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Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role
This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms
● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft office and Google Sheets
An Ideal candidate would
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong returns on investment and efficient CPC
● Ensuring successful planning, execution, and optimization of key traffic KPIs via paid channels
● Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
● Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
● Using A/B testing to optimize digital marketing performance
● Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
We are looking to hire an SEO Code Specialist who understands search engine optimization and can write SEO-rich code for company websites that makes them rank higher in search engines and drives maximum traffic.
You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM coding experience.
You will be responsible for planning, execution, and optimization of SEO/SEM strategy to increase rankings, online visibility & organic traffic, and ensure success of our brands.
Detailed Job Description
- Planning and execution of all SEO projects, including developing strategies for organic search visibility.
- Write compelling title tags & meta descriptions for all brands; do image & page-speed optimization, internal linkages, and improve the overall user experience.
- Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
- Own the complete organic content funnel - from driving organic traffic to the site to making sure that call to action and landing pages are correctly aligned to drive leads.
- Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
- Stay up to speed with the latest SEO trends and follow other SEO techniques from time to time to stay ahead of the game.
You are a perfect fit if you have:
- Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
- Consistent track record in leading SEO projects (from inception to completion) that drives business growth.
- Should be able to implement necessary changes to increase page speed, and other required technical interventions
- Worked with HTML, WordPress, CSS.
- Knowledge of WordPress & Bubble.
- Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision.
We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals.
Digital Marketing Manager - Astroyogi.com
Responsibilities
- Own the strategy and roadmap for a key product/business area.
- Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
- Responsible for tracking the performance of all campaigns that are run.
- Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
- Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
- Understanding of branding and brand communication is also a bonus.
- Manage marketing budget and monitor usage for all platforms.
- Clear understanding of calculation of RoAS and other metrics is important
- Experience of working with agencies in performance marketing as well as media and creative agencies
- What we’re looking for:
- Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
- Strong analytical mindset and knowledge of performance marketing metrics.
- Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
- Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
- Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
- Highly organized, good time management and the ability to meet deadlines.
- Excellent English in written and verbal communication skills.
Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.
Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required.
Requirements
- Conceptual understanding of SEO and Digital Marketing Principles
- Strong eye for web and mobile site design
- Past experience working with the WordPress CMS
- Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
- Strong written and verbal communication skills
- Strong project coordination skills
- Job Title:- Marketing Executive
- Location:- Bhuj or Gandhidam
- Basic work territory:- Kutch
- Marketing industrial plastics piping systems.
A talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.
- To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
- To work cordially with the team for better growth and overall success
- To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
- To create content for SEO and SMM.
- To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
- To do research on upcoming and new trends.
- To maintain blogs by working in coordination with the content management team.
- To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
- To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
- To be able to formulate strategies to make a lasting digital connection with the customers.
- To work on client projects by assuring better results
- We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.