Senior Marketing Operations Manager (Datadog)

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Web & Digital Operations Specialist

WordPress | Shopify | SEO | AI

Location: India – Remote / Hybrid

Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a hands-on Web & Digital Operations Specialist who can independently manage websites, support digital initiatives, use AI effectively, and take ownership of projects from requirement through completion.

This is not a traditional frontend developer role and it is also not a pure digital marketing role.

The ideal candidate is someone who is comfortable working across WordPress, Shopify, website optimization, SEO, digital operations, AI tools, QA, and project coordination.

You do not need to be an expert in everything. What matters is your ability to understand a problem, research what you don't know, use the right tools, execute independently, and verify that the final result actually works.

What You'll Do

Website Management & Optimization

• Build, update, and maintain websites using WordPress and/or Shopify.
• Create and improve landing pages, product pages, forms, and other website sections.
• Troubleshoot website issues and coordinate technical fixes when required.
• Ensure websites work properly across desktop and mobile.
• Improve website usability, page speed, navigation, and overall user experience.
• Perform website QA, including checking links, forms, images, copy, CTAs, layouts, and functionality.
• Work with developers/designers when a task requires deeper technical expertise.

SEO & Digital Performance

• Handle fundamental on-page and technical SEO activities.
• Perform keyword and competitor research.
• Understand and work with tools such as Google Search Console and Google Analytics/GA4.
• Identify opportunities to improve website traffic, engagement, and conversions.
• Understand how landing pages, content, SEO, traffic sources, user experience, and CTAs affect business results.
• Support digital marketing activities when required.

We are not necessarily looking for a PPC/performance-marketing specialist. You should, however, understand how websites support broader digital marketing and conversion goals.

AI & Automation

AI will be a regular part of this role.

You will use tools such as ChatGPT, Claude, Gemini, Perplexity, Cursor/Copilot or similar AI tools to:

• Research unfamiliar topics and industries.
• Assist with website development and troubleshooting.
• Analyze information and identify possible solutions.
• Create and improve content.
• Support SEO and competitor research.
• Speed up repetitive tasks.
• Improve internal processes and documentation.
• Explore opportunities for automation.

You don't need to already be an advanced AI automation engineer.

However, you should be comfortable with AI and interested in learning how tools such as Zapier, Make, n8n, APIs, scripts, or similar platforms can reduce repetitive manual work.

Most importantly, you should review and verify AI-generated output rather than blindly accepting it.

Project Ownership & Coordination

• Take ownership of assigned projects from requirement to completion.
• Break objectives into clear tasks and priorities.
• Coordinate with designers, developers, content teams, marketing teams, or external partners when needed.
• Track deadlines and follow up on dependencies.
• Communicate blockers early rather than waiting until deadlines are missed.
• Maintain checklists, documentation, and project updates.
• Perform final QA before considering a project complete.
• Handle multiple projects and prioritize based on urgency and business impact.

What We're Looking For

Must Have

• 3–6 years of relevant web/digital experience.
• Hands-on experience with WordPress and/or Shopify.
• Strong understanding of responsive websites and website usability.
• Practical understanding of SEO fundamentals.
• Experience maintaining, troubleshooting, and improving websites.
• Regular experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, Cursor, etc.
• Strong research and problem-solving ability.
• Ability to work independently without requiring step-by-step instructions.
• Good attention to detail and QA mindset.
• Ability to manage tasks, deadlines, and project requirements.
• Good written and verbal communication skills.

Good to Have

Experience with some of the following would be valuable, but we don't expect candidates to have all of them:

• Google Analytics / GA4
• Google Search Console
• HTML / CSS / JavaScript
• Shopify Liquid
• WooCommerce
• Landing-page optimization / CRO
• Digital marketing
• Email marketing
• Google/Meta Ads
• Git/GitHub
• APIs
• AI-assisted development
• Zapier / Make / n8n or other automation tools
• Basic graphic/content tools such as Canva
• Working with designers, developers, marketers, or external clients

The Kind of Person We're Looking For

We are particularly interested in someone who thinks:

“I haven't done this before, but I can figure out how to do it.”

rather than:

“I haven't done this before, so someone needs to show me how.”

You should be someone who:

• Investigates problems before jumping to solutions.
• Is comfortable learning unfamiliar tools.
• Thinks beyond the exact task assigned.
• Notices issues and raises them proactively.
• Understands that completing a task is different from achieving the intended result.
• Uses AI to work faster but still applies human judgment.
• Takes responsibility for the quality of the final output.
• Can balance technical, user, and business considerations.

What This Role Is NOT

This is not:

• A pure React/frontend developer position.
• A pure WordPress page-builder position.
• A pure SEO position.
• A pure performance-marketing position.
• A pure project-manager position.
• An AI engineer/ML position.

It is a cross-functional digital role for someone who enjoys working across websites, SEO, AI, digital operations, troubleshooting, optimization, and project coordination.

Selection Process

Shortlisted candidates may be asked to complete a short 15–20 minute practical problem-solving assessment.

This will not primarily be a coding test.

You may be given a realistic digital problem and asked to explain:

• What you would investigate.
• How you would approach the problem.
• What you would prioritize.
• Which tools you would use.
• How AI could assist you.
• How you would verify your solution.
• How you would know whether the problem was actually solved.

We are more interested in how you think and approach unfamiliar problems than whether you already know every tool we use.

One important change I'd make to your hiring

I would actually use “Web & Digital Operations Specialist” as the public-facing title rather than “AI & Digital Operations Specialist.”

AI is still prominent in the JD, but putting AI first in the title can attract AI developers/engineers and candidates who primarily use AI tools, while your foundation is really websites + digital operations + SEO + ownership, with AI being how you want them to work.

This revised JD should also make candidates like Tarun, Shubham and Deepanshu easier to compare: you don't reject Tarun just because he isn't a PPC specialist, and you don't automatically favor Deepanshu because he's a strong marketer. The question becomes whether each candidate has the web/digital foundation + AI aptitude + ownership needed for this particular role.

only give JD That I can post

Web & Digital Operations Specialist

WordPress | Shopify | SEO | AI & Automation

Location: India – Remote / Hybrid

Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a hands-on Web & Digital Operations Specialist who can independently manage websites, support digital initiatives, use AI effectively, and take ownership of projects from requirement to completion.

This is not a traditional frontend developer role or a pure digital marketing role. We are looking for a versatile digital professional who is comfortable working across WordPress, Shopify, SEO, website optimization, AI tools, digital operations, QA, and project coordination.

You do not need to know everything. You do need to know how to figure things out, use the right resources, and deliver high-quality outcomes independently.

Key Responsibilities

Website Management & Optimization

• Build, update, and maintain websites using WordPress and/or Shopify.
• Create and optimize landing pages, product pages, forms, and website sections.
• Troubleshoot website issues and implement or coordinate fixes.
• Ensure websites are responsive and work effectively across devices and browsers.
• Improve website speed, usability, navigation, and overall user experience.
• Perform thorough QA of links, forms, images, content, CTAs, layouts, and functionality.
• Work with developers and designers when deeper technical support is required.

SEO & Digital Performance

• Handle fundamental on-page and technical SEO activities.
• Conduct keyword, competitor, and market research.
• Work with tools such as Google Search Console and Google Analytics/GA4.
• Identify opportunities to improve website traffic, engagement, and conversions.
• Understand how SEO, content, landing pages, user experience, traffic sources, and CTAs contribute to business results.
• Support broader digital marketing activities when required.

AI & Automation

• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Cursor, Copilot, or similar tools for research, development, troubleshooting, content, analysis, and productivity.
• Critically review and verify AI-generated outputs rather than accepting them blindly.
• Use AI to research unfamiliar industries, technologies, competitors, and customer needs.
• Identify repetitive manual processes that can be improved or automated.
• Explore and implement automation using tools such as Zapier, Make, n8n, APIs, scripts, or similar platforms.
• Continuously identify opportunities to improve efficiency using AI and automation.

Project Management & Ownership

• Take ownership of projects from requirement gathering through final delivery.
• Break objectives into tasks, priorities, and timelines.
• Coordinate with developers, designers, content teams, marketers, clients, and other stakeholders.
• Manage multiple projects and priorities effectively.
• Track progress, dependencies, deadlines, and blockers.
• Communicate issues proactively and recommend solutions.
• Maintain documentation, checklists, and processes.
• Perform final QA before considering work complete.

Must-Have Skills

• 3–6 years of relevant web/digital experience.
• Hands-on experience with WordPress and/or Shopify.
• Strong understanding of responsive websites, usability, and website optimization.
• Practical knowledge of SEO fundamentals.
• Experience troubleshooting and maintaining websites.
• Experience using modern AI tools as part of day-to-day work.
• Strong research and problem-solving abilities.
• Ability to work independently without requiring step-by-step instructions.
• Good project coordination and time-management skills.
• Strong attention to detail and QA mindset.
• Good written and verbal communication skills.

Good to Have

Experience with some of the following is preferred, but we do not expect candidates to know everything:

• Google Analytics / GA4
• Google Search Console
• HTML, CSS, JavaScript
• Shopify Liquid
• WooCommerce
• Landing page optimization / CRO
• Digital marketing
• Google Ads / Meta Ads
• Email marketing
• Git / GitHub
• APIs
• AI-assisted development
• Zapier / Make / n8n
• Canva or similar content/design tools

Who Will Succeed in This Role?

You will be a strong fit if you:

• Enjoy working across different areas rather than specializing in only one.
• Can take an objective and independently determine how to achieve it.
• Are comfortable researching and learning unfamiliar tools or technologies.
• Investigate problems before jumping to solutions.
• Think beyond the exact task assigned and consider the overall business outcome.
• Proactively identify issues and opportunities for improvement.
• Use AI to work faster while applying your own judgment.
• Take responsibility for the quality of the final output.
• Are comfortable balancing websites, SEO, digital operations, AI, automation, and project coordination.

Selection Process

Shortlisted candidates may complete a 15–20 minute practical digital problem-solving assessment.

This is not primarily a coding test. The assessment will focus on problem-solving, independent thinking, website and digital awareness, AI usage, prioritization, quality control, learning ability, and ownership.

If you enjoy figuring things out, learning new tools, improving digital experiences, and using AI to work smarter, we'd love to hear from you.

About Us

Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.

We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.

Profile

We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:

• Own end-to-end digital marketing (paid ads, SEO, content, email)
• Drive qualified leads and revenue, not just traffic
• Use AI tools and modern marketing tactics to stay ahead
• Lead and mentor a small marketing team (3–6 people)

Responsibilities

1) Performance Marketing

• Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
• Improve CAC, CPL, and ROI across all paid channels
• Build ABM campaigns for enterprise prospects

2) SEO & Content

• Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
• Create content strategies around high-intent keywords
• Optimize technical SEO and improve organic rankings

3) Lead Generation & Funnel Optimization

• Drive demand generation and qualified pipeline (MQLs → SQLs)
• Improve conversion rates across landing pages, forms, and nurture flows
• Run experiments to optimize the buyer journey

4) Analytics & Reporting

• Track performance using GA4, HubSpot/CRM, and dashboards
• Analyze funnel metrics and channel ROI
• Make data-driven decisions on budget and strategy

5) Team Leadership

• Manage and mentor 3–6 marketers
• Set clear goals and hold the team accountable
• Build a culture of experimentation and learning

Requirements

• 5–8 years in digital marketing (B2B SaaS preferred)
• Proven success with Google Ads and LinkedIn Ads
• Strong SEO skills (Ahrefs, SEMrush, Search Console)
• Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
• Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
• Track record of improving lead quality and reducing CAC
• Experience managing or mentoring a team

Why join us?

• 5-day work week.
• Collaborative, fast-growing team
• Quarterly recognition programs & yearly outings
• Paid leaves and learning opportunities

Lead technology and strategy engagements across multiple functional workstreams.

Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.

Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.

Gather and document business requirements, KPIs, functional requirements, and technical requirements.

Design customized solutions involving data, technology, partners, integrations, and analytics.

Develop customized technical tagging and implementation strategies.

Generate and modify technical code required for implementation and deployment.

Work closely with client developers and third-party partners during implementation and integration.

Troubleshoot technical issues and provide effective recommendations.

Prepare solution documentation, technical specifications, and implementation guidelines.

Job description:

Location: Chennai (on-site)

Experience: 6+ years

Industry: Apparel

Role Objective

We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.

Key Responsibilities

• D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
• Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
• Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
• Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
• System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.

Skills & Qualifications

• 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
• Expertise in GA4, Meta Business Suite, and Google Ads Manager.
• Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
• Strong analytical ability to convert data into strategic insights and business actions.

Note:

The interested professional should be currently living in South India.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Hiring: DevOps Lead

📍 Kochi / Trivandrum / Remote

💼 Full-time

🕐 General Shift | Australian Overlap

We are looking for an experienced DevOps Lead to join our team.

🔹 Key Responsibilities

Implement and continually improve the observability platform using Datadog, particularly from a user experience perspective.

Work across engineering squads as a virtual team member, supporting their DevOps, infrastructure, and observability requirements.

Configure and manage Datadog RUM, Session Replay, Distributed Tracing, and APM.

Support campaign readiness activities, including load and performance testing.

Participate in gamedays and incident response activities for production systems.

Liaise closely with the managed infrastructure provider on infrastructure requirements and activities.

🔹 Essential Skills & Requirements

✅ 7+ years of relevant DevOps / Cloud / Observability experience

✅ Strong hands-on experience with Datadog

✅ Strong experience with RUM, Session Replay, Distributed Tracing, and APM

✅ Solid experience with AWS

✅ Strong Infrastructure-as-Code experience using CloudFormation and AWS CDK

✅ Good working knowledge of GitHub Actions and AWS CodePipeline

✅ Real incident response experience on high-traffic systems

✅ Experience with Load & Performance Testing

✅ Strong problem-solving and communication skills

✅ Ability to work closely with infrastructure partners and internal platform teams

🔹 Skills - Good to Have

⭐ Experience with high-traffic platforms

⭐ Experience with campaign readiness and gamedays

⭐ Infrastructure partner management

⭐ Advanced AWS observability

⭐ Performance engineering

📌 Experience: 7+ Years

📌 Work Location: Kochi / Trivandrum / Remote

📌 Shift: General Shift with Australian Overlap

📌 Remote: Mandatory 1 week at office

📩 Interested candidates can share their resume

• Lead technology and strategy engagements across multiple functional workstreams.
• Work on AAM/DMP, RT-CDP, offline data onboarding, analytics, and digital media campaigns.
• Understand client advertising platforms, technology architecture, business models, and digital marketing strategies.
• Gather and document business requirements, KPIs, functional requirements, and technical requirements.
• Design customized solutions involving data, technology, partners, integrations, and analytics.
• Develop customized technical tagging and implementation strategies.
• Generate and modify technical code required for implementation and deployment.
• Work closely with client developers and third-party partners during implementation and integration.
• Troubleshoot technical issues and provide effective recommendations.
• Prepare solution documentation, technical specifications, and implementation guidelines.

Mandatory Skills

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Job Description : Marketing Operations Manager

About NPrep

NPrep is on a mission to become India’s go-to platform for every nursing student — from 1st-year learners to aspiring Nursing Officers preparing for NORCET and other national-level exams. We are not just an edtech product. 

We are building India’s largest nursing community, a place where students learn, feel inspired, find belonging, and grow together. 

With 1,00,000+ learners already inside our ecosystem, we are now entering a new phase of brand creation, storytelling, and community-led growth. 

Role Overview - NPrep is hiring a Marketing Operations Manager, who will be responsible for driving the planning, execution, and optimization of all marketing initiatives across the organization. This role ensures that campaigns are delivered efficiently, timelines are met, and cross-functional teams remain aligned.

You will act as the central point of coordination between marketing, content, design, product, and sales teams, bringing structure, visibility, and accountability to all marketing efforts. The role requires a strong focus on process, execution, and data-driven decision making to scale marketing impact effectively.

You will work closely with cross-functional teams including content, design, performance marketing, product, and sales to streamline workflows, improve processes, and scale marketing efforts.

Key Responsibilities

• Own end-to-end planning and execution of marketing campaigns, ensuring timely delivery and alignment with business goals
• Manage and maintain the marketing calendar, ensuring coordination across all teams
• Act as the central point of contact across marketing, content, design, product, and sales teams to drive seamless execution
• Track progress of ongoing initiatives, identify risks or delays, and proactively drive resolutions
• Build, streamline, and optimize marketing processes, workflows, and SOPs to improve efficiency
• Ensure clear communication and visibility of project status through regular updates and reporting
• Handle multiple projects simultaneously while maintaining quality and attention to detail

Key Skills & Qualifications

Experience & Education

• 4–8 years of experience in marketing operations / program management / project management, preferably in edtech, SaaS, or digital-first companies
• Strong understanding of marketing funnels, campaign execution, and performance metrics
• Proven experience managing cross-functional projects and teams
• Hands-on experience with tools like CRM platforms, marketing automation tools, and project management tools (Asana, Jira, etc.)
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Ability to thrive in a fast-paced, execution-driven environment
• Experience in education/edtech industry preferred
• Bachelor’s degree in Marketing, Communications, Media, or a related field