Social Media Executive

We are seeking a proactive and experienced HR Manager to lead and manage our HR team. The ideal candidate will be responsible for refining job profiles, handling end-to-end recruitment, and ensuring a positive and engaging work culture for all employees.

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

• At least 3 years' experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Mandatory experience in MongoDB and MySql.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.

Who we are looking for

A candidate who can design, build and configure applications to meet business process and application requirements.

Key Role Requirements:

• Experience in Java-J2EE Development
• Hands-on experience in Struts (Core Java, JSP, Servlets, EJB) framework.
• Hands-on experience in Oracle SQL, Procedures
• Hands-on experience in Spring boot, Spring batch
• Should have worked on application servers like IBM WAS / Jboss / Web logic.
• Knowledge of basic Linux commands and BIRT reporting tool is an added advantage.
• Knowledge in SVN or any other version control is an added advantage.
• Knowledge in Build tool like ANT, Maven is an added advantage
• Strong problem solving and analytical capabilities.

• Overall 9-16 years of experience.
• Minimum 7 years of strong consumer internet related Product and 2 years in fintech.
• Management background preferably in eCommerce /Technology/ Fintech / Banking industry.
• Understanding & having gone through the pain of what it takes to build a great product
• Passion for Results: High degree of commitment with bias for execution excellence.
• Excellent academic background and records.
• Extra-ordinary skills in crisis management, inter-personal communication, collaboration and team work.
• Master of multiple tasking.
• Takes on initiatives and challenges.
• In short, we are looking for superstar leader to join a superstar team.