Instructional Designer

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

Mandatory Skills

• Experience in Technical Writing/Information Development
• Experience writing topic-based and task-oriented documentation according to company style guidelines, requiring minimal editing from senior ID staff
• Experience developing enterprise systems software documentation for users and system administrators
• General knowledge on DITA concepts and IDCMS: ID (Information Development) Lifecycle and Content Management System
• Excellent interpersonal, communication, and teamwork skills
• MS Word

Roles, Responsibilities

• Effectively collaborate with project stakeholders to scope ID work
• Attend ID and Dev core meetings to understand ID requirements and plan, write and maintain concise but complete internal and external technical information (end user manuals, troubleshooting topics, compliance documentation, API descriptions) in compliance with client and team guidelines
• Independently research for relevant information and perform content reviews
• Work alongside multiple teams in a fast-paced agile environment towards providing high quality written content.
• Follow recommended style and business guidelines; using approved templates
• Being technically savvy in the areas of documentation by being hands-on with new and current product features
• Being proficient in usage of documentation tools & systems and aware of new technologies in documentation, industry best practices.
• Delivering the work allocated in time and with quality including translations and documentation build packages

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

We are looking for experts who can authoritatively write How-to guides, tips, and tricks for iPhone, Mac, Windows, Video Games, and the web in general.

The job requires you to have the following skills:

• You must be a computer geek. That kind of person who is the source of all things tech in the family.
• You must be able to write and explain tech in a way that is understandable to even non-expert users.
• You must have solid English writing skills.

Below are a few examples of the kind of work we expect you to do:

• https://allthings.how/how-to-use-snap-camera-filters-in-microsoft-teams/">How to Use Snap Camera Filters in Microsoft Teams
• https://allthings.how/how-to-enable-and-use-breakout-rooms-in-zoom/">How to Enable and Use Breakout Rooms in Zoom
• https://allthings.how/best-ai-writing-assistant-apps/">Best AI Writing Assistant Apps and Tools of 2020
• https://allthings.how/how-to-freeze-your-screen-on-google-meet/">How to Freeze your Screen/Camera on Google Meet
• https://allthings.how/how-to-scan-documents-using-files-app-on-iphone/">How to Scan Documents using Files app on iPhone
• https://allthings.how/how-to-intelligently-block-websites-in-chrome-and-microsoft-edge/">How to Intelligently Block Websites in Chrome and Microsoft Edge
• https://allthings.how/how-to-change-dns-server-easily-on-a-windows-10-pc/">How to Change DNS server easily on a Windows 10 PC

Think you're a good fit for the job? Let's talk.

• Able to develop original and absolutely unique good quality content.
• Write content for articles, blogs, Websites, etc as per the requirement
• Proofread and edit blog posts before publication.
• Find and develop new ideas for the creation of high-quality content.
• Reviewing and editing articles.
• Conduct research and writing content on a regular basis.
• Convert ideas into enriching write-ups for websites, blogs, articles.
• Attention to detail.
• Promote content on social media
• Conduct simple keyword research and use SEO guidelines to increase web traffic

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines