IntelliMatch SunGard Treasury Systems (Tech/ Func Support Er.)

Job Title: Assistant Manager – Marketing

📍 Location: [WHF / Remote]

🕒 Experience: 4–7 years | Industry: B2B Marketing | Type: Full-Time

🚀 Ready to own marketing end-to-end?

We are looking for a strategic, creative, and hands-on Assistant Manager – Marketing to lead brand, communication, and demand generation efforts across our certification, assurance, training, and digital services.

Despite the title, this is a Manager-level role in scope and responsibility—perfect for someone who thrives in autonomy, drives impact, and elevates visibility, lead flow, and brand authority.

🔑 Key Responsibilities

Marketing Strategy & Planning

• Design and execute annual and quarterly marketing plans across service lines

• Convert technical services (e.g., ISO 27001, ESG, IRCA Courses) into compelling, value-led messaging

Brand & Content Ownership

• Define brand positioning, tone, and messaging across all collaterals

• Lead creation of blogs, case studies, videos, infographics, and social content

Digital Marketing & Demand Generation

• Run SEO/SEM, Google Ads, LinkedIn Ads, and paid campaigns

• Own website lead funnels, landing pages, and MQL performance metrics

Social Media & Visibility

• Manage LinkedIn, YouTube, Instagram strategy and content calendar

• Drive engagement and awareness with original campaigns and creatives

Events & Partnerships

• Manage webinars, conferences, expos, and partner promotions

• Collaborate with associations, media, and learning platforms

CRM, Automation & Analytics

• Use Zoho Campaigns, HubSpot, or Mailchimp for drip campaigns

• Maintain CRM hygiene and report on MQLs, CPLs, CTRs, and ROI

Collaboration & Enablement

• Align with cross-functional teams including sales, training, technical, and HR

• Support pitch decks, proposals, and internal branding

Vendor & Budget Oversight

• Coordinate with agencies, freelancers, and digital vendors

• Track marketing budgets and campaign performance

🎓 Qualifications & Skills

• Bachelor's in Marketing, Mass Comm, Business, or Design

• 4–7 years of B2B marketing experience—preferably in SaaS, consulting, certification, or training

• Digital marketing certifications (Google, Meta, HubSpot) preferred

• Proficient in Canva, Google Analytics, Zoho CRM, SEO tools

• Excellent storytelling, project management, and execution skills

Role & Responsibilities

Data Organization and Governance: Define and maintain governance standards that span multiple systems (AWS, Fivetran, Snowflake, PostgreSQL, Salesforce/nCino, Looker), ensuring that data remains accurate, accessible, and organized across the organization.

Solve Data Problems Proactively: Address recurring data issues that sidetrack operational and strategic initiatives by implementing processes and tools to anticipate, identify, and resolve root causes effectively.

System Integration: Lead the integration of diverse systems into a cohesive data environment, optimizing workflows and minimizing manual intervention.

Hands-On Problem Solving: Take a hands-on approach to resolving reporting issues and troubleshooting data challenges when necessary, ensuring minimal disruption to business operations.

Collaboration Across Teams: Work closely with business and technical stakeholders to understand and solve our biggest challenges

Mentorship and Leadership: Guide and mentor team members, fostering a culture of accountability and excellence in data management practices.

Strategic Data Support: Ensure that marketing, analytics, and other strategic initiatives are not derailed by data integrity issues, enabling the organization to focus on growth and innovation.

Opportunity Summary

We are looking for an enthusiastic engineer with experience building Salesforce AppExchange apps to lead the development of Salesforce connectors for our marketing technology products.

What would you do?

·      Take a lead role with design and implementation of Salesforce connectors for our marketing platforms.

·      Collaborate with stakeholders in establishing application requirements, determining features, creating customer-friendly solutions, and determining support needs and performance requirements. 

·      Plan, design, develop, test, and deploy software to satisfy these requirements. 

·      Work according to the agile programming application development methodology adhered to including test-first, iterative development, and continuous re-prioritization.  

·      Support the maintenance of our hosted technology solutions. 

·      Work with other team members in accomplishing group objectives and participating in code reviews. 

·      Ensure timely and robust implementation of the company’s development plans.

·      Ensure that all relevant parties are kept up to date on progress of projects and give feedback on an ongoing basis. 

·      Contribute to the review, selection, and adoption of proprietary tools and technologies. 

·      Use specialist knowledge and experience of information technology to provide technical advice and vision.

Technical Skills

The following skills are needed for this role.

Experience

·      7+ years’ experience in web application design and development 

·      Bachelor’s Degree in relevant discipline or equivalent experience 

Primary Skills

·      Experience with Salesforce APEX, VisualForce, SOQL, etc. 

·      Experience building and maintaining Salesforce AppExchange apps. 

·      Experience working with databases and/or CRM systems. 

Secondary Skills (nice to have)

·      Strong background in Java 

·      AWS ecosystem and tools, developing for serverless environments. 

·      Front-end expertise: HTML, CSS, JavaScript, etc. 

·      Other languages such as JavaScript, Typescript, C#, Ruby, Python, PHP, etc. are all valuable. 

Soft Skills

·      Proven ability to lead a team and mentor others. 

·      Thrives collaborating in a team environment with a diverse range of people.

·      Passionate about delivering an amazing customer experience.

·      Able to have a change of mind, and able to change the minds of others.

·      Writes clearly and concisely.

·      Capable of working without a company office, with a fully remote team.

Growth Skills

·      Possesses a good work ethic; a self-starter with a desire to grow.

·      Always looking for better ways to get the job done.

Requirements:
-Experience in Technical Writing is Must.

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken (American English).

• Responding to escalated customer issues from L1 Customer Support Specialists.
• Excellent communication skills, especially related to relaying information between technical and non-technical parties
• Working closely with support and Level 3 teams.
• Building a deep technical knowledge of our product capabilities for both the front and back end.
• Escalating issues when required according to defined escalation paths.
• Maintaining a high level of professionalism with internal teams and customers and working to establish a positive rapport.
• Participation in standard product management processes (grooming sessions, stand-ups, etc. ) related to the resolution of customer-facing issues
• Work continuously to document product and technical knowledge.
• Responsible for driving L2 and L3 cases to closure meeting "case to closure" and "customer satisfaction" deliverables

Responsibilities

• Interact with customers to provide and process information in response to inquiries about our products such as SMS / Cloud telephony and Voice through calls and email.
• Interact with customers regarding their concerns/requests about products and services over calls and email.
• Manage the tickets over the ticketing tool.
• Handle the calls received from clients.
• Process requirements, modifications, and escalate complaints across a number of communication channels.

Skill sets

• Excellent communication and presentation skills.
• Strong customer handling skills over calls and active listening.
• Ability to multitask, prioritize and manage time effectively.
• Ability to stay calm when customers are stressed or upset.
• Ready to work in a 24X7 environment.
• Good computer skills.
• Proficient in Microsoft Office Applications.

Education Required

• Graduate in Technical field (B.Tech, M.Tech, BCA, MCA, B. Sc , Diploma)