Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.
As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.
What you will do:
- Owning growth metrics of social media channels - engagement rate, follower growth etc.,
- Ensuring consistent brand positioning and tone of voice across all platforms.
- Building and leveraging locally and cultural moments to make company’s brand relevant to Indian audiences
- Collaborating and maintaining close relationships with cross-functional teams ( content, design, business, customer experience) to maximize the impact of social media efforts by ensuring alignment in communications across channels
- Being responsible for overall content management - scheduling and managing content calendars
- Finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Company
- Analyzing and reporting social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
Desired Candidate Profile
What you need to have:
- 4+ years of work experience in Social Media Marketing
- Ability to articulate ideas and key objectives
- Stakeholder and agency management is a must
- Experience in presenting metrics and progress to goal with stakeholders
- Should be social media savvy and up- to date with the latest trends
Subodh Popalwar
Software Engineer, Memorres
About E-commerce For Pet-Care
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Role - Digital Marketing Manager
About Company -
Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.
Job description -
1. Design, maintain, and supply content for the organization's website
2. Formulate strategies to build lasting digital connection with customers
3. Monitor company presence on social media
4. Launch advertisements to increase brand awareness
5. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.
6. Run ads on Facebook, Instagram, Google, and other similar channels.
7.Be actively involved in SEO efforts (keyword, image optimisation etc.)
Minimum experience - 2 years
Introduction
We are actively Looking for a Fresher with a deep passion for Digital Marketing to join our emerging Digital Marketing team. This position entails the strategic planning, meticulous execution, and continuous optimization of our online marketing initiatives. We are in search of an individual driven by a true passion for the world of marketing and advertising.
Roles and Responsibilities
- Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
- Conduct market research to identify trends and insights, and optimize strategies accordingly.
- Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
- Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
- Create and manage content calendar for Hiringhood brand accounts.
- Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
- Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
- Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
- SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
- Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
- Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.
Must Have Skills
- Knowledge of digital marketing principles, strategies, and tools.
- Familiarity with social media platforms and digital marketing trends.
- Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, Gifs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop or any other tools.
- Excellent presentation, communication, visualization and articulation skills.
- Bachelor's degree in Marketing, Communications, technology or any related field.
- Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.
Good to Have Skills
- Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
- Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
- A strong passion for digital marketing, a willingness to learn new tools and tech savviness.
- Ability to work with programmatic advertising and the ability to compare and contrast between campaigns across different platforms.
- Ability to automate marketing on instant messaging Apps/Channels like Whatsapp, telegram, Slack, etc,. using NoCode tools like WATI.
About Hiringhood
Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.
Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.
Location
Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia.
Why Join Hiringhood?
- Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
- Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
- Hiringhood also offers great networking opportunities through T-Hub events.
JOB DETAILS
CTC - 10-15k Per Month (STIPEND)
EXP RANGE - 0-6 Months
Education - BBA/ Any Graduate
Notice Period - Immediately
Work Mode - WFO
Location - HYDERABAD
- Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
- Monitor and optimize live listings and make suggestions to improve listing performance.
- Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
- Engage in on-page optimization and off-page optimization
- Monitor all dispatches for orders placed through marketplaces.
- Strategizing for increasing online sales of the products.
- E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
- Hands on knowledge with Amazon campaigns and other PPC advertising channels.
- Work within the budget allotted for the marketing campaign and other purchase
- Achieve position on the first page of popular search engines and marketplaces
- Maintaining ACOS percentage for the ads.
- Increase organic search by timely updating the SEO of all the listings.
- Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
- Responsible for the growth of the website store and assisting in execution of the website strategy.
- Conduct competitor keywords and backlinks analysis
- Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
- Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
- Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
- Consistently keep creating backlinks through other available resources.
- Design automated Email strategy and work with the team in designing those emails.
- Formulate, execute and analyze Facebook and Google Ad campaigns.
- Analyze Google analytics and search console pages and recommend updates to website.
- Customer Feedback & Review generation
- Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
- Ability to identify opportunity areas to grow the business.
- Responsible for managing the listings and orders on different e-commerce marketplace channels.
Required Skills:
- Bachelor’s Degree
- 1-3 years’ experience in E-commerce required.
- Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
- Basic HTML knowledge a plus.
- Experience with Facebook Ads, Google Ads and Google Analytic Suite.
- Excellent project management skills and ability to work within time constraints.
- Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.
SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing
Job Description :
Fluenct is English
Proven track records
Strategic digital acumen & ability to execute flawlessly
Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening
Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising
Guard the brand guidelines, identity & usage in the social media space across various mediums
Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty
Responsible for consumer insights for creating the best in class digital campaigns
Execute all facets of digital marketing strategy from paid media to social engagement to launch activations
Content marketing strategies must have experience in storytelling campaigns
Drive organic acquisitions of consumers via SEO , SEM programs
Drive digital audience understanding & profiling exercises
Evaluate , develop , manage , test & implement Ecommerce initiatives
Skills & Competencies:
Minimum 3 years experience in Digital Marketing.
Analytical & Data oriented marketing focus to drive results
Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs
Exposure & understanding of content business will be an advantage
Google Analytics|
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
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Design, build and maintain our social media presence |
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
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Identify trends and insights, and optimize spend and performance based on the insights |
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Brainstorm new and creative growth strategies |
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Plan, execute, and measure experiments and conversion tests |
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Collaborate with internal teams to create landing pages and optimize user experience |
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
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Instrument conversion points and optimize user funnels |
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Collaborate with agencies and other vendor partners |
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
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Transforming from agency driven to in-house digital marketing functioning |
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Supporting in building in-house digital marketing function |
Role: CLIENT SERVICING - PERFORMANCE MARKETING
Company Industry: Marketing and Advertising
Experience: 2-5 years
Education: Bachelor’s degree or equivalent
Salary Bracket: - 8L
You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn.
RESPONSIBILITIES:
- Responsible for achievement of digital marketing objectives of our clients
- Oversee overall quality of work being delivered on the account
- Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels
- Experience in fronting client relationships directly
- Handling operations and client management
- Briefing the creative team, helping in the creation of a concept.
- Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
- Strategizing and executing campaigns for clients.
- Working with senior management keeping them informed of new developments, service issues and new business opportunities.
- Managing paid social media campaigns
REQUIREMENTS:
- Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.
- Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.
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- Should have worked on social media calendar and interactions
- Should have advertising agency experience
We are looking for a talented Social Media Associate to administer our social media accounts. You will manage our company image in a cohesive way to achieve our marketing goals.
- Create and maintain a social media Creative calendar and posting schedule
- Interact with brands on a day-to-day basis to understand their requirements
- Well informed on the latest trend in social media space and best practices
- Seed content into social networks.
- Develop creative, innovative and relevant campaigns to achieve business objectives.
- Act as the main point of contact between the agency and the client.
- Co-ordinate with the design & Internal team
- Should be able to research on clients products, services, plans, competitors and target markets
Arrange and attend meetings with the clients to discuss and identify their requirements
Requirements-
- Excellent written and verbal skills
- Ability to sell work and ideas, and respond positively to feedback.
- Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
- Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
- Strong communication & presentation skill along with client handling skill set is a must.
- Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms
Job Type: Full-time/ Hybrid--4 days from office rest WFH
Our Office address- KAILAS BUSINESS PARK.
Hiranandani Gardens, Powai-400076
We have a BYOD policy
Salary - upto 30000/month depends on the total experience and skillset
Google AnalyticsWe are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements
- 3-5 years of experience as a Digital Marketing Executive
- 3-5 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
Follow CutshortSubodh Popalwar
Software Engineer, Memorres