Business and marketing head

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

• Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
• Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
• Identify the right keywords for Zenskar to optimize on - both head, and long tail
• Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
• Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
• Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
• Hire as the team grows and mentor junior folks

Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We’re a top-rated product on G2 and rank very highly on customer satisfaction.

Opportunity:

We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads.

What you will be working on:

• Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
• Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
• Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
• Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
• Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
• Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
• A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
• Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
• Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.

What we are looking for:

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
• Proven track record of managing and scaling paid campaigns across multiple platforms.
• Strong analytical skills, with the ability to derive meaningful insights from data.
• Proficiency with advertising tools and platforms, analytics tools, and related software.
• Exceptional project management skills.
• Ability to collaborate and communicate effectively with internal teams.
• Forward-thinking and updated with the latest trends and best practices in digital advertising.
• Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.

At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.

We are looking for an enthusiastic technical sales executive to join our growing sales team. In this role, he/she will be required to source new customers from USA, UK, UAE & India, and business contacts, demonstrate the technical features of our products, drive sales, and maintain strong customer relations. 

Technical Sales Executive Responsibilities:  

• Sourcing potential new customers.  

• Actively seeking out new sales opportunities through cold calling, networking, and social media. 

• Setting up meetings with potential clients and listening to their wishes and concerns. 

• Negotiate/close deals and handle complaints or objections 

• Prepare and deliver appropriate presentations on products and services 

• Maintaining regular contact with existing customers.  

• Demonstrating the technical features and benefits of our products.  

• Advising customers on technology upgrades and related products.  

• Composing tender documents and customer proposals.  

• Maintaining strong customer relations.  

• Meeting sales targets.  

Technical Sales Executive Requirements:  

• Degree in business administration or related field.  

• Previous experience as a sales executive.  

• Strong knowledge of scientific and technical products.  

• Excellent interpersonal skills.  

• Strong communication skills.  

• Basic knowledge of computer systems and Office Software.  

• Ability to meet sales and commission targets.  

• Ability to travel.