Automation Test Engineer

1. Front-End Design Expertise:

• Proficient in designing user-friendly, visually appealing interfaces.
• Understanding of design principles and user experience (UX).

1. Technical Skills:

• HTML/CSS: Strong foundation in creating responsive designs.
• JavaScript: Experience with frameworks like React or Vue.js is a plus.
• WordPress: Deep knowledge of themes and plugins, and experience customizing WordPress sites.
• PHP: Ability to work with PHP for backend integration when necessary.

1. Tools and Frameworks:

• Familiarity with design tools (e.g., Adobe XD, Figma, or Sketch).
• Experience with front-end frameworks (e.g., Bootstrap, Tailwind CSS).

1. Portfolio:

• A strong portfolio demonstrating prior work, especially projects in WordPress.

1. Collaboration and Communication Skills:

• Ability to work collaboratively with other team members, including designers and developers.

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or higher preferred.

Job Description

The Content Writer is "the voice" of our company by writing blogs, articles that aligns with our SEO activities, branding and other marketing efforts. SEO Content Writers must have demonstrated writing experience, professional and/or academic. They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.

Key Responsibilities:

• To write SEO friendly articles with appropriate use of keywords and understands the affiliate market.
•  Write Content on Product Page as per google guidelines to drive traffic and generate sales. 
•  This includes basic SEO understanding, content categorization, meta tags and structure, content development, distribution, and measurement. 
•  Development of an editorial strategy so the content is consistent with our brand voice, style, and tone.
•  Experience in creating content for the web and growing a social audience. 
•  An editorial mindset that seeks to understand what audiences consume and how to create it. 
•  Ability to analyze and present content and social performance. 
•  Experience with Wordpress, Google analytics, Quora, and the top social channels. 
•  Create a content marketing strategy and Social Media Strategy for the company
•  Develop new ideas, concepts and write on them in the English language in a lucid manner without any grammatical errors.
•  Write and edit creative, clear and persuasive materials for marketing, training, employee communication, corporate communication and sundry.
•  Coordinate with different departments, understand their needs and also coordinate with various levels of the organization and create appropriate documents for a diverse audience
•  Take up new challenges that may come up in the way of documentation and corporate communication and strategy.
•  Meet up the strict deadlines with equal speed and accuracy maintaining top class quality Desired Skills and Experience
•  Deliver engaging content on a regular basis. 
•  Edit, proofread and improve content.

Desired Candidate Profile:

•  Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
•  Experience using WordPress.
•  A bachelor’s or a Master’s degree from a certified University.

Education-  B.Sc., B.Tech/B.E., BCA, MCA/ Any Graduate

• Good understanding of UI, cross-browser compatibility, general web functions, and standards.
• Ensuring the technical feasibility by communicating and co-ordinating with the UI/UX teams.
• Optimizing applications for maximum speed and scalability.
• Working closely with graphic designers and converting designs to visual elements.
•   Expertise and hands-on experience with Web Applications and programming languages such as HTML, CSS, JavaScript, jQuery, Bootstrap.
•   Knowledge of using (Ex: advanced JavaScript libraries and frameworks such as Angular, NodeJS, ReactJS, VueJS, etc.).
•   Developing mobile and desktop responsive web applications.
•   Maintaining code integrity and organization.
•   Assisting in updating the application development policies to ensure that all future applications meet the latest technical requirements.
•   Collaborating with other team members and stakeholders for requirements.

We are looking for candidates with experience in App Store Optimisation/Play store optimisation and SEO. This is to promote organic installs of mobile applications through Keyword Research, KPI tracking, Running experiments on Playstore. Ability to design graphics will be a plus. Ability to run facebook/google ads will be a plus.

This is a part time, remote role. It will require a commitment of 21 hours per week. 

We are a fast growing mobile app product company with several products running on the Playstore and are looking for enthusiastic candidates to join us.

Desired Candidate Profile

• Excellent communication, presentation and organizational skills
• Superlative visual design skills, excellent problem solving skills and the ability to work well in a collaborative team environment
• Understanding of technical constraints, user goals and business requirements that shape a product
• Ability to work confidently with Program Management, Development, Product Planning, Brand, Marketing and Usability
• Proficiency with Figma with an understanding of rapid prototyping platforms such as Invision or Principle
• Experience working within and contributing to a structured design system
• Strong organizational skills and an attention to detail
• User Research experience in a complex space such as enterprise or other business/consumer tools and applications