Student Internship Program

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Hardly are we searching for professionals with experience in the travel and tourism industry alone.

Responsibilities:

• Respond promptly and professionally to client inquiries via phone, email, or live chat.
• Handle a high volume of incoming emails and prioritize them based on urgency and importance.
• Provide accurate and timely information to clients, resolving their issues and addressing their concerns effectively.
• Demonstrate leadership qualities by assisting junior team members, providing guidance, and fostering a positive work environment.
• Manage backend processes related to customer support, ensuring smooth operations and timely resolution of issues.
• Collaborate with other departments, such as Sales and services Development, to address client needs and improve overall customer satisfaction.
• Proactively identify opportunities for process improvement and implement solutions to enhance the efficiency of the support team.
• Maintain a high level of activity and engagement, ensuring that all client inquiries are handled promptly and efficiently.

About the role

We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience running Google or Facebook Advertising campaigns
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Health insurance.
• All books ordered in the domain that Insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow your skills
• The opportunity to work with an innovative team of people with an awesome company culture
• The chance to grow, be challenged, and develop with Insane marketers
• Day shift.
• Willing to relocate to Bangalore or be based in Bangalore for this position

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in paid media buying.

Responsibility:

• Implement accounting systems and processes.
• Reconcile income statements.
• Prepare monthly financial reports.
• Analysing the company’s financial systems and procedures.
• Conducting internal and external audits.
• Control the master data of the general register.
• Review and release online banking payments.
• Ensure compliance with state revenue service.
• Provide ongoing accounting and reporting support.
• Manage the full financial process.
• Preparing budgets, annual reports and strategies.
• Preparing and forecasting budget reports.
•  Providing assistance with tax planning.
•  

Role Requirement:

• Bachelor's degree in accounting.
• Certificated Public Accountant or accredited to a reputed institution
• Fully compliant as a tax practitioner.
• Filing of corporate tax returns.
• Experience in providing financial advice.

What’s in it for you?

• You’ll understand how a fast-growing start-up works in terms of revenue generation as you will be handling one of the most important aspects of the company's revenue - lead generation implementations
• You’ll have end-to-end liberty to work and implement any technology that will bring value to the team
• You’ll get to work with and understand a wide range of tools and integrations that are already in place - how they work and why they are important

Roles and responsibilities

• You will be owning the landing repository and reviewing all code that goes into it.  
• Manage and own the production systems for the landing website.
• Work on any integration that links the product to the leads pipeline. 
• Manage and maintain the page speed score and SEO standards for the content pages.  
• Deploy code that goes into production. 

Requirements

1. Experience in building web applications with proficiency in PHP/Laravel
2. Extensive knowledge of advanced JavaScript concepts
3. Ability to implement and work with 3rd party APIs and other REST-Based APIs.
4. Experienced in HTML5/CSS3, jQuery, and responsive design.
5. Understanding of how a CDN works. 
6. Understanding of security and data protection in web applications
7. Knowledge of code versioning tools like Git or SVN. 
8. Basic understanding of RDBMS.
9. Knowledge of CSS preprocessors like SASS. 
10. Solid Foundation in data structures, algorithms, and system designs.
11. 2 - 5 years experience

Good to have

1. Understanding of CRM tool like Hubspot
2. Have worked in developing SEO friendly pages
3. Basic knowledge of AWS
4. Understanding of WordPress codebase and plugin development