Social Media Strategist

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

Roles and Responsibilities

• Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
• Conduct market research to identify trends and insights, and optimize strategies accordingly.
• Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
• Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
• Create and manage content calendar for Hiringhood brand accounts.
• Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
• Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
• Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
• SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
• Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
• Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.

Must-Have Skills

• Only candidates who have completed their graduation will be considered. Individuals currently pursuing their degrees are ineligible for this position.
• Knowledge of digital marketing principles, strategies, and tools.
• Familiarity with social media platforms and digital marketing trends.
• Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, GIFs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop, or any other tools.
• Excellent presentation, communication, visualization, and articulation skills.
• Bachelor's degree in Marketing, Communications, technology, or any related field.
• Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.

Good to Have Skills

• Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
• Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
• A strong passion for digital marketing, a willingness to learn new tools, and tech savviness.
• Ability to work with programmatic advertising and the ability to compare and contrast campaigns across different platforms.
• Ability to automate marketing on instant messaging Apps/Channels like WhatsApp, telegram, Slack, etc, using NoCode tools like WATI.

About Hiringhood

Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.

Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.

Location -  https://maps.app.goo.gl/peCn7nDHneG4dCcd7

Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia. 

Why Join Hiringhood?

• Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
• Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
• Hiringhood also offers great networking opportunities through T-Hub events.

Experience- 4 Years

Recruitment Lead - Someone who has handled a team of field recruiters.

Worked on blue collar requirements. 

JOB OVERVIEW:

We are looking for a Back-End Web Engineer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition, and maintenance of the central database along with ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. A basic understanding of front-end technologies is therefore necessary as well.

As a Back-End Developer, you’ll work closely with our engineers to ensure system consistency and enhance user experience. You should have excellent programming skills and a passion for developing and maintaining functional and stable web applications or improving the existing ones to meet our company’s needs.

WHAT YOU WILL DO:

• Execute a full software development lifecycle (SDLC)
• Develop flowcharts, layouts, and documentation to identify requirements and solutions
• Write well-designed, testable, reusable code and libraries for future use
• Optimize the application for maximum speed and scalability
• Implement security and data protection
• Produce specifications and determine operational feasibility
• Integrate software components into a fully functional software system
• Develop software verification plans and quality assurance procedures
• Document and maintain software functionality
• Troubleshoot, debug and upgrade existing systems
• Deploy programs and evaluate user feedback
• Comply with project plans and industry standards
• Ensure software is updated with latest features
• Should be able to handle a Team of 3-4 Java Engineers

REQUIRED SKILLS & QUALIFICATIONS:

• 8+ years of Software Engineering or Software Development experience, preferably in a related field.
• Good knowledge of Core Java (Minimum Version 8)
• J2EE with a good understanding of Servlets and JSP
• Experience in Spring Modules – Spring IOC and AOP, Spring Boot (version 2 plus), JDBC
• Expertise in design and development of various web and enterprise – level applications using Java/J2EE technologies such as Spring, Hibernate, Rest services.
• Web Services (including SOAP, XML, XML Schema, JSON, and REST)
• Tools required: Maven,Eclipse, Github, and Swagger
• Good knowledge of SQL and Redis (NOSql)
• Ability to document requirements and specifications
• Proven work experience as a Software Engineer or Software Developer
• Ability to develop software in Java or any other OOPS languages
• Excellent knowledge of relational databases, SQL and ORM technologies (JPA2, Hibernate)
• Experience in developing Web Applications using at least one popular Web Framework (Spring)
• Experience with test-driven development
• Proficiency in software engineering tools

PREFERRED SKILLS & QUALIFICATIONS:

• A Bachelor’s Degree in Computer Science, Software Engineering, or other related fields.

REPORTING: This position will report to the Technical Head.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote (Pan India) & In-Office – Jaipur, India

SHIFT TIMINGS: UK Shift

Summer - 1:30pm-10:30pm IST

Winter    - 2:30pm-11:30pm IST

• Exercises judgment in selecting methods and techniques for obtaining solutions.
• Perform various types of testing like sanity, functional, exploratory, integration, and system testing to ensure that the product delivered is of high quality.
• Support the Planning of test schedules in accordance with project scope/delivery dates and ensure that the timelines are adhered to without fail.
• Have very good knowledge of SDLC and STLC life cycles and working knowledge in agile.
• Work as part of cross-functional, passionate agile project teams to ensure quality is driven into the heart of the development process from requirements definition through to delivery.
• Contributing toward predictable delivery of quality releases.
• Be meticulous about documentation and maintaining a robust log of all test cases and test results.
• Very good at manual testing of web and windows based applications, web services testing, and integration testing of a complex system, iOS and Android applications.
• Defect Tracking and Reporting of bugs to developers so as to fix it and follow-ups.
• Lesson Learnt documents (based on testing inputs from the previous project)
• Suggestion Documents (to improve software quality)
• Leads test processes and delivers results to necessary stakeholders.
• Reviews changes or upgrades to existing tests, tools, and testing protocols.
• Good to have knowledge over Stockbroking applications, financial and capital market domain.

Desired Technical Skills and Experience

• Experience with Web Applications, iOS, and Android Applications.
• Passionate about understanding the application end to end.
• Effective communication skills to interact with internal stakeholders.
• Experience with Agile/Waterfall methodologies.
• Adaptable to the current requirement.
• High-level problem-solving skills, and the ability to project manage Knowledge of defect management process
• Strong understanding of software concepts and ability to quickly grasp new products and technologies.