Salesforce Developer

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Finance & Operations Manager – IT Company

Role Overview

The Finance & Operations Manager drives financial health and operational efficiency, ensuring IT projects are delivered on time, within budget, and aligned with strategic goals. This role blends financial expertise with operational oversight to optimize resources, control costs, and enable sustainable growth in a fast-paced technology environment.

Key Responsibilities

Financial Management

• Develop annual budgets, forecasts, and financial models.
• Monitor project profitability, billing cycles, and cash flow.
• software licensing, and vendor expenses.
• Prepare monthly/quarterly financial reports for leadership.
• Ensure compliance with tax, audit, and accounting standards.

Operations Management

• Allocate resources effectively across projects and teams.
• Streamline processes using ITIL/Agile best practices.
• Manage vendor relationships and negotiate contracts.
• Track KPIs: utilization rates, SLA adherence, delivery timelines.

Skills & Tools

• Finance: Budgeting, cost analysis, CAPEX/OPEX management.
• Tech Awareness: IT project lifecycle
• Analytical: KPI tracking(Excel, Power BI).
• Tools: Jira, Confluence, MS Excel.
• Soft Skills: Leadership, problem-solving, vendor negotiation.

Key Performance Indicators (KPIs)

• Project profit margin
• OPEX vs CAPEX ratio
• Resource utilization rate
• Vendor performance score
• Invoice-to-payment cycle time

Impact Statement:

A Finance & Operations Manager ensures that every dollar spent drives value, every resource is utilized optimally, and every project contributes to the company’s bottom line—keeping IT operations efficient, scalable, and profitable.

What you’ll be doing

We are much more than our job descriptions, but here is where you will begin:

● Work with stakeholders (product owners, project managers and scrum masters) to define and clarify requirements.

● Hands-on development with both front-end, middle-tier and back-end programming.

● Leverage the DevOps team to ensure products can be built, deployed and tested across all of the release cycles from dev to production.

● Further your strong grasp of modern security principles and apply them to applications.

What you’ll need

Like us, you’ll be deeply committed to delivering impactful outcomes for customers.

● Experience developing macOS, iOS applications using Swift

● Experience releasing successful iOS applications on Apple App Store and Google Play.

● Excellent knowledge of the iOS ecosystem, including third-party libraries.

● Hands-on experience with Swift in a professional environment.

● Excellent understanding of Swift, Android UI design patterns and Material UI guidelines.

● Experience integrating Mobile Apps with back end Web Services (REST)

● Knowledge of the functional and asynchronous concepts in Swift language and asynchronous computing concepts.

● Knowledge of alternative Mobile App frameworks, tools and technologies such as Jenkins Continuous Integration Server, Git, and Maven.

● Proficiency in Java, Objective-C desirable but not required.

About the Role

We are looking to hire a talented iOS developer to design, build, and maintain the next generation of iOS applications. Your primary focus will be developing high-end iOS applications for the latest Apple mobile devices. Your duties may include collaborating with the product team and Tech team for new application features, identifying and fixing application bottlenecks, maintaining the core code, and updating applications published on the App Store.

To ensure success as an iOS developer, you should have a strong working knowledge of iOS Frameworks, be proficient in Swift, and be able to work as part of a team. Ultimately, an outstanding iOS developer should be able to create functional, attractive applications that perfectly meet the needs of the user.

Job Responsibilities

• Proficient in Swift, and Objective-C
• Design and implement new features, improvements, ensuring high performance, responsiveness, and a seamless user experience
• Providing implementation detail of feature and documentation
• Experience with iOS frameworks such as UIKit, SwiftUI
• Familiarity with RESTful APIs and networking libraries
• Knowledge of version control systems (e.g., Git)
• Identifying potential problems and resolving application bottlenecks.
• Maintain and enhance the existing codebase while adhering to best practices and coding standards.
• Understanding of Apple’s design principles and interface guidelines
• Developing and implementing architecture to support user interface concepts.
• familiarity with App Approval and Submission procedure
• Knowledge of Push notifications 
• Implement secure coding practices to ensure data protection and user privacy

Experience & Skills Requirements

• Bachelor’s degree in computer science or software engineering.
• Minimum 3 years of experience in iOS development.
• Proficient in Objective-C, SwiftUI, and Cocoa Touch.
• Extensive experience with iOS Frameworks such as Core Data and Core Animation.
• Knowledge of iOS back-end services.
• Knowledge of Apple’s design principles and application interface guidelines.
• Proficient in code versioning tools including Mercurial, Git, and SVN.
• Knowledge of C-based libraries.
• Familiarity with push notifications, APIs, and cloud messaging.
• Experience with continuous integration.

• Demonstrated experience as a software engineer, with at least 3-5 years’ experience in technology roles
• Experience working on complex systems and cloud architectures, preferably in a B2B or enterprise context
• Experience with the Java programming language and frameworks such as Spring & SpringBoot
• Experience with front-end Javascript frameworks such as ReactJS
• Experience working in databases and SQL queries for high-performance 
• Experience and keen understanding of the value of working in agile teams
• A “quality-first” mindset, with experience working in continuous integration environments
• Highly effective at communicating
• Respect for other team members and a highly collaborative approach to working and learning together

• Work with creative and business partners to understand, build, and adjust web application functionality and visual presentation to support business goals
• Develop reusable, maintainable, accessible cross-platform HTML, CSS, and JavaScript for front end web application components while adhering to web and team standards
• Working in an AT/CI/CD paradigm develops with testing in mind; authors unit tests to provide sufficient testing coverage for each developed component
• Identifies opportunities to optimize and improve front end performance
• Remain curious and current with new developments in front end web development industry

Qualifications

• 0-2 years of practical front-end web development experience in writing and testing valid, web standards-based HTML, CSS, JS
• Understanding of basics of computer science such as Object-Oriented Programming, Data Structures, Development Patterns
• Good experience in front end development with both technical and visual expertise
• Some exposure to agile methodologies and supporting practices, tools, and technology
• Comfortable learning new technologies, tools, development/CI/CD processes, and best practices
• Ability to collaborate effectively with teams across different locations
• Possess effective verbal communication, writing, and presentation skills
• Analytical thinker with attention to detail
• E-commerce experience is a plus
• Knowledge of WCAG 2.0 AA is a plus
• Experience with react framework a plus
• Bachelor’s degree or equivalent relevant experience