SEO Specialist

at Wandertrails Services Pvt Ltd

DP
Posted by Sruti Ramesh Chander
icon
Bengaluru (Bangalore)
icon
3 - 6 yrs
icon
₹6L - ₹12L / yr
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Full time
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
On-page Optimization
Google Webmaster Tools
About the role: Responsible for Wandertrails’ SEO implementation, the SEO Specialist will have to work closely with the Digital marketing team, Content, Creative and Operations team to develop and implement appropriate online strategies for the business’s websites, blog sites, and other pages. Tasked with the improvement of the business’s site visibility and raising the organic search rankings, the SEO specialist will also be responsible for the creation, implementation, and analysis of SEO programs. We are looking for a young enterprising professional with hands on experience in increasing organic traffic multi-fold. (S)he will directly be responsible for the traffic & conversions through organic channel. Key responsibilities: • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Work towards quarterly SEO department performance targets • On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc. • Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization • Review the business’s content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs. • Content creation for SEO requirements and copy optimization basis keyword research • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented Requirements: • Prior experience in content marketing, content growth and SEO with demonstrable results • Excellent written communication skill & ability to conduct SEO analyses for trends • Understanding of analytical tools such as SEOMoz, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, Screaming Frog, Majestic, Moz among others. • Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata etc. • A deep understanding of mobile strategy, mobile first indexing and how it relates to SEO • A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

About Wandertrails Services Pvt Ltd

Wandertrails (http://www.wandertrails.com" target="_blank">www.wandertrails.com) is online experiential travel platform enabling discovery and booking of experiences indigenous to a particular location - be it through experiential stays, local tours & activities or handcrafted holiday trails. Wandertrails operates by handpicking the most amazing activities and experiential stays for you with a strong emphasis on integrity and depth of listings. Authenticity of experience is ensured through an on-ground audit and professional creative shoot.

We are a funded company with an amazing set of hyper charged people working towards making Wandertrails the best in class for the experiential travel market. The founding team comprises of IIM alums, Ex-Bain & A.T. Kearney Consultants, WEF recognized Global shaper, who cumulatively hold multiple titles including Asia’s most talented CMO’s, India’s best brand manager etc.

We are building out a rock star team to turbo charge our growth while in parallel continuing to build on our core ethos of superlative customer experience. If you are looking for an outstanding learning opportunity, frenetic paced growth, a culture of camaraderie and are passionate about solving customer pain points in the one of the hottest internet segments around the world right now, then we should talk!

[W]: http://www.wandertrails.com" target="_blank">www.wandertrails.com
[F]: https://www.facebook.com/wandertrails/" target="_blank">https://www.facebook.com/wandertrails/
[I]: https://www.instagram.com/wandertrailsofficial/" target="_blank">https://www.instagram.com/wandertrailsofficial/
In the Media: https://www.wandertrails.com/press-and-media" target="_blank">https://www.wandertrails.com/press-and-media

Founded
2016
Type
Services
Size
20-100 employees
Stage
Raised funding
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