Instructional Designer

Title: Content Specialist 

Location: Mumbai 

Experience: 3–4 years 

Work Mode: Hybrid 

About Master-O 

Master-O is a B2B SaaS platform focused on enabling and upskilling frontline teams through microlearning, gamification, AI-powered roleplays and digital coaching. We work with leading organisations across industries like FMCG, BFSI, Pharma, Automotive and Retail. 

We are looking for a Content Specialist who can combine strong creative thinking with excellent client communication to own content requirements for our Mumbai and Gurugram based clients. 

The Role 

This is a client-facing content creation role where you will be the primary point of contact for Master-O's high touch enterprise accounts for their content requirements. 

You will work closely with clients to understand their business objectives, frontline challenges, and learning needs, and translate these into engaging content, storyboards and learning journeys. 

You will also work cross-functionally with the Customer Success, Product and Content teams at our Gurugram headquarters to ensure seamless execution and delivery. 

What Does “Content” Mean at Master-O? 

At Master-O, content is not just traditional marketing content or reels. You’ll primarily create microlearning-based static and video learning content designed for the frontline teams of our enterprise clients. 

The content and use cases vary based on the client’s business objectives, frontline pain points and industry — from product knowledge and sales pitches to customer handling, compliance and on-the-job skill development.

What We're Looking For 

• 3–4 years of experience in content creation, content marketing, creative strategy or a similar role. 
• Prior experience in a B2B SaaS company or a marketing/creative agency is strongly preferred. 
• Agency candidates should ideally have worked with clients across BFSI, FMCG, Pharma, Automotive and/or Retail. 
• Strong storyboarding and content conceptualisation skills. 
• Excellent copywriting and editing skills. 
• Strong working knowledge of Canva and Adobe Creative Cloud. 
• Excellent spoken and written English communication — this is critical as the role involves frequent interaction with senior client stakeholders. 
• Strong presentation and client-management skills. 
• Ability to manage multiple stakeholders, projects and deadlines independently. 
• A good understanding of digital content, learning formats and visual communication. 
• Someone who is equally comfortable speaking to a client, building a storyboard and getting into the details of content creation. 

Why This Role? 

This role sits at the intersection of content, creativity, and client consulting. 

You won't just be creating content based on pre-assigned briefs. You'll be responsible for understanding why the client needs the content, what their frontline teams need, and how Master-O can solve that requirement. 

You'll get the opportunity to work directly with leading organisations across multiple industries while collaborating with a fast-moving SaaS team across Mumbai and Gurugram. 

1. Write clear, concise, and engaging content for blogs, websites, social media, emails, product descriptions, press releases, and more

2. Optimize content for SEO using appropriate keywords and best practices

3. Stay updated on industry trends and content marketing best practices

4, Providing 5k per month to content writing interns, kindly apply accordingly.

Key Responsibilities: 

• Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures. 
• Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities. 
• Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach. 
• Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling. 
• Assist in creating content calendars and ensuring timely content delivery across all platforms. 
• Apply SEO best practices to content and continuously optimize for improved visibility and traffic. 
• Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives. 
• Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership. 
• Analyze content performance metrics and audience engagement to refine content strategies and improve impact. 

The right candidate for this role must exhibit: 

• Excellent verbal and written communication skills. 
• Experience writing/editing troubleshooting, procedural information, and reference information. 
• Ability to simplify complex technical topics into engaging content. 
• Familiarity with standard style guides and their recommendations. 
• Have a functional knowledge of SEO concepts. 
• Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva). 
• Understanding of SEO, content structuring, and keyword research. 
• Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment. 
• Familiarity with technology and other technical concepts from a variety of industries is an advantage 

Education And Experience 

• Mastery of the English language  
• Excellent communication, writing, and editing skills 
• An interest in technology and software 
• A positive, can-do attitude 
• A desire to learn and be mentored 
• Minimum 2-3 years of relevant technical copywriting work experience 

Industry: IT Services & Consulting 

Functional Area: Marketing & Communication

Location: Nirman Vihar, Delhi (On-site)

Working Hours: 10:00 AM – 7:00 PM | Alternate Saturdays Off

Internship Duration: 6 Months

Company: CoreSwipe Technologies

About the Internship:

Are you passionate about writing, storytelling, and crafting content that truly connects with people? CoreSwipe Technologies is on the lookout for a Content Writer Intern to join our creative and collaborative team.

This is a great opportunity for someone eager to learn, grow, and gain hands-on experience in content writing, digital marketing, and SEO.

Responsibilities:

• Write engaging blogs, website copy, social media captions, and more
• Research industry trends to develop informative and value-driven content
• Assist in implementing basic SEO strategies
• Collaborate with marketing and design teams on campaigns and creatives
• Edit and proofread content to ensure clarity, tone, and accuracy

Requirements:

• Previous internships or project work in content/writing is a plus
• Strong writing and communication skills
• Basic knowledge of SEO (or eagerness to learn)
• A creative mindset with a team-oriented approach
• Ability to meet deadlines and take feedback constructively

Why Join Us?

• Real-time learning with a supportive team
• Exposure to a wide variety of content formats
• Opportunity to strengthen your writing and SEO skills
• Friendly work environment with alternate Saturdays off

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

As an ideal candidate, you should have proven experience in a highly technical field, such as software development, computer science, or engineering. Your ability to evaluate and analyze complex information is second to none, and you have a natural desire to help people understand things that are hard to understand.

• Develop comprehensive documentation that meets organizational standards
• Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
• Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success
• Evaluate current content and develop innovative approaches for improvement

• Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements
• Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
• Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
• Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration
• Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation

• Bachelor’s degree in relevant technical field
• 1-3 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Previous experience writing documentation and procedural materials for multiple audiences
• Superior written and verbal communication skills, with a keen eye for detail
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content

• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Firm understanding of the systems development life cycle (SDLC)
• Previous software development experience

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 2 years of experience as a Digital Marketing Executive
• 2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
• Good knowledge and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

• Research and understand motivational factors in people
• Understand brand requirements, objectives, and audience demographics
• Create campaigns and experiences on Rippl using the available frameworks that are engaging and exciting (for example, an experience on Rippl is 'Submit a picture of yourself wearing red jeans, and win a badge from a brand)
• Generate insights for audiences around media, brands, consumers, and experiences

• Understand how products work and what makes people tick
• Are a creative problem solver, typically with outlandish ideas
• Know how to capture and engage people’s attention
• Have an unending appetite to learn, with an unquenchable drive to succeed
• Are aware and conversant with social media / trends etc.....
• Have great writing / content skills