About the role: Responsible for Wandertrails’ SEO implementation, the SEO Specialist will have to work closely with the Digital marketing team, Content, Creative and Operations team to develop and implement appropriate online strategies for the business’s websites, blog sites, and other pages. Tasked with the improvement of the business’s site visibility and raising the organic search rankings, the SEO specialist will also be responsible for the creation, implementation, and analysis of SEO programs. We are looking for a young enterprising professional with hands on experience in increasing organic traffic multi-fold. (S)he will directly be responsible for the traffic & conversions through organic channel. Key responsibilities: • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Work towards quarterly SEO department performance targets • On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc. • Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization • Review the business’s content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs. • Content creation for SEO requirements and copy optimization basis keyword research • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented Requirements: • Prior experience in content marketing, content growth and SEO with demonstrable results • Excellent written communication skill & ability to conduct SEO analyses for trends • Understanding of analytical tools such as SEOMoz, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, Screaming Frog, Majestic, Moz among others. • Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata etc. • A deep understanding of mobile strategy, mobile first indexing and how it relates to SEO • A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

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About Wandertrails Services Pvt Ltd

Founded :

2016

Type :

Services

Size :

20-100

Stage :

Raised funding

About

WanderTrails is an online platform where users can discover adventure trails, bike trails, cycling trails, treks, activities etc. Provides the entire itinerary on the platform. Users can send their enquiry from the platform. Also aggregates homestays and boutique resorts. As of Feb 2017, claims to host more than 5,000 experiential stays and immersive activities in 65 destinations across 12 states. Seed funded by Earlsfield Capital.

Wandertrails Services Pvt Ltd's video section

Photos

Connect with the team

Indrani Samajpati

Vishnu Menon

Hari Gangadharan

Sruti Ramesh Chander

Kishan John

Company social profiles

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