About Cognegiac Solution Private Limited
Cognegiac is one the leading digital marketing company in noida We are an Indian based IT business offering Digital Marketing end to end software and web development solutions to a niche client business. We have an innovative state of the art technology that delivers efficient cutting edge digital marketing solutions. At present, we serve clients in the USA, UK, Canada, Australia, West Germany, and the Middle East.. With our 12+ years of experience in providing excellent marketing results to various clients across India.
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We are product development & technology consulting studio.
1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale
4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space
Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research.
Job Title:- Digital Marketing Executive
Experience:- 3-6 Years
Location:- Bangalore
Work Mode:- WFO
Primary Skills:-
3+ years experience as a Digital Marketing Professional
Understanding the importance of the Website
Experience in Email marketing and carry it to the digital forum
Social media marketing - visibility
Experience in branding
Must understand page optimization and off page optimization,
Understand the value of Search engine optimization but as a complementary skill.
Blog writing and Content generation
Secondary Skills :-
Knowledge on Google certification and Google analytics, Google AdWords
Setting up tracking systems for marketing campaigns and online activities
Experience in Website maintenance and press releases
Latest marketing techniques
Qualification:- MBA ( Marketing ), BBA
Responsibilities:-
Responsible for formulation and execution of the company’s Digital Marketing Strategy
Creation and management of website
Independently managing all digital marketing activities
Set up and management of Linked in and twitter accounts
Writing blogs and content on digital forum to ensure visibility
Responsible to develop and implement the Online Marketing and Brand Positioning
strategies
Create key reporting and performance indicators based on business requirements
Brand management on the digital forum
As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.
Roles and Responsibilities:
- Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
- Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
- Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
- Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
- Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
- Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
- Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
- Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
- Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
- Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
- Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth
Roles & Responsibilities :-
1. Create and optimize digital campaigns on Google Ads & Facebook
2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
6. Brainstorms new and creative growth strategies through digital marketing
7. Measure and report performance of all marketing campaigns, and assess against goals
8. Identifying new business leads and contributing to the expansion of business activities
9. Preparing campaign budgets and work schedules, as well as setting project deadlines
10. Developing link building strategies.
11. Analyzing keywords and SEO techniques used by competitors.
12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
Skills Required :-
1.At least 2 years of exp in the advertising industry.
2. leading and managing SEO/SEM
3. Experience in optimizing landing pages and user funnels
4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
6. Experience in setting up and optimizing PPC campaigns on all major search engines
7. Knowledge about LinkedIn Marketing
8. Proficiency in campaign management software, such as HubSpot Marketing
9. Extensive experience in client relationship management
About us :
QI Spine is a disruptive Health Tech player that is solving the world’s Spine Care problem through Data Intelligence.
In an era where popping medicines and being recommended surgery has become a common practice, QI Spine has changed the face of the game. With an algorithm developed over 12 years across millions of cases, it has treated back & neck issues in the most efficient and long-lasting approach.
Launching in the US market in 6 months followed by the UK and the Middle East, QI Spine aims to target the $1.1 Bn market with a unique offering for all types of patients through Clinic care, Video care, and Digital care being made possible via its integrated mobile application. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.
Website: https://www.qispine.com/
Role & Responsibilities:
• Ownership of all performance marketing initiatives and campaigns, including planning, execution, optimization, and reporting.
• Manage and coordinate with internal and external stakeholders to ensure successful execution of campaigns.
• Daily/weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.
• Experience in handling large budgets and ability to optimize spends for best ROI.
• Experience in handling both in-house and agency campaigns
• Work closely with creative team to co-create compelling and effective creative outputs.
• Analyze campaign data to provide insights and recommendations to improve performance.
• Conduct A/B testing and experimentation across channels to drive incremental growth.
• Stay up-to-date with emerging trends and best practices in performance marketing, and bring new ideas to the table.
- You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
- Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
- Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
- Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
- Work with the agency to drive SEO (website) mandates for growing the organic traffic.
- Influence online product changes on websites that drive discovery, user engagement & revenue.
- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
POSITION DESCRIPTION / JOB RESPONSIBILITIES:
Social Media Management- Strategy/Execution
Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management
Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising
Media & Advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting
Create budgets for social media activities and reconcile discrepancies.
Liaison with cross functional teams to integrate different activities
Work on their expectation and translate them into results.
Website Management
Improving the user experience on the companys website(includes design, content and usability)
Collaborate with internal teams to create landing pages and optimize user experience
ROI driven digital campaigns
Stakeholder management
Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies
Influencer Marketing & Management
Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers
Search Engine Optimization
Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.
Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment