Business Development Manager

Role:  Product Marketing Manager

Experience:  5 to 12 years

Job Location: Chennai

About us:

OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully functional office in Chennai, India. 

We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention. 

Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. 

This role involves driving the marketing efforts for a product line with a compound annual growth rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years. 

With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States. 

As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.

Responsibilities:

The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including: 

• 1.Assessing the strengths and weaknesses of our product line, promoting it across all major channels 
• 2.Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors. 
• 3.Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths 
• 4.Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets. 
• 5.Developing and maintaining relationships with stakeholders in online marketplaces and digital channels 
• 6.Comparing products against competitors in terms of features, pricing, and listing quality 

Skills

• 1.Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels. 
• 2.Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing. 
• 3.Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning. 
• 4.Exceptional qualitative and quantitative analytical skills 
• 5.Ability to navigate a dynamic and complex ecosystem 
• 6.Adept at building relationships with both internal and external stakeholders 
• 7.Advanced proficiency in Excel and outstanding written and verbal communication skills 

What we Offer

       1.A fast-paced startup environment with limitless opportunities for impact 

       2.A supportive culture that encourages personal growth and development 

       3.Competitive salary 

       4.Medical benefits and accident coverage 

       5.Flexible office working hours 

• A champ in Data Structures, Algorithms, Object-Oriented Design, Analysis, Multi-threading, Design patterns, and other computer science concepts.
• Developing and managing applications for new features and enhancement in full-stack
• A proven technical leader within an Agile development environment
• Experience in delivering full-stack solutions across multiple technologies.
• Able to showcase work involving low latency concurrent and distributed systems/applications.
• Able to multi-task and work in a cross-cultural geographically distributed environment.
• Proactive, self-starter, and hands-on with multiple upcoming technologies.
• Managing our Engineering team - coach them, advocate for them, and productive.
• Providing technical leadership and being accountable for the technical decisions made by your team, with a focus on performance, scalability, privacy, and security.
• Work closely with Product, Design, and Manager to create a meaningful vision and roadmap for the team, towards delivering impactful work and a successful outcome.

Responsibilities 

• Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

• Translate product strategy into detailed requirements and prototypes

• Scope and prioritize activities based on business and customer impact

• Define vision, strategy, teams and detailed roadmap for the Customer Acquisition area, maximizing monetization through marketing channels like SEO, SEM, CRM, Display Advertising,

• Drive operational product delivery: specify user stories/ product features, determine business value, priorities and MVP. Support product build. Provide acceptance for delivered product.

• Identify customers behaviours and needs through research and analysis on the upper funnel of the customer journey

• Analyse, understand and share learnings from experimentation to build a strong knowledge base of the product
  
  Skills and Experience
  
  - AARRR
  
  - Min. 4 years experience in B2C Product Management
  
  - Experience on Customer Acquisition Marketing, being able to define strategies to achieve marketing goals though product roadmap planning
  
  - Solid end-to-end understanding of internet businesses
  
  - Solid technical understanding
  
  - Experience with web analytics software such as Google analytics
  
  - Familiarity with A/B testing or other multivariate testing
  
  - Knowledge and experience in conversion optimisation, digital marketing, UX design and/or consumer psychology and research is a plus
  
  - Highly developed interpersonal and communication skills
  
  Abilities/Qualities
  
  - User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness
  
  - Data driven. Base your decisions on facts rather than opinions
  
  - A go-getter who isn't afraid to get their hands dirty and dives into a project to achieve success by problem solving
  
  - Eager to learn and aware that valuable information can come from both positive and negative results through experimentation -Passionate about product development and constantly looking for ways to improve it
  
  - Open minded team player with excellent communication skills -Self-motivated and results driven with a take charge attitude to manage the full development cycle of a product

• Skilled at working effectively with cross functional teams in a matrix organization