Technical Writer

Marketing Manager / Sr. Marketing Manager

Role Overview

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.

This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.

This role requires someone who is equally strategic and hands-on-  from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
• Take full accountability for marketing-sourced and influenced pipeline
• Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
• Continuously optimize funnel performance across lead → meeting → SQL → revenue stages

2. Demand Generation (Core Ownership)

• Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
• Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
• Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
• Drive experimentation and iteration to improve conversion rates and cost efficiency

3. SDR Team Management & Alignment

• Directly manage and mentor SDRs / outbound team members
• Own top-of-funnel performance (meetings, responses, pipeline)
• Collaborate closely with SDRs on messaging, targeting, and campaign execution
• Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability

4. Account-Based Marketing (ABM)

• Design and execute ABM programs for high-value target accounts
• Partner with Sales to define account lists and engagement strategies
• Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
• Track account progression and pipeline impact

5. Lifecycle Marketing

• Own lifecycle journeys across lead nurturing, activation, and re-engagement
• Build automated workflows to move leads across funnel stages
• Optimize touchpoints to improve conversion and pipeline velocity

6. Outbound & Campaign Execution (Hands-On)

• Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
• Be hands-on with cold outreach (email + calling) where required
• Continuously test messaging frameworks, hooks, and value propositions
• Drive performance improvements in open rates, reply rates, and meeting conversions

7. Product Marketing & GTM

• Own positioning, messaging, and value proposition for key products and use cases
• Lead GTM initiatives in collaboration with Product and Sales teams
• Translate product capabilities into compelling narratives for target audiences
• Enable Sales with messaging, collateral, and campaign support

8. Channel & Audience Development

• Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
• Own list building, segmentation, and enrichment strategies
• Identify new acquisition channels and test scalable growth opportunities

9. Reporting & Performance Tracking

• Track and report on pipeline contribution, campaign performance, and ROI
• Maintain clear visibility into weekly progress, learnings, and next steps
• Build dashboards to monitor funnel metrics and channel performance

Key Metrics of Success

• Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
• Marketing-sourced and influenced revenue
• Number of qualified meetings / SQLs generated
• Conversion rates across funnel stages
• Campaign ROI and channel efficiency
• SDR team performance and output

Required Skills & Experience

• 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
• Proven track record of owning pipeline and revenue targets
• Strong experience in demand generation, ABM, lifecycle marketing, and outbound
• Experience managing SDRs or outbound teams directly
• Hands-on expertise in email marketing, cold outreach, and campaign execution
• Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
• Solid product marketing experience including positioning and messaging
• Experience running integrated, multi-channel campaigns
• Strong analytical mindset with ability to optimize based on data

Preferred Qualifications

• Experience in growth-stage startups ($10M+ ARR)
• Previous experience in AdTech would be a plus
• Prior experience in revenue-linked marketing roles
• Exposure to global markets (US/EU/APAC)
• Experience working in high-accountability, fast-paced environments

Why This Role Matters

This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.

Compensation

• Competitive salary aligned with B2B SaaS benchmarks
• Strong performance-linked incentives tied to pipeline and revenue outcomes

Role Overview:

We are looking for a detail-oriented and experienced Full Stack Developer to join our growing team in India. This is a remote, full-time opportunity to work on high-impact

projects using modern web technologies. While specific project discovery is underway, we’re looking to onboard developers with a solid foundation across front-end and back-end technologies who are comfortable working in agile environments. You will be collaborating directly with a US-based client and must be available to work the UK shift.

Key Responsibilities:

·        Develop and maintain scalable and performant full-stack web applications

·        Collaborate with UI/UX designers and backend teams to implement responsive, user- friendly interfaces

·        Write unit tests using Jest and ensure code quality and reliability

·        Develop RESTful APIs using Node.js and NestJS framework

·        Utilize Docker Compose for local development and deployment

·        Manage and optimize MySQL databases, including views, stored procedures, and performance tuning

·        Implement access control mechanisms using identity providers like Okta or Auth0

·        Document APIs using tools like SwaggerUI and Postman

·        Participate in sprint planning, code reviews, and team stand-ups via JIRA and Confluence

·        Use Git for version control and manage merge requests and branches effectively

·        Integrate application loggers for monitoring and diagnostics

Must-Have Skills:

·        Proficiency in HTML, CSS, SASS/SCSS

·        Strong hands-on experience with Angular 18 or higher

·        Familiarity with Angular Material or similar UI component libraries

·        Experience with Node.js and NestJS 10+

·        Working knowledge of Docker Compose

·        Strong SQL skills and experience with MySQL

·        Understanding of authentication and authorization best practices with Okta, Auth0, etc.

·        Comfort using Postman, SwaggerUI, Git, and logging tools

·        Familiarity with agile development processes and using JIRA and Confluence

Nice to Have:

·        Experience with form builders like Formsite or FormSort

·        Knowledge of data encryption best practices

·        Prior experience in the public health or POSIT (Public Health Informatics) domain

Qualifications:

·        Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field

·        3–6 years of experience in full-stack development

·        Strong communication skills and the ability to work independently in a remote team environment

Availability to work UK shift hours to ensure overlap with the US-based client

Equal Opportunity Statement:

BigRio is an equal-opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, national origin, sex, sexual orientation, gender identity, age, pregnancy, status as a qualified individual with disability, protected veteran status, or other protected characteristic as outlined by federal, state, or local laws. BigRio makes hiring decisions based solely on qualifications, merit, and business needs at the time. All qualified applicants will receive equal consideration for employment.

Role: Tele Sales Executive-International / Tele Sales Executive-Domestic

Department- Sales

Experience: 1 To 3 years

CTC: up to 4 LPA

Responsibilities:

Lead Generation:

• Conduct research to identify potential customers and industries for our products/services.

• Utilize various channels, including social media, email campaigns, and cold calling, to generate leads. Prospect Qualification:

• Engage with leads to understand their needs and assess their potential as qualified prospects.

• Gather additional information for effective lead qualification.

Sales Outreach:

• Conduct outbound calls, emails, and other communication methods to initiate conversations with potential customers.

• Articulate the value proposition of our products/services to prospects and create interest in further discussions.

• Create and send proposals as per discussion with potential clients

• Coordinate with Accounts for Invoice creation and send to potential clients

• Ensure payment is received with given period for the services

• Developing Simple to Complex Functionality for Websites and Applications
• Write reusable code preferably using classes and libraries.
• Programming databases specially MySQL.
• Establishing projects from scratch or working on accessible projects
• Developing front-end and back-end applications.
• Take on multiple projects varying in size and complexity.
• Manage projects on AWS and other servers.

• Bachelor degree in Computer Science, Software Engineering or related discipline.
• 1 to 3 years of experience developing eCommerce web applications.
• Should be technically sound in OOPs Concepts.
• Programming databases specially MySQL/PostgreSQL.
• Knowledge of server side technologies like PHP 7/8, NodeJS, NUXT.
• Knowledge of client side technologies like Javascript, JQuery, VueJS.
• Experience in MVC Framework, especially laravel.
• Basic knowledge of HTML5, CSS, XML, JSON.
• Good command on PostgreSQL database and its optimization techniques.
• Exposure to database transactions, stored procedures and triggers.
• Experience working with third-party APIs and developing web services using REST/GRPC.
• Experience with SCM tools like svn/git.
• Ability to adapt and pick up new techniques and technology.
• Knowledge of web security and vulnerabilities.
• Ability to prioritize the work and multi-tasking.
• Excellent communication skills & self-motivated

Position Type: Full Time

Location: Hitech City, Hyderabad

Required Skills :

- Should have 3-8 years in .Net programming using .Net MVC or .Net Core.

- Must have hands-on experience with C# programming including .NET Framework, ASP.NET, and ADO.NET.

- Strong OOPS concepts and Unit Testing experience is a must.

- Experience on React.js is added advantage.