Mba Marketing - Fresher - Nashik

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

 As a Sales Development Representative (SDR), you will be responsible for supporting the sales team by identifying, prospecting, and qualifying potential clients. This entry-level role is ideal for someone with 1-2 years of experience in sales development or customer-facing roles, who is looking to grow their career in SaaS sales. This position offers a fantastic opportunity to learn about SaaS sales processes, sharpen outreach skills, and build relationships with industry professionals. This position involves regular client interaction, both virtually and in-person, and requires travel. The day-to-day

Lead Generation and Outreach

● Research potential clients within target industries and initiate contact via email, phone, and social media channels.

● Qualify inbound and outbound leads based on initial criteria to identify high-potential opportunities for the sales team.

● Conduct discovery calls to understand prospect needs and determine fit with jhana.ai’s offerings. Pipeline Management

● Keep CRM records(e.g., Salesforce, HubSpot) updated with lead information, activities, and progress.

● Ensure timely follow-up with prospects and manage the lead handoff process smoothly with Account Managers.

Support Sales Strategy

● Work closely with the SDR team to align on messaging and outreach strategies that resonate with our ideal customer profiles (ICPs).

● Attend weekly meetings and actively participate in brainstorming and strategic discussions. Performance Tracking &Reporting

● Track personal outreach metrics (e.g., emails sent, calls made, meetings set) and meet or exceed weekly/monthly targets.

● Share insights from prospect interactions to help refine sales messaging and improve lead qualification criteria.

Qualifications & Skills

● Experience: 1-2 years in an SDR, customer service, or other client-facing role, ideally within the SaaS or technology industry.

● Strong Communication Skills: Excellent verbal and written communication skills with an ability to connect with people and convey value concisely.

● Adaptability and Resilience: Able to handle a fast-paced environment and manage constructive feedback, with a positive, solutions-oriented mindset

● Curiosity and Willingness to Learn: Strong interest in understanding customer needs and learning the sales process in depth.

● Organizational Skills: Ability to prioritize tasks effectively, manage time efficiently, and keep track of multiple interactions and leads.

● Tech-Savvy: Basic familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales engagement tools (e.g., Outreach, SalesLoft). Comfortable with learning and using new software.

● Team Collaboration: Willingness to work closely with Account Managers, other SDRs, and Marketing to share insights and align on lead qualification strategies.

● Self-Motivated and Goal-Oriented: Driven to achieve targets, with a proactive approach to managing outreach and follow-up activities

. ● Understanding of SaaS Sales (Preferred): Basic knowledge of SaaS sales cycles and customer pain points, especially within legal or tech industries, is a plus.

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 2 years of experience as a Digital Marketing Executive
• 2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
• Good knowledge and experience with online marketing tools and best practices
• 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field

• Creating vendor-wise PO based on the total production requirement
• Raising PO to the vendors and following up with them for timely dispatch
• Managing the dispatches and deliveries of the items being ordered to the vendors
• Engaging with the logistics service providers to ensure timely delivery of the goods
• Supervising QC of the items received at factory
• Identifying the gaps in invoice and actual receipt and escalating to senior management
• Identifying new vendors for the required raw materials

Desired Candidate Profile

• Bachelor’s Degree
• Good Hindi speaking skills
• Knowledge in Kannada
• Strong learning and ‘can-do’ attitude
• Experience of working in factory or warehouse
• Good verbal communication skills
• Ability to multi-task 
• Excellent command over MS Excel

• Develop scalable, secured, and efficient backend for the website, mobile app, and browser extension.
• Integration of user-facing elements developed by front-end developers
• Solve complex performance problems and architectural challenges
• Ensure HTML, CSS, and shared JavaScript is valid and consistent across related applications
• API development for mobile app, browser extension, web
• Design and maintain a database
• Develop components of the database such as storage, queries, and triggers
• Create reusable, effective, and scalable PHP code
• Implement security and data protection measures
• Integration of payment gateway, third-party services via API
• Source code management using bit bucket/git
• Using/creating packages for reusability across the products
• Integration of multiple data sources and databases into one system

1. API
2. AWS

• Has 3+ years WordPress experience & a thorough understanding of WordPress development standards and best practices.
• Has had exposure to developing, implementing, testing, and troubleshooting large scale websites and or applications built using Wordpress
• Has some experience in developing and integrating extensions in Wordpress
• Has experience with popular frameworks involving HTML5, CSS3, JavaScript, jQuery, MySQL, Firebase.
• Has a proficient knowledge of PHP, HTML, CSS, and Javascript
• Has strong debugging and problem-solving skills
• Has an ability to work with existing code and build upon it
• Has excellent communication skills, both verbal and written
• Must be imaginative and keep a finger on the latest trends and design directions
• Can convert Adobe Illustrator and Photoshop mockups to themes for the website
• Has working experience with source control (e.g. Git)
• Has experience in WordPress Page builder - elementor is a great advantage!
• Understands what to build optimize for speed and scalability
• Has 3+ years WordPress experience & a thorough understanding of WordPress development standards and best practices.
• Has had exposure to developing, implementing, testing, and troubleshooting large scale websites and or applications built using Wordpress
• Has some experience in developing and integrating extensions in Wordpress
• Has experience with popular frameworks involving HTML5, CSS3, JavaScript, jQuery, MySQL, Firebase.
• Has a proficient knowledge of PHP, HTML, CSS, and Javascript
• Has strong debugging and problem-solving skills
• Has an ability to work with existing code and build upon it
• Has excellent communication skills, both verbal and written
• Must be imaginative and keep a finger on the latest trends and design directions
• Can convert Adobe Illustrator and Photoshop mockups to themes for the website
• Has working experience with source control (e.g. Git)
• Has experience in WordPress Page builder - elementor is a great advantage!
• Understands what to build optimize for speed and scalability