Senior Copywriter & Strategist

An Ideal candidate would Have hands-on experience with tools like Google Analytics, Google Tag Manager, Adobe Analytics, Dynamic Tag and Web Engage and provide measurable solutions with experience in executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting

Responsibilities:

• Analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools and gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition and provide insights
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters and track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand

Requirements:

• Post graduate degree in a quantitative discipline from a reputed institute is preferred or Bachelors Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics
• Has worked with huge marketing budgets and high growth campaigns
• Should have experience with PowerPoint Presentations
• Should be very comfortable using G-suite and Google products
• Prior experience in a Start-up
• Exceptional knowledge and experience in the D2C space
• Excellent communication in English language (written and spoken)
• An eye for detail along with high benchmarks for quality
• Great people skills! and team management skills
• Able to fit in well within an informal startup environment and to provide hands-on management
• High energy level and untiring commitment to drive oneself & the team towards goals

Excellent skills in writing about complex technical and business subjects to a variety of audiences.

ü  Be able to think like a user and create intuitive documentation as and when needed to create succinct documentation

ü  Be able to understand product thoroughly and interact with developers

ü  Ability to interact with different business groups and scope documentation assignments.

ü  Preferable exposure to eCommerce / Retail Analytics

ü  Precise documentation and clear communication skills

ü  Experience in API documentation is an added bonus

Skills and Experience

ü  Experience in content review and localization

ü  Ability to conceptualize and execute projects, with a strong bias for action and the ability to prioritize and meet deadlines

ü  Experience with content management systems like Wordpress 

ü  Experience working in an Agile content development environment

ü  Experience in editorial/peer review

ü  Knowledge about eCommerce tools and plugins will be an advantage

“If you can't explain it to a six year old, you don't understand it yourself.” If you live by this statement, you might be the one we are looking for. We at LogiNext believe that Information experience is a big part of the Customer Experience.

LogiNext is looking for a prolific and talented Senior Technical Content Creator/Writer to contribute to our vision of delivering the best information experience with great content. Your role will involve understanding the details of and around the product and articulate them in clear, concise and illustrated manner. This role requires a high level of creativity and attention to detail. You must be able to distil complex information into clear, concise text.

You must have a sound experience with Enterprise SaaS products & knack and love for writing, a comprehensive understanding of the technical products, and experience in blogging to achieve business goals.

Responsibilities:

Collaborate with developers, designers, product managers, marketers, subject matter experts and other influencers to obtain an in-depth understanding of the product and the documentation requirements Determine the needs of end users of technical documentation and work closely with technology and business team to make products easier to use. This involves Feature Guides, FAQs, Onboarding Guides, Help Documentation, Troubleshooting Guides, Training Manuals, Release Notes and other documentation Design infographics, develop feature walkthrough videos and other engaging content to impart product knowledge to various stakeholders Audit and update the content regularly to ensure relevance with incremental product feature releases, customer use cases, support issues and other internal developments Execute the Content Calendar by building and delivering on the roadmap set by the management Work closely with the creative teams to represent the content in the most suitable visual format Suggest ways to further improve the quality of the documentation

Requirements:

Bachelor’s/Master’s degree in Computer Science or Information Technology, Arts or Communication 8 to 10 years of experience in technical content writing with minimum 4 years of experience in SaaS products Exceptional technical writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content Demonstrable active presence in online communities such as blogs, discussion forums, LinkedIn articles, Tweets, Quora answers Ability to quickly grasp complex technical concepts and make them easily understandable to users in the form of text, images, videos, infographics Ability to identify issues, challenges, and gaps associated with the content Ability to understand briefs and translate briefs into high-quality product collaterals Passion for technology, communication and strong understanding of the industry and organization’s mission Basic understanding of web technologies and programming languages to publish viral tech blogs Excellent command over written and verbal communication Good leadership and team handling experince. Adept at Multitasking, creative thinking and working independently

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

Job Description

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.

Responsibilities

• Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
• Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
• Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
• Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
• Prepare and review testing related content strategy and target achievements from time to time.
• Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
• Follow SEO guidelines. Include and optimize new and existing content for SEO
• Hire and manage freelancers and verify content quality and relevance
• Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
• Manage multiple competing priorities in a fast-paced and constantly changing environment.
  
  

Requirements

• Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
• Good knowledge and understanding of Automation testing.
• Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
• Passionate about writing and a hunger to prove yourself.
• Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
• Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
• Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
• Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
  
  Candidates from saas, technology product background prefered.

• Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
• Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
• Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
• Iterate and optimize campaigns to drive the best possible results
• Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools 
• Partner with marketing to improve strategy and execution of demand generation efforts
• Collaborate with sales operations on improving and troubleshooting issues with the lead management process
• Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance

• 5-6 years in Marketing or Sales Operations role
• At least 3+ years of experience managing email campaigns and program implementation
• Strong experience using marketing automation tools is essential
• Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
• Experience in B2B software / SaaS space will be a big advantage
• MBA from a reputed college, preferably in Sales and/or Marketing. 
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
• Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
• Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
• Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
• Set up and document lead nurturing processes
• Plan and implement trigger-based nurturing programs that target all stages of prospect development

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• In-depth experience with website analytics tools
• Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords