Business Analyst

Who We Are

YourDOST is one of India’s leading emotional wellness organisations. We help corporates, colleges, and government institutions build healthier and more resilient communities through counselling, assessments, self-help tools, training, and organisational insights.

Since 2014, we have partnered with 500+ organisations, including CK Birla Group, UpGrad, IIT Madras, IIT Delhi, and IIM Bangalore, and supported over 20 lakh Indians.

Learn more at www.yourdost.com.

About the Role

We are looking for a Product Analyst / Business Analyst who can use data and structured thinking to support product decisions and execution.

You will work closely with Product, Technology, Design, and business teams to analyse product performance, translate requirements into user stories, support releases, and identify opportunities for improvement.

What You Will Do

• Analyse user behaviour, funnels, engagement, retention, and other product metrics.
• Build dashboards and convert data into clear, actionable insights.
• Translate business requirements into user stories, workflows, and acceptance criteria.
• Work with Product, Technology, and Design teams during planning and development.
• Conduct UAT, identify edge cases, and validate releases.
• Measure the impact of product changes and recommend improvements.
• Conduct competitor, market, and customer research.
• Use AI and no-code tools to improve research, analysis, and workflows.

Who Can Apply

• 1–3 years of experience in Product Analysis, Business Analysis, Product Operations, or Data Analysis.
• Strong analytical and problem-solving skills.
• Advanced knowledge of Excel or Google Sheets.
• Working knowledge of SQL and BI tools such as Power BI, Tableau, Looker Studio, or Metabase.
• Familiarity with product analytics tools such as Mixpanel, GA4, or Amplitude.
• Experience creating user stories, acceptance criteria, and conducting UAT.
• Ability to work effectively with Product and Technology teams.
• Strong attention to detail and communication skills.
• Startup experience and an interest in mental health or consumer technology are a plus.

Why Join Us

• Work at the intersection of product, data, and business.
• Directly influence product decisions through analysis and insights.
• Get end-to-end exposure to building, launching, and improving products.
• Work on products that meaningfully impact people’s well-being.

Job Details

Location: HSR Layout, Bengaluru

Employment Type: Full-time

Work Mode: Onsite

Working Days: Five days a week

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.