The Opportunity
We have a new opportunity as part of our newly developed Events & Experiences team at Extramarks Education- India's leading education tech company.
A position based out of the head office in Noida, we are looking for a Marketing Manager- Events with experience marketing large scale events, IPs across lifestyle and entertainment events.
In a hands-on role, our ideal candidate is a great communicator and collaborator, can plan and execute effective event marketing strategies focusing on result-driven metrics, lead multiple events, are solutions-focused, and know the country's events landscape. If creating quality consumer engagement strategies and driving audience metrics sounds like your thing, we'd love to hear from you.
Who are you?
As a person, you are organized, thorough, and not afraid to get your hands dirty. Driven and confident, you are a good listener and can communicate effectively across organizational levels, external partners, and the team. You want to get the job done but not at the cost of quality and substance. Collaborative and easy-going, you have a strong work ethic with a penchant to mentor and inspire your team.
The Role
You will play a key role in creating, shaping, executing, and managing event marketing strategies across our events calendar.
- Bring exceptional people and project management skills driving multiple initiatives across our events calendar.
- Solutions-focused, you bring quantitative, analytical, and problem-solving skills to draw insights from metrics, recommendations from the analysis and present marketing plans/solutions to internal & external stakeholders.
- Understand brand values, objectives, and goals to devise well-articulated communication across requirements and recommendations.
- Collaborate and work in sync with support teams across the organization to bring alive marketing plans.
- Establish marketing goals and key KPI's for event marketing initiatives across events
- Manage and foster media partnerships and key relationships to derive maximum media value and brand awareness across events.
Responsibilities
- Conceptualize and execute campaigns, including budgets, for events across the events calendar, including partnered events
- Work with the consumer insights team to understand consumer feedback and engagement pre and post events to customize solutions for event and consumer segments.
- Track, monitor, and analyse metrics across business units and HO level, working closely with the digital marketing team.
- Be up to date and well-versed in marketing trends across digital and offline channels, industry news, talent, and collaborators and have bankable standing relationships with industry professionals, vendors, and agencies.
- Work closely with event management and sales teams to create an event marketing plan that includes media deliverables for partners wherever needed.
- Create timely feedback reports on data and consumer engagement post events
- Manage and mentor a team of marketing executives working across events.
Professional & Educational Qualifications
- 7+ years of experience in event marketing and execution, ideally with an agency or with a brand with an in-house events team
- Ability to analyse data to drive conclusions and form recommendations and solutions
- Excellent communication, presentation, and analytical skills.
- Experience having managed a team as well as lead other internal stakeholders in managing small to large events. Work cross-functional, building trust, and fostering collaboration.
- Very organized, detail-oriented, and a strong problem-solver
- Graduate/Post Graduate Degree
- Travel, as required.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Extramarks
About
Extramarks Education India Private Limited
Extramarks is leading the Education Technology sector in India by providing 360⁰ education support to learners through new age digital education solutions. These solutions are used by schools in class room for imparting education and by students at home to make learning easy and effective. Keeping pace with globalization and technology in education, Extramarks empowers young learners to step in with the latest technology and have anytime-anywhere access to quality learning. In a very short period, Extramarks has become extremely popular among schools and students. More than 8000 schools use digital learning and technology solutions of Extramarks across India, Singapore, Kuwait, UAE and South Africa.
Extramarks Learning App allows students to learn at home at their own pace and space and provides complete educational support eliminating the need of a tutor. The three pronged pedagogical approach of Learn, Practice and Test ensures better learning outcomes for students. All concepts are first explained in an easy to learn manner with the help of rich media then the students are allowed to practice the concept. Virtual Practicing modules and Q&A allow the retention of knowledge that is tested on a robust teaching platform to identify the learning gaps.
Extramarks is currently in the process of scaling up rapidly the entire technology workforce, by hiring experienced professionals with unique skill who stretches from strategy to execution. Extramarks is driving student learning through data driven techniques by providing personalized learning recommendations to the students. Apart from such customer facing innovations, we are also implementing internal operational excellence solutions through similar data driven approaches. It is a once in a lifetime opportunity to join Extramarks and help change the face of education in India.
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We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.
Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Here are some of our beliefs about work
- Work is only 1 part of your life and not your entire life. We treat it as such.
- Weekends are sacred and not to be messed around with. You won't be asked to work on one.
- Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
- Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.
Apart from work, we continually invest in growing you as a professional and a human.
- Book club — broaden your horizons by picking up a book every month and have fun doing so
- P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
- Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.
Growth requires mentorship
We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.
What's it like here
We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.
This sounds good. But what exactly will you work on?
This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:
Content SEO and AEO (Answer Engine Optimization)
You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.
You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.
Backlink Outreach and DR Growth
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You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.
GA4, GTM, and Dashboards
You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.
If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.
What you won't be doing
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- You won't be designing carousels or editing videos. We have a designer for that.
- You won't be posting on LinkedIn and X. We have someone handling social execution.
- Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.
Here's what we expect from you
- 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
- SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
- You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
- You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
- You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
- You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
- You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
- You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
- You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.
Tools you'll work with
- SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
- Analytics: GA4, GTM, Looker Studio
- AI: Claude Pro, ChatGPT Plus (premium licenses provided)
- Ops: Notion, Slack
- Outreach: Email (your preferred tool), LinkedIn
The fine print
- Experience: 3-4 years
- Location: Remote
- Reports to: Marketing Head
- Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.
If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.
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- Potential for the role to evolve into a senior role.
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- Opportunities (or pipeline revenue) generated
- New customers generated
- Revenue generated
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- Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon