Sr Product Designer

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Job Role - DevOps Infra Lead Engineer

About LenDenClub

LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of 8 million users and 2 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by

market volatility and inflation. LenDenClub provides a great way to diversify one’s investment portfolio.

LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then.

Why work at LenDenClub

LenDenClub is a certified great place to work. The certification comes from the Great Place to Work Institute, Inc., a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces.

As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.

Website - https://www.lendenclub.com

Location - Mumbai (Goregaon)

Responsibilities of a DevOps Infra Lead Engineer:

● Responsible for creating software deployment strategies that are essential for the successful deployment of software in the work environment. Identify and implement data storage methods like clustering to improve the performance of the team.

● Responsible for coming up with solutions for managing a vast number of documents in real-time and enables quick search and analysis. Identifies issues in the production phase and system and implements monitoring solutions to overcome those issues.

● Stay abreast of industry trends and best practices. Conduct research, tests, and execute new techniques which could be reused and applied to the software development project.

● Accountable for designing, building, and optimizing automation systems that help to execute business web and data infrastructure platforms.

● Creating technology infrastructure, automation tools, and maintaining configuration management.

● To cater to the engineering department’s quality and standards, implement lifecycle infrastructure solutions and documentation operations.

● Implementation and maintaining of CI/CD pipelines.

● Containerisation of applications

● Construct and improve the security on the infrastructure

● Infrastructure As A Code

● Maintaining Environments

● Nat and ACL's

● Setup of ECS and ELB for HA

● WAF and Firewall and DMZ

● Deployment strategies for high uptime

● Setup up monitoring and policies for infra and applications

​

Required Skills

● Communication Skills

● Interpersonal Skills

● Infrastructure

● Aware of technologies like Python, MYSQL, MongoDB, and so on.

● Sound knowledge of cloud infrastructure.

● Should possess knowledge of fundamental Unix/Linux, monitoring, editing, and command-based tools is essential.

● Versed in scripting languages such as Ruby and Shell

● Google Cloud Platforms, Hadoop, NoSQL databases, and big data clusters.

● Knowledge of open source technologies

Roles and Responsibilities :

• Handling inquiries to get quotations from the vendor and closing it by generating the purchase orders.
• Coordinating and negotiating with vendors to get the most cost effective quotations.
• Procure products at negotiated rates from vendors
• Researching new prospective brands and affitating with them for new business
• Establish and maintain relationships with industry influencers and key strategic partners
• Preparing proposals for the clients based on their respective inquiries. Utilizing excel to keep the dashboard off inquiries, quotation, purchase orders, payments & deliveries.

Key Skills required

• Excellent communication, presentation and leadership skills
• Sound knowledge of MS - Office
• Outstanding organizational and time management skills
• Aptitude in presentation and public speaking
• Attention to details Critical thinker and analytical problem solver

ROLE

Senior Product Analyst

WHY SHOULD YOU JOIN US?

At Vidyakul, you will have the opportunity to impact 60 million state board students’ lives by growing India’s first truly vernacular e-learning platform for 9-12 class state board students.

WHO ARE WE and WHAT IS OUR MISSION?

Vidyakul is a pre-Series A funded EdTech startup based out of Gurgaon, that is truly “democratizing education for the masses”

● Our Investors:

○ We Founder Circle - Backed marquee brands such as BluSmart & Zypp Electric

○ JITO Angel Network - Backed Finance Peer, largest lender of EdTech

○ Dholakia Ventures - Backed by the Diamond King of Surat

● Our Founders:

○ Tarun Saini - 3X founder, 8 years experience in Sales & Marketing

○ Raman Garg - 3X founder, 7 years experience in Ecommerce and Tech

● We are bridging the gap between the villages and quality education at an affordable cost.

● We are growing fast (3X Q-o-Q) and wish for you to be part of this rocketship!

WHAT IS THE ROLE & Responsibilities?

* Hands-on experience of tracking tools like Mixpanel, MoEngage, GA, Firebase. Able to Identify metrics, track and interpret data from different sources to understand the success of product features and iterate accordingly.

* Product Analysis with a problem first, data-driven, test & iterate approach.

* Market research, collecting user feedback and information from other teams to identify priority areas for product development

* Ability to understand user journeys and cull insights from the same

* Assist fellow engineering, design, and business leadership to define our product vision and strategy across your product areas, and deliver tangible business outcomes

SKILLS REQUIRED

* 2-5 years of experience in a similar role involving data analysis and consumer insights

* Ability to analyse data quickly - comfortable with tools like Mixpanel, MoEngage, GA, Firebase

* Strong Analytical and reasoning skills

• Have the ability to translate UI/UX design wireframes to scalable code.
• Experience in developing pixel perfect frontend software, with deep experience in React.js
• Design, develop and maintain our user-facing products.
• Creating Restful APIs with Node.js
• Creating Decoupling architecture and microservices.
• Creating database schemas for products.
• Understanding of session management in a distributed server environment.
• Optimization of the application for maximum speed and scalability.
• Write well architectured code while adhering to best practices.
• Thoroughly understand the requirements and deliver features on time.

• 1-5 years of experience with React (redux, hooks).
• 1-5 years experience with JavaScript (ES6+, modern browser APIs, async/await) or Typescript.
• 1-5 years experience with HTML/CSS & responsive websites.
• 1-5 years experience with NodeJS & MongoDB (NoSQL).

• Join an early team of founders - be a part of the founding team.
• Get first-hand startup experience and grab the opportunity to grow with us as we grow.
• Full remote work.
• Attractive base salary.