Senior Database Administrator

Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

Experience: 3+ years

Responsibilities:

• Build, train and fine tune ML models
• Develop features to improve model accuracy and outcomes.
• Deploy models into production using Docker, kubernetes and cloud services.
• Proficiency in Python, MLops, expertise in data processing and large scale data set.
• Hands on experience in Cloud AI/ML services.
• Exposure in RAG Architecture

1. STRATEGIC GUIDANCE

• Help us understand real customer pain points

• Guide our product roadmap for BFSI sector

• Review and refine our go-to-market strategy

2. NETWORK ACCESS (When appropriate)

• Introduce us to key decision-makers

• Open doors to potential enterprise clients

• Connect us with relevant partners

3. INDUSTRY VALIDATION

• Endorse our solution within your network

• Provide testimonials/case study support

• Help us navigate regulatory requirements

4. MENTORSHIP

• Coach our founding team on industry nuances

• Share lessons from your career journey

• Help us avoid common startup pitfalls

Key Responsibilities:

• Design low level specification for the feature/module in consultation with product architect(s).

• Closely work with product managers/owners, architect(s) to understand the business requirements and code optimally.

• Propose and implement different algorithms in software code for high performing, high throughput, and low latency product features.

• Should be able build, make enhancements and maintain existing native web application user interface based on NodeJS, JavaScript or TypeScript, Angular, React, and Next/Vue.

• Develop and maintain generic solutions and utilities that can be integrated into any product.

• Integrate intelligent product performance indicators into the product to periodically monitor and take preemptive actions.

Key skills and experience required for the job:

• Technology: OOAD, Java/J2EE, Data Structures and Algorithms, Design Patterns, Spring Boot, Microservices/Cloud Native architecture, Cloud Foundry, Docker, K8S, RDBMS, SQL, NoSQL, Redis/HazleCast, jUnit, Mockito, Rabbit MQ, JMS, Apache Camel, KAFKA, WebSocket messaging, gRPC, GraphQL, Angular/React/Vue.js

• Source Control: Git, GitLab, GitHub etc.

• Design: UML, ArchiMate, EA Sparx, MS Visio, Lucid Chart, Figma

• DevSecOps: GitHub Workflows, Helm, Jenkins, CloudBees Flow, uDeploy, Nexus Repo, Site Reliability etc.

• Cloud Technologies: MS Azure, AKS, Azure Event Hub/Grid, Azure Storage, GCP, PCF, AKAMAI, APIGEE or equivalent.

• Code Quality: Sonar, MF Fortify, SAST, DAST

• Process: Safe Agile, DevOps, TDD and BDD

• Experience: 6 – 10 Years of software product development using Java/J2EE along with a minimum of 2 years of web user interface development using any TypeScript framework.

• Education: Bachelors/master’s in engineering or equivalent.

• Soft Skills: Communication, Analytical thinking, Problem Solving, Judgement & Decision Making, Planning & Organizing and Teamwork

Nice to have skills for the job:

• APM : Knowledge of AppDynamics, Grafana, Dynatrace, Splunk, Elk

1. Job Types: Full-time, Regular / Permanent
   Salary : No bar for the right candidate 

What you need to have:

Introduction

http://www.synapsica.com/">Synapsica is a https://yourstory.com/2021/06/funding-alert-synapsica-healthcare-ivycap-ventures-endiya-partners/">series-A funded HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don't have to rely on cryptic 2 liners given to them as a diagnosis. 

Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting.  We are backed by IvyCap, Endia Partners, YCombinator and other investors from India, US, and Japan. We are proud to have GE and The Spinal Kinetics as our partners. Here’s a small sample of what we’re building: https://www.youtube.com/watch?v=FR6a94Tqqls">https://www.youtube.com/watch?v=FR6a94Tqqls

Your Roles and Responsibilities

The senior product manager will own end-to-end delivery of Synapisca’s AI based radiology products including defining scope, creating wireframes, creating execution plan, product launch, feedback incorporation and iterations. In this role you would not only get to flex your skills but also learn to thrive in a fast-paced start-up environment with a high degree of autonomy. This cross-functional leadership position requires you to work closely with the Engineering, Design, Category Management and Marketing teams to bring new products to life.

Being comfortable in the chaos of a fast-paced environment, dealing with ambiguity, a penchant for innovation, an innate ability to get into details and drive execution excellence is essential to success in this profile.The candidate must be creative, ask questions, and be comfortable challenging the status quo. The position is based in our Bangalore office.

Primary Responsibilities

• Building and executing new initiatives and roadmaps for retention and increasing customer lifetime value.
• Understand the healthcare market, customers and build business cases for new product opportunities.
• Listen to the users on a regular basis and figure out the opportunities to solve their problems.
• Manage product lifecycle from ideation to launch and beyond which would include liaising with multiple stake-holders.
• Work closely with partners and clients from 4 continents to localize the product builds as per their need and ensure adoption of the new features.
• Use data, creativity, and experimentation to constantly improve the product experience
• Plan product reviews with engineering teams and reviews with leadership. 
• Work on product roadmap, backlog, and deliverables. 
• Create and socialize artifacts that clearly communicate requirements including BRDs, user flows, and prototypes.  
• Formulate hypotheses and quickly validate with prototypes, user feedback, and experimentation.  
• Work with customers, support, and engineering teams to handle and resolve any critical customer issues that arise.

Requirements

• 5+ years in software product management with a consistent record of timely and quality delivery of software products
• Experience in one or more of the following is a plus: SaaS, HealthTech, Enterprise products etc.
• High bias for action with demonstrable history of identifying and resolving cross-project interdependencies
• Ability to juggle several initiatives and shift priorities as needed
• Exceptional communication skills (verbal and written communication) with a knack for storytelling
• Data Driven with proficiency on data querying and analysis.
• Experience with tools like SQL, Excel, Tableau, Qlikview etc. is preferred
• Have prior experience in the development team and understand how modern development frameworks function.
• Passionate about translating customer needs to usable design and process flows for growth levers and optimization.
• Have Good understanding of funnels, agile & sprints, and wireframes.
• Have the attitude to be comfortable with ambiguity and have the skill to transform broad ideas into action plans and display Empathy towards users and also your colleagues.
• Understand how the application functions and the technicalities around it.
• Have familiarity with tools like Google data studio, Firebase, Google Analytics, Product Analytics tools, Sketch and Figma.
• Love analytics and very frequent experimentation

Vah Vah! is an ed-tech company that offers online makeup courses in micro-batches to students across India to learn from the leading teachers in top cities. We provide holistic education with lots of practical training that makes our students job-ready with not just the base skills but also the soft skills for great customer service. Our teachers have more than 15+ years of experience in training makeup and have certified more than 1000+ students. Vah Vah! is founded by executives with extensive experience running consumer business and mobile games at scale (over 100 million players) at Zynga. Vah Vah! is backed by a leading investment firm.

Website Link: https://vahvah.com/

The Mission

Vah Vah teaches professional makeup to budding makeup artists and influencers through live online classes. We have students from Srinagar, all the way to the Andamans. And experienced teachers who have worked in Bridal Makeup, Ramp Shoots, Film and more. We empower our students to join the workforce as fully trained makeup artists. This is the future of vocational education, and you can help build it.

Our Culture

• Amazing workplace and colleagues to work with
• We have the right mixture of creativity, analytics and hustle to move fast in the right direction.
• You will work with colleagues who don’t take themselves too seriously but move mountains.
• See yourself evolving every month with new problems to solve and new skill to master.
• Work with the smartest engineers so you can learn from them.
• Competitive salary at par with the best in the industry
• Great stock options so you can benefit from the company's growth.
• Immense exposure to new technologies

Responsibilities:

• Complete ownership of building and maintaining mobile APP.
• Deliver across the entire app life cycle design, build, deploy, test, release to app stores and support.
• Should be comfortable working on Android (Kotlin/Java) OR iOS(swift) platform.
• Should be comfortable in building a great consumer user interface.

Requirements:

• Overall experience of 2-4 years in native Android or iOS Platform
• Android Developer OR iOS developer with 2+ years of experience
• Experience in Android (Android Studio, Java, Kotlin) OR iOS development (Xcode, Swift)
• Basic understanding of Backend services, API implementation and database systems.
• We encourage all our devs to have base level of knowledge on DevOps, Source Control, CI/CD systems, Cloud Services such as AWS, Firebase, GCP
• Ability to implement designs and functionality provided by UI/UX teams
• Understanding of production deployment of the app in Play Store/App Store

• Android Studio, Java, Kotlin OR Xcode, Swift, Objective-C
• Familiarity with Analytics integrations
• Conversant with Github, CI/CD pipeline

What you get:

• Amazing workplace and colleagues to work with
• Work with the smartest engineers so you can learn from them.
• Competitive salary at par with the best in the industry
• Immense exposure to new technologies