Senior Software Engineer

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

Content Writer Job Summary

We are seeking a creative and detail-oriented Content Writer to develop content for print, digital, and social media platforms. You will collaborate with our editorial team to create blog posts and content for social media to engage our target audience, write email blasts and press releases for our media relations department, and assist with marketing communication campaigns. You must know how to research various topics and industry trends and produce content on tight deadlines. Excellent grammar and writing skills are required for this position.

Content Writer Duties and Responsibilities

• Brainstorm with the editorial team for new ideas and strategies for effective content
• Research markets and industries to create content that is innovative and original
• Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, articles, and social media)
• Create eye-catching and innovative headlines
• Collaborate with campaign managers, creative team, and designers.
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Content Writer Requirements and Qualifications

• Bachelor’s degree in English, journalism, communications, or a related field preferred
• 3+ years of professional writing experience, especially with digital platforms
• Familiarity with keyword placement and SEO
• Portfolio of published work
• Excellent grammar and writing skills
• Able to multitask, prioritize, and manage time efficiently
• Self-motivated and self-directed
• Proficient with Microsoft Office Suite and Google Docs

1. Ability to work in a fast-paced environment with minimal supervision
2. Experience in Agile development using JIRA, GIT,  Confluence.
3. 3+ years of Experience in  node.js + Express.
4. Experience in profiling, debugging & troubleshooting Node.js processes.
5. Strong Experience as a backend developer for REST API design.
6. Strong knowledge of SQL/NoSQLdatabases like  PostgreSQL / MySQL or MongoDB
7. Understanding accessibility and security compliance
8. Understanding fundamental design principles behind a scalable application.
9. User authentication and authorization between multiple systems, servers, and environments.

If you love interacting with high-net worth people, and maintaining strong long-term relationships, this is the position for you!

The WH/TL is a dynamic professional with experience in Business Development, Portfolio Management & Client Relationship Management in the Financial Services sector. (S)he would be responsible for driving teams to exceed sales targets and client relationship management by delivering the best standards of services.(S)he would be helping the teams to establish strong ties with them by designing & implementing their financial plans; and then by ensuring that they receive and execute on the right advice. (S)he would be a business manager as he would be responsible for P&L of his team.

 Wealth Management, Financial Services, Broking

 Responsible for development and management of respective zone teams, comprising Team Leaders, RMS

Responsibilities:

 Handling a team of Wealth Managers and planning and achieving Sales Targets for Wealth Management products through the team by motivating, Inspiring and providing guidance to the team to keep the performance levels high

 Maintaining profitability targets by ensuring good IRR and cross sell

 Identifying streams for revenue growth & developing business plans to build consumer preference

 Responsible for creation a client base in direct equity by acquiring new Private Wealth / HNI Clients / Corporate clients by interacting & developing rapport with all external/internal constituents of client at all levels; for maximum client retention & achievement of revenues

 Monitoring client’s portfolio performance and rendering sustained advisory services for securing high ROI

 Proven track record of establishing systems/ procedures, thereby contributing in a major way towards augmented growth and profitability level

 Fulfilling the compliance standards in Financial Planning, Asset Allocation and Product Sales and managing Delinquencies by ensuring proper Sales Process

 Recruiting, training and ensuring seamless induction to the newly joined team members and managing attrition within the team

 To ensure achievement of acquisition ,activation and other Cross sell targets .To also ensure achievement of sub targets within acquisition with a special focus on Premium segment customers

 To ensure achievement of business and revenue targets attributed for the company.

 Conduct performance reviews for effective monitoring and measuring of results.

Qualifications: Graduate/ MBA/PGDM in Finance

What we are looking for

• At-least 3 years of experience of development on backend applications. Full stack experience is a cherry on the top!
• Experience / knowledge of designing robust systems, maintaining & scaling them
• Experience with usage of NoSQL databases like MongoDB & with SQL and RDBMS Systems
• Experience of creating applications with any of the popular frameworks in Python, Java, GoLang, Node
• Experience with JS frontend frameworks like React, Angular, Vue etc is a big plus
• Well versed with versioning systems like git
• Understanding of rest API implementation

Some of the responsibilties you will be taking up are following

• Working on creating performant and fault tolerant systems which are scalable
• Design, build, and maintain high performance, reusable, and reliable codebase
• Effectively work with product to gather requirements, gain deep understanding of use cases and business needs, and translate into design and implementation.
• Maintain code integrity and organization.
• Manage basic devops related to CI/CD
• Creating secure systems
• Lead other junior developers
• Define optimal and minimal architecture to achieve product requirements