Senior Content Marketing Manager at Eco-Soap Bank · Remote only · 2 - 5 years · ₹5L - ₹10L / yr · Profitable · Remote only · Posted 26 May 2026
About EcoSoap
EcoSoap is a nonprofit organization on a mission to upcycle soap scrap and manufacturing waste from industrial soap producers into affordable bars for the world's most underserved communities. By partnering directly with manufacturers, we transform what would otherwise be waste into a life-saving resource — delivering hygiene access to bottom-of-the-pyramid populations across the developing world and preventing the spread of disease at scale.
As we scale our impact, we are seeking a bold, data-driven storyteller to lead our content marketing strategy and bring the EcoSoap mission to life across every channel.
Role Overview
The Senior Content Marketing Manager will own EcoSoap's content ecosystem — building and executing a multi-channel strategy that drives awareness, deepens donor and partner engagement, and amplifies mission-driven storytelling. This role functions as approximately 80% of our marketing team, meaning the right candidate is a self-motivated, self-starting operator who can move seamlessly from strategy to execution without relying on supporting teams or hand-offs.
This person will be as comfortable analyzing a HubSpot dashboard as they are scripting a 60-second reel or crafting a long-form impact report. A strong command of Claude, Zapier, and HubSpot is essential — as is the ability to design and deploy AI agents, automated workflows, and agentic systems that scale content operations independently.
Key Responsibilities
Content Strategy & Production
- Develop and own a comprehensive content calendar spanning short-form and long-form formats, video, blog, email, and web copy.
- Write, edit, and oversee production of compelling content including impact stories, donor newsletters, campaign pages, whitepapers, and social media assets.
- Direct video content strategy — from concept and scripting through production briefs and post-production review.
- Maintain brand voice consistency across all content and channels, evolving guidelines as the organization grows.
- Collaborate with program, partnerships, and fundraising teams to surface authentic stories from the field.
Audience Segmentation & CRM
- Build and maintain audience segmentation frameworks to tailor content across donor types, corporate partners, volunteers, and beneficiary communities.
- Leverage HubSpot to manage audience lists, automate content journeys, and track engagement across the funnel.
- Use Zapier to build and maintain automation workflows that connect content publishing, lead capture, CRM updates, and reporting.
- Develop personalized content experiences for key audience segments, driving measurable improvements in open rates, click-throughs, and conversions.
Data, Analytics & Optimization
- Own content performance reporting — translate data from HubSpot, Google Analytics, and social platforms into actionable insights and strategic recommendations.
- Establish KPIs for all content initiatives; conduct regular audits and present findings to marketing leadership.
- Apply A/B testing methodologies to optimize headlines, CTAs, send times, and content formats.
- Use Claude and other AI tools to accelerate content research, drafting, and analysis workflows while maintaining quality and authenticity.
Digital & Web
- Oversee website content strategy and manage updates in collaboration with the web/design team.
- Optimize content for SEO, ensuring pages and blog posts rank for mission-aligned search terms.
- Manage editorial workflows from ideation to publication, including external contributors and agency partners.
Paid Advertising (Preferred)
- Independently plan and execute paid content amplification strategies across Meta, Google, and LinkedIn.
- Own audience targeting, creative testing, and budget management end-to-end.
- Analyze paid content performance and iterate on creative strategy based on results.
Required Qualifications
- 6+ years of experience in content marketing, editorial, or brand communications.
- Demonstrated expertise across content formats: short-form social, long-form editorial, blog, email, video scripts, and web copy.
- Proficiency in HubSpot (CRM, email marketing, reporting dashboards, and workflow automation).
- Hands-on experience using Claude (Anthropic) for content strategy, drafting, research, and workflow acceleration.
- Demonstrated ability to build AI agents, automated workflows, and agentic systems using Claude, Zapier, and related tools.
- Working knowledge of Zapier for building and maintaining multi-step automation workflows.
- Strong data literacy: ability to read analytics, identify trends, generate insights, and translate them into content strategy.
- Experience with audience segmentation and persona-driven content planning.
- Exceptional writing and editing skills with a keen eye for mission-driven storytelling.
- Proven self-starter with the ability to own strategy and execution independently — comfortable operating as the primary driver of marketing with minimal organizational support.
- Strong project management skills; ability to prioritize and manage multiple workstreams without direction.
Preferred Qualifications
- Experience in nonprofit, social enterprise, or NGO marketing environments.
- Background in Fast-Moving Consumer Goods (FMCG) or consumer packaged goods (CPG) marketing.
- Experience managing or collaborating on paid social and search advertising campaigns.
- Familiarity with Google Analytics 4, Looker Studio, or comparable analytics platforms.
- Video production or direction experience (in-house or agency collaboration).
- SEO strategy and keyword research proficiency.
- Experience working with international or cross-cultural audiences.
Tools & Technology
The following tools are central to this role. Candidates must demonstrate working proficiency:
Tool
Level
Primary Use
Claude (Anthropic)
Required
Content drafting, research synthesis, AI agent & workflow design
HubSpot
Required
CRM, email automation, segmentation, analytics & reporting
Zapier
Required
Agentic workflow orchestration, cross-platform automation
Google Analytics 4
Required
Traffic analysis, content performance, audience insights
Social Media Platforms
Required
Content publishing, scheduling, community engagement
Meta/Google Ads
Preferred
Paid content amplification, audience targeting
Canva / Adobe Creative Suite
Preferred
Visual content creation and design collaboration
What We Offer
- Competitive nonprofit salary commensurate with experience.
- Mission-driven culture with genuine global impact — your work reaches communities in need worldwide.
- Fully remote position.
- Opportunity to build and own a content function at a pivotal stage of organizational growth — significant autonomy and ownership.
- Lean, collaborative team that values creativity, data, and purpose equally.
- Professional development support including tool training and conference opportunities.
How to Apply
Submit your resume, a cover letter describing your experience with the required tools (Claude, HubSpot, Zapier), and two content samples that demonstrate your range — one short-form and one long-form piece.
Applications that include a brief note on how you have used AI tools to enhance (not replace) your content work will be given priority consideration.
EcoSoap is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Eco-Soap Bank
About
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Google AnalyticsKey Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Additional Details:
- Job Title: Content Marketing Strategist
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Perks and Benefits
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Additional Details:
- Job Title: Content Marketing Lead
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Experience: 2–4 years
Location: Pune | WFO
Market: US / International clients
Industry: IT Services / Software / SaaS / Product Engineering
Key must-have requirements
- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Strong email and professional communication skills
- Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn — especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization
- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements
- Sales/Marketing Collateral
- Candidate should be comfortable creating or coordinating:
- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies
- IT/Technology Understanding
- Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
- They should have at least a basic understanding of:
- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation
- AI Tools
- Practical experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark
- Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
- Basic Design
- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers
Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.
What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.
This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.
What you'll actually do
Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.
Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.
You're a good fit if
- You write well and you know it
- You can research a topic you know nothing about and produce something sharp within a day
- You understand SEO basics, and how search engines identify good (relevant) content
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build credibility through content
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About AppMaker (by StarApps)
We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
What You’ll Drive
A. Business Growth & Global Expansion
- Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
- Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.
B. Brand & Community Curation
- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
- Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
- Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.
Who You Are
- Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
- AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
- An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.
Bonus Points If You Have:
- Deep knowledge or prior experience within the Shopify ecosystem.
- Experience building highly automated AI outbound workflows.
Why Join Us?
At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
Content Team Lead | 2- 4 Years Experience
We are looking for a strategic and results-driven Content Team Lead to lead content strategy, SEO, and organic growth. The ideal candidate will bring strong content expertise, analytical thinking, and team leadership to build high-impact content initiatives that drive visibility, engagement, and business growth.
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Perks and Benefits
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Additional Details:
- Job Title: Content Team Lead
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Digital Marketing & Content Creator
Company: Sisuni Technology Pvt Ltd
Department: Marketing & Creative
Role: Digital Marketing & Content Creator
Experience: 2–5 years preferred
Employment: Full-time / Remote
Role Overview
Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.
The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.
Key Responsibilities
1. Digital Marketing
- Develop and execute digital marketing campaigns.
- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and optimize Google Ads and Meta Ads campaigns.
- Conduct SEO and keyword research.
- Generate qualified leads through digital channels.
- Monitor campaign performance and improve ROI.
- Conduct competitor and market research.
- Prepare weekly and monthly marketing reports.
2. Content Creation
- Create social media posts, carousels and promotional creatives.
- Develop Reels, Shorts and other short-form video content.
- Write captions, advertising copy, blogs and website content.
- Create content calendars and campaign concepts.
- Edit videos and basic graphics.
- Maintain consistent company branding across platforms.
- Use Canva, Adobe or equivalent creative tools.
3. AI & Modern Marketing Tools
- Use AI tools responsibly for content ideas, copywriting and research.
- Use AI-assisted image/video creation where appropriate.
- Research emerging digital marketing trends and tools.
- Improve productivity through marketing automation.
4. Analytics & Growth
- Track reach, engagement, leads, conversions and campaign costs.
- Use Google Analytics and platform analytics.
- Identify high-performing content and campaigns.
- Recommend improvements based on data.
- Maintain a clear record of marketing activities and results.
Required Skills
Must-have:
- Digital marketing
- Social media marketing
- Content creation
- Copywriting
- Video editing
- Canva / Adobe
- SEO fundamentals
- Google Ads
- Meta Ads
- Lead generation
- Analytics and reporting
- Excellent creativity and communication
Good to have:
- WordPress/CMS
- Email marketing
- CRM knowledge
- Marketing automation
- YouTube growth
- LinkedIn B2B marketing
- Basic photography
- AI content tools
Key Performance Indicators (KPIs)
The employee will be evaluated based on measurable results, including:
- Qualified leads generated
- Social media growth
- Engagement rate
- Website traffic
- Content output and consistency
- Advertising performance
- Cost per lead
- Conversion rate
- SEO improvement
- Campaign ROI
- Quality and creativity of content
- Timely completion of marketing tasks
Candidate Practical Test
Candidates should complete a practical assignment before final selection.
Test: 7-Day Digital Marketing Campaign
Prepare a campaign for Sisuni Technology Pvt Ltd containing:
- 3 social media posts
- 2 Reel/Shorts concepts
- 7-day content calendar
- 3 advertising captions
- Target audience definition
- Basic Meta or Google Ads strategy
- 10 relevant keywords/hashtags
- One promotional creative
- One short video/Reel
- Expected KPIs and measurement method
Candidate Evaluation
Area
Weight
Digital marketing knowledge
20%
Content creativity
20%
Video/creative skills
15%
Advertising knowledge
15%
SEO knowledge
10%
Analytics & KPI understanding
10%
Communication & presentation
10%
Total
100%
Recommended Hiring Standard
Junior: 0–2 years
Focus on execution, content creation and social media.
Mid-Level: 2–5 years
Should independently manage campaigns, content, ads, SEO and reporting.
Senior: 5+ years
Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.
Ideal Candidate
The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:
Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads
A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.
Roles & Responsibilities
- Develop and execute integrated marketing campaigns and content strategies across digital platforms
- Identify trends, creator opportunities, and audience behaviour to inform content direction
- Translate market insights into actionable content strategies
- Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
- Craft compelling copy and communications that align with brand voice
Ideal Candidate
1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands
2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.
3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.
4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.
5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.
6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.
7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.
8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.
9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands
Content & Social Lead
Location: Turbhe,Navi Mumbai (on site)
Type: Full-time
Experience: 4–6 years in content and social
About NapChief:
NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.
About the role
You will own NapChief’s entire content and social function: everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role. If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.
Responsibilities:
Content calendar and planning
- Own the rolling content calendar across Instagram, YouTube Shorts, and any platform we operate on — planned monthly, locked weekly, visible to the company in Asana with fixed start and end dates.
- Build the calendar around kidswear seasonality: the winter peak, festive and gifting windows, back-to-school, new collection drops, and end-of-season sale periods.
- Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
- Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.
Production and shoot management
- Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call sheets, and post-production timelines.
- Hold the production schedule. A shoot that loses its models on the morning of is a planning failure to build the confirmations, buffers, and fallbacks that prevent it.
- Manage external partners: photographers, videographers, editors, and studios, including rate negotiation and delivery timelines.
- Ensure every new collection has shoot-ready assets before it goes live on the website and marketplaces.
Organic social and community
- Own organic performance as a number: reach, engagement, saves, shares, follower growth, and non-follower reach reported weekly against target, not anecdotally.
- Run publishing discipline. No reposting old content as filler. Retire formats once they stop performing and test new ones on a defined cadence.
- Own community management comments, DMs, and the response SLA routing anything that becomes a service issue to customer service.
Influencer and UGC
- Own the influencer program through the influencer marketing owner on your team: partner selection, brief quality, deliverable tracking, usage rights, and cost per asset.
- Build a repeatable UGC pipeline from customers and parent creators, and route the best-performing assets into the paid creative pool.
- Measure influencer spend the way we measure everything else — cost per usable asset, engagement earned, and contribution to sales where trackable.
Brand storytelling
- Own the brand narrative in content: what NapChief stands for, how it sounds, and how that holds together across every post, campaign, and collection launch.
- Write and approve scripts and copy, or direct the team that does.
- Maintain the Master Creative Document as a living reference that survives any individual leaving.
- Run seasonal campaign concepts end to end: brief, narrative, asset list, timeline, and post-campaign review against results.
Team leadership
- Manage five people directly. Run weekly 1:1s and a documented weekly team review.
- Set priorities explicitly. Every person on your team should be able to state their top three priorities for the week without asking you.
- Hold people to dates. Where work slips you handle it directly — the conversation, the written expectation, the follow-up, and the escalation if it repeats. Repeated following-up is not management.
- Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
- Own hiring input, interview scorecards, and probation recommendations for your team.
Coordination
- Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
- One team member is coached by the Brand Strategist on creative craft while reporting to you — you own their priorities, performance, and review.
- Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.
KPIs you own
- Organic reach and engagement growth vs monthly target, including non-follower reach
- Content calendar adherence — planned vs published, on date
- Shoot-to-live turnaround — days from shoot to assets available for use
- Asset throughput per month at the agreed quality bar
- Influencer cost per usable asset
- Team scorecard completion every person on your team on a live weekly scorecard
Requirements:
- 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
- Demonstrated people management with a mechanism behind it. You will be asked in the interview to walk through, week by week, how you handled someone who repeatedly missed deadlines. We are looking for a specific method, not persistence.
- Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
- Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
- Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
- Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
- Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
- Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
- Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon