Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Social Media Manager, you will be responsible for designing and implementing social media strategy to align with business goals.
What you will do:
- Performing research on current benchmark trends and audience preferences
- Setting specific objectives and reporting on ROI
- Working on content & campaign strategy for the company
- Generating, editing, publishing and sharing engaging content daily
- Monitoring SEO and web traffic metrics
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggesting and implementing new strategies to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
- Building a social media presence by maintaining a solid online presence
- Monitoring the company's brand on social media
- Building brand awareness by engaging relevant influencers
- Managing our online communities to ensure respectful and appropriate engagement
Desired Candidate Profile
What you need to have:- BSc degree in Marketing or relevant field
- Proven work experience as a Social Media Manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
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