Your Role: As a Content & Product Marketer at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.
You’ll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM turning insight into impact at speed.
What You'll Do:
- Own and execute growth experiments across the entire funnel from onboarding to retention and referrals
- Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
- Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
- Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
- Use AI tools to scale creative production, personalize communication, and automate campaigns
- Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
- Bring user insights into growth through qualitative feedback, user calls, and market research
What Makes You a Great Fit:
- You’re a doer with a bias to action: you can go from insight → plan → execution without waiting for hand-holding.
- You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
- You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
- You have a strong understanding of users especially the aspiring professionals in India’s Tier 1–3 landscape.
- You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
- You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
- Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.
About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:
- AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
- Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.
Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.
We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.
At LearnTube, we believe growth is a team sport. We’re a fast-moving, AI-first startup where:
- Ownership > Titles → You’ll run big bets from day one, no micromanagement.
- Speed > Perfection → We’d rather test, learn, and iterate in days than polish in quarters.
- AI-first mindset → We don’t just “use AI”; we build, experiment, and push it into everything we do.
- Radical candor → Feedback is direct, fast, and always aimed at making each other better.
- Learners at heart → Everyone here is obsessed with learning — whether that’s upskilling users or upskilling ourselves.
If you thrive in ambiguity, speed, and problem-solving, you’ll fit right in.
Shubham Vishwakarma
Full Stack Developer - Averlon
About LearnTube.ai
About
At LearnTube, we're reimagining how the world learns making education accessible, affordable, and outcome-driven using Generative AI. Our platform turns scattered internet content into structured, personalised learning journeys using:
- AI-powered tutors that teach live, solve doubts instantly, and give real-time feedback
- Frictionless delivery via WhatsApp, mobile, and web
- Trusted by 2.2 million learners across 64 countries
Founded by Shronit Ladhani and Gargi Ruparelia, both second-time entrepreneurs and ed-tech builders:
- Shronit is a TEDx speaker and an outspoken advocate for disrupting traditional learning systems.
- Gargi is one of the Top Women in AI in India, recognised by the government, and leads our AI and scalability roadmap.
Together, they bring deep product thinking, bold storytelling, and executional clarity to LearnTube’s vision. LearnTube is proudly backed by Google as part of their 2024 AI First Accelerator, giving us access to cutting-edge tech, mentorship, and cloud credits.
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At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:
- AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
- Seamless delivery through WhatsApp, mobile apps, and the web, with over 1.4 million learners across 64 countries.
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Some of our projects which you will get to work on: COVID-19 response | Service design exercise for reorganizing a $200mil company | Creating UX experience for products using Blockchain technology | Speculative design exercises for imagining the future | Creating an award-winning marketing website | Reimagining public radio digital experience
Write to us with any samples of work and a small note on why you would be interested to work with us.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon