Senior Marketing Operations Manager (Datadog)

Web & Digital Operations Specialist

WordPress | Shopify | SEO | AI

Location: India – Remote / Hybrid

Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a hands-on Web & Digital Operations Specialist who can independently manage websites, support digital initiatives, use AI effectively, and take ownership of projects from requirement through completion.

This is not a traditional frontend developer role and it is also not a pure digital marketing role.

The ideal candidate is someone who is comfortable working across WordPress, Shopify, website optimization, SEO, digital operations, AI tools, QA, and project coordination.

You do not need to be an expert in everything. What matters is your ability to understand a problem, research what you don't know, use the right tools, execute independently, and verify that the final result actually works.

What You'll Do

Website Management & Optimization

• Build, update, and maintain websites using WordPress and/or Shopify.
• Create and improve landing pages, product pages, forms, and other website sections.
• Troubleshoot website issues and coordinate technical fixes when required.
• Ensure websites work properly across desktop and mobile.
• Improve website usability, page speed, navigation, and overall user experience.
• Perform website QA, including checking links, forms, images, copy, CTAs, layouts, and functionality.
• Work with developers/designers when a task requires deeper technical expertise.

SEO & Digital Performance

• Handle fundamental on-page and technical SEO activities.
• Perform keyword and competitor research.
• Understand and work with tools such as Google Search Console and Google Analytics/GA4.
• Identify opportunities to improve website traffic, engagement, and conversions.
• Understand how landing pages, content, SEO, traffic sources, user experience, and CTAs affect business results.
• Support digital marketing activities when required.

We are not necessarily looking for a PPC/performance-marketing specialist. You should, however, understand how websites support broader digital marketing and conversion goals.

AI & Automation

AI will be a regular part of this role.

You will use tools such as ChatGPT, Claude, Gemini, Perplexity, Cursor/Copilot or similar AI tools to:

• Research unfamiliar topics and industries.
• Assist with website development and troubleshooting.
• Analyze information and identify possible solutions.
• Create and improve content.
• Support SEO and competitor research.
• Speed up repetitive tasks.
• Improve internal processes and documentation.
• Explore opportunities for automation.

You don't need to already be an advanced AI automation engineer.

However, you should be comfortable with AI and interested in learning how tools such as Zapier, Make, n8n, APIs, scripts, or similar platforms can reduce repetitive manual work.

Most importantly, you should review and verify AI-generated output rather than blindly accepting it.

Project Ownership & Coordination

• Take ownership of assigned projects from requirement to completion.
• Break objectives into clear tasks and priorities.
• Coordinate with designers, developers, content teams, marketing teams, or external partners when needed.
• Track deadlines and follow up on dependencies.
• Communicate blockers early rather than waiting until deadlines are missed.
• Maintain checklists, documentation, and project updates.
• Perform final QA before considering a project complete.
• Handle multiple projects and prioritize based on urgency and business impact.

What We're Looking For

Must Have

• 3–6 years of relevant web/digital experience.
• Hands-on experience with WordPress and/or Shopify.
• Strong understanding of responsive websites and website usability.
• Practical understanding of SEO fundamentals.
• Experience maintaining, troubleshooting, and improving websites.
• Regular experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, Cursor, etc.
• Strong research and problem-solving ability.
• Ability to work independently without requiring step-by-step instructions.
• Good attention to detail and QA mindset.
• Ability to manage tasks, deadlines, and project requirements.
• Good written and verbal communication skills.

Good to Have

Experience with some of the following would be valuable, but we don't expect candidates to have all of them:

• Google Analytics / GA4
• Google Search Console
• HTML / CSS / JavaScript
• Shopify Liquid
• WooCommerce
• Landing-page optimization / CRO
• Digital marketing
• Email marketing
• Google/Meta Ads
• Git/GitHub
• APIs
• AI-assisted development
• Zapier / Make / n8n or other automation tools
• Basic graphic/content tools such as Canva
• Working with designers, developers, marketers, or external clients

The Kind of Person We're Looking For

We are particularly interested in someone who thinks:

“I haven't done this before, but I can figure out how to do it.”

rather than:

“I haven't done this before, so someone needs to show me how.”

You should be someone who:

• Investigates problems before jumping to solutions.
• Is comfortable learning unfamiliar tools.
• Thinks beyond the exact task assigned.
• Notices issues and raises them proactively.
• Understands that completing a task is different from achieving the intended result.
• Uses AI to work faster but still applies human judgment.
• Takes responsibility for the quality of the final output.
• Can balance technical, user, and business considerations.

What This Role Is NOT

This is not:

• A pure React/frontend developer position.
• A pure WordPress page-builder position.
• A pure SEO position.
• A pure performance-marketing position.
• A pure project-manager position.
• An AI engineer/ML position.

It is a cross-functional digital role for someone who enjoys working across websites, SEO, AI, digital operations, troubleshooting, optimization, and project coordination.

Selection Process

Shortlisted candidates may be asked to complete a short 15–20 minute practical problem-solving assessment.

This will not primarily be a coding test.

You may be given a realistic digital problem and asked to explain:

• What you would investigate.
• How you would approach the problem.
• What you would prioritize.
• Which tools you would use.
• How AI could assist you.
• How you would verify your solution.
• How you would know whether the problem was actually solved.

We are more interested in how you think and approach unfamiliar problems than whether you already know every tool we use.

One important change I'd make to your hiring

I would actually use “Web & Digital Operations Specialist” as the public-facing title rather than “AI & Digital Operations Specialist.”

AI is still prominent in the JD, but putting AI first in the title can attract AI developers/engineers and candidates who primarily use AI tools, while your foundation is really websites + digital operations + SEO + ownership, with AI being how you want them to work.

This revised JD should also make candidates like Tarun, Shubham and Deepanshu easier to compare: you don't reject Tarun just because he isn't a PPC specialist, and you don't automatically favor Deepanshu because he's a strong marketer. The question becomes whether each candidate has the web/digital foundation + AI aptitude + ownership needed for this particular role.

only give JD That I can post

Web & Digital Operations Specialist

WordPress | Shopify | SEO | AI & Automation

Location: India – Remote / Hybrid

Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a hands-on Web & Digital Operations Specialist who can independently manage websites, support digital initiatives, use AI effectively, and take ownership of projects from requirement to completion.

This is not a traditional frontend developer role or a pure digital marketing role. We are looking for a versatile digital professional who is comfortable working across WordPress, Shopify, SEO, website optimization, AI tools, digital operations, QA, and project coordination.

You do not need to know everything. You do need to know how to figure things out, use the right resources, and deliver high-quality outcomes independently.

Key Responsibilities

Website Management & Optimization

• Build, update, and maintain websites using WordPress and/or Shopify.
• Create and optimize landing pages, product pages, forms, and website sections.
• Troubleshoot website issues and implement or coordinate fixes.
• Ensure websites are responsive and work effectively across devices and browsers.
• Improve website speed, usability, navigation, and overall user experience.
• Perform thorough QA of links, forms, images, content, CTAs, layouts, and functionality.
• Work with developers and designers when deeper technical support is required.

SEO & Digital Performance

• Handle fundamental on-page and technical SEO activities.
• Conduct keyword, competitor, and market research.
• Work with tools such as Google Search Console and Google Analytics/GA4.
• Identify opportunities to improve website traffic, engagement, and conversions.
• Understand how SEO, content, landing pages, user experience, traffic sources, and CTAs contribute to business results.
• Support broader digital marketing activities when required.

AI & Automation

• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Cursor, Copilot, or similar tools for research, development, troubleshooting, content, analysis, and productivity.
• Critically review and verify AI-generated outputs rather than accepting them blindly.
• Use AI to research unfamiliar industries, technologies, competitors, and customer needs.
• Identify repetitive manual processes that can be improved or automated.
• Explore and implement automation using tools such as Zapier, Make, n8n, APIs, scripts, or similar platforms.
• Continuously identify opportunities to improve efficiency using AI and automation.

Project Management & Ownership

• Take ownership of projects from requirement gathering through final delivery.
• Break objectives into tasks, priorities, and timelines.
• Coordinate with developers, designers, content teams, marketers, clients, and other stakeholders.
• Manage multiple projects and priorities effectively.
• Track progress, dependencies, deadlines, and blockers.
• Communicate issues proactively and recommend solutions.
• Maintain documentation, checklists, and processes.
• Perform final QA before considering work complete.

Must-Have Skills

• 3–6 years of relevant web/digital experience.
• Hands-on experience with WordPress and/or Shopify.
• Strong understanding of responsive websites, usability, and website optimization.
• Practical knowledge of SEO fundamentals.
• Experience troubleshooting and maintaining websites.
• Experience using modern AI tools as part of day-to-day work.
• Strong research and problem-solving abilities.
• Ability to work independently without requiring step-by-step instructions.
• Good project coordination and time-management skills.
• Strong attention to detail and QA mindset.
• Good written and verbal communication skills.

Good to Have

Experience with some of the following is preferred, but we do not expect candidates to know everything:

• Google Analytics / GA4
• Google Search Console
• HTML, CSS, JavaScript
• Shopify Liquid
• WooCommerce
• Landing page optimization / CRO
• Digital marketing
• Google Ads / Meta Ads
• Email marketing
• Git / GitHub
• APIs
• AI-assisted development
• Zapier / Make / n8n
• Canva or similar content/design tools

Who Will Succeed in This Role?

You will be a strong fit if you:

• Enjoy working across different areas rather than specializing in only one.
• Can take an objective and independently determine how to achieve it.
• Are comfortable researching and learning unfamiliar tools or technologies.
• Investigate problems before jumping to solutions.
• Think beyond the exact task assigned and consider the overall business outcome.
• Proactively identify issues and opportunities for improvement.
• Use AI to work faster while applying your own judgment.
• Take responsibility for the quality of the final output.
• Are comfortable balancing websites, SEO, digital operations, AI, automation, and project coordination.

Selection Process

Shortlisted candidates may complete a 15–20 minute practical digital problem-solving assessment.

This is not primarily a coding test. The assessment will focus on problem-solving, independent thinking, website and digital awareness, AI usage, prioritization, quality control, learning ability, and ownership.

If you enjoy figuring things out, learning new tools, improving digital experiences, and using AI to work smarter, we'd love to hear from you.

Lead technology and strategy engagements across multiple functional workstreams.

Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.

Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.

Gather and document business requirements, KPIs, functional requirements, and technical requirements.

Design customized solutions involving data, technology, partners, integrations, and analytics.

Develop customized technical tagging and implementation strategies.

Generate and modify technical code required for implementation and deployment.

Work closely with client developers and third-party partners during implementation and integration.

Troubleshoot technical issues and provide effective recommendations.

Prepare solution documentation, technical specifications, and implementation guidelines.

Job description:

Location: Chennai (on-site)

Experience: 6+ years

Industry: Apparel

Role Objective

We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.

Key Responsibilities

• D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
• Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
• Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
• Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
• System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.

Skills & Qualifications

• 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
• Expertise in GA4, Meta Business Suite, and Google Ads Manager.
• Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
• Strong analytical ability to convert data into strategic insights and business actions.

Note:

The interested professional should be currently living in South India.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Job Summary 

A Senior Full Stack Observability Engineer – AI Ops & Autonomous Observability to handle / manage , Design and implement enterprise-wide observability across applications, infrastructure, cloud, network, database and digital services. Lead adoption of Datadog, AI Ops, SRE and Autonomous Observability. Build agentic AI and multi-agent orchestration solutions that automate operational workflows and enable autonomous operations.

Technical Skills

• Datadog (Expert)
• OpenTelemetry
• Distributed Tracing
• Application Performance Monitoring
• AI Ops
• LangGraph/CrewAI/AutoGen/Semantic Kernel
• Python
• Azure, AWS
• Kubernetes
• ServiceNow Integration
• 
  

Enterprise Observability Strategy

• Define observability standards, governance and operating model.
• Create monitoring roadmaps, service health frameworks, business service dashboards and dependency mapping.
• 
  

Full Stack Observability Scope

• Applications, APIs, microservices and user journeys.
• Windows, Linux, VMware, storage and infrastructure platforms.
• Azure and AWS.
• Network monitoring, SQL and NoSQL databases.
• 
  

Datadog Platform

• Deploy and optimize Datadog solutions.
• Build dashboards, monitors, alerts and observability-as-code frameworks.
• Integrate Datadog with ServiceNow, Teams and enterprise tooling.
• New Relic exposure is optional.
• 
  

AI Ops Responsibilities

• Event correlation and noise reduction.
• Predictive analytics and anomaly detection.
• Incident intelligence and root cause analytics.
• Proactive issue identification and MTTR reduction

Title                                : Marketing Analytics Specialist

Experience                   : 5 to 8 yrs

Location                       : Anywhere in India – Preferred Chennai

Type of Hire                  : PwD/Non PwD

Work type                      : Remote

Employment Type      : Full Time

Notice Period               : Immediate

Workday                        : Mon to Fri

Role Overview

We are looking for an experienced Marketing Analytics Specialist to derive actionable commercial insights from Reckitt’s cross-channel e-commerce sales data. The role involves integrating data from multiple, inconsistently structured sources, developing scalable data pipelines and data models, creating business intelligence dashboards, and analyzing the impact of media platform spending on sales performance across various retailer platforms.

Key Responsibilities

• Commercial Analytics: Analyze cross-channel e-commerce sales data to identify trends, performance drivers, and actionable commercial insights.
• Business Requirements: Collaborate with business stakeholders to understand reporting requirements and translate them into analytical solutions.
• Data Architecture: Design and implement efficient data storage, retrieval, and processing architectures.
• ETL Development: Build and maintain robust, scalable ETL pipelines to integrate data from multiple source systems into data warehouses or other storage solutions.
• Data Modelling: Develop and maintain data models aligned with business reporting and analytical requirements.
• Data Quality: Implement data quality checks, validation, and reconciliation processes to ensure data accuracy, completeness, and consistency.
• BI Dashboards & Reporting: Design and develop interactive dashboards and reports that communicate business performance and insights effectively.
• Media Spend Analysis: Analyze the impact of media platform spending on sales performance across multiple retailer platforms and identify opportunities to improve marketing effectiveness.
• End-User Training: Provide training, documentation, and ongoing support to enable business users to use BI tools effectively.

Required Skills

• 5+ years of experience in Marketing Analytics, Data Analytics, Business Intelligence, or a related field.
• Prior hands-on experience in Marketing Analytics, with full proficiency in Claude AI
• Strong SQL skills for data extraction, transformation, and analysis.
• Hands-on experience with ETL/ELT pipelines and data integration from multiple sources.
• Experience with data warehousing concepts and data modeling.
• Proficiency in Power BI, Tableau, or other BI visualization tools.
• Experience analyzing e-commerce sales, marketing performance, media spending, or retailer data.
• Knowledge of data quality, data validation, and reconciliation techniques.
• Strong analytical, problem-solving, and stakeholder communication skills.

Good to Have

• Experience in FMCG, retail, consumer goods, or e-commerce analytics.
• Understanding of digital marketing metrics such as ROI, ROAS, and campaign performance.
• Exposure to marketing attribution or Marketing Mix Modeling (MMM).
• Experience with cloud data warehouses such as Snowflake, BigQuery, Redshift, or Azure Synapse.
• Knowledge of Python or data transformation tools such as dbt.

• Lead technology and strategy engagements across multiple functional workstreams.
• Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.
• Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.
• Gather and document business requirements, KPIs, functional requirements, and technical requirements.
• Design customized solutions involving data, technology, partners, integrations, and analytics.
• Develop customized technical tagging and implementation strategies.
• Generate and modify technical code required for implementation and deployment.
• Work closely with client developers and third-party partners during implementation and integration.
• Troubleshoot technical issues and provide effective recommendations.
• Prepare solution documentation, technical specifications, and implementation guidelines.

Mandatory Skills

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.