Solution Architect - Unica Campaign

Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Job Description:

This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.

You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.

Your responsibilities will include:

Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.

Growth

You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO

Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.

Is this someone that looks like you?

• A hands-on marketing leader who absolutely loves their craft
  • Experience: 7-15 years experience in driving demand in the B2B SaaS space
  • Have used content as a key medium for demand generation
  • Have a good handle on product, digital and performance marketing
  • Both right and left brained - can think of creative ideas and alongside crunch numbers
  • An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
  • We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility

Egregore Labs (www.egregorelabs.com) is a financial software company founded in 2017 by Prashant Vijay (ISB, Tulane) & Hari Balaji (IIM Ahmedabad, IIT Madras) both of whom have spent over a decade each in Financial Services, with a majority of their experience at Goldman Sachs across New York, Hong Kong & Singapore in roles across Trading, Quant & Technology.

Opportunity

 Full stack Developer (more front end)

Responsibilities:

Implement responsive and performant UIs with a user-centered approach with frontend technologies including React Js, Javascript(ES 6), Typescript, SCSS, etc

Build backend REST APIs on Python 3 based server frameworks for deployment and scaling of our product(s)

Write meaningful test cases for frontend & backend platforms

Integrate our products with 3rd party products/tools/services

Develop Infrastructure for delivering services using a performance-driven approach, build databases, schedule automated jobs, etc

Ideal Background / Experience

At least 24 months of diverse experience in web development for product or services-oriented environment with exposure to working production deployments

Expertise in programming using Python/Javascript or similar scripting languages

In-depth exposure to technologies used in web-based SaaS products, including REST APIs

Sound understanding of Postgres and NoSQL databases such as MongoDB

Nice to have exposure to any of

AWS

Azure

ELK

Object Relational Models (SQLAlchemy, etc)

Google APIs

Microservices Architecture Pattern

NodeJS / ExpressJS

Work from Home, office in Noida

Experience: 2yrs plus

Salary: ₹700,000.00 - ₹1,200,000.00 per year

What you need to have:

• Bachelor's degree in Computer Science or a related field with 2-5 years hands-on experience with Java based open source tech stack
• Expertise in Core Java, Data Structures, J2EE with proven expertise in Spring MVC, Spring boot, Microservices architecture, Web Services (Rest) in distributed systems
• Practical experience with MySQL and /or NoSQL databases like Couchbase, DynamoDB, Cassandra
• Practical experience with Caching frameworks Memcached/Redis, Message Queues (JMS, RabbitMQ)
• Practical hands-on experience in JavaScript UI preferred
• Experience in building high performance, high availability REST APIs and REST clients
• Expertise with log file analysis using one or more of ELK, or Splunk
• Prior experience with CI/CD, Container architecture - Docker/Jenkins and build scripts Maven/Ant
• Prior experience in transformation to cloud platforms is preferred
• Experience with Kafka is a definite plus
• Experience with building analytics pipeline and analytics DB is a plus
• Strong practical experience in applying design patterns, multithreading concepts to solve complex problems, strong problem solving skills

About PixelMath

61% of Grade 8 students in India can’t do simple mathematical division. Current math teaching methods are boring, haven’t evolved over the years and makes the kid lose interest- this gap only gets wider. We are on a mission to democratise quality math learning in India. PixelMath's core focus is on building a quality math learning product which not only improves the math skill of the student- but also makes the process super fun and enagaging.

We have customers from 10+ countries, while majority of them being from India. We are growing at a steady pace with love pouring in from the parent and student community for what we are building. We are looking for someone who wants to be a part of the much needed change in the math learning space in India and play a critical role in it's growth.

About the role

As a marketing manager, you will completely own the marketing channels of PixelMath. Your main objective as the Marketing Manager would be create and manage content which reaches the right people and increases the brand awareness.

This is a full-stack marketing role where you will take full control of of the marketing channels and execute on all fronts-

1. SEO- Improving the SEO of PixelMath by working on on-page and off-page SEO. You should be able to think about ideas for the kind of content we should publish.
2. Social Media- Create and publish content for Facebook and Instagram, build and increase engagement with the target audience.
3. Ads- Google AdWords + Facebook Ads
4. Community- Drive engagement in the existing community of students

Here is what we are looking for-

1. 2+ years of experience in managing social media channels and SEO
2. You can communicate your ideas clearly, both written and in verbal form
3. You are creative and possess high level of empathy
4. You like taking responsibility and complete ownership of your work

What you will you get at PixelMath 
1. Clearly defined objectives of what we want to achieve.
2. Immense learning opportunities while growing a brand from zero to one.
3. Your own space to plan and run your experiments.
4. Competitive salary and ESOP options.