AI/ML Engineer

Description:

About Wishup :

Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.

Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishups' leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.

About the role, Key notes:

Profile - Head of Marketing

Role - Full-time

Grade - AVP

Location - Bengaluru

Work hours - Mon to Fri

What will you do?

The Marketing Leader will own end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, and brand channels.

This role requires a marketing leader who can:

- Scale demand generation efficiently

- Build and maintain strong brand positioning

- Improve lead quality and conversion rates

- Manage a multi-functional team

- Align closely with Sales, Product, and Customer Success

You will be responsible for both immediate performance outcomes and long-term brand equity.

Key Responsibilities

1. Multi-Channel Growth & Demand Generation

- Lead strategy and execution across Google Ads (Search, Demand Gen), Meta Ads, and Influencer

- Marketing, Affiliate Marketing, App Marketing, and Email Marketing.

- Optimize campaigns for SOW-qualified leads and revenue.

- Drive improvements in CAC, LTV/CAC ratio, and channel efficiency.

- Continuously test, iterate, and scale successful initiatives.

2. Organic Growth & Authority Building

- Own SEO strategy (blogs, pages, long-tail content, ICP-focused content).

- Improve AI Overview and LLM visibility through entity-based content strategy.

- Build brand authority via digital PR, thought leadership, and strategic placements.

- Implement AI-enabled content workflows for scalability.

3. Brand Strategy & Positioning

- Define and refine brand narrative and messaging.

- Ensure consistency across the website, campaigns, email, influencer, and PR.

- Position Wishup as an operations partner, not just a service provider.

- Collaborate with Product and Sales to ensure alignment between promise and delivery.

4. Team Leadership & Cross-Functional Collaboration

- Manage a team including performance marketers, SEO writers, social media managers, designers, and app marketing resources.

- Set KPIs, conduct regular performance reviews, and drive accountability.

- Build scalable marketing systems and reporting dashboards.

- Work closely with Sales and Customer Success to improve funnel quality and retention.

5. Data & Performance Management

- Build full-funnel visibility across marketing channels.

- Identify bottlenecks and improve lead-to-close conversion.

- Analyse brand search growth and channel-level attribution.

- Present regular performance insights to founders and leadership.

What are we looking for?

- 5+ years of experience in growth, performance, or full-stack marketing.

- 3+ years managing multi-functional marketing teams.

- Proven experience scaling paid channels (Google & Meta).

- Strong understanding of SEO and organic growth strategy.

- Experience with influencer and affiliate marketing ecosystems.

- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools.

- Experience working closely with Sales and Customer Success teams.

Preferred :

- Experience in B2B services, SaaS, or outsourcing businesses.

- Experience building brand authority in competitive markets.

- Experience leveraging AI tools for marketing workflows.

Core Competencies :

- Strategic thinking with a strong execution focus

- Data-driven decision making

- Strong team leadership and stakeholder management

- High ownership and accountability

- Clear and structured communication

Success Metrics :

- Marketing-sourced revenue growth

- Improvement in channel-level CAC

- Growth in brand search volume

- Increase in AI/organic visibility

- Improvement in lead-to-SOW conversion rates

- Team performance and output velocity

What's in it for you?

- Receive a more-than-competitive salary plus benefits

- Performance-driven and transparent work culture

- Enjoy a culture with opportunities for growth and learning

Responsibilities

• Operational tasks
• Should be able to work in the US East Time zone idenpendtly 
• Ensure the day-to-day functioning of team members operating hybrid is seamless.
• Ensure all team members are provided with all the necessary software, applications, assets, etc.
• Make co-working arrangements when the need arises
• Find the best options in the procurement of assets, tools, software, and services with regard to quality and cost.
• Take necessary steps to ensure all the operational tasks are undertaken with an eye on quality and value for money.
• IT Support
• Maintain IT software, tools, and applications repository.
• User management with regards to all the required software, tools, and applications generic and project-specific.
• Purchase, renewal, and cancellation of the software, tools, and applications.
• Ensure all the software, tools and applications have the least possible downtime.
• Logistics
• Take ownership of the logistical arrangements for company initiatives, programs or events. 
• Vendor management
• Team Member Engagement
• Initiate, support, or coordinate events that play a role in team member engagement.
• Collaborate with other support teams, technology teams, and other stakeholders in their initiatives. 
• Own the health insurance platform, its user management, team member support, renewal, and cost optimization by ensuring we are getting the best from the vendor.  
• Other 
• Own timely communications to all stakeholders about new initiatives, changes, downtimes, maintenance, etc. 
• Achieve and maintain quality and efficiency in all tasks assigned.
• Align with the company's core values, respect, and adhere to all company guidelines.
• Operate with utmost integrity, behave ethically, and maintain respect for all.  
• Event management

Qualifications

• Bachelor's Degree in Human Resources or related field MBA-IT Systems/Operations, BCA with MBA. 
• Good communication skills
• Any prior experience is good to have
• People-oriented and results-driven
• Working knowledge of Google Workspace, Gmail, Docs, Sheets, Slides, and Drive. 
• Working knowledge of system and data security tools.
• Should be a tech-savvy individual with the ability to learn new tools, software, and applications. Their uses, management, and basic troubleshooting.
• The ability to work as part of a team.
• Resourceful, self-motivated, and proactive.
• Strong analytical and problem-solving skills.
• Excellent administrative and organizational skills.

• Own the creation of Sales funnel (Ideal candidate will have to source the websites, create a pool and then get them onboarded for our solution)
• Build and maintain relationships with existing/potential businesses and resolution professionals
• Cultivate strong business relationships with key decision-makers
• Proactively identify new opportunities and deliver innovative solutions to customers
• Develop market strategies by researching lists of high-potential prospects
• Responsible for designing, planning and executing digital communication programs that influence customer engagement across multiple channels and touchpoints throughout their lifecycle.
• Develop a comprehensive engagement strategy and implementation plan to drive activation of new, occasional and lapsed users
• Strategize and plan an “engage & delight” campaign calendar - leverage data, user insights, and an experimentation mindset to move users from various funnels
• Create content that resonates with our users and amplifies our brand, product and mission. They should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences. These can also include ad hoc campaigns such as surveys, etc
• Define and track KPIs and OKRs
• Optimize conversion funnel
• Constantly test (A/B test) and optimize communications to increase engagement KPIs
• Track and measure key performance metrics (e.g. open rate, click-through rate, usage, streaming, DAU, MAU) to improve the efficiency of campaigns
• Analyze campaign results, develop benchmarks, and create and share regular performance reports and presentations to aid decision-making by the leadership team

• Deep, proven experience developing lifecycle marketing programs / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
• Strong results orientation, proven record performing to aggressive growth targets.
• Strategic and analytical thinker
• Fluency in English & Presentation skills are a must
• Creative and empathetic thinker; you care deeply about our users and can build precise targeting as well as delightful, on-brand experiences.
• Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with product, engineering and brand marketing teams.
• Experience working with user research and consumer insights team to uncover user insights to shape our strategy.
• Strong oral and written communication skills; extreme attention to detail
• Must have prior work-from-home experience and is comfortable in the remote working setup
• Must be time-flexible and willing to extend hours as needed

Job Description

We are looking for a candidate who is a creative problem solver, will work in coordination with cross-functional teams to design, develop, and maintain our next-generation websites and web tools. It is a technological position where excellent knowledge of the software development life cycle is a must to develop new projects and support the existing ones.

Skills:

• At least 2 years experience as a Node.JS developer
• Extensive knowledge of Javascript, web stacks, libraries, and frameworks.
• Knowledge of front-end technologies such as HTML5 and CSS3
• Good understanding of Agile/Scrum
• Knowledge of Node.js frameworks available for it such as Express, Loopback, Nest.JS)
• Proficient understanding of code versioning tools such as Git
• Knowledge of typescript.

Responsibilities:

• Develop quality software and web applications
• Analyze and maintain existing software applications
• Design highly scalable, testable code
• Discover and fix programming bugs.
• Will be working with MongoDB, Typescript, Node.js, React
• Architect and build the backend for corresponding web services (Node.JS and related framework)

Details

1. Work hours - 8 hours/day (Monday to Saturday)
2. Duration - 4 months
3. Full-time Internship

Responsibilities

1. Performing research to gather relevant information for the design.
2. Getting a good understanding of the design sensibilities/guidelines and coming up with concepts for the design based on the requirements of the client.
3. Developing creative and attractive illustrations, logos, website designs and other social designs.
4. Using Adobe XD, Photoshop, Illustrator, Affinity Designer (optional), Canva (optional), Sigma (optional) for creating designs.
5. Understanding design guidelines, copywriting rules and typography concepts in order to work with the content given by the content team.
6. Improving designs based on the given feedback.
7. Ensuring projects are completed with high quality and on schedule.