Instructional Designer

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Content Writing Intern (Remote) — The Grey Post

🕐 Duration: 3 months | 💵 Stipend: Unpaid | 🌎 Location: Remote (USA Preferred)

About The Grey Post

TheGreyPost.com is a rising independent media platform covering U.S. news, global affairs, offbeat stories, lifestyle, culture, and deeply researched long-reads with a fresh voice. We are on a mission to publish content that matters — beyond the noise, beyond the ordinary.

Now, we’re inviting curious minds and sharp writers to join us on an exciting journey — as interns who want to be noticed.

🔍 What You’ll Do

• Research and write high-quality blog posts, opinion pieces, or news explainers (600–1500+ words).
• Contribute to content categories like Trending US News, States of Mind, The Feed, Deep Grey, and more.
• Use simple, clear, and engaging language — just like you're explaining something to a smart 8th grader.
• Learn basic SEO writing, headline optimization, and viral angles.
• Collaborate via Notion, Docs, Slack/Email — fully remote and async-friendly.

🧠 What You’ll Gain

• Real bylines on a fast-growing publication — boost your resume and portfolio!
• Mentorship on writing for the web, EEAT, and journalism standards.
• Letter of Recommendation & Certificate upon successful completion.
• Possibility of paid freelance work or contributor status after internship.
• Priority consideration for future editorial roles and features.

✅ You’re a Great Fit If…

• You’re based in the USA or have excellent knowledge of U.S. culture/news.
• You enjoy explaining complex things simply.
• You’re comfortable working independently and meeting deadlines.
• You're studying journalism, English, media, or simply love writing.

🎯 Bonus If You…

• Have experience with WordPress or Google Docs.
• Have written on Medium, Substack, your blog, or college magazine.
• Love writing about society, tech, politics, strange laws, or offbeat stories.

📩 How to Apply

Send us:

• A short bio (2-3 lines)
• 1 writing sample (or link to blog/Medium/portfolio)
• 2 content ideas you’d love to write for The Grey Post

👉 Email: thegreypost.com

Subject: “Content Writing Intern — [Your Name]”

Note: This is a volunteer-based, learning-focused internship. We value creative freedom, flexible hours, and personal growth over formal titles. Perfect for students and passionate writers who want to make their words matter.

The candidate should have good knowledge about the job role. Must have good writing skills. Communication skills are must.