SEO Specialist

Company : Barcadly Services (www.barcadlyservices.com)

Job Title: Ads manager(SEM)

No of Positions:2

About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

Experience:1+Years.

Ctc-1.8lpa-2.4lpa

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Conduct research to identify target audiences and develop audience personas for ad targeting.

• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

• Monitor and optimize ad performance to ensure maximum return on investment.

• Conduct A/B testing and other experiments to improve ad performance.

• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

• Provide regular reporting and analysis of ad performance to stakeholders.

• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

• Bachelor's degree in marketing, business, or a related field.

• Relevant experience in ad management.

• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Experience with ad targeting options, such as audience segmentation and retargeting.

• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

• Ability to work independently and manage multiple projects simultaneously.

• Strong analytical skills and attention to detail.

JD for APPS DBA. – Years of Exp 6-8 

Job Description:

• Should support R12.2, Cloning, Patching, ADOP, Shared appl top, SSL/TLS.
• WebLogic, OAM, OIM, registration
• Experienced with Oracle RAC, supporting multi tenant architecture, CDB, PDB
• Installation and Upgrade of Application and Database
• Performance tuning at Apps, DB level,
• Troubleshooting skills, identifying root cause analysis
• Supporting other oracle and 3rd party technologies, from start, stop and basic maintenance, OBIEE, OBI, SOA services
• Oracle Certification
• Database RMAN backups, restores and recoveries
• OEM monitoring, identifying performance issues.
• Unix, Linux basic support, shell scripting.
• Preferable to have knowledge in OCI.

About SafeGold

Gold is the most trusted asset across the entire world and one of the largest asset classes in India. The total traded value of gold in India exceeds $300 billion annually – nearly all of it in an unorganised, offline manner. We, at SafeGold, are building the digital infrastructure to organise the gold market using technology. SafeGold is India’s largest digital gold platform with 35 million customers and 100+ distribution partners across India, Thailand and UAE. The focus has always been on revenues and profitability growth which has been widely recognised.

#9 in 2023 ET Growth Champions (India)

#21 in 2023 FT High Growth Companies (Asia)

With revenues of more than Rs. 4,500 crs in the year ending March-23, we have been part of the Financial Times rankings of the fastest growing startups in the Asia-Pacific region since 2021 till date. 

SafeGold is backed by the World Gold Council and leading venture capital funds, Beenext and Pravega.

Job Description

We’re a small team with insanely large ambitions. We are looking for a Software Engineer who will help shape Safe Gold’s product and marketing strategies by processing, analyzing and interpreting data sets. You will work closely with the tech, product and business teams for designing and developing a scalable application architecture, based on business requirements. The ideal candidate will have proficiency in

PHP and Relational as well as NoSql Databases (MySQL,MongoDB). You will have strong problem-solving skills and independent self-direction to thrive in our work environment.

What will your job entail:

● Implement a robust set of services and APIs to power the web application.

● Build reusable code and libraries for future use.

● Optimize the application for maximum speed and scalability.

● Implement security and data protection as per industry standards.

● Monitor the front-end and back-end aspects of the web application

● Coordinate with the product team to understand the requirements and formulate a detailed technical documentation.

● Assist junior developers if required.

Key Requirements:

● 4-7 years of experience in software development, at least 1 year of experience in a product based startup is preferable

● Strong understanding of MVC Architecture

● Atleast 2-3 years of working experience in PHP is a must have and proficiency in Laravel Framework will be a plus

● Proficient knowledge of both Relational as well as NoSql Databases (MySQL,MongoDB) is a must have

● Working knowledge of Python and Django/Flask Framework is good to have

● Familiarity with advanced JavaScript libraries and frameworks such as AngularJS, ReactJS

● Strong understanding of fundamental design principles to build a scalable application.

● Experience with implementing automated testing platforms and unit tests.

● Proficient understanding of code versioning tools (Git).

● At least 2 years of experience working on AWS cloud platform, using tools like EC2,RDS,Lambda, SQS, Elasticache

• Should be able to design and implement new features and functionality in a website.
• Should have a strong understanding of industry trends and content management systems.
• Experience with the responsive and adaptive design is strongly preferred.
• Also, an understanding of the entire web development process, including design, development, and deployment is preferred.
• Helping formulate an effective, responsive design and turning it into a working Wordpress theme and custom plugin.
• Coordinate with clients to discuss website design and function
• Write clean, well-designed code, and should be designing and building the website front-end.
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Conducting website performance tests and troubleshooting content issues.
• Monitoring the performance of the live website.

• This job position requires a candidate who has hands-on experience on combination of programming skills [WordPress, PHP, MYSQL, MVC frameworks (Codeigniter)].
• Experience with responsive and adaptive design is strongly preferred.
• In addition, an understanding of the entire web development process, including design, development, and deployment, with some backend knowledge, is preferred.
• Good working knowledge of front-end technologies, such as jQuery, JavaScript, AJAX, HTML 5, CSS3,Experience with JSON/XML Services Integration
• Proficient understanding of version control repository tools, such as Bit Bucket or GitHub.

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.

About us:

Strata is a commercial real estate investment platform that offers investors the opportunity to invest in pre-leased commercial assets such as offices, warehouses, and retail spaces across India.

We are one of the fastest-growing PropTech platforms in India and are backed by Elevation Capital, Mayfield, Kotak Investment Advisors, Gruhas (a venture by Nikhil Kamath of Zerodha) and DLF Family Office.

Our headquarter is in Bangalore, India.

We are a small yet close-knit team of 35+ people.

About you:

You have a knack for product and strongly equipped with engineering skills to make it a reality. You don’t jump into implementation unless you have clearly understood the problem/requirements and have a written design. You don’t hesitate asking questions and giving critical reviews while respecting others’ opinions. You are a fearless engineer, and not afraid to fail, not on production though ;) You have a strong sense of ownership. You have a startup experience. You don’t feel annoyed if required to work on off days in case of production incidents (no development).

Your responsibilities:

You will primarily work on the backend maintaining the existing platform and writing new enhancements and features. Apart from your own features, as a senior member of the team you will be expected to be actively involved in overall design discussions and peer code reviews. You will factor in extensibility, maintainability, scalability and security in designs and code. You will ensure that best engineering practices are followed. You will support your team members when they are facing challenges, and mentor them when appropriate. You will strive for overall engineering excellence.

Must-have Skills:

• 4-8 years of total experience
• 2+ years of experience in Django and DRF. You must be pro at it. The team will be looking up to you for making most out of DRF.
• Designing and building  scalable web applications
• Good understanding of REST principles
• SQL database design and queries
• Working knowledge of AWS

Good-To-Have Skills:

• Angular or any other JavaScript frontend framework
• Designing microservices
• DevOps experience

FAQ's.

1. Your technology ingredients?

Programming languages:
Our backend is written in Python using Django framework. And the frontend is in AngularJS. Currently there is no mobile app.

Infrastructure:
We are an AWS shop and use their services for most needs, Docker for containerization and ECS as orchestrator, RDS as database, S3 for storage and SQS as messaging backend.

Other tools:
BitBucket for Git and CI/CD pipeline, Trello for project management; and Google Meets and Slack for communication.

2. Your hiring plan?

Currently the engineering team comprises of 3 engineers, and we plan to grow it to 8 by the end of 2021.

3. Your Interview process?

We will try to finish the process within two weeks. In case we can’t go ahead with  your candidature, we will clearly and immediately let you know. But in case of competing applications, we may request you to wait for a week or two.

1. 15 minutes introductory call to discuss requirements and expectations
2. 30 minutes online coding assignment on a screen sharing session
3. 1 hour technical interview covering problem solving, code review and aptitude
4. 15 minutes call with co-founder for final discussion

In case of inability to come to a conclusion from either side, we may go for an additional round.

4. Your WFH and WFO policy?

Due to Covid-19 the team is working from home and will continue till March-2022. After that we will work from the Bangalore or Pune office (yet to be finalised). You should be open to relocate to any of the cities.

5. Your funding status?

In March 2020, Strata raised $1.5 million in seed funding; and $6 million in Series-A in July 2021.

• Experience as a full stack developer or similar role.
• Knowledge of multiple back-end languages is good to have (e.g. Java, Scala, Python, C#, J2EE, Web Services) and JavaScript frameworks (e.g. Angular, React, Node.js)
• Experience developing desktop and mobile applications and familiarity with common stacks.
• Experience with large-scale distributed storage and database systems (SQL or NoSQL, e.g. MongoDB/Cassandra/MySQL).
• Superb communication and collaboration skills.
• Ability to translate business use cases into good taxonomy design.
• Demonstrable skills in understanding importance of data design.

• Thorough knowledge of the following is mandatory for the person.
• Create original design ideas and layouts from creative briefings.
• Laying out artwork to plan how a finished page will appear (known as Page Planning/Designing).
• Develops, tracks and helps manage comprehensive-time schedules to insure design projects are delivered on-time and within budget.
• Understanding the client briefs/guidelines.
• Prepare illustrations or rough sketches of material, discussing them with Design Leads and making necessary changes.
• Using mock-ups to make a new ad.
• Drawing own ideas to make a new ad.
• Proofreading and checking the documents for accuracy and visual impact (self QA).
• Using the Spell and Grammar check option in the software.
• Use typography, proximity, and font styles in the best possible way to group the text in the right manner in an advert.
• Preparing the items for reproduction in a format specified by the client (pdf, eps, ps).
• Determines the high visual impact and arrangement of illustrative material, text copy, font style, and size
• Produce accurate high-quality artwork within corporate brand guidelines and standards.
• Good understanding of Prepress techniques

Role Requirements

• Good understanding of brands and how they communicate to their target audience in the form of print and digital communication. For example, you should be able to understand the difference between a printed leaflet and a digital emailer that intends to communicate the same message to the target audience.
• Exceptionally well in Photoshop, Illustrator and Corel Draw compositing technical knowledge.
• Sound English and comprehension and writing skills. Independently assess and research any job briefs to visualize a visual strategy and discuss it with the client's/internal team.
• Team working skills: We value and welcome critical feedback and opinions but we don’t accept arrogance and snobbish behavior. We expect you will make mistakes and you should be able to own up.
• Time Discipline: We understand that creative people sometimes get stuck and require more time. But request you speak up before it’s too late. We love working with colleagues who don’t switch off their mobiles when organizations need them. Honesty and Integrity are the core.

Minimum Qualification

• 2-8 years of working experience in Illustrator, CorelDraw & Photoshop.
• Diploma or Degree in Printing Technology, Graphic Design, or DTP along with 2 years of experience.
• Advertising Agency experience preferred.