Social Media Manager

E-commerce For Pet-Care

Social Media Manager

Unnati

Company

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Social Media Manager

at E-commerce For Pet-Care

Agency job

via Unnati

4 - 6 yrs

₹13L - ₹15L / yr

Bengaluru (Bangalore)

Skills

Social Media Marketing (SMM)

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.

What you will do:

Owning growth metrics of social media channels - engagement rate, follower growth etc.,
Ensuring consistent brand positioning and tone of voice across all platforms.
Building and leveraging locally and cultural moments to make company’s brand relevant to Indian audiences
Collaborating and maintaining close relationships with cross-functional teams ( content, design, business, customer experience) to maximize the impact of social media efforts by ensuring alignment in communications across channels
Being responsible for overall content management - scheduling and managing content calendars
Finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Company
Analyzing and reporting social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings

Desired Candidate Profile

What you need to have:

4+ years of work experience in Social Media Marketing
Ability to articulate ideas and key objectives
Stakeholder and agency management is a must
Experience in presenting metrics and progress to goal with stakeholders
Should be social media savvy and up- to date with the latest trends

What you will do:

Owning growth metrics of social media channels - engagement rate, follower growth etc.,
Ensuring consistent brand positioning and tone of voice across all platforms.
Building and leveraging locally and cultural moments to make company’s brand relevant to Indian audiences
Collaborating and maintaining close relationships with cross-functional teams ( content, design, business, customer experience) to maximize the impact of social media efforts by ensuring alignment in communications across channels
Being responsible for overall content management - scheduling and managing content calendars
Finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Company
Analyzing and reporting social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings

Desired Candidate Profile

What you need to have:

4+ years of work experience in Social Media Marketing
Ability to articulate ideas and key objectives
Stakeholder and agency management is a must
Experience in presenting metrics and progress to goal with stakeholders
Should be social media savvy and up- to date with the latest trends

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