrective actions
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon