Solution Architect - Unica Campaign

Role Overview

We're looking for a Salesforce Consultant to audit an existing Salesforce setup, identify gaps, and design a rebuilt architecture to support lead management, sales automation, and CDP integration — ahead of two major product launches.

Key Responsibilities

• Audit the current Salesforce org: data structure, user roles, permissions, and existing automations (or lack of them)
• Recommend and design a system architecture for lead capture, qualification, and nurturing across online and offline channels (Meta, Google, website, walk-ins/experience center)
• Set up proper user access controls and role-based permissions (fixing shared-login/security gaps)
• Design and implement email automation and lead nurturing workflows
• Evaluate and recommend integration with a CDP (Customer Data Platform) to unify lead data across sources
• Advise on Salesforce licensing needs based on the rebuilt scope
• Support end-to-end lead lifecycle tracking — from lead generation through to booking/conversion
• Work in a sandbox/staging environment before deploying changes to production
• Collaborate with internal stakeholders and prior Salesforce implementers to understand system history before rebuilding
• Provide a scope of work and implementation roadmap with realistic timelines

Required Skills & Experience

• 4+ years hands-on Salesforce experience (Sales Cloud required; Marketing Cloud/CDP experience preferred)
• Experience auditing and re-architecting legacy/poorly maintained Salesforce orgs
• Strong understanding of lead lifecycle management and CRM-to-sales handoff processes
• Experience with marketing automation tools and integrations (Meta/Google Ads lead data, email automation)
• Salesforce certifications preferred (Administrator, Sales Cloud Consultant, or similar)
• Experience with CDP tools and data unification is a plus
• Ability to work on tight timelines against real business deadlines (e.g., product launches)

Lead technology and strategy engagements across multiple functional workstreams.

Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.

Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.

Gather and document business requirements, KPIs, functional requirements, and technical requirements.

Design customized solutions involving data, technology, partners, integrations, and analytics.

Develop customized technical tagging and implementation strategies.

Generate and modify technical code required for implementation and deployment.

Work closely with client developers and third-party partners during implementation and integration.

Troubleshoot technical issues and provide effective recommendations.

Prepare solution documentation, technical specifications, and implementation guidelines.

Position Summary

We are looking for an experienced Enterprise Architect to define and deliver enterprise-scale digital experience architectures leveraging AI/ML capabilities, data platforms, and modern cloud technologies. The role involves partnering with senior business and technology stakeholders to translate business objectives into scalable architectures, strategic roadmaps, and technology solutions.

The ideal candidate will have strong expertise in enterprise architecture, cloud-native technologies, AI-driven customer experiences, and digital marketing platforms, along with the ability to lead architecture initiatives across cross-functional teams.

Key Responsibilities

• Enterprise Strategy & Roadmaps: Define digital, data, and AI strategies, translating business vision into actionable architecture roadmaps aligned with business goals and KPIs.
• Architecture Design: Design end-to-end enterprise and solution architectures integrating digital experience platforms, customer data platforms, AI/ML capabilities, and cloud services.
• Cloud & Technology Architecture: Recommend scalable, secure, and resilient architectures using cloud-native, API-first, microservices, event-driven, and serverless principles across Azure, AWS, or other public cloud platforms.
• AI & Data Architecture: Define architectures for customer data platforms, identity and profile management, data ingestion, governance, personalization, journey orchestration, and AI-powered experiences.
• Architecture Governance: Establish architecture standards, reference architectures, governance frameworks, and operating models to ensure consistency, security, and sustainable technology adoption.
• Stakeholder Management: Collaborate with business leaders, engineering teams, data architects, developers, and data scientists to drive architecture alignment and execution.
• Executive Communication: Lead architecture workshops, visioning sessions, and roadmap presentations, communicating technical recommendations and trade-offs to senior leadership.
• Practice Development: Contribute to reusable architecture assets, mentor architects and consultants, and support presales activities, solutioning, estimations, and proposals.

Required Skills & Experience

• Proven experience in enterprise architecture, solution architecture, and developing enterprise architecture models and roadmaps.
• Strong understanding of architecture frameworks and principles, including TOGAF, SOA, and API-led architecture.
• Hands-on experience with public cloud architecture and services, particularly Microsoft Azure and/or AWS.
• Experience designing and integrating AI-powered solutions, with knowledge of LLMs, prompt engineering, RAG, and model evaluation.
• Understanding of agentic workflows, tool-using agents, and enterprise AI governance, observability, and reliability.
• Experience working with software engineers, application developers, data architects, and data science/ML teams to deliver end-to-end solutions.
• Ability to translate business requirements and strategic vision into technical architectures and implementation roadmaps.
• Strong stakeholder management, leadership, presentation, and communication skills, including experience engaging with senior executives.
• Ability to lead architecture execution across multidisciplinary teams and communicate complex technical concepts to diverse audiences.

Good to Have

• Experience with Adobe Experience Cloud, Adobe Experience Platform, or one or more digital experience solutions.
• Previous experience with other digital marketing and customer experience platforms.
• Experience with customer data platforms, personalization, omnichannel engagement, and marketing optimization initiatives.
• Experience supporting consulting engagements, presales, and enterprise transformation initiatives.

Additional Requirement

- Willingness to travel up to 50%, depending on business and client requirements.

• Lead technology and strategy engagements across multiple functional workstreams.
• Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.
• Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.
• Gather and document business requirements, KPIs, functional requirements, and technical requirements.
• Design customized solutions involving data, technology, partners, integrations, and analytics.
• Develop customized technical tagging and implementation strategies.
• Generate and modify technical code required for implementation and deployment.
• Work closely with client developers and third-party partners during implementation and integration.
• Troubleshoot technical issues and provide effective recommendations.
• Prepare solution documentation, technical specifications, and implementation guidelines.

Mandatory Skills

Read This Before Anything Else

We have 6 developers who can ship. What we don't have is someone who turns that into a real engineering function: real architecture, real leverage, real AI-driven advantage. If that gap sounds like an opportunity rather than a headache, you're in the right place. If it sounds like a lot of undefined work with no playbook handed to you, this one probably isn't for you. That's completely okay. There are plenty of great roles that fit differently.

About CraftMyPlate

CraftMyPlate is Hyderabad's go-to platform for food experiences for micro-events: house parties, birthdays, office celebrations, festive gatherings, and more. We're building the operating system for how India discovers, customises, and orders food for smaller events. We're backed by established founders and investors, and we're funded and growing fast. The next phase of that growth runs through engineering.

Where We Stand

Some numbers, because they matter more than adjectives. Order volume has grown 50x in two years, and we're compounding at roughly 3x year over year, without giving up equity to fund it. That means the business runs on its own economics. The growth is real demand, not runway bought with dilution, and every efficient architectural decision this role makes directly protects that.

Most people size up an opportunity by asking what's going to change in ten years. The more useful question, and the one this company is built around, is what won't change. People will keep gathering. They'll keep celebrating, hosting, and marking festivals, in 10 years and in 20. That permanence is the bet. You're not building infrastructure for a trend cycle. You're building for a category that outlasts the current AI wave, the next funding round, and probably us too.

The Technical Reality

Here's an honest read of the engineering problem, not a sanitized version of it.

Event-driven commerce doesn't scale like typical e-commerce. Demand isn't smooth, it's spiky: weekends, festival calendars, and event dates create real load concentration, and each order is tied to a hard deadline that can't slip the way a shipped package can. That has direct architectural consequences: systems need to handle bursty, unpredictable traffic without paying for idle capacity the rest of the time, which is exactly why we're serverless-first on AWS rather than running a fixed fleet sized for peak.

Underneath that, every order touches multiple systems that have to stay consistent: kitchen and vendor fulfillment status, inventory across partners, payment gateway settlement, and refunds, often in real time and often across more than one vendor for a single event. Getting that consistency right across SQL and NoSQL stores, without it becoming a source of support tickets and manual reconciliation, is a real architecture problem, not a CRUD problem.

The AI-agent layer is the next lever, and it's a business lever as much as a technical one. Every workflow we can hand to a well-orchestrated agent instead of a new hire is a workflow that scales without adding headcount, which is exactly how a company grows 3x a year without diluting equity to fund the team behind it. That's why agent orchestration across multiple LLMs, using LangGraph, sits in the "go deep" tier of this role rather than being a nice-to-have.

You'll likely find some of this framing right and some of it worth challenging once you're actually in the codebase. That's expected, and honestly preferred over someone who just nods along.

Why This Role Exists

You'll be the most senior technical person in the company, reporting directly to the founder. Not a manager brought in to run standups. An owner. You set the architecture, you write code yourself, and you make the team materially better. You also own where AI and automation take this company next, starting with our first in-house AI agent product (details shared in the interview), and expanding from there into how the company runs, department by department: HR, finance, marketing, design, development, all sitting on an engineering layer that you design.

If you've outgrown a role where you plan but don't build, or where good ideas die in a committee, this is built to be the opposite of that.

What You'll Own

• Architecture, end to end. Scalable, cost-efficient systems from day one, not "fix it later" engineering. You own the decisions and their long-term consequences.
• Hands-on building. You are still writing code and shipping. This isn't a seat where you review other people's work all day. You lead by building.
• The engineering team. Directly manage, mentor, and level up our 6 developers. Build the technical bar, the review culture, and the calibration that lets the team ship independently.
• The AI-agent roadmap. Own the architecture behind our first AI agent product, then the broader strategy for AI agents and automation across every function in the company, with engineering as the layer underneath all of it.
• Team scaling. Build the next layer of leads under you so execution quality scales without you being the bottleneck.
• Technical accountability. When something breaks, you fix it. You don't escalate and wait.

Our Stack, and the Depth We Expect

Not everything on this list needs the same level of mastery. Some of it you need to own at an architectural level. The rest you need to be strong enough to build yourself, direct the team on, or delegate to AI agents with confidence.

Go deep here. This is where the real architecture decisions live, and where the business impact is highest:

• AWS, serverless first. You should be genuinely well versed in AWS application development, not just "have used AWS." You should be able to design and guide serverless architecture (Lambda, API Gateway, DynamoDB, Step Functions, and similar) as our default way of building, because our demand curve is spiky by nature and fixed infrastructure is money left on the table.
• TypeScript, our primary language across backend and frontend.
• Agent orchestration across multiple LLMs, using LangGraph. This is core to our AI roadmap and our path to scaling operations without scaling headcount. You own how it's architected, not just how it's used.

Working proficiency. Build it yourself, direct the team, or hand it to an AI agent and know if the output is right.

This Is You If

• You've built and shipped real production systems yourself, not just reviewed other people's architecture from a distance.
• You go deep wherever the problem is, and you're comfortable owning the exact stack described above, not just "full-stack" in the abstract.
• You've made engineers around you measurably better, whether or not you've held the title for it yet.
• You're already using AI coding tools and agents seriously, like Claude, Cursor, or similar tools, as part of how you build, not as something you tried once. We'll likely explore this together in the interview.
• You have a bias toward leverage over hours. You'd rather automate or systematize a problem than grind through it. But when something's live and needs to be done right, you see it through completely, with no half-finished work.
• You want to build something for years, not land somewhere comfortable. We'll know the difference from how you talk about your last three years.

This Might Not Be the Right Fit If

• You'd prefer a stable, well-defined role with clear boundaries and someone else making the calls. That's a fair thing to want, just not what this is.
• You'd rather receive direction than bring us architecture and AI strategy yourself.
• You haven't yet gotten hands-on with AI coding tools in your daily work.
• You're drawn more to the title than the work behind it.

If none of that sounds like you, we'd love to hear from you.

Requirements

• 5 to 7 years of experience in software engineering, with real ownership of architecture-level decisions, not just feature delivery.
• Prior experience leading or mentoring engineers, formally or informally.
• Tier-1 or Tier-1+ engineering college strongly preferred (IIT, BITS, top NIT tier, or equivalent). We'll consider other institutions only with clearly commendable, verifiable work: real systems you can walk us through in depth, strong open-source contributions, or a track record that speaks for itself. Pedigree is a proxy for speed, not a checkbox. We test for the underlying ability regardless.
• Comfortable in an early-stage environment: undefined problems, few processes, and the expectation that you help define both.

Compensation

Competitive, with equity. We're formalizing a structured ESOP program alongside this hire. Specific numbers are discussed directly in later interview rounds.

If reading this got you a little excited about what you'd build here, we'd genuinely love to talk. If it didn't quite land, no hard feelings. We just want the right fit for both sides.