Manager - Offline Marketing

Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Copypower Media (www.copypower.co) is a fast growing content marketing agency helping businesses scale their revenue online. We are looking for smart, creative, and savvy digital marketers who want to build a thriving career as email marketing specialists.

You’ll be working directly with our creative director helping plan, setup, organize, and execute email campaigns for our global clients. We are looking for a team player who is interested in growing his/her career in email marketing. You will learn industry leading email marketing best-practices working alongside some of the brightest entrepreneurs and marketers.

What will you do?

1. Plan, organize, and launch email marketing campaigns for clients (mainly in the USA)
2. List management and customer segmentation 
3. Creating landing pages (using Drag and Drop landing page builders such as ClickFunnels) 
4. Configuring third party integrations 
5. A/B testing and conversion rate optimization using email marketing best practices 
6. Prepare weekly, monthly, and quarterly email performance reports
7. Provide timely support to clients ensuring highest level of customer satisfaction 

What do we expect you to be?

• Conversant with digital marketing concepts such as Conversion Rate Optimization, A/B Testing, and Google Analytics/Google Tag Manager
• Proficient in using Good sheet, Google doc, Microsoft word, Microsoft excel, and basic design/image editing software/tools 
• Keen learner with ability to grasp new concepts quickly 
• Well-versed in using marketing technology (martech)
• Decent command over written and spoken english
• Basic understanding of HTML, CSS, and Javascript 
• Understanding of CMS and e-commerce platforms such as Shopify, Wordpress, Megento, Squarespace etc.

Basic Qualification: 

• Programming experience with at least one modern language such as Java, Node.js  
• Experience with NoSQL databases like MongoDB 
• 2+ years of experience contributing to the architecture and design (architecture, design patterns, reliability and scaling) of new and current systems. 
• Bachelor Degree in Computer Science or related field. 
• Computer Science fundamentals in object-oriented design, data structures, 
• algorithm design, problem solving, and complexity analysis. 

Preferred Qualification: 

• Experience building complex applications on distributed systems that have been successfully deployed for a large customer base. 
• Experience with Agile Scrum, having served as a Scrum Master and delivered results. 
• Application of advanced coding techniques, such as dependency injection. 
• Proven experience with: writing design documents, leading code reviews, 
• applying SCM, managing builds and managing releases. 
• Knowledge of important design patterns 
• Applying unit testing / TDD to reduce testing cycles and production support 
• load. 

UI/UX Designer responsibilities include:

• Gathering and evaluating user requirements, in collaboration with product managers and engineers
• Illustrating design ideas using storyboards, process flows, and sitemaps
• Designing graphic user interface elements, like menus, tabs, and widgets

Job brief

We are looking for a UI/UX Designer to turn our software into easy-to-use products for our clients. UI/UX Designer responsibilities include gathering user requirements, designing graphic elements, and building navigation components. To be successful in this role, you should have experience with design software and wireframe tools. If you also have a portfolio of professional design projects that includes work with web/mobile applications, we’d like to meet you. Ultimately, you’ll create both functional and appealing features that address our clients’ needs and help us grow our customer base.

Responsibilities

• Gather and evaluate user requirements in collaboration with product managers and engineers
• Illustrate design ideas using storyboards, process flows, and sitemaps
• Design graphics user interfaces elements, like menus, tabs, and widgets
• Build page navigation buttons and search fields
• Develop UI mockups and prototypes that clearly illustrate how sites function and look like
• Prepare and present rough drafts to internal teams and key stakeholders
• Identify and troubleshoot UX problems (e.g. responsiveness)
• Conduct layout adjustments based on user feedback
• Adhere to style standards on fonts, colors, and images

Requirements

• Portfolio of design projects (does not matter if the project is not live)
• Knowledge of Designing tools (e.g. Figma )
• Up-to-date knowledge of design software like Adobe Illustrator and Photoshop
• Team spirit; strong communication skills to collaborate with various stakeholders
• Good time-management skills

Role:  Product Marketing Manager

Experience:  5 to 12 years

Job Location: Chennai

About us:

OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully functional office in Chennai, India. 

We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention. 

Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. 

This role involves driving the marketing efforts for a product line with a compound annual growth rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years. 

With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States. 

As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.

Responsibilities:

The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including: 

• 1.Assessing the strengths and weaknesses of our product line, promoting it across all major channels 
• 2.Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors. 
• 3.Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths 
• 4.Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets. 
• 5.Developing and maintaining relationships with stakeholders in online marketplaces and digital channels 
• 6.Comparing products against competitors in terms of features, pricing, and listing quality 

Skills

• 1.Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels. 
• 2.Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing. 
• 3.Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning. 
• 4.Exceptional qualitative and quantitative analytical skills 
• 5.Ability to navigate a dynamic and complex ecosystem 
• 6.Adept at building relationships with both internal and external stakeholders 
• 7.Advanced proficiency in Excel and outstanding written and verbal communication skills 

What we Offer

       1.A fast-paced startup environment with limitless opportunities for impact 

       2.A supportive culture that encourages personal growth and development 

       3.Competitive salary 

       4.Medical benefits and accident coverage 

       5.Flexible office working hours 

Responsibilities:

1. Candidate Sourcing:

• Utilize various recruitment channels to source potential candidates, including online job boards, social media, referrals, and professional networks.

• Review resumes and applications to identify qualified candidates who meet the position requirements.

• Conduct initial screening interviews to assess candidate suitability and gather relevant information.

2. Placement Coordination:

• Collaborate with hiring managers to understand their staffing needs and develop job descriptions and specifications.

• Coordinate interview schedules and facilitate communication between candidates and hiring managers.

• Manage the placement process, including conducting background checks, reference checks, and pre-employment assessments.

• Ensure timely feedback to candidates regarding their application status and assist in making job offers.

3. Onboarding Support:

• Assist with new hire onboarding, including collecting and verifying employment documents, conducting orientation sessions, and facilitating the completion of necessary paperwork.

• Coordinate with relevant departments to ensure new employees have the necessary resources and equipment on their first day.

• Serve as a point of contact for new hires during their initial period, addressing their queries and providing support as needed.

4. Recruitment Administration:

• Maintain accurate and up-to-date candidate records in the google sheets or HR database.

• Prepare recruitment-related reports and metrics for HR management and hiring managers.

• Contribute to the continuous improvement of recruitment processes, suggesting and implementing enhancements where appropriate.

• Stay updated on industry trends and recruitment best practices to enhance the efficiency and effectiveness of the placement process.

Qualifications:

• Bachelor's degree in Human Resources, Business Administration, or a related field (or equivalent experience).

• Previous experience in HR recruitment, placement coordination, or talent acquisition is preferred.

• Strong interpersonal and communication skills, both written and verbal.

• Excellent organizational and time management abilities.

• Ability to maintain confidentiality and handle sensitive information.

• Attention to detail and accuracy in handling candidate and employee data.

• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and HR software applications.

Note: The job description 

The Incident Response Senior Principal Analyst leads a team of experts with diverse skill sets across areas such as Security Operations Center (SOC), Forensics, and other applicable technical Subject Matter Expert (SME) resources. The IR Senior Principal Analyst is specifically tasked with managing all aspects of an Incident Response engagement to include incident validation, monitoring, containment, log analysis, system forensic analysis, and reporting. The IR Senior Principal Analyst is also responsible for developing and sustaining strong relationships with our clients, and client’s counsel to ensure the engagement’s objectives and expectations are met and executed successfully as documented in the statement of work. The incumbent of this role should display a strong foundation of technical expertise in Cybersecurity, Incident Response, and Digital Forensics to successfully execute the responsibilities associated with this role.  

ROLES AND RESPONSIBILITIES

• Supports the management of the technical aspects from client setup and kickoff to supporting the reporting process.
• Co-leads project scoping calls to accurately collect information from the client concerning the incident to include but not be limited to the client’s environment, size, technology, and security threats. Responsible for capturing all client’s expectations and objectives throughout the engagement to ensure successful engagement delivery.
• Organize and maintain an inventory of requests sent to the client to include at a minimum public IP ranges, requested information (including systems for collection), collected logs, systems Skadi or full systems, and any other requested made of the client by Arete or counsel.
• Works directly with the client and other Arete team members to preserve and collect artifacts for forensic analysis.
• Engages in communications with the TA for negotiation and recovery of decryption keys or manages the ransomware specialist team.
• Ensures deadlines are met and timely update meetings are established with client and counsel.
• Responsible for quality control over the budget of engagement and proactively identifying the need for addendums for engagements. Discusses with counsel before provided addendum.
• The main point of contact who manages and participates in all communications with the client and client’s counsel during the engagement. Assists with the development of communications.
• Supports the management and coordination of all technical efforts for the IR engagement to drive the process forward through; tool deployment, ransomware decryption, restoration, and recovery efforts, system rebuilds, system, application, and network administration tasks. 
• Coordinates with the Ransom Specialist when ransom negotiations are needed. Ensures updates regarding ransom status are delivered to the client and counsel in a timely fashion.
• Manages and coordinates the onsite efforts with the Onsite Lead or team ensuring they understand and can execute the objectives for the onsite work. Additional responsibilities with onsite efforts include ensuring communications are frequent and getting the daily onsite update communicating these back to the IR Director and/or IR Ops Associate for their Tiger Team.
• Co-manages restoration team when engaged with the client for recovery of systems, data collection, and SentinelOne (S1) deployment.
• Partners with the Forensic Lead to coordinate additional data collection requests pertinent to the investigation.
• Communicates in tandem with the Forensic Lead relevant findings to the client during the investigation.
• Designs and executes a strategy to install S1 and live response data within the SLAs set by Arete.
• Manage the SOC for accurate reporting of S1 metrics from threats to checked-in systems based on the need from the client.
• Follows up with the SOC Lead on SentinelOne alerts and encourages/coordinates client participation with the product. 
• Organizes the updates for client and counsel and acts as the "quarterback" for leading update calls when prompted by counsel; maintains an organized and methodical approach for providing updates from negotiations, system restoration, data collection forensics, and closeout. Accountable for final report review, ensuring the report is accurate, professional, and meets the objective of client counsel.
• Can troubleshoot instability issues within infected operating systems and stabilize the system for continued recovery.
• Cross trains across the IR services within SOC, IR Lead, Forensics, and Restoration.
• Supports peers and IR Directors within the engagement lifecycle. Familiarizes oneself with the negotiation tactics and communications with threat actors.

• Other duties as assigned.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required personnel so classified. 

SKILLS AND KNOWLEDGE

1. Experience delivering consulting engagements in a fast-paced environment
2. Experience leading scoping calls
3. Strong background and practical hands-on experience with Windows or Linux System and Network Administration, Security DevOps, Incident Response and Digital Forensics, or Security Engineering
4. Practical experience performing in a functional role including but not limited to one or more of the following disciplines: computer forensics, Incident Response, data analytics, Security Operations, and Engineering, Digital Investigations
5. Knowledgeable of collection methodologies and tools.
6. Comfortable working within various OS including Windows, Linux, and OSX
7. Organized communications and notes
8. Communicates clearly and concisely
9. Generally knowledgeable of the multiple services that comprise an IR investigation
10. In-depth knowledge of the ransom negotiation process and details it accordingly to clients

• Strong development experience of 2 years using front end technologies such as HTML,  JavaScript, CSS, JQuery, HTML5, React JS, Angular 4 or higher , Type Script
• Skilled at Object Oriented JavaScript and having a working knowledge of at least one of  the following MVC Frameworks (Angular, Ember, React etc.)
• In-depth understanding of the entire web development process (design, development, and deployment) 
• Understanding of common frontend design patterns for developing high performance, user friendly and robust applications