Responsibilities:
- Analyse and evaluate both existing and potential social media activities and strategies
- Conduct, gather and analyse market research to determine social media opportunity and competitiveness
- Identify, interpret, and capitalize on social media trends
- Plan, manage, coordinate and execute all social media programs and initiative
- Work closely with other organizations to ensure tight integration of all social media programs and initiatives
- Develop unique value propositions, business partnerships, and social media programs that are target towards key customer segments
- Achieve targeted results and ensure timely and effective execution of social media tactics and programs
- Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
- Participate and initiate online conversation across a variety of channels
- Educate and prepare key messaging and presentation material for senior management and other marketing organizations
- Collaborate with internal stakeholders to provide support to their initiative
- Measure the success of social media activities and report the result to management
- Use social listening tools to monitor online conversations
- Create maintain executive social media editorial calendars and posting schedules
- Design, create and manage promotions and social ad campaigns, and integrate with the company's overall marketing campaign plan and channels.
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Job requirements:
- A track record of performance excellence meeting targets and objectives
- Strong analytical, planning, forecasting, and research skills
- Excellent communication and writing skills
- The ability to manage multiple priorities and demanding time frames
- Knowledge and understanding of technology search for new trends and the latest in social media innovation
- Must Excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice
- Experience in advertising public relations and online marketing is a plus
- Proficient with Microsoft office product
- Proficient with social listening tools such as tweet deck, Google alerts, etc
- Ability to integrate social media into broader marketing campaigns
- Experience in Facebook Ads, LinkedIn Ads, and other social media ads is a plus
- Ability to identify threats and opportunities within the user-generated content space and make quick decisions
- Experience in integrating content into multiple social distribution channels
- Proven track record of listening and engaging with online community acting on their behalf
Education and Experience Requirements:
- Preferable Mass Communication in business administration or a related field
- 1 -2 years of sales experience

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- Payment process management
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Key Performance Areas:
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Male candidates will be considered in the development profile.
The mode of Interview will be telephonic and the final round will be on Skype.
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From the very beginning, Ally has believed that the right people united by the right mission can redefine the possible
Ally is a B2B SaaS startup. We enable teams to focus, align and achieve goals, with strong employee engagement. Our OKR solution is ridiculously easy to use and scalable to startups and larger teams.
We believe in being where the work happens. Ally is well integrated with the tools and products that we already use in our daily workflows. Further, you can access it from the web and mobile. Ally’s Insights identifies problems and helps the team make the necessary changes to achieve the goals on time.
We are looking for a Lead Software Engineer to join our Ally Engineering Team in Chennai, India.
What does a lead software engineer do at Ally?
As a lead software engineer, you will be the technical lead for a team that focuses on building software applications that scale well. You will play a significant role in shaping our software architecture that provides measurable customer value. You understand both technology and business to know the right tradeoffs to make. You will be a technical mentor for your team members. You will work closely with your peers, managers, product, design and operations teams to create solutions that meet business requirements. You will drive engineering and operational excellence across Ally. You will collaborate with other engineers to surface common pain points, develop solutions and evangelize best practices.
Qualifications
- 7+ years of professional software engineering experience building customer-facing web and/or mobile applications
- Strong coding skills using Ruby, Java, C/C++, Scala (or equivalent programming language)
- Excellent knowledge of Data Structures and Algorithms
- Bachelor or Master degree in Computer Science or a related discipline
- Experience working in an agile environment
- Self-starter, quick learner and passionate problem resolver
- Excellent debugging and troubleshooting skills, with an enthusiastic attitude to support and resolve customer problems
- Good oral and written communication skills
- Above all, an insatiable desire and ability to learn
Nice to have skills:
- Experience with large-scale SaaS applications
- Experience building web and mobile applications
- Experience designing services on top of cloud infrastructure like AWS, Azure, etc
- Knowledge of Ruby on Rails
- Prior experience as a technical lead
Additional Information
Benefits
- Ownership and autonomy to drive customer and culture initiatives
- Centrally located in the city; right next to Metro station
- Opportunity to get mentored and mentor junior engineers
- Competitive salaries
- Paid time off
- Medical insurance








