Social Media Marketing Executive (1-2 yrs)

Backed by Sequoia Capital,  LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing.  LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!

Requirement:

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partner
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

Qualification:

• Proven working experience in digital marketing along with lead generation.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Company Overview – Interface Alliances (IA)

Interface Alliances operates with a vision of being the best education consultant with its core principles built on integrity and value of service. Our services are engineered with a need to engage more deeply with our prospective students and customers and continually growing value over the lifetime of their relationship.

IA is a global education consultant specializing in counseling, admission and visa services for students aspiring to study abroad. IA has been instrumental in shaping careers of numerous students overseas by placing them in top ranking institutions in USA, Canada, Australia, UK and Europe.

We are expanding our team and looking for individuals that are great team players with positive attitude, wealth of knowledge and excellent relationship management skills.

Job Location: Hyderabad

Designation: Website & Social Media Manager

About the Role:

• A full-time online specialist to work with our professional team.
• Manage & improve the company website and other portals.
• Promoting company brand and services to potential international students in India.
• Create social media content across platforms, including but not limited to Facebook, Instagram, LinkedIn etc.
• Responsible for all the brand's social media content development, execution, scheduling and uploading.
• Interact with followers by replying to comments, questions and answering any messages.
• Brainstorm content/ ideas, individually and with the team.
• Create digital and print marketing material for marketing and student events activities.
• Film, edit and create video content for social media channels.
• Attend events and record with photographs and video.
• Develop and maintain a bank of footage for repurposing in a range of video content and photographs.
• Organize and implement student event both offline and online.
• Mining potential student resources through marketing events and activities to discover sales leads.
• Liaise with university student associations and develop cross-industry alliance.
• Provide regular reports and update on all activities to management team as scheduled and at adhoc basis
• Other relevant marketing and office admin duties.
• Primarily responsible for establishing the content strategy and consolidation of content on company websites, liaising with the Digital Team to ensure efforts are in line with future strategy of the organization
• Create unique, authentic, and engaging content that meets the objectives of the company and partner universities.
• Leverage content on website to improve user experience and reduce maintenance overhead.
• Oversee SEO analysis to inform strategic optimization.
• Primarily response to generate quality students leads with SEO optimization and continuous engagement with target audience.
• Review all content for accuracy, relevance, quality and freshness.
• Implement ways to improve and track site performance.
• Responsible to create and work along side with the digital team for content discovery, definition, design, integration, development, and delivery for new website including involvement in the creation of wireframes, user testing whilst providing expert guidance on digital optimization.
• Work within defined Agile project delivery lifecycle to deliver content, from concept to creation prioritized business initiatives through regular release cycles

Desired Skills:

• Good knowledge of website development, digital and social media platforms
• Demonstrated experience in Search Engine Optimization and IA discovery and creation e.g., optimal workshop, Site Improve, Grammar etc.
• Proven experience managing content on various CMS such as Word Press.
• Demonstrated experience in managing and delivering digital project within quality, time and budget requirements.
• Proven ability to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities including proactively managing and trouble-shooting digital and technical issues.
• Positive attitude and motivation to accomplish and overachieve assigned targets
• Ability to multi-task and perform under pressure
• Ability to execute, plan and communicate activities on timely manner
• Goal orientated and proactive approach.
• Excellent command of spoken and written English as well as the local language
• Ability to communicate effectively with colleagues, students and other members of the public of all age groups and social backgrounds.
• Ability to learn on own initiative and research best study options for students.

Required Experience:

• At least 5 years in a similar role.
• Experience in the overseas education industry preferred.

What you need to have:

1. Develop and manage digital marketing campaigns
2. Oversee the social media strategy of the brand and work with an agency
3. Periodically run website audits for the company’s websites and pass on feedback to the tech team
4. Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
5. Track and analyze website traffic flow and provide regular internal reports
6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
7. Continually work on the Search Engine Optimization of the website(s)
8. Fix any errors or bugs in online content
9. Edit and post videos, podcasts and audio content to online sites
10. Create online banner adverts and oversee pay per click (PPC) ad management
11. Write copy for email marketing campaigns
12. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
13. Attend networking events

Education Qualifications:

Minimum Graduate, PG & MBA preferred   

Experience & Skills:

• Minimum of 1-2 years work experience
• E-commerce experience preferred
• Consumer good experience preferred
• Proficiency in MS office and online tools for digital marketing