
ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better
life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product
design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone who is as excited as us to be a part of this growth journey. If you love start ups, a really fast paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
The Role
We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out of the box ideas and strategies for our in-house brands. As part of this role, you will be
responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms.
If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work.
Responsibilities
• Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors.
• Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.
• Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing.
• Develop high-engagement social media content that reflects the brand tone of voice and grows audiences.
• Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.
• Ensure that the brand voice and tonality is adhered to across all content that is put out across brands.
• Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/campaign
• Present copy concepts to internal stakeholders, and participate in the ideation process.
• Edit and proofread all copy before it goes live.
• Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions.
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Qualifications
• Candidates from agency backgrounds preferred with experience working on brand campaigns
• Excellent writing, editing and proofreading skills
• Knowledge of online content strategy and creation
• Ability to communicate, present and influence key stakeholders at all levels of an organization.
• Full awareness of creative processes and techniques – including digital platforms
• Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment
• Working knowledge in brand management, social media content, digital marketing and marketing strategy
• Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms
• Able to manage tight deadlines through excellent time management and organisation skills
• Highly self motivated and able to work well within a team
• Uses qualitative and quantitative analysis to guide content decisions

About White Inc
About
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
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Location: Bangalore (Remote)
Experience: 4 - 15 years
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Looking for candidates from anywhere in South India who can relocate to Bangalore after Covid end.
MANDATORY TECHNICAL SKILLS
SSRS, PowerBI, SQL Server 2008/2012, TSQL, Stored Procedures, Views, UDF’s, Triggers, Charts
EXPERIENCE
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7+ years professional experience in database development using SQL Server 2008/2012(T-SQL, SSRS)
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Strong analytical and critical thinking skills, with the ability to analyze business requirements to determine
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processing flow, user requirements and inter-dependencies of multiple information systems.
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Experience with SDLC required
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Excellent verbal and written communication skills.
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Strong in performance tuning especially tuning complex queries, procedures and indexing strategies


Qualification : Engineering /Master degree in Computer Science/Electronics/Electrical/Information
Technology
Experience : 5- 8 Experience
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Fluent in CSS (Foundation or Bootstrap), JavaScript and HTML
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Strong knowledge of Linux, PHP and MySQL, with working understanding of MongoDB, PostgreSQL, AngularJS, Express.js, Oracle, React Js, Ember and Node.js.
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Proficient in JS-based tools including Bower, Grunt anvd Gulp.
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Spring, MVC, ReactJS, Microservices , and Service oriented architecture
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Experience working with languages such as Java, Javascript, Python, PHP or Ruby.
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Working experience as a full stack developer.
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Experience working with server technologies including Apache, ISS, Node.js, Nginx and J2EE.
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Experience in API design and development.
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Experience in web design and development with security concepts
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Understanding of libraries including Backbone.js and jQuery.
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Strong knowledge of data structures, system design, and algorithm
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Experience in REST API and API calls development
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Knowledge about IOT technologies and cloud platforms
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You should primarily be a backend developer or full stack developer, very good at code reviews and code optimization. Our products depend on processing large amounts of data and having fast response times is absolutely essential.
You will have the opportunity to
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- Manage our backend systems and database optimizations
- Assist in key decisions and design architecture that drives development across products
- Define processes and help with efficient functioning of the team
- Work with cross-functional teams to ensure the products are scalable, maintainable and secure
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- Have a solid grasp of OOP, databases and automated testing methodologies.
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- Strong understanding of SQL databases
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Having seen over 10x growth in 2021 alone, we are expanding our scope of products to cater to the fast growing creator economy and help creators monetize in ways beyond influencer marketing. We are also looking at tremendous growth in the next few years, standing at the verge of building something huge!
Come join our team of developers if a fast learning environment in a high growth industry excites you.
About Winkl
Please check out our product before applying to this position -
* Website - https://winkl.co
* Team - https://winkl.co/about
* Android App - https://play.google.com/store/apps/details?id=co.winkl.app&hl=en
* iOS App - https://www.winkl.co/app
Winkl is a technology company that is changing how influencer marketing is done. From a manual process earlier to an automated and data-driven process with Winkl. More on this here.
Leveraging data & technology helps Winkl scale influencer marketing to a level that wasn't possible earlier. This has helped Winkl power influencer campaigns for top brands in India like Flipkart, Amazon etc.
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* On a day to day basis, you'll get to be an important part of a high growth startup as it scales.
* You'll receive all possible support from your team at Winkl to help you succeed.
* Being highly accountable is a non-negotiable requirement
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Experience in developing native apps.
Minimum Total Experience: 4+
Flutter Experience: 2+





