About EcoSoap
EcoSoap is a nonprofit organization on a mission to upcycle soap scrap and manufacturing waste from industrial soap producers into affordable bars for the world's most underserved communities. By partnering directly with manufacturers, we transform what would otherwise be waste into a life-saving resource — delivering hygiene access to bottom-of-the-pyramid populations across the developing world and preventing the spread of disease at scale.
As we scale our impact, we are seeking a bold, data-driven storyteller to lead our content marketing strategy and bring the EcoSoap mission to life across every channel.
Role Overview
The Senior Content Marketing Manager will own EcoSoap's content ecosystem — building and executing a multi-channel strategy that drives awareness, deepens donor and partner engagement, and amplifies mission-driven storytelling. This role functions as approximately 80% of our marketing team, meaning the right candidate is a self-motivated, self-starting operator who can move seamlessly from strategy to execution without relying on supporting teams or hand-offs.
This person will be as comfortable analyzing a HubSpot dashboard as they are scripting a 60-second reel or crafting a long-form impact report. A strong command of Claude, Zapier, and HubSpot is essential — as is the ability to design and deploy AI agents, automated workflows, and agentic systems that scale content operations independently.
Key Responsibilities
Content Strategy & Production
- Develop and own a comprehensive content calendar spanning short-form and long-form formats, video, blog, email, and web copy.
- Write, edit, and oversee production of compelling content including impact stories, donor newsletters, campaign pages, whitepapers, and social media assets.
- Direct video content strategy — from concept and scripting through production briefs and post-production review.
- Maintain brand voice consistency across all content and channels, evolving guidelines as the organization grows.
- Collaborate with program, partnerships, and fundraising teams to surface authentic stories from the field.
Audience Segmentation & CRM
- Build and maintain audience segmentation frameworks to tailor content across donor types, corporate partners, volunteers, and beneficiary communities.
- Leverage HubSpot to manage audience lists, automate content journeys, and track engagement across the funnel.
- Use Zapier to build and maintain automation workflows that connect content publishing, lead capture, CRM updates, and reporting.
- Develop personalized content experiences for key audience segments, driving measurable improvements in open rates, click-throughs, and conversions.
Data, Analytics & Optimization
- Own content performance reporting — translate data from HubSpot, Google Analytics, and social platforms into actionable insights and strategic recommendations.
- Establish KPIs for all content initiatives; conduct regular audits and present findings to marketing leadership.
- Apply A/B testing methodologies to optimize headlines, CTAs, send times, and content formats.
- Use Claude and other AI tools to accelerate content research, drafting, and analysis workflows while maintaining quality and authenticity.
Digital & Web
- Oversee website content strategy and manage updates in collaboration with the web/design team.
- Optimize content for SEO, ensuring pages and blog posts rank for mission-aligned search terms.
- Manage editorial workflows from ideation to publication, including external contributors and agency partners.
Paid Advertising (Preferred)
- Independently plan and execute paid content amplification strategies across Meta, Google, and LinkedIn.
- Own audience targeting, creative testing, and budget management end-to-end.
- Analyze paid content performance and iterate on creative strategy based on results.
Required Qualifications
- 6+ years of experience in content marketing, editorial, or brand communications.
- Demonstrated expertise across content formats: short-form social, long-form editorial, blog, email, video scripts, and web copy.
- Proficiency in HubSpot (CRM, email marketing, reporting dashboards, and workflow automation).
- Hands-on experience using Claude (Anthropic) for content strategy, drafting, research, and workflow acceleration.
- Demonstrated ability to build AI agents, automated workflows, and agentic systems using Claude, Zapier, and related tools.
- Working knowledge of Zapier for building and maintaining multi-step automation workflows.
- Strong data literacy: ability to read analytics, identify trends, generate insights, and translate them into content strategy.
- Experience with audience segmentation and persona-driven content planning.
- Exceptional writing and editing skills with a keen eye for mission-driven storytelling.
- Proven self-starter with the ability to own strategy and execution independently — comfortable operating as the primary driver of marketing with minimal organizational support.
- Strong project management skills; ability to prioritize and manage multiple workstreams without direction.
Preferred Qualifications
- Experience in nonprofit, social enterprise, or NGO marketing environments.
- Background in Fast-Moving Consumer Goods (FMCG) or consumer packaged goods (CPG) marketing.
- Experience managing or collaborating on paid social and search advertising campaigns.
- Familiarity with Google Analytics 4, Looker Studio, or comparable analytics platforms.
- Video production or direction experience (in-house or agency collaboration).
- SEO strategy and keyword research proficiency.
- Experience working with international or cross-cultural audiences.
Tools & Technology
The following tools are central to this role. Candidates must demonstrate working proficiency:
Tool
Level
Primary Use
Claude (Anthropic)
Required
Content drafting, research synthesis, AI agent & workflow design
HubSpot
Required
CRM, email automation, segmentation, analytics & reporting
Zapier
Required
Agentic workflow orchestration, cross-platform automation
Google Analytics 4
Required
Traffic analysis, content performance, audience insights
Social Media Platforms
Required
Content publishing, scheduling, community engagement
Meta/Google Ads
Preferred
Paid content amplification, audience targeting
Canva / Adobe Creative Suite
Preferred
Visual content creation and design collaboration
What We Offer
- Competitive nonprofit salary commensurate with experience.
- Mission-driven culture with genuine global impact — your work reaches communities in need worldwide.
- Fully remote position.
- Opportunity to build and own a content function at a pivotal stage of organizational growth — significant autonomy and ownership.
- Lean, collaborative team that values creativity, data, and purpose equally.
- Professional development support including tool training and conference opportunities.
How to Apply
Submit your resume, a cover letter describing your experience with the required tools (Claude, HubSpot, Zapier), and two content samples that demonstrate your range — one short-form and one long-form piece.
Applications that include a brief note on how you have used AI tools to enhance (not replace) your content work will be given priority consideration.
EcoSoap is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Shubham Vishwakarma
Full Stack Developer - Averlon
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