Instructional Designer

Company Overview

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.

Role Summary

Own the brand's written voice across web, social, email and ads, turning ideas into copy that drives engagement and conversions.

Job Details

• Experience: 2-5 years
• Work Model: On-site
• Work Location: ATS Bouquet, Sector 132, Noida
• Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
• Reports To: Marketing Lead / Head of Content
• Education: Bachelor's degree in English, Journalism, Mass Communication or related field (or equivalent portfolio-proven experience)
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Key Responsibilities

• Write and publish content across blogs, social media, email and ad creatives
• Craft compelling headlines and hooks that drive engagement and clicks
• Develop and maintain a consistent brand tone-of-voice guide across all channels
• Partner with design and growth teams to bring integrated campaigns to life
• Research category trends, audience language and competitor content to stay sharp
• Streamline briefing and review workflows to reduce content turnaround time
• Proofread and edit all outgoing copy to maintain a high publishing standard
• Repurpose long-form content into multiple short-form formats
• Collaborate with SEO to ensure content is optimized for organic discovery
• Pitch original content ideas and campaign angles proactively

Mandatory Skills & Experience

• 2-5 years of professional content writing experience in a startup, D2C or agency setting
• Proven portfolio spanning blogs, social copy, email and ad creatives
• Strong command of grammar, structure, and tone adaptation
• Ability to write in multiple brand voices convincingly
• Basic working knowledge of SEO and keyword-driven content

Preferred Skills (Good to Have)

• Experience writing for a high-growth startup or D2C brand
• Track record of content that measurably moved engagement or conversion metrics
• Familiarity with CMS platforms (WordPress, Webflow)

Tools & Technologies

• Google Docs / Notion
• Grammarly / Hemingway Editor
• Basic SEO tools (Surfer, Ahrefs, SEMrush)
• CMS platforms (WordPress/Webflow)

KPIs / Success Metrics

• Content output volume vs. calendar adherence (target: 95%+)
• Engagement rate (CTR, shares, comments) on published content
• Organic traffic contribution from content
• Turnaround time from brief to publish

Benefits & Perks

• Competitive compensation with performance-linked growth
• High-ownership role with direct access to leadership
• Fast-tracked career growth in a high-growth environment
• Learning and development support
• A culture that rewards speed, ownership and craft

Job description

We are looking for enthusiastic candidates with a flair for English writing to join as Content writer for a search firm. You will be responsible to create insightful, engaging and credible content following the editorial guidelines.

Required Candidate profile

Knowledge of fundamental grammar

Excellent English writing skills

Be creative and innovative thinker

Enthusiastic about researching trending content

Role: Content Creation / Writer

Industry Type: HR

Department: Content, Editorial & Journalism

Employment Type: Full Time, Permanent

Role Category: Content Management (Print / Online / Electronic)

Education

UG: B.A in English, Journalism, Any Graduate

PG: M.A in English, Journalism, Integrated PG in Journalism / Mass Communication

Job Description

We're searching for a Content Writer who can skillfully navigate the intersection of travel excitement, SEO precision, and the complexities of visa applications. Your content will not only inspire travel but also guide our Indian audience through the often-confusing visa process, all while driving organic search traffic.

Roles and Responsibilities:

● Create travel articles, blog posts, and visa guides that are rich in information, engaging, and optimized for search engines.

● Work hand-in-hand with the SEO and Digital PR teams to align content with organic growth strategies and current campaigns.

● Update existing travel and visa-related content for improved clarity, user experience, and SEO performance.

● Conduct keyword research specific to the travel and visa domain, integrating high-ranking keywords seamlessly into your content.

Experience and Skills you MUST have:

● Minimum of 1 year of experience in content writing, with at least 1 year focused on travel and visa-related topics.

● An understanding of the visa application process and travel restrictions, particularly for Indian nationals.

● Demonstrated ability to enhance SEO performance through content initiatives.

● Strong research skills with an attention to detail.

● Familiar with working within a CMS and using other tools to enhance your content, such as SurferSEO, Grammarly, etc

Your work involves creating, 

• Website content
• Blog posts
• Guest articles on leading websites
• Video scripts
• Marketing copy for products/services
• Social media content for company profile
• Content planning & research
• Mobile app content

Requirements:

• 0 - 1 year of experience as a content writer. 
• Ability to put forth complex technological topics in a simpler form. 
• Strong attention to detail & impeccable grasp of the English language. 
• Proficiency with writing programs, such as Google Docs and Microsoft Word.  
• Excellent verbal and written communication skills.
• Basic knowledge of SEO & keyword research. [Optional] 
• Hands-on experience with Content Management Systems. [Optional]

Hello! If you truly love and enjoy social media, we want you! We are looking for a creative and fun social media manager who can help us create brand awareness for our clients. Here’s what you’ll do if you end up being a part of our team:

• 🤔 Research and build strategies: You will assist the Marketing team in understanding the brand’s needs to come up with a plan and direction for their social media.
• 💡Ideation: Based on the strategy, you’ll help ideate campaigns for platforms like Instagram, Twitter, LinkedIn and Facebook.
• ✍️ Writing and Editing: Writing crisp, clear, and witty posts and captions.
• 👩🏻‍💻 Creating and Publishing: Help design posts or edit templates on Canva and schedule them for posting.
• 👀📱 Looking out for trends: Being mindful of what’s happening in the world and using it to create brand awareness.
• 🧐 Analysis: Help us reflect on the growth we have on each platform every month.

If you:

• Find this interesting and are over 18 years of age
• Know English and Hindi fluently
• Love social media or can tolerate it enough to create for social media
• Love to write and know how to use Grammarly well
• Know how to use Excel, Word, Google Docs, Canva, Figma (and all social media platforms)
• Have a laptop, phone and an internet connection
• Are curious about trends and willing to learn on the go
• Have a minimum of 1 yr of experience in creating content and handling Social Media

Then we’d love to meet you! Please apply :)

What we’ll offer:

• A competitive salary.
• Remote work. Work in your shorts, we don’t mind.
• Lesser meetings. This meeting could have been an email said no one ever at our workplace.
• A learning space. We’ll help you learn and navigate the basics of marketing from building strategy to delivering results.
• Open communication and great conversations. There’s no hierarchy of communication or gatekeeping of creative ideas. If you have something to share, just call/text/mail, whatever you like.

• You'll make it happen by creating the copies for the best funnels for Knorish, constantly improving, optimizing the existing content with fanatic attention to marketing.
• Experience in creating mind-boggling content for social advertising channels including YouTube, Facebook, Twitter
• Optimizing PR campaigns when there is a need
• Boundless positivity, zeal for learning, calculated experimentation, and a desire to become a Voice of the platform
• Create SEO optimized blogs for posting
• Preferred to have a deep understanding of SEO, Keyword analysis, SEMRUSH, UBERSUGGEST, AHREFS
• A must knowledge of CMS, blog maintenance, CTAs, and others

• Market+ Salary
• Annual Bonuses

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.