Technical Project Manager

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Business Development Executive:

We are looking for a resilient, empathic Business Development Executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients and encouraging extant clients to purchase the Software and Products.

To be successful as a BDE, you should attend networking events to attract and retain clients. Ultimately, an outstanding BDE will keep a close eye on clients' feedback to ensure that our products and services always exceed expectations.

Responsibilities:

●Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.

●Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness

●Meet personal and team sales targets

●Research accounts and generates or follow through sales leads

●Maintain and expand the client database within your assigned territory

●Familiarize yourself with all products and services offered by our company.

●Attending networking activities to research and connect with prospective clients.

●Maintaining meaningful relationships with clients to ensure productive long-lasting relationships.

●Negotiating with clients to secure the most attractive prices.

Requirements:

●Extensive sales experience.

●Intuitive and insightful, particularly regarding human behavior.

●Ability to generate revenue by identifying pain points and suggesting suitable products or services.

●Professional yet affable disposition.

●Neat, well-groomed appearance.

●Experience or Knowledge about working with CRM

●Great networking skills and Resourceful, with outstanding research skills.

Excellent written and verbal communication

Job Summary:

We are looking for enthusiastic and motivated fresh graduates to join our Business Development team. As a Business Development Executive, you will learn and contribute to lead generation, client communication, and sales growth activities. This role is ideal for candidates who are eager to build a career in sales and business development.

Key Responsibilities:

• Identify and generate new leads through online research, networking, and calls.
• Support senior team members in client communication and presentations.
• Understand customer requirements and share product/service details effectively.
• Maintain records of leads, prospects, and client interactions in CRM tools.
• Contribute to achieving sales targets and business growth objectives.

Required Skills:

• Strong verbal and written communication.
• Basic knowledge of sales concepts and MS Office tools.
• Quick learner with a positive and proactive attitude.
• Confidence in client interaction and presentations.
• Ability to work in a team environment.

Qualification:

• Bachelor’s/Master’s Degree in Business, Pharmacy, Life Sciences, or related fields.
• Freshers with a passion for sales and business development are encouraged to apply.

SENIOR SOFTWARE DEVELOPER (BACKEND DEVELOPMENT):

We are looking for a Java Developer with experience in building high-performing, scalable, enterprise-grade web applications.
You will be part of a talented software team that works on mission-critical applications. Java developer roles and responsibilities include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.

Responsibilities
• Java developer responsibilities include designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance
• Contribute in all phases of the development lifecycle
• Write well designed, testable, efficient code
• Ensure designs are in compliance with specifications
• Prepare and produce releases of software components
• Support continuous improvement by investigating alternatives and technologies and presenting these for
architectural review

Requirements
• BS/MS degree in Computer Science, Engineering or a related subject from renowned (IITs, NITs, BITS etc) colleges
• Excellent aptitude, algorithmic and puzzle solving skills
• Proven hands-on Software Development experience
• Proven working experience of 2+ years in Java development
• Hands on experience in designing and developing applications using Java EE platforms
• Object Oriented analysis and design using common design patterns.
• Profound insight of Java and JEE internals (Classloading, Memory Management, Transaction management, Multi-Threading etc)
• Good knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in the Spring Framework
• Experience in developing web applications using at least one popular web framework (JSF, Wicket, GWT,
Spring MVC)
• Experience with agile development

An EdTech organization is hiring sales managers with experience of 2 years & above for Mumbai location (Remote working until offices open & Virtual onboarding).

Roles & Responsibilities -

• Initiating phone conversations with parents who complete the demo classes for their kids
• Intensely following up with the prospects and closing the sales within the sales cycle
• Diligently communicating and priming the lead through channels like email, whatsapp, SMS, calls
• Achieving the weekly targets in a high pressure performance driven competitive environment
• Monitoring self-performance at all times while also contributing to the team performance,
• Keeping track of factors like conversion factor, Average revenue generated per lead, Average revenue per sale, etc

Skill Sets -

• Exceptional communicator and an influencer who can deliver sales pitch like a charm.
• Result driven with experience of extremely target centric job.
• Confident and persevering risk-taker who thrives in a high-performance high-growth environment.
• Self-learners with high grasping ability so that you can learn about the product within 2 days.

Prerequisites -

• Proven B2C Sales track record of exceeding targets, >2 years of Sales experience
• Fluency in English and Hindi, ability and willingness to deliver in a high pressure environment
• Excellent communication, interpersonal, problem-solving, presentation, and organisational skills.
• Ability to counsel a parent for the child's future
• Comfortable with changing shift timings so that we may serve our customers better
• Graduation is not mandatory for candidates with 3+ years of experience
• Working knowledge of Salesforce, spreadsheets (Excel, Google Sheets ) and Powerpoint