Technical Content Writer

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Job Summary:

We are looking for an experienced SEO Expert to develop and implement SEO strategies to increase organic traffic and improve search engine rankings for our website. The role involves on-page, off-page, and technical SEO, along with performance analysis and content optimization.

Responsibilities:

• On-Page SEO: Optimize content, meta tags, and internal links for better search engine visibility.
• Off-Page SEO: Build backlinks and enhance external brand presence.
• Technical SEO: Conduct audits, resolve issues, and improve site performance.
• SEO Analysis: Track and report SEO performance using tools like Google Analytics and SEMrush.
• Content Strategy: Work with content teams to ensure SEO-friendly content.
• Stay Updated: Keep up with SEO trends and algorithm changes.

Requirements:

• Proven SEO experience with a focus on increasing organic traffic.
• Proficient in SEO tools (Google Analytics, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, on-page, off-page, and technical SEO.
• Basic knowledge of HTML/CSS and website optimization.
• Strong analytical, communication, and collaboration skills.

Preferred:

• eCommerce SEO experience.
• SEO certifications (Google Analytics, Google Ads).

We are looking for a talented Frontend UI/UX Developer with expertise in Vue.js and Tailwind CSS to join our team. The ideal candidate will have a strong background in building modern, responsive, and user-friendly web applications while ensuring a seamless user experience.

Key Responsibilities:

1. Develop and maintain frontend applications using Vue.js (Vue 2 & Vue 3), Vuex/Pinia, and modern JavaScript (ES6+).
2. Implement responsive UI components using Tailwind CSS and best UI/UX practices.

• Extensive experience in developing Java EE application
• Hands-on experience working with Spring, Spring Boot
• In-depth knowledge of relational and NoSQL databases.
• Experience working with Java Web Services, RESTful services 
• Experience using Redis, Memcached or any other caching system
• Experience working with message brokers– preferably RabbitMQ
• Experience with infrastructure automation technologies like Docker, Kubernetes.
• Experience with build automation technologies like Maven, Gradle.