digital marketing Intern

About the role

We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.

This is a full time, on-site role based in Hyderabad.

Key responsibilities

- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team

Requirements

- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English

Good to have

- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts

What we offer

- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach

About Realityrift Innovations

Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

Technical Skills – Must have  

 Lead the design and development of AI-driven test automation frameworks and solutions.

 Collaborate with stakeholders (e.g., product managers, developers, data scientists) to understand testing requirements and identify areas where AI automation can be effectively implemented.

 Develop and implement test automation strategies for AI-based systems, encompassing various aspects like data generation, model testing, and performance evaluation.

 Evaluate and select appropriate tools and technologies for AI test automation, including AI frameworks, testing tools, and automation platforms.

 Define and implement best practices for AI test automation, covering areas like code standards, test case design, test data management, and ethical considerations.

 Lead and mentor a team of test automation engineers in designing, developing, and executing AI test automation solutions.

 Collaborate with development teams to ensure the testability of AI models and systems, providing guidance and feedback throughout the development lifecycle.

 Analyze test results and identify areas for improvement in the AI automation process, continuously optimizing testing effectiveness and efficiency.

 Stay up-to-date with the latest advancements and trends in AI and automation technologies, actively adapting and implementing new knowledge to enhance testing capabilities.

 Knowledge in Generative AI and Conversational AI for implementation in test automation strategies is highly desirable.

 Proficiency in programming languages commonly used in AI, such as Python, Java, or R.

 Knowledge on AI frameworks and libraries, such as TensorFlow, PyTorch, or scikit-learn.

 Familiarity with testing methodologies and practices, including Agile and DevOps.

 Working experience on Python/Java and Selenium also knowledge in prompt engineering.

Key Responsibilities:

• Make outbound calls and handle inbound inquiries to counsel students and parents about our courses and programs.
• Understand student requirements, preferences, and academic background to suggest suitable courses.
• Follow up on leads and inquiries through calls, emails, and messages.
• Convert leads into walk-ins, and walk-ins into successful admissions.
• Meet and exceed weekly/monthly admission targets and KPIs.
• Coordinate with the academic and operations team to ensure smooth onboarding of students.
• Stay updated with course offerings, admission criteria, deadlines, and industry trends.

Required Skills & Qualifications:

• Bachelor's degree in any discipline (preferred: Education, Business, or Communication).
• Prior experience in telesales, inside sales, or academic counselling is a plus.
• Excellent verbal and written communication skills.
• Strong interpersonal and persuasive abilities.
• Proficiency in using MS Office tools.
• Goal-oriented mindset with the ability to work under pressure.

• B.E/B.Tech
• PG in Management from top tier institutes
• 0-2 years of pre-MBA experience in data analysis or technology field
• High organizational and communication skills, both written and verbal
• Excellent problem-solving and analysis skills
• Ability to contribute positively to team culture and morale
• Proficiency in Microsoft Office/ GSuite Tools
• A can-do attitude, and willingness to take initiative

Mentor To Go is an android and web based platform to help students improve their work readiness through self-learning sessions, personalised mentorship provided by mentor professionals from a range of careers, and work experience opportunities.

The technology platform implements  functionalities such as: screening surveys of mentors and mentees, training content for mentors, matching through an algorithm, and mentorship through the delivery of structured activities. 

The application technology architecture comprises of the following:

o   a Python Django web application with NGinx and Gunicorn

o   PostgreSQL database

o   A React Android and Web app

o   Rest APIs which interact between the Android app and the Django webserver

Our vision at Mentor To Go is to provide career mentorship to young people anywhere, anytime across the length and breadth of India.

We are looking for a backend software developer who is passionate about using web technologies to solve social problems and creating experiences that are elegant and effective. You will own the back end development of features of the Mentor To Go platform from conceptualisation through design and testing, working closely with other developers, the technical project manager, and the program operations team. You are user-centric, continuously demonstrate strategic & analytical abilities, and are laser focused on executing at speed. You must have the ability to succeed in a fast paced environment, where success is dependent on your ability to collaborate with cross-functional team members in a positive, productive, and transparent way.

Minimum requirements 

• Bachelor’s degree in engineering preferably  CS  or related discipline  
• 3+ years experience working in Unix/Linux environments building web and mobile applications
• Proficiency in developing and deploying cloud based Python/Postgresql applications preferably using frameworks such as Django
• Experience with design and development of moderately complex software projects
• Strong written and oral communication skills
• Familiarity with version control software such as Git

Desired  requirements 

• 5+ years of overall relevant work experience
• Experience building apps using React/React-Native
• Basic understanding of AWS cloud
• Ability to participate in technical discussions and help make technical trade-offs

About Mentor Together

https://mentortogether.org/">Mentor Together is India’s first and largest youth mentoring  non-profit organization with a mission to facilitate empowering mentoring relationships and networks that help young people break the inequalities of opportunity and actualise their potential.

http://bit.ly/mentortogo">Mentor To Go is the world’s first mobile mentoring platform created by Mentor Together with the support of Cisco India, LinkedIn Social Impact, British Telecom and Sterlite Technologies.

A minimum of 5 years of experience in ASP.Net, MVC, Web Api, AngularJS, C# and SQL Server.

To contribute in the development of all Projects and Modules i.e. Project Documentation, web application development and business implementation.

To work with the internal teams to design, develop and maintain software.

Improve existing software.