SEO Specialist

Job Title: State Sales Head – Dealer Development

Job Type: Full-Time | Hybrid (Office & Field Work)

Role Overview

State Sales Head – Dealer Development to drive state-level sales growth and franchise expansion. The role focuses on building and managing a high-performing sales structure through Area Sales Managers (ASMs) while expanding Management Role Franchises and Shop Franchises across the state.

The ideal candidate will be a strong leader with proven experience in FMCG, Retail, Cement, Paint, or Franchise-based businesses, capable of executing aggressive growth strategies and maintaining long-term franchise relationships.

Key Responsibilities

• Appoint, train, guide, and monitor Area Sales Managers to achieve state-level sales objectives
• Lead recruitment and expansion of Management Role Franchises and Shop Franchises
• Drive achievement of monthly, quarterly, and annual revenue targets
• Build and maintain strong relationships with franchise partners to maximize business potential
• Design and execute strategies for franchise growth, support, and market penetration
• Monitor ASM and franchise performance using KRAs & KPIs
• Provide regular sales reports, market insights, and competitor feedback to senior management
• Proactively resolve franchise and operational issues
• Ensure strict adherence to company policies, ethical standards, and compliance norms

Key Performance Indicators (KPIs)

• Achievement of revenue targets (Monthly / Quarterly / Annual)
• Number of new Management Role & Shop Franchises onboarded
• Performance and productivity of Area Sales Managers
• Franchise satisfaction and retention rate
• Growth in state-wide market penetration and brand visibility

Required Qualifications & Skills

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field
• 7–10 years of proven sales leadership experience
• (Preferred industries: FMCG, Retail, Cement, Paint, Franchise Business)
• Strong people management and leadership capabilities
• Proven track record of achieving and exceeding sales targets
• Excellent communication, negotiation, and relationship management skills
• Entrepreneurial mindset with strong problem-solving abilities
• Willingness to travel extensively within the state

Responsibilities

Solve complex performance problems and architectural challenges

Build reusable code and libraries for future use

Build efficient, testable, and reusable Node JS modules

End-to-end ownership of modules, including designing, development, validation, deployment

Specifications:

Understanding the fully synchronous behavior of NODE JS.

Familiarity with One OOPS language

Familiarity with Workers/child processes & performance tuning

Experience with SQL/NoSQL databases and their declarative query languages (MySQL, and Mongo dB)

Strong knowledge of the common NODE JS or web server exploits and their solutions

Experience -

2-6 Year Qualifications Desired Skills NodeJS, HTML, CSS, Angular/React, JavaScript, Web Application Development, SQL/NoSQL

Strong problem-solving capabilities and able to independently think through a challenge.

Demonstrated ability to learn new technology quickly

Every project can be different, and there may not be a “template” to work off of. Need someone who can be resourceful and has a “figure it out” attitude

2+ years of experience in Salesforce or other development

BS/MS in Computer Science, Engineering, or related years of experience and technical skills

Salesforce certifications preferred, e.g. Certified Salesforce Administrator, Certified Salesforce Platform App Builder, Platform Developer II

Experience in Salesforce CRM app development with strong expertise in Sales Cloud, Service Cloud, and / or Force.com at an enterprise level

Experience with SFDC Administrative tasks like creating Profiles, Roles, User Security Models, Page Layouts, Email Services, Dashboards, Tasks, and Events

Experience with Lightning Components, Design System, APEX Classes, Process Builder, Triggers, Visualforce, Approval Processes, Aura, and Flow

Verify and validate complete end-to-end testing with the business and client/carrier

Expert knowledge of Object-Oriented programming

Experience with database design concepts and use of SOQL, SOSL, and SQL

Experience with Salesforce API and Web Services (REST/SOAP/Bulk)

Experience with environment management, release management, code versioning, deployment methodologies, and CI/CD tools

Utilize strong written and oral communication skills to regularly update stakeholders on project status, e.g. project phase, issues/roadblocks, go-live dates, etc.

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

• The ideal candidate is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action.
• Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.
• Assess the effectiveness and accuracy of new data sources and data gathering techniques.
• Develop custom data models and algorithms to apply to data sets.
• Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.
• Develop company A/B testing framework and test model quality.
• Develop processes and tools to monitor and analyze model performance and data accuracy.

• Experience using statistical languages (R, Python, SQL, etc.) to manipulate data and draw insights from large data sets.
• Experience working with and creating data architectures.
• Looking for someone with 3-7 years of experience manipulating data sets and building statistical models
• Has a Bachelor's, Master's in Computer Science or another quantitative field
• Knowledge and experience in statistical and data mining techniques :
• GLM/Regression, Random Forest, Boosting, Trees, text mining,social network analysis, etc.
• Experience querying databases and using statistical computer languages :R, Python, SQL, etc.
• Experience creating and using advanced machine learning algorithms and statistics: regression, simulation, scenario analysis, modeling, clustering, decision trees,neural networks, etc.
• Experience with distributed data/computing tools: Map/Reduce, Hadoop, Hive, Spark, Gurobi, MySQL, etc.
• Experience visualizing/presenting data for stakeholders using: Periscope, Business Objects, D3, ggplot, etc.

• FRONT-END iOS development in SWIFT (preferable), OBJECTIVE C using AGILE METHODOLOGY to design, develop, debug and deploy iOS Mobile applications with modern architectural practices
• Cross-functioning with our product development team wherein you’ll tackle complex tasks and transform them into intuitive, accessible and easy-to-use UI for our customers around the world
• Follow the coding guideline standards to ensure a bug free code as per industry norms.
• Complete unit testing of the code before sending it for review
• Participate in the complete agile software delivery cycle, including development, testing, troubleshooting etc.
• Participate in process improvement program to improve the overall quality of the delivery process.
• This role offers good exposure in E-COMMERCE SEGMENT with HIGHLY SCALABLE design solutions
• Min of 3 years of relevant experience in iOS app development is a must, preferably in e-commerce vertical

• Proven knowledge of iOS SDK and development on X-CODE IDE using SWIFT (preferable), knowledge of OBJECTIVE C, JAVA will be an added advantage
• Responsive Front End Designs with adaptability to various screen sizes
• Familiarity with REST web services and RESTful APIs. Knowledge of SOAP would be an added advantage
• iOS UI design principles, patterns, and best practices, preferably MVC, MVVM & MVP
• Good knowledge of SQLite, JS/JQuery for database management
• Proficiency in code versioning tools/Source Code Repositories like GIT, SVN
• Experience with offline storage, threading (AJAX), and performance tuning
• Agile/Scrum methodology using JIRA or any agile tool
• Exposure to security protocols for code, data and system
• Knowledge of the open-source iOS ecosystem, OOPs and the libraries
• A knack for benchmarking and optimization
• Familiarity with continuous integration

• Self-learner with passion for learning new technologies along with a creative problem-solving approach
• Strong communication skills (verbal & written)
• Should be adaptable to new ideas and have an out of box thinking approach
• Effective interpersonal communication skills in a highly collaborative team environment

• 3-5 years of relevant experience
• B.E/ B. Tech/ M. Tech in Computer Science/ Electronics Communication/ IT engineering
• M.Sc. (Computer Science or IT)/ MCA from a reputable institute
• Good communication in written and spoken English