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Business Analyst
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Business Analyst
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Business Analyst

at B2C Tech Firm

Agency job
via Merito
4 - 6 yrs
₹20L - ₹25L / yr
Bengaluru (Bangalore)
Skills
Business Analysis
About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About our Client :-

Our client is a B2B2C tech firm backed by a Retail Giant and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech.
The company aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.

Responsibilities :-

- Find insights that influence decisions (particularly new product/feature ideas). This work will span from early data explorations about user behaviour, to multivariate experiments and optimisations

- Analyse and provide recommendations to influence our product and marketing strategy

- Provide user insights through data: cohorts analyses, user segmentation, and behavioural analyses

- Challenge status quo and drive data-driven performance optimizations to improve campaign performance and user engagement on the website

- Track & analyze the consumer growth metrics - Lifetime Value, Acquisition Cost, Cohorts, customer life cycle, etc.

Required Skills :

- Advanced problem solving skills

- Expertise in deriving insights from large datasets across multiple sources

- Excellent proficiency in SQL & a knack for learning how to build data sets/tables

- Experience in Google Analytics (Good to have)
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

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