Solution Architect - Unica Campaign

at Xerago

Solution Architect - Unica Campaign

Xerago

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Solution Architect - Unica Campaign

at Xerago

Posted by Sridhar S

8 - 12 yrs

₹15L - ₹30L / yr

Chennai, Mumbai

Skills

Solution architecture

Migration

Implementation

unica campaign

Google Cloud Platform (GCP)

Java

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

· Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

· Define best practices for campaign orchestration, segmentation, and personalization using Unica.

· Architect scalable Unica environments ensuring high performance, reliability, and security.

· Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

· Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

· Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

· Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

· Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

· Lead the installation, configuration, and maintenance of Unica applications.

· Optimize system performance, troubleshoot issues, and ensure high availability.

· Manage application upgrades, patches, and environment migrations for Unica platforms.

· Maintain the overall Unica system and perform regular housekeeping in an automated way.

· Ensure all the integrated surrounding systems are functioning as expected.

· Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

· Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

· Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

· Define audience segmentation models, personalization strategies, and A/B testing frameworks.

· Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

· Act as the subject matter expert (SME) and advisor for Unica implementations.

· Mentor and train junior Unica developers and campaign specialists.

· Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

· 8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

· Deep understanding of campaign management, audience segmentation, and personalization.

· Expertise in SQL, database design, and ETL processes for Unica.

· Hands-on experience in Unica upgrades, migrations, and performance tuning.

· Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

· Experience in cloud deployments (AWS, Azure, GCP) for Unica.

· Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

· Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

· Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

· Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

· Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

· Proficiency in Linux operating systems, networking concepts, and server administration tasks.

· Excellent problem-solving and analytical skills.

· Strong communication and interpersonal skills.

· Ability to work independently and as part of a team.

· Detail-oriented with strong organizational skills.