Responsibilities:
- Analyse and evaluate both existing and potential social media activities and strategies
- Conduct, gather and analyse market research to determine social media opportunity and competitiveness
- Identify, interpret, and capitalize on social media trends
- Plan, manage, coordinate and execute all social media programs and initiative
- Work closely with other organizations to ensure tight integration of all social media programs and initiatives
- Develop unique value propositions, business partnerships, and social media programs that are target towards key customer segments
- Achieve targeted results and ensure timely and effective execution of social media tactics and programs
- Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
- Participate and initiate online conversation across a variety of channels
- Educate and prepare key messaging and presentation material for senior management and other marketing organizations
- Collaborate with internal stakeholders to provide support to their initiative
- Measure the success of social media activities and report the result to management
- Use social listening tools to monitor online conversations
- Create maintain executive social media editorial calendars and posting schedules
- Design, create and manage promotions and social ad campaigns, and integrate with the company's overall marketing campaign plan and channels.
-
Job requirements:
- A track record of performance excellence meeting targets and objectives
- Strong analytical, planning, forecasting, and research skills
- Excellent communication and writing skills
- The ability to manage multiple priorities and demanding time frames
- Knowledge and understanding of technology search for new trends and the latest in social media innovation
- Must Excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice
- Experience in advertising public relations and online marketing is a plus
- Proficient with Microsoft office product
- Proficient with social listening tools such as tweet deck, Google alerts, etc
- Ability to integrate social media into broader marketing campaigns
- Experience in Facebook Ads, LinkedIn Ads, and other social media ads is a plus
- Ability to identify threats and opportunities within the user-generated content space and make quick decisions
- Experience in integrating content into multiple social distribution channels
- Proven track record of listening and engaging with online community acting on their behalf
Education and Experience Requirements:
- Preferable Mass Communication in business administration or a related field
- 1 -2 years of sales experience
Shubham Vishwakarma
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Full Stack Developer - Averlon