Technical Associate- Back Up and Storage

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

Job Description:

• Very good Core Java programming skills, with 7+ years of experience, of which 3 - 4 in core
• development programs.
• Expertise on Agile and Build (Jenkins/GIT/Continuous Integration)
• Rich experience in software development SDLC - Requirements, Analysis,
• coding, review process, build and test.
• Fair understanding Linux fundamentals
• Solid understanding of object-oriented programming
• Good English comprehension and communication skills, both oral and written,
• Ability to write routine business correspondence, and technical notes
• Strong customer service orientation, proactive in updates/blockers

We are seeking a highly experienced SEM - Paid Marketing Strategist with a minimum of 3 years of experience to join our team. As a SEM - Paid Marketing Strategist, you will be responsible for developing and executing strategic paid marketing campaigns on Google and Facebook Ads platforms, to drive traffic, increasing conversions and maximizing ROI.

Responsibilities:

• Develop and implement strategic paid marketing campaigns on Google and Facebook Ads platforms
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy
• Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions
• Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates
• Collaborate with internal teams to ensure that campaigns align with overall marketing and business goals
• Stay up-to-date with industry trends and best practices, and recommend new strategies for improving campaign performance

Requirements:

• Minimum of 3 years of experience in SEM - Paid Marketing with a focus on Google and Facebook Ads
• Proven track record of developing and executing successful paid marketing campaigns
• In-depth knowledge of keyword research, ad creation and optimization, and performance analysis
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Bachelor's degree in marketing, business, or a related field

We offer a competitive salary, a comprehensive benefits package, and a dynamic work environment that values creativity and innovation. If you are a results-driven Senior SEM - Paid Marketing Strategist with a passion for delivering exceptional results, we encourage you to apply today!

● Handle calls on leads generated for skin related services on our digital platforms. ● The initial call will be primarily a sales pitch followed by issue resolutions and query handling. ● Describe the services and USPs of the same and try to generate maximum conversions. Continuous follow ups with Potential clients ● Handle skin specific queries pertaining to our services. Overall Problem solving for patients and coordination as necessary. Handle any operations related activities that may be required. ● Tabulate and record responses from all channels on excel. Generate relevant reports from the same. ● Schedule appointments for clients and coordinate with the required therapist who shall visit the client ● Analyze quality of calls and strive for improvement.

• Have a deep understanding of NLP, Computer Vision
• Potentially have exposure to Knowledge Graphs
• Have strong solution skills in translating customer needs to product requirements
• Engineering background mandatory, you will be expected to get hands-on with code and data
• Project manage the delivery of POCs and Product, interfacing with engineering and implementation teams
• Propose and implement fast Proof of Concepts and lightweight experiments
• Ability and experience working with technical teams, and development, requirement analysis, or PM experience around APIs is a plus
• Excellent analytical skills with a tendency to prefer data over instinct
• Experience working in a fast-paced environment, with competing resources and priorities, through planning, development, and launch.
• Exposure to data science will be a big plus.
• Exposure or experience in Financial Services a big plus

• Join a client call and understand what their requirements are
• Work with a developer (or solo) to build a quick POC using our technologies for the client
• Work with the engineering team to build and deploy production solutions (cloud and on-prem)
• Do calls with client technical, architecture, and data science teams to explain our product and deployment

• At least 3 years of diverse experience in product or services organizations working on NLP driven products
• Experience in serving Enterprise / Fortune 500 Clients
• Familiarity with the competitive landscape of NLP and Computer Vision products
• Experience in IDP / RPA a big plus
• Expertise in programming using Python or similar scripting languages
• In-depth exposure to technologies used in web-based SaaS products, including REST APIs
• Sound understanding of Postgres and NoSQL databases such as MongoDB

• AWS
• Azure
• ELK
• Google APIs
• Microservices Architecture Pattern

• Resourcefulness- - we're looking for versatile developers who are good at figuring out what they need to use, learn, build, re-purpose to get the job done quickly and efficiently.
• Ownership- - We like to be directive and not prescriptive in our management. We- d love for you to take ownership of what you work on, and tell us what to do, rather than the other way round.
• Work Ethic- - We've grown up on Wall Street. We work hard and have aggressive goals. We want our teammates to be focused, goal-oriented, and consistent high achievers.
• Execution Focus- - Our business is about getting things done and getting things done right. We want outcome-focused colleagues who can multi-task, and execute quickly and elegantly.

• Drive development and delivery of top notch technology solutions to clients efficiently.
• Lead development of implementation plan, logic and modules to embed in client solutions and client discussion ready documents /presentations.
• Lead in designing, implementing, maintaining and updating applications that are often high-volume and low-latency, required for mission critical systems.
• Lead in refining and improving system stability by continuously refactoring and measuring performance.
• Drive development of actionable, clean, maintainable, testable, reusable, extensible codes, including standardization and automation of processes.
• Provide technical and functional guidance to team members through expert knowledge and hands-on support.
• Manage projects, resource utilization, time schedules and deliveries to clients.
• Proactively drive discussions with stakeholders to understand their business requirements, business context and guide team to provide robust actional solutions.
• Effectively engage with stakeholders – create and nurture and deepen relationships. 
• Ensure positive & creative work-environment, culture of collaborations, speak-up, high level of energy & enthusiasm, curiosity to learn and continuous improvement.
• Inspire, engage, motivate and provide constructive feedback to team members to develop their technical & soft skills and fully support their development aspirations.
• Drive researching and conceptualizing solution approaches, new techniques or solution frameworks and author high quality discussion papers.

Qualifications, Skills and Experiences

• BE / BTech / ME / M Tech in engineering or MCA or similar relevant field.
• 2 to 17 years (Junior, Intermediate, Senior Role & we have multiple openings)of relevant hands-on experience and excellent knowledge of Java, Python, SQL, Relational Databases, DB schema or ORM technologies.
• Excellent knowledge and experience of building applications, platforms and services in Java, Python and MS SQL or at least two of them.
• 5 + years of experience of managing projects, team and stakeholders.
• Knowledge and experience of agile methodologies.
• Excellent communication and inter-personal skills.
• Experience of working in a fast-paced environment and make quality decisions in moderately to high ambiguous work environment.
• Previous work experience in financial services, especially, capital markets is preferred.