Shubham Vishwakarma
Full Stack Developer - Averlon
About MindTickle
About
MindTickle is a sales readiness platform for onboarding, product training, coaching and ongoing readiness, that helps fast growing companies to prepare their sales teams and partners in a scalable and effective way. MindTickle has proven success in reducing ramp-up times for new sales reps and increasing the productivity of the entire sales team.
The vision at Mindtickle is to build a platform to simplify the work of customer-facing employees. A testament to this vision of #SalesReadiness is our recent funding from Softbank Group Corp valuing us $1.2B. With 200+ enterprise customers ranging from pre-IPO companies to fortune 2000s, we could not have asked for more.
Now as this rocketship shifts gears to scale, we are looking for talented & sincere product folks to join our team. Oh! you might have questions on our work culture, do visit our Glassdoor page and read why we have a 4.8 rating.
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ROLES AND RESPONSIBILITIES:
Video-led Content Strategy:
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production:
- Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
- Creating the monthly production pipeline, review and edit every piece of video content that is produced
- Explore AI-based and production automation tools to help create communication stimuli at scale
- Manage our agency and partner ecosystem to support high-scale video production
- Manage the monthly production flow and maintain data sheets to enable ease of tracking
- Increase CTR, Views and other critical metrics for all video production
Project Management:
- Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
- Plan and manage video production schedules, ensuring timely delivery of projects within budget
- Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
- Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
- Coordinate with the content team to integrate video content on the platforms
- Maintain an archive of video assets and ensure proper documentation and tagging
Capabilities:
- Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
- Work with technology teams to explore Gen AI tools to deliver output at scale and speed
- Identifying opportunities for new formats and keeping up with trends in the video content space
Customer obsession and governance:
- Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
- Zero tolerance for content and communication errors
- Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
- Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
- Create checks and balances in the system so that all customer-facing content is first time right, every time
Performance tracking:
- Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
- Gauge efficacy of video content produced, and drive changes wherever needed
- Provide regular reports on video performance, identifying trends, insights, and areas for improvement
IDEAL CANDIDATE:
Qualifications:
- Bachelors degree in Communications, Digital Marketing, Advertising or a related field
- Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.
Work Experience:
- 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage
Skills :
- Excellent command over the English language
- Hands-on experience of copywriting, editing, and creating communication
- Ability to handle complex briefs and ideate out of the box
- Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
- Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
- Detailed orientation & very structured thinking, think of customers' entire journey and experience
- Strong communication and collaboration skills to effectively work with diverse teams
- Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)
PERKS, BENEFITS AND WORK CULTURE:
Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.
As a Social Media Specialist at Digeesell, you’ll get to work with our marketing team to help develop brand awareness about our company through social media.
Your responsibilities at digeesell
- Write long- and short-form social media messages that attract new users and engage current users.
- Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly.
- Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data.
- Help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions.
- Design and monitor business performance goals to drive brand awareness.
- Observe and analyze market and competitor trends.
- Monitor the quality and integrity of products and services, and respond as needed to ensure brand alignment.
- Strategize media plans for different platforms.
- Client interaction
Required Candidate profile:
- 1.5 + years of experience in the social media specialist role.
- Excellent communication Skills
- MBA in Marketing or similar background
- Good Presentation skills
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, other social media best practices
- Working knowledge of popular social media scheduling and monitoring tool
- Understanding of SEO and web traffic metrics
- Critical thinker and problem-solving skills
- Agency Background Preferred
Adobe IllustratorResponsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)
Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable
whitepapers, media/news articles, product descriptions, social media content, web copy, email
marketing campaigns, sales collateral and videos.
● Writing product sales copy (India, US, and UK markets) and video sales script for products sales
video.
● You should have a flair for writing and be well versed with social media, writing one liners, blogs
etc. and should also be able to write for brochures and create content for the website.
● Create and maintain Content Style guides to ensure content is consistent and clear.
● Build and manage an editorial calendar; coordinate with other content crafters to ensure
standards.
● Do in-depth research on industry-related topics in order to develop original content.
- Measure impact and perform analysis to improve KPIs.
● Contribute to the localization of process and content to ensure consistency across regions.
concepts and marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life.
RESPONSIBILITIES:
1. Create compelling copies for both brand communication and performance ads.
2. Decode target audience and user personas to defining copywriting style.
3. Develop brand tone and voice based on client expectations and digital marketing objectives.
4. Create and unify copies for multiple offline and online brand assets as well as integrated
communication channels.
5. Conduct thorough research before copywriting.
6. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal,
and information.
7. Create content previews.
8. Visualize and create unique concepts based on briefs and translate them for art teams, for them
to transform those into creative designs.
9. Coordinate with the Content Lead or Client Servicing Teams to understand requirements and
deadlines.
10. Work with designers to prioritize design tasks and oversee execution.
EXPERIENCE:
1. 1+ years of experience as a Copywriter with a track record of handling brand communication for
clients is desirable.
2. Knowledge in- and experience with digital content creation for social media (scripts,
advertisements, brand assets, etc.) is a must. A plus if done for other media.
3. A portfolio that demonstrates your ability to turn raw ideas into beautiful and compelling
content for consumers.
SKILLS & QUALITIES:
1. Excellent command over English, both verbal and oral.
2. A keen sense of design, detail, creativity, and a flair for writing is essential.
3. Ability to prioritize projects, multi-task, and deliver under pressure.
4. Ability to understand the needs associated with every target group.
REQUISITES:
1. A portfolio that demonstrates the ability to turn raw ideas into compelling content.
You love creating content, social media, and are completely fascinated by what’s happening in the world of Cricket. Why don't you join us and make a career in digital marketing?
CricHeroes is looking for a Digital Marketing Executive to enhance our social media presence across all platforms.
This might be a great opportunity for you if
- You are passionate about content creation, social media, and sports.
- You have prior experience in conceptualizing and executing campaigns on social media.
- You love researching, design, and writing.
Who are we?
CricHeroes is a Market Network for Cricket; the World’s largest network connecting millions of grassroots cricketers and a marketplace for thousands of local businesses and professionals around cricket.
It bridges the gap between passionate grassroots cricketers and international cricketers with the help of technology.
It helps grassroots cricketers showcase their talent, get recognition, and improve their game with data.
What are we looking for, in you?
- Excellent writing skills in English
- Genuine enthusiasm around cricket would be highly preferred
- Experience in online and digital marketing
- Has an interest in researching for content
- Prior experience in content creation and working on social media campaigns
- You have strong interpersonal skills
- You have a Bachelor's degree in English honors or a degree/diploma in digital marketing
- You have 1-2 years of experience in digital marketing in a fast-paced product company.
- Someone with prior experience in Sports Management and being a Cricket enthusiast will be highly preferred.
What are we looking for, from you?
- The ability to research Cricket related topics and generate interesting and engaging content for the app, blogs, and social media posts.
- Initiating and executing Email marketing and SMS Campaigns successfully and independently.
- Maintaining social media presence across all digital platforms.
- Collaborate with design teams internally to create engaging social media posts.
- Able to improve content delivery using search engine optimization best practices.
We are made in India by the passionate cricketers for the passionate cricketers of the world!
If this excites you and you want to be part of our team to help us win the scores by building a one of a kind app for all the cricketers around the world, please apply on the link.
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We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals.
The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc.
The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals.
Responsibilities:
Creating original & creative content that drives traffic to a website and social media platforms:
- Create social media strategy aligned with short-term and long-term marketing targets
- Write research-based content that is original and engaging
- Edit/proofread and quality check content
- Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
- Develop authentic social media campaigns
- Tie-in editorial calendars with trending digital initiatives and campaigns
- Promote the business's brand identity via trendy, authentic and creative content
- Create content for other marketing collateral as and when needed
- Write content for web pages, ebooks, and video scripts as and when required
- Assist with creating content for business pitches as and when required
- Create original, witty, on-trend concepts for social media creatives and campaigns
- Work with the design team to ensure creatives are based on the brief and lead to online engagement
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Full Stack Developer - Averlon