Sales Executive

 Management Trainee – Content Writer 

About Company:

Ken Research is a research-based management consulting company. We provide strategic consultancy to aid clients on critical business perspective: strategy, marketing, organization, operations and 

technology transformation, advanced analytics, corporate finance, mergers & acquisitions and sustainability across all industries and geographies. We provide business intelligence and operational advisory across 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Some of top consulting companies and Market leaders seek our intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition.

We currently cater to 300+ sectors with 150,000+ research repository across 196+ countries serving 1000+ clients and have partnered with almost 25+ content aggregators. With a network panel list of 5000+ Industry Veterans and experienced 100+ analysts, consultants and research publishers across the globe, Ken Research aid clients in identifying the demand–supply gap, niche segments and challenges in the ecosystem. We currently cater to clients in verticals such as Education, Automotive, Agriculture, Banking, Financial Services & Insurance (BFSI), Healthcare, Consumer Products, Retail and others segments. For further information please visit http://www.kenresearch.com 

Key Responsibilities:

•  Content Creation: Write compelling and informative articles, blogs, white papers, case studies, reports, PR and social media content that resonate with our audience.

•  Content Strategy: Help shape content strategies that drive lead generation and establish our thought leadership in the market.

•  Content Optimization: Incorporate SEO best practices to improve organic visibility and engagement.

•  Editing & Proofreading: Ensure content is polished, accurate, and consistent with our brand voice.

•  Stay Current: Regularly monitor industry trends to create relevant, timely content.

•  In-depth Research & Analysis: Conduct secondary research and collaborate with research teams to create content based on data and industry insights.

•  Complex Data Interpretation: Understand and analyze complex market data, and translate it into clear, compelling, and actionable content for a broader audience.

Job Location - Gurugram (Work from Office – 5 Days Monday to Friday)

Management Trainee Duration - 6 months (PPO based on performance)

Fixed Salary – INR 15000/- Monthly during MT position

CTC (Post MT duration) – 4 - 4.5 LPA (As per performance)

 Why to join Ken Research ? 

Learning Exposure:

1.  In-Depth Industry Knowledge: Gain understanding of diverse industries such as technology, healthcare, finance, and retail through the creation of reports, articles, and case studies.

2.  Research Skills: Develop strong primary and secondary research abilities by analyzing data, industry trends, and market insights.

3.  Data Interpretation: Learn to interpret and present complex data in a digestible, reader-friendly format, improving analytical thinking.

4.  SEO and Digital Content Strategy: Exposure to SEO practices, keyword research, and strategies for optimizing content for search engines.

5.  Collaboration with Research Teams: Work closely with analysts and market researchers, enhancing collaboration and communication skills.

6.  Client-Centric Writing: Develop skills to tailor content for specific audiences, including C-level executives, investors, and stakeholders.

7.  Content Variety: Exposure to writing a wide range of content, including whitepapers, industry reports, blog posts, and press releases.

8.  Project Management: Improve time management and multitasking abilities by working on multiple projects and meeting tight deadlines.

Benefits:

1.  Professional Growth: Fast-paced learning in a dynamic environment that offers continuous professional development.

2.  Exposure to Global Markets: Opportunity to understand global market dynamics and write for an international audience.

3.  Networking: Connect with professionals across departments such as marketing, sales, and research.

4.  Improved Writing Skills: Hone writing style and technical writing capabilities, especially in business communication.

5.  Certifications & Training: Potential access to certifications or workshops that may help in developing content creation or research skills.

6.  Career Advancement: Building a foundation for roles like content strategist, market analyst, or marketing manager within the industry.

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

• Sound knowledge on PHP  & object oriented programming.
• Good to have joomla knowledge .
• Comprehend the architecture and design of Joomla based development
• Should have good knowledge of joomla & MVC framework
• Strong database skills in SQL, MySQL, Postgre SQL and other RDBMS
• Comfortable with CSS, XHTML, XML, JavaScript, JQuery & Ajax
• Excellent understanding of Joomla and excellent knowledge on Components, Modules and Security.
• Analytical skills for Databases, data mining & MySQL
• Excellent PHP developer with Joomla who can work independently on complex Joomla applications, who have ability to build complex Joomla applications, user interfaces, design & implementation.

• Play a complete Backend development role for Magento store development, maintenance, upgradation and customization projects. Also provide support to clients, via project management tool. Handle the complete project and achieve 100% client satisfaction.
• Must posses fair, clear understanding of fundamentals and concepts of Magento 1/2, PHP, Zend Framework
• Knowledge in Magento Extension development.
• Write well-engineered source code that complies with accepted web standards.
• Good experience in Magento 2 Store development - design implementation, creating themes, create custom modules;
• Strong Knowledge of Magento Best Practices, including experience developing custom extensions and extending third party extensions
• Ability to develop and manage e-commerce websites, web applications, and websites.
• Can understand the goals and create strategies for each project.

Technical Skills:

• Possess good exposure on Magento, CMS, CodeIgnitor, OpenCart, JavaScript/ jQuery.
• Extensive experience of PHP and MySQL.
• Focused on Object-Oriented Programming (OOP),
• Demonstrable knowledge of XML, XHTML, CSS, Modules i.e. API integration, Payment Gateways, XML with a focus on standards.

https://polyglots.io">Polyglots is a young and innovative software development agency located in Pune, India. Our expertise is to build highly scalable applications and infrastructure solutions for our partners and budding startups.

We provide end-to-end solutions ranging from cloud architecture to backend services and modern frontend development. We leverage agile methodologies, software life cycle best practices and cutting edge technology to deliver perfect solutions reflecting our passion for software development.

We care about our company culture and invest in people to create the best teams of highly skilled developers. 

We are looking for a Fullstack Developer who is motivated to combine the art of software design with the skill of programming. Responsibilities will include translation of the business requirements to actual code that will produce a flexible and scalable cloud application. You will guide the team on technical implementations, take an active role on both sides i.e frontend + backend and define how the application works.

• Develop and design RESTful/GraphQL services and APIs.
• Develop databases, applications, and servers to support websites on the back end.
• Develop visually appealing front end website architecture, including translating designer mock-ups and wireframes into front-end code.
• Design user interactions on web pages
• Stay up to date of developments in web applications and programming languages
• Strategize organizational direction on emerging technology platforms and communicate the effectiveness to executive stakeholders
• Ensure that non-functional requirements such as security, performance, maintainability, scalability, usability, and reliability are being considered when architecting solutions.

• Proficiency in Java along with Spring Boot.
• Proficiency with fundamental front end languages such as HTML, CSS and JavaScript.
• Familiarity with JavaScript frameworks such as Angular, React or VueJS.
• Familiarity with database technology such as Postgres, MySQL, Oracle and MongoDB.
• Well versed with Data Structures and common Design Patterns.
• Strong organizational and project management skills.
• Excellent verbal communication skills.
• Good problem solving skills.
• Attention to detail.