Senior Salesforce Developer

JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

WHAT WE EXPECT FROM YOU:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
• Drive customer activation, engagement and retention through marketing strategies
• Creating / Strategizing the right content for various media
• Coordinating marketing strategies with the sales, financial, IT, and product departments.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

• BS/MS/MBA degree in marketing or a related field from premier institutes
• Proven working experience in marketing
• Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
• Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

• Model Development and Deployment:
• Design, develop, and implement machine learning models for various applications (e.g., classification, regression, natural language processing, computer vision).
• Deploy and maintain machine learning models in production environments.
• Optimize model performance and efficiency through feature engineering, hyperparameter tuning, and model selection.
• Build and maintain scalable machine learning pipelines.
• Data Engineering and Management:
• Work with large datasets, including data cleaning, preprocessing, and feature extraction.
• Develop and maintain data pipelines for data ingestion, transformation, and storage.
• Ensure data quality and consistency.

• Proficient with Swift and Cocoa Touch
• Experience with iOS frameworks such as Core Data, Core Animation, Core Location etc
• Experience in Design patterns such as POP, MVVM, CleanSwift, Facade
• Familiarity with RESTful APIs to connect iOS applications to back-end services
• Familiarity with cloud message APIs and push notifications
• Understanding of Apple's design principles and interface guidelines
• Ensure the performance, quality, and responsiveness of applications
• Experience with offline storage, threading, and performance tuning
• Understanding of the full mobile development life cycle
• Understanding of Git

● Responsible for ensuring seamless guest experience.

● Take ownership of guest issues and follow problems through to resolution.

● Make decisions that are in the best interest of the company and the guests.

● Meet and maintain Vista standards and metrics such as guest satisfaction, accuracy, and efficiency.

● Provide guidance or assistance during the stay, post-booking to check-out, grievance handling, and provide

timely solutions.

● Ensuring timely collection of feedback post guests' stay.

● Reporting any damage of the property to the property operation team.

● Ensure closing of current guest tickets before next arrival.

● Ensure collection of extra payments during the stay.

● Keep up with the industry’s developments and apply best practices to the areas of improvement.

• Developing a clear product strategy and the product roadmap for the company's Connect business
• Working closely with the engineering team to guide and drive the roadmap
• Developing appropriate planning, prioritization, and release management processes in tandem with business, engineering, and other leads
• Driving superb execution against plan anticipating risk and leading discussions via frequent, clear communication. (both internally and with customers)
• Owning the product metrics driving scale, efficiency and experience
• Working closely with business to build the growth roadmap

Desired Candidate Profile

• B.E./B.Tech and/or MBA
• At least 6 years of product management experience where you have played a significant role in the creation of new products or had end-to-end ownership of a product
• B2C product management experience, preferably in consumer tech startups
• A strong technical background, enabling meaningful contribution to technically-driven features
• Previous development experience in some form is required
• Strong communication skills
• Product Mindset with a design first thinking
• Agility and endurance
• Awareness of latest industry trends