Instructional Designer

Job Description:

We are seeking a creative and dynamic individual to join our team as a YouTube Content Creator. As a Content Creator, you will be responsible for producing engaging and high-quality video content for our YouTube channel. This role requires a combination of creativity, technical proficiency, and a deep understanding of online video trends.

Role & Responsibilities:

Content Creation:

• Plan, script, shoot, and edit compelling video content for our YouTube channel.
• Develop innovative and entertaining concepts that resonate with our target audience.
• Stay informed about industry trends and competitor content to ensure our channel remains relevant and competitive.

Video Editing:

• Edit videos to enhance visual appeal, storytelling, and overall quality.
• Incorporate graphics, music, and other elements to elevate the production value of each video.
• Ensure all content meets brand guidelines and quality standards.

Audience Engagement:

• Monitor and respond to audience comments, feedback, and trends.
• Collaborate with the marketing team to develop strategies for audience growth and engagement.
• Create content that encourages viewer interaction and participation.

Collaboration:

• Work closely with cross-functional teams, including marketing, sales, and customer support, to align social media efforts with overall business objectives.
• Collaborate with influencers and partners to enhance content reach and diversity.

Analytics and Optimization:

• Conduct keyword research and implement SEO best practices to enhance video discoverability and reach a broader audience.
• Monitor YouTube algorithm changes and adapt strategies to maximize content visibility.
• Analyze video performance metrics and audience insights.

Preferred Candidate Profile:

• Proven experience as a YouTube Content Creator or similar role.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Strong understanding of YouTube platform, trends, and best practices.
• Creative mindset with the ability to generate innovative and engaging content ideas.
• Excellent communication and interpersonal skills.
• Ability to meet deadlines and work effectively in a fast-paced environment.
• Familiarity with SEO and keyword optimization for YouTube.

About Company:

TalkCharge is a digital payment and marketing platform. We are facilitating our 2 Million+ users with Online Recharges, Bill payments, GiftCards and a comprehensive listing of Discount Coupons (affiliates) and Deals.

Responsibilities:

• Work with the Product and Marketing team to identify content required for specific user journeys and create a plan for a technical enablement solution.
• Create and maintain content for continuous updates and improvements.
• Ensure content is valuable and highly useful.
• Edit content to adhere to the writing process and best practices.
• Identify and contribute to improve Writing Best Practices, Style Guides, Processes, and other Technical Writing guidelines.

Requirements:

• Identify projects that deliver the most value and then meet deadlines and reprioritize as needed to complete timely delivery of content projects.
• Professional experience writing and editing content for a technical audience (application developers; programmers, system architects, or similar) in a Product environment.
• An analytical mindset, with good research, prioritisation, and exploration skills.
• Proactive and curious about problems and willing to take responsibility for their solutions.
• Capture business value, priorities, and product context.
• Fluent in both written and spoken English.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.