Business Developer

About us:

Optimo Capital is a newly established NBFC founded by Prashant Pitti, who is also a co-founder of EaseMyTrip (a billion-dollar listed startup that grew profitably without any funding).

Our mission is to serve the underserved MSME businesses in India with their credit needs. With less than 15% of MSMEs having access to formal credit, we aim to bridge this credit gap by employing a phygital model (physical branches + digital decision-making).

As a technology and data-first company, tech and data enthusiasts play a crucial role in building the infrastructure at Optimo, and help the company thrive.

What we offer:

Join our dynamic startup team as a Full Stack Developer and play a crucial role in web application & API developments, customer journeys, tech integrations, building robust credit risk and underwriting decision engines, cloud infrastructure, and more.

This is an exceptional opportunity to learn, grow, and make a significant impact in a fast-paced startup environment. We believe that the freedom and accountability to make decisions in technology, software, system architecture, and other design aspects bring out the best in you and help us build the best for the company.

This environment will not only offer you a steep learning curve but also allow you to experience the direct impact of your technological contributions. In addition, we offer industry-standard compensation.

What we look for:

We are looking for individuals with strong proficiency in Python, React, and Django. Any experience in a startup, front-end/back-end development, tech-integrations, or open-source contributions will be highly valued.

We focus not only on your skills but also on your attitude and your hunger to learn, grow, lead, and thrive—both as an individual and as part of a team. We encourage taking on challenges, learning new technologies, understanding, building, and implementing them within a short period of time. Your willingness to put in the extra effort to build the best systems will be highly appreciated.

Skills:

Excellent proficiency with the ability to write clean, robust, production-level code. Experience in designing, developing, and maintaining web apps and rule engines is required. At least one year of experience as a developer in any engineering / software-based role is required.

1) Frontend Development

• JavaScript: Strong proficiency in JavaScript, including ES6+ features
• React: Experience building complex user interfaces using React and its ecosystem (e.g., Redux, Context API)
• HTML/CSS: Solid understanding of HTML5 and CSS3 for creating responsive and accessible web pages

2) Backend Development

• Python: Proficiency in Python for server-side development
• Django: Working knowledge in Django, Django Rest Framework
• Flask (or FastAPI): Experience building RESTful APIs using Flask or FastAPI is a plus

3) REST APIs: A strong understanding of APIs is required, along with prior experience in API development or integration. Writing REST APIs from scratch is highly desirable.

4) Databases: A basic understanding of both relational (e.g., PostgreSQL, MySQL) and NoSQL (e.g., MongoDB) databases is required. Basic knowledge of database management, optimization, and query design is expected.

5) Git: Proficiency in Git is essential, with experience in branching, merging, pull requests, and conflict resolution. Experience in collaborative projects using Git is highly valued.

6) Good to have: 

• Basic understanding of data pipelines/ETLs, dashboarding, and AWS is beneficial but not required.
• Experience in building WhatsApp chat/flow journeys, Working with maps, and creating data layers (e.g., Google Maps API, Mapbox) is highly valued. (not mandatory)

What you'll be working on:

1. Design and build systems focused on creating straight-through processes for lending (specifically property loans), from customer onboarding to disbursement, with an emphasis on accurate and efficient credit and risk assessment.
2. Take projects from ideation to production, including web applications, rule engines, third-party API integrations, and other technology developments.
3. Take initiative and ownership of engineering projects, ensuring a seamless user experience.
4. Manage and coordinate the cloud infrastructure and application setup, including source code repositories, CI/CD pipelines, servers, and deployments.

Other Requirements:

1. Availability for full-time work in Bangalore. Advantage for immediate joiners.
2. Strong passion for technology and problem-solving.
3. Ability to translate requirements into intuitive interfaces is highly appreciated 
4. At least 1 year of industry experience in a technical role specifically as a developer is a must.
5. Self-motivated and capable of working both independently and collaboratively.

If you are ready to embark on an exciting journey of growth, learning, and innovation, apply now to join our pioneering team in Bangalore.

Job description

SEO & Generative AI Visibility Specialist

Experience: 57 Years

Location: Gurgaon/Work from office

We are looking for an experienced SEO & AI Search Visibility Specialist who understands how Generative AI platforms (ChatGPT, Gemini, Perplexity, Claude) surface companies when users ask for recommendations.

This role goes beyond traditional SEO.

The ideal candidate has hands-on experience in entity-based SEO, brand authority building, third-party citations, and AI-driven search ecosystems.

Key Responsibilities

1. Generative AI & LLM Visibility (Core Responsibility)

Ensure brand visibility across Generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.

• Improve entity recognition for company name, services, and geography (India, Gurgaon, NCR).
• Track and test brand mentions for high-intent AI queries.
• Optimize content and external signals that influence AI-generated answers.

2. Authority & Third-Party Platform Optimization

• Build and optimize presence on AI-trusted platforms such as:

Clutch, G2, GoodFirms, DesignRush

Crunchbase, LinkedIn, industry directories

• Drive authoritative mentions through digital PR, guest content, and partnerships.

• Maintain consistency of brand, services, and positioning across all platforms.

3. SEO for AI-Enhanced Search

Develop SEO strategies aligned with AI Overviews, conversational search, and semantic search.

Optimize for featured snippets, FAQs, and long-form answers used by AI systems.

• Implement Schema.org / structured data to enhance AI readability.
• Build topic clusters around software consulting, delivery models, and industry expertise.

4. Technical & On-Page SEO

• Perform technical SEO audits (crawlability, indexing, Core Web Vitals).
• Improve site architecture and internal linking for topical authority.
• Collaborate with engineering and content teams to ensure SEO best practices.

5. Measurement & Experimentation

• Track performance across:

Google Search Console & Analytics

AI platforms (manual testing + tooling)

• Run experiments to understand how AI systems pick sources and citations.

• Document learnings and continuously refine strategies.

Required Skills & Qualifications

• 5–7 years of proven SEO experience with measurable growth.

• Strong understanding of:

Entity-based & semantic SEO

E-E-A-T and brand authority signals

AI Overviews and conversational search

• Experience optimizing for non-Google discovery channels.

• Ability to work cross-functionally with content, marketing, and engineering teams.

• Strong analytical, documentation, and communication skills.

Preferred Experience

• Experience with LLM optimization / Generative Engine Optimization (GEO / LLMO).
• Familiarity with how AI models source information.
• Background in Software consulting, or tech services.
• Experience with digital PR, programmatic SEO, or automation.

We are seeking a skilled Senior Software Development Engineer (SDE-3) proficient in MERN stack technologies to join our dynamic team.

Responsibilities:

• Design, develop, and maintain scalable web applications and services using MERN stack technologies (MongoDB, Express.js, React.js, Node.js) and Nest.js.
• Implement frontend components and user interfaces using React.js and Next.js.
• Develop and integrate server-side logic using Node.js, Express.js, and Nest.js.
• Utilize MongoDB and SQL databases to manage and optimize data storage solutions.
• Implement real-time communication and event-driven architectures using technologies like Socket.io.
• Deploy applications on AWS cloud infrastructure, leveraging services such as EC2, S3, Lambda, DynamoDB, and others as required.
• Ensure code quality, performance, and adherence to best practices through code reviews and automated tests.
• Collaborate effectively with cross-functional teams including product managers, designers, and other developers.
• Stay updated with emerging technologies and industry trends to continuously improve development practices and tools.

Requirements:

• Bachelor’s degree in Computer Science, Engineering, or a related field (preferred).
• 5+ years of experience in software development with expertise in MERN stack technologies.
• Proficiency in Node.js, Next.js, React.js, Express.js, Nest.js, JavaScript, and TypeScript.
• Strong understanding of MongoDB and SQL databases, including database design and optimization.
• Experience building and deploying applications on AWS cloud infrastructure (EC2, S3, Lambda, DynamoDB).
• Familiarity with real-time web applications and event-driven architectures using technologies like Socket.io.
• Solid understanding of software development principles, design patterns, and best practices.
• Excellent problem-solving skills and ability to troubleshoot complex issues.
• Effective communication and collaboration skills, with the ability to work both independently and as part of a team in a fast-paced environment.

Content Operations Specialist 

Location: Work from home

Type: Primarily contract based 

Nature of work: Full-time.

As a Content Operations Specialist at Pratilipi Hindi, you will closely work with our Content Operations lead and other language owners to ensure the delight of millions of readers via content curation. You will be the one who gets to decide which content list goes on our App and Website homepage. You will run writing competitions for thousands of authors. You will focus on the health and hygiene of your language by filtering content from the backend. You will get to decide which content goes into our social media. 

In short - you will own a content funnel in Pratilipi Hindi. We are looking for extraordinarily creative and logical personalities to create great experiences for our authors and build great reading experiences for our readers. 

What we are looking for in a person:

You must be passionate about stories and literature. Strong and commendable verbal and written communication skills in both Hindi and English are a MUST. You are hungry for growth and learning. You should be super organized, take ownership of each initiative, and have a curious mindset to learn new tools and techniques. Proficiency in Microsoft Office and G Suite is required, as is the ability to prioritize tasks and frequently multitask. You must have a deep love for Pratilipi, aspire to work with authors, and make a positive impact in the language literature world.

What you’ll be doing:

• You will be closely working with our Content Operations team and take end-to-end ownership of Writing competitions in your language. You will work on ideas around writing competitions, You will create and translate drafts, rules, and value systems around competitions. You will be in charge of competition results and rewards mechanisms. 
• You will understand user funnels and take up focused initiatives to scale event participation and published content numbers. 
• You will do regular content sanity checks based on necessary metrics and choose the best content for the Pratilipi Premium section.
• You will do awesome vibrant translations of articles whenever required, by fully understanding the content needs.
• You will choose which story goes in front of readers on our Facebook channel. You will select creatives to engage readers in each story. 
• You will be an admin of our large social media page and group, where you will approve daily published content and establish communication and customer success. 
• You will be working on the health and hygiene of the platform by removing pirated content, hate speech, and explicit content. 
• You will read all event content and curate the highest quality event results based on necessary metrics and what is best suited for the Pratilipi community.
• You will reply to user queries over email and help them with any kind of issues related to Pratilipi events. 
• You will be responsible for assisting in the day-to-day content needs of our product managers to run different experiments. Your content would go to millions of readers each day. 

What we offer:

• Work opportunity in a high-growth start-up environment. Be a part of something big, exciting, and meaningful.
• Learn new skills, take on challenging tasks, grow as an individual, and grow within the organization.
• Career development in Content operations, Linguist, Content Management, Community operations, Content writing, or similar fields. 
• Dynamic, creative, and collaborative work environment. Supportive leadership.
• Flexible work hours and better work-life balance
• Work from Anywhere
• Salary up to 20K per month. 

Interview process:

• We won’t look for an experience.
• We would take interviews over a few phone calls and Zoom. 
• Expect one or two assignments once you clear the first round of interviews.

• Minimum 2 years of experience working as Software/Solution Architect
• In-depth knowledge of enterprise integration patterns
• Expertise to help developing advanced cloud-based solutions like AWS, Google or Microsoft. Ability
• to plan, design and scale AWS cloud based implementations using the best practises recommended
• by Amazon
• Experience in software development and coding in various platforms (like Java, Python, Node.js,
• Angular, Kotlin, React, Swift etc)
• Experience with relational and NoSQL databases
• Experience with enterprise service bus like Mule, Apache Camel is a plus
• Understanding of software quality assurance principles
• Outstanding communication and presentation abilities

• Leads development of solution architecture , preparation of technical plans, in liaison with business
• assurance and project staff
• Develop high-level product specifications with attention to system integration and feasibility
• Working proactively to maintain a stable, viable architecture and ensure consistency of design across
• projects within the programme
• Collaborate with other professionals to determine functional and non-functional requirements for
• new software or applications
• Ensures that technical strategies, policies, standards and practises are applied correctly working
• proactively to maintain
• Use tools and methodologies to create representations for functions and user interface of desired
• product
• Provides guidance on technical aspects of the solution development and integration
• Ensure software meets all requirements of quality, security, modifiability, extensibility etc.
• Ensures that appropriate tool and method are available, understood and employed in the
• architecture development

• Lead and manage a team that:
• Reviews and refines software requirements.
• Drafts and executes test plans and test cases.
• Identifies and drafts steps to reproduce defects utilizing our defect tracking system, JIRA.
• Enters and tracks defects to closure.
• Utilizes testing tools to increase the effectiveness of testing.
• Maintains test environments that mimic our production systems.
• Maintains and updates Selenium driven UI automation test cases.
• Maintains and updates ReadyAPI API automation test cases.
• Maintains and updates manual test cases.
• Maintains and updates JMeter performance/load test cases.
• Coach, mentor, and assist the team in performing their duties as needed.
• Provide formal QA approval and reporting for each release.
• Operate within the SAFe Agile methodology.
• Coordinate with other QA teams across the company.

• Experience leading a SQA or Software Development team
• Experience managing projects and processes cross-functionally
• Comfortable working in a continually changing and dynamic environment and driving top issues to resolution
• Proven track record of attracting, hiring, motivating and developing the best quality-minded individuals
• Excellent cross-functional communication and influencing skills
• In-depth knowledge and experience in one or more of the following technologies: Java, Python, Selenium, JMeter, ReadyAPI
• Automation planning, execution, and triage for projects on multiple Platforms.
• Excellent presentation skills, distilling complex analysis and concepts into concise business-focused takeaways
• In-depth knowledge and experience in identity management including OpenID Connect, SAML2, OAuth2, and SCIM.
• In-depth knowledge and experience of application security testing.
• Unix command line scripting skills

• Summary:

  The Business Development Executive is responsible for generating leads, advancing the sales process, closing new business, and achieving/assisting in the achievement of opportunity-based sales quotas. The Business Development Executive will conduct research to identify leads and reach business targets through telephone, email, and in person. This individual will also actively participate in the planning and execution of company marketing activities providing vital input based on his/her interactions with prospects.

  Job Duties:

  • Cold­call prospects that are generated by external sources of lead.
  • Develop sales opportunities by researching and identifying potential accounts.
  • Identify decision-makers within targeted leads to begin the sales process.
  • Penetrate all targeted accounts and radiate sales from within the client base.
  • Collaborate with appropriate team members to determine necessary strategic sales

  approaches

  • Create and deliver qualified opportunities to other team members
  • Maintain and expand the company’s database of prospects.
  • Ensure follow­up by passing leads to appropriate team members with calls­to­action, dates,

  complete profile information, sources, etc.

  • Set up and deliver sales presentations, product/service demonstrations, and other sales

  actions

  • Assist in creating RFP responses to potential clients.
  • Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
  • Make outbound follow­up calls to existing clients via telephone and email cross­sell and

  up­sell.

  • Handle inbound, unsolicited prospect calls and convert them into sales.
  • Overcome objections of prospective customers.
  • Emphasize product/service features and benefits, quote prices, discuss credit terms, and
  • prepare sales order forms and/or reports.
  • Enter new customer data and update changes to existing accounts in the corporate database.
  • Attend periodic sales training where applicable.
  • Appropriately communicate brand identity and corporate position.
  • Hands-on with CRM ( eg; Hubspot, Zoho)
  • Managing the meetings on Zoom, Microsoft Teams
  • Hands-on with the email campaigns & sales tools.
  • Public Cloud and Analytics sales background

   

   

  Requirements:

  • University or college degree in Communications, Marketing, or an acceptable combination of

  education and experience.

  • Five years of direct work experience in a sales or telesales capacity.
  • Best to have - Microsoft Azure & Big Data – AI Offerings
  • Demonstrated ability to convert prospects, close deals, and achieve sales quotas
  • Solid experience in opportunity qualification, pre­call planning, call control, account

  development, and time management.

  • Success in qualifying opportunities involving multiple key decision-makers.
  • Strong knowledge of sales principles, methods, practices, and techniques.
  • Strong problem identification and objection resolution skills.
  • Able to build and maintain lasting relationships with customers.
  • Exceptional verbal communication and presentation skills.
  • Excellent listening skills.
  • Strong written communication skills.
  • Self-motivated, with high energy and an engaging level of enthusiasm.
  • Able to perform basic calculations and mathematical figures.
  • Ability to travel and attend sales events or exhibits.
  • Ability to work individually and as part of a team.
  • High level of integrity and work ethic.
  • Experience with customer relationship management software.

  Working Conditions:

  • Some travel may be required
  • Ability to attend and conduct the presentation

• Track & effectively address queries with timeliness and accuracy.
• Answer incoming queries over phone and emails

• Resolve any customer complaints in a prompt and professional manner.
• Collaborate to ensure customer satisfaction.

• Should be able to work, manage & maintain the CRM software.
• Coordinate with internal managers for updating data
• Maintain complete and accurate customer correspondence data.

We’re looking for a caring and photography-loving Customer Service Representative. You would be responsible for quickly resolving answering customer queries via email, phone, social media, or live chat; getting feedback from customers; identifying areas of improvements and working closely with our teams to continuously improve our service quality.

• Make sure customer queries are solved quickly with a high degree of satisfaction
• Handle customer complaints across email, phone, social media, and live chat
• Maintain and improve customer service SLA’s
• Look for ways to improve our service quality via root-cause analysis
• Help build a customer-centric company culture
• Collaborate closely with our teams

• Bachelor's Degree
• Excellent English writing and speaking skills
• Detail-oriented
• Active on social media
• Hindi, Marathi or Kannada language skills a plus
• A love of photography