Senior Business Analyst top b2c product company

What We Are Looking for in the Candidate

Experience Level

• 1.5 – 2.5 years of hands-on performance marketing experience
• Independently managed live Google & Meta ad accounts
• Experience working in a startup, SME, or agency environment preferred
• Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

• Strong experience in Search Ads
• Working knowledge of Display & Performance Max
• Experience with Remarketing campaigns
• Basic understanding of YouTube Ads
• Conducted keyword research independently
• Implemented negative keyword strategies
• Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
• Monitored CPA, ROAS, CTR, Quality Score
• Managed and optimized campaign budgets regularly
• Set up and verified conversion tracking

 Meta Ads Expertise (Primary Requirement)

• Hands-on experience with Facebook & Instagram Ads
• Built full-funnel campaigns (Awareness to Conversion)
• Created Custom & Lookalike audiences
• Implemented retargeting strategies
• Installed and monitored Meta Pixel
• Optimized based on CPL, CAC, ROAS
• Improved campaign performance using data insights

Tracking & Analytics Knowledge

• Experience with Google Analytics
• Basic working knowledge of Google Tag Manager
• Understanding of conversion tracking setup
• Knowledge of attribution models
• Ability to read and interpret funnel metrics

 Performance Optimization Skills

• Daily campaign monitoring
• Budget allocation between campaigns
• Scaling profitable campaigns
• Pausing or restructuring low-performing ads
• Conducting A/B testing (creatives & copy)
• Identifying funnel drop-offs

 Reporting & Data Mindset

• Can prepare weekly performance reports
• Provides insights, not just numbers
• Makes data-driven decisions
• Comfortable explaining performance metrics clearly

Job Description:

As a QA Associate at Binocs, you will play a pivotal role in ensuring the highest quality standards for our software products. With a direct reporting line to the QA Lead, you will be involved in designing, implementing, and executing test plans to identify software issues. This role is ideal for someone with a strong technical background in engineering, experience in fintech or finance software companies, and a passion for quality assurance and detail-oriented testing.

Key Responsibilities:

• Test Plan Development: Create comprehensive and well-structured test plans and test cases based on product specifications.
• Quality Assurance: Execute test cases (manual or automated) and analyze results to ensure software quality.
• Issue Documentation: Document and track bugs, as well as collaborate with the development team to ensure timely resolution.
• Process Improvement: Identify, recommend, and implement improvements in testing processes to enhance efficiency and quality.
• Software Validation: Validate that product features meet requirement specifications and are free of defects.
• Cross-functional Collaboration: Work closely with the product management and development teams to understand product vision and deliver software that aligns with customer and market needs.

Qualifications:

• Bachelor’s degree in Engineering, Computer Science, or related field.
• 2+ years of experience in quality assurance, preferably within fintech or finance software companies.
• Familiarity with software QA methodologies, tools, and processes.
• Experience in writing clear, concise, and comprehensive test plans and test cases.
• Hands-on experience with both white box and black box testing.
• Strong knowledge of software QA metrics, including bug tracking and reporting tools.
• Excellent analytical skills and attention to detail.
• Effective communication skills and the ability to work in a fast-paced environment.

Benefits:

Joining Binocs means being part of a passionate team dedicated to transforming the loan management landscape. We offer a dynamic, innovative environment where your work directly contributes to our vision of efficient, transparent, and data-driven loan management. Our competitive compensation package, including equity, reflects our commitment to attracting and retaining top talent.

About Us:

Binocs.co empowers institutional lenders with next-generation loan management software, streamlining the entire loan lifecycle and facilitating seamless interaction among stakeholders.

Team: Binocs.co is led by a passionate team with extensive experience in financial technology, lending, AI, and software development.

Investors: Our journey is backed by renowned investors who share our vision for transforming the loan management landscape: Beenext, Arkam Ventures, Accel, Saison Capital, Blume Ventures, Premji Invest, and Better Capital.

We are looking for an enthusiastic, fashion-forward, friendly and organised candidate to head our flagship retail store in Bandra, Mumbai. We are an all-girls team and hence are only hiring FEMALE candidates. We have a beautiful store and are looking for someone who can elevate the store experience for customers while achieving our sales targets, We look forward to making a great new addition to our team! Retail experience is a big bonus!

Job Title: Project Manager – Digital Transformation

Location: Chennai

Experience: 9+ Years

Work Mode: Full-time | Work from Office

About the Role:

We are looking for a dynamic and experienced Senior Project Manager to lead our broader digital transformation and eCommerce initiatives. The ideal candidate will have a strong background in mobile app development project management, excellent stakeholder management skills, and hands-on experience delivering high-impact digital solutions.

Key Responsibilities:

• Lead the planning, execution, and delivery of Android-based mobile application projects
• Manage eCommerce-focused digital transformation programs end-to-end
• Coordinate cross-functional teams including developers, designers, testers, and business stakeholders
• Ensure project goals, timelines, and budgets are met without compromising on quality
• Drive agile delivery practices, sprint planning, and stakeholder reporting
• Identify project risks and implement mitigation strategies
• Serve as the primary point of contact for clients and internal leadership on assigned projects
• Ensure seamless collaboration across on-site and remote teams
• Monitor KPIs and project metrics to track delivery progress

Required Skills & Experience:

• 9+ years of total experience, with at least 4+ years in a project management role
• Proven experience in Android mobile application project delivery
• Strong exposure to eCommerce platforms and digital transformation projects (Mandatory)
• Solid understanding of mobile development lifecycle and architecture
• Familiarity with Agile/Scrum methodologies and tools like JIRA, Confluence, Trello
• Excellent communication, client interaction, and team leadership skills
• Ability to manage multiple projects simultaneously in a dynamic environment

Nice to Have:

• PMP / Prince2 / Agile Scrum Master certification
• Working knowledge of iOS mobile apps is a plus
• Experience with cloud-based backend integration for mobile apps

Educational Qualification:

Bachelor’s or Master’s degree in Computer Science, IT, or a related field

Requirements:

• Bachelor’s degree in computer science, computer engineering or similar.
• Previous work experience as an AngularJS developer.
• Proficient in CSS, HTML, and writing cross-browser compatible code.
• Experience using JavaScript building tools like Gulp or Grunt.
• Knowledge of JavaScript MV-VM/MVC frameworks including AngluarJS.
• Technical lead skills. Can handle a team or independent technical delivery
• Proven experience implementing front-end and back-end JavaScript applications.
• Excellent communication skills.
• Critical thinker and good problem-solver.

The Technical Project Manager is responsible for managing projects to make sure the proposed plan adheres to the timeline, budget, and scope. Their duties include planning projects in detail, setting schedules for all stakeholders, and executing each step of the project for our proprietary product, with some of the World’s biggest brands across the BFSI domain. The role is cross-functional and requires the individual to own and push through projects that touch upon business, operations, technology, marketing, and client experience. 

• 5-7 years of experience in technical project management.

• Professional Project Management Certification from accredited intuition is mandatory.

• Proven experience overseeing all elements of the project/product lifecycle.

• Working knowledge of Agile and Waterfall methodologies.

• Prior experience in Fintech, Blockchain, and/or BFSI domain will be an added advantage.

• Demonstrated understanding of Project Management processes, strategies, and methods.

• Strong sense of personal accountability regarding decision-making and supervising department team.

• Collaborate with cross-functional teams and stakeholders to define project requirements and scope.

Job Description:

We are looking for a talented Full Stack Developer with a strong background in Node.js, React.js, and AWS to contribute to the development and maintenance of our web applications. As a Full Stack Developer, you will work closely with cross-functional teams to design, develop, and deploy scalable and high-performance software solutions.

Responsibilities:

Collaborate with product managers and designers to translate requirements into technical specifications and deliver high-quality software solutions.

Develop and maintain web applications using Node.js and React.js frameworks.

Write clean, efficient, and well-documented code to ensure the reliability and maintainability of the software.

Implement responsive user interfaces, ensuring a seamless user experience across different devices and platforms.

Integrate third-party APIs and services to enhance application functionality.

Design and optimize databases to ensure efficient data storage and retrieval.

Deploy and manage applications on AWS cloud infrastructure, utilizing services such as EC2, S3, Lambda, and API Gateway.

Monitor and troubleshoot application performance, identify and resolve issues proactively.

Conduct code reviews to maintain code quality standards and provide constructive feedback to team members.

Stay up to date with the latest trends and best practices in web development and cloud technologies.

Requirements:

Proven experience as a Full Stack Developer, working with Node.js and React.js in a professional setting.

Strong proficiency in JavaScript and familiarity with modern front-end frameworks and libraries.

Experience with AWS services, such as EC2, S3, Lambda, API Gateway, and CloudFormation.

Knowledge of database systems, both SQL and NoSQL, and the ability to design efficient data models.

Familiarity with version control systems (e.g., Git) and agile development methodologies.

Ability to write clean, efficient, and well-documented code, following best practices and coding standards.

Strong problem-solving skills and the ability to work effectively in a fast-paced environment.

Excellent communication and collaboration skills, with the ability to work well in a team.

6 days working -Remote working would do

JOB DES RIPTION

Founded by experienced founders and funded by Tier-1 VCs, It's a solution for democratizing the shopping experience on e-commerce platforms. Our aim is to provide a superior shopping experience for all our partners and improve both customer satisfaction and their GMV.Being an early-stage company, we are looking for self-driven, motivated people who want to build something exciting and are always looking out for the next big thing. We plan to build this company remotely, which brings freedom but also an added sense of responsibility. If all this sounds interesting to you read on

Responsibilities

• Writing testable and efficient code
• Design and implementation of low-latency, high-availability, and performant applications

• Implementation of security and data protection
• implementing business logic and developing APIs and services
• Build reusable code and libraries for future use.

Skills And Qualifications

• 2-3 years of hands-on experience in back-end development with Node.js.
• Knowledge of Node.js frameworks such Resitfy
• Good understanding of server-side templating languages
• Basic understanding of front-end technologies, such as HTML5, and CSS3
• Expertise with Linux based systems
• Proficient understanding of code versioning tools, such as Git
• Have worked in any of the cloud based platform AWS, GCP, Docker, Kubernetes.

Traits we value

• Independent, resourceful, analytical, and able to solve problems effectively
• Ability to be flexible, agile, and thrive in chaos
• Excellent oral and written communication skills

The ideal candidate is a self-motivated, multi-tasker, and demonstrated team player. You will be a lead developer responsible for the development of new software products and enhancements to existing products. You should excel in working with large-scale applications and frameworks and have outstanding communication and leadership skills.

 
            RESPONSIBILITIES:

• Writing clean, high-quality, high-performance, maintainable code.
• Develop and support software including applications, database integration, interfaces, and new functionality enhancements.
• Coordinate cross-functionally to ensure the project meets business objectives and compliance standards.
• Support test and deployment of new products and features.
• Participate in code reviews.
  
  KEY SKILLS AND QUALIFICATIONS REQUIRED:
  
  
• A minimum of 3+ years of relevant work experience in the development of scalable scale web applications.
• Proven experience in Full stack web development using Typescript, Angular1,2,4+, HTML5 and CSS3, Microservice API development, and experience in PHP/Python/Laravel and MVC frameworks is a must.
• Exposure to CI/CD tools, Code Analysis, and Test automation is preferred.
• Expertise in Object-Oriented Design, Database Design, and XML Schema.
• Experience with Agile or Scrum software development methodologies.
• Ability to multi-task, organize, and prioritize work.
• Knowledge of advanced PHP concepts, MySQL, JSON, XML & ability to work in a LAMP/WAMP environment.
• Strong Knowledge of DB & code security along with basic server operations like Curl, Crud, cPanel.