Instructional Designer

Content Writer Job Summary

We are seeking a creative and detail-oriented Content Writer to develop content for print, digital, and social media platforms. You will collaborate with our editorial team to create blog posts and content for social media to engage our target audience, write email blasts and press releases for our media relations department, and assist with marketing communication campaigns. You must know how to research various topics and industry trends and produce content on tight deadlines. Excellent grammar and writing skills are required for this position.

Content Writer Duties and Responsibilities

• Brainstorm with the editorial team for new ideas and strategies for effective content
• Research markets and industries to create content that is innovative and original
• Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, articles, and social media)
• Create eye-catching and innovative headlines
• Collaborate with campaign managers, creative team, and designers.
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Content Writer Requirements and Qualifications

• Bachelor’s degree in English, journalism, communications, or a related field preferred
• 3+ years of professional writing experience, especially with digital platforms
• Familiarity with keyword placement and SEO
• Portfolio of published work
• Excellent grammar and writing skills
• Able to multitask, prioritize, and manage time efficiently
• Self-motivated and self-directed
• Proficient with Microsoft Office Suite and Google Docs

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Supaboard is data analytics and BI platform that is build for business teams. You can browse through all your data in a from one centralized place, ask questions to our role specific data analyst and build dashboards that are real time, dynamic and embeddable — all of this without writing a single line of code or data expertise.

Key Responsibilities:

• Develop and Execute Marketing Strategy: Own and shape the overall marketing strategy, including positioning, messaging, and channel selection, to drive brand awareness, lead generation, and customer acquisition.
• Content Creation & Strategy: Create compelling content for various marketing channels, including blog posts, social media, email campaigns, website copy, and more. Tailor content for different buyer personas and stages of the customer journey.
• Brand Building: Establish and maintain a consistent and authentic brand voice and image across all marketing touchpoints. Ensure that our messaging resonates with our target audience and stands out in a competitive market.
• Digital Marketing: Plan, execute, and optimize digital marketing campaigns across paid and organic channels (SEO, SEM, social media, email marketing, etc.). Analyze and report on performance metrics to optimize campaigns.
• Social Media Management: Build and manage our presence on social media platforms (LinkedIn, Instagram, Twitter, etc.). Engage with followers, create a content calendar, and ensure consistent posting and interaction.
• Lead Generation: Develop and manage lead-generation campaigns that drive qualified prospects into our sales funnel. Work closely with sales to ensure smooth handoff and follow-up of leads.
• Market Research & Competitor Analysis: Continuously monitor market trends, customer feedback, and competitor activity. Provide insights to help shape the product and marketing strategies.
• Event & Community Marketing: Help plan and execute webinars, events, and community-building activities to engage customers, partners, and influencers.
• Analytics & Reporting: Measure and report on key marketing metrics (ROI, conversion rates, traffic, engagement, etc.) to ensure marketing efforts are aligned with business goals.
• Collaboration & Growth: Work closely with the product, sales, and leadership teams to align marketing efforts with overall business objectives. As the sole marketer, you'll wear multiple hats and drive innovation in all areas of marketing.

Qualifications:

• Experience: 2-5 years of marketing experience, ideally with a strong digital marketing background. Experience in a startup or small company is highly desirable.
• Skills:
• Strong written and verbal communication skills.
• Proficient in marketing tools like Google Analytics, Mailchimp, HubSpot, Hootsuite, Canva, or equivalent.
• Experience with social media management and content creation.
• Hands-on experience with SEO/SEM, paid ads, and email marketing.
• Strong data analysis skills and ability to use insights to improve campaigns.
• Mindset:
• Proactive, self-motivated, and comfortable with ambiguity.
• Creative problem-solver who thrives in a fast-paced environment.
• Ability to prioritize tasks and manage multiple projects simultaneously.
• Bonus:
• Experience with branding, website design, or copywriting.
• Familiarity with growth marketing tactics like referral programs, viral loops, or influencer partnerships.
• Knowledge of the industry or product sector.

Why Join Us?

• Be part of a growing, innovative startup where you can make a real impact.
• Work in a collaborative and flexible environment where your ideas are valued.
• Opportunity for growth and leadership as we scale.
• Competitive salary and equity options.

Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

o Create content

o Media Pitching

o Set strategies for the team

o Check the drafts from associates and oversee the Associate's work

o Work on monthly dossiers and other documents

o Strong relationships with the team and the media

o Solving concerns of the team (if and when, any)

o Assist in cracking opportunities (where required)

o Ensure operational excellence (dossiers & reviews)

Responsibilities and Duties
You'd be responsible to:

• conceptualize new content ideas,
• research on the assigned topics,
• and create high-quality content around mobile games.
•  

Qualifications and Skills

• Impeccable written and verbal command over English is a must.
• Graduate/post-graduate in English literature or Technology would be a plus.
• Must NOT be over 28 years old in age.