Sales Executive

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills. Should be aware of below activities.

• Proficient in On Page and Off page Optimization.
• Able to run Google Ad words Campaign.
• Online Marketing for various social Marketing Social Portals like-Facebook, Instagram, Twitter etc per the planned Campaign.
• Preference for those who can handle the content part on their own on website and social media portal.
• Planning of keywords and Campaign.
• Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
• Work with web developers and marketing teams to properly implement SEO best practices.
• WordPress content- Blog and article posting- Directories submission and link. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
• Should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.
• The creation of on-page, off-page, and local SEO strategies for clients in various industries.

Here are the main tasks that a digital marketing EXECUTIVE can undertake:

• Community management: designing social media campaign, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram, TikTok…).
• Managing the company’s official website.
• Writing contents for the company’s blog or website.
• Creating contents for mail diffusion (newsletter…) or online diffusion.
• Follow-up and improvement of SEO.
• Helping the marketing team to follow-up and improve the digital marketing strategy

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

About JustCall-

JustCall is a VC backed, award winning anytime, anywhere, any device phone system for sales and support teams.  Trusted by 6000 customers globally including Domino’s, Google, Walmart, Jaguar, Cloud Kitchens, AIG. It takes seconds to get phone numbers in 70 countries and start making or receiving calls. Companies around the globe use JustCall to build stronger relationships with their customers and change the way they do business

About Role & You :-

• Should be Passionate about SEO and its contribution in growing a business

• Have 2 years of experience in handling end-to-end SEO for a brand or clients

• Ability to operate individually and with a team

• In-depth expertise in configuring & managing all aspects of Google Analytics & Google Tag Manager

• In-depth expertise in utilizing tools across technical audit, on-page, keyword research, content analysis, rank tracking & link building

• Ability to partner with Content Marketing team to develop content strategies for search opportunity, keyword analysis, and audience intent

• Ability to communicate effectively with various teams, internal & external stakeholders about the strategy, on-going execution & reporting of key metrics

• Ability to operate with minimal supervision

• Ability to keep a keen eye on competition & industry

• Ability to work with external vendors from a content & link building perspective

• Build relationships with publishers relevant to our business 

• Proven experience in B2B or SAAS or E-commerce or Agency would be an added advantage

• Knowledge in conversion, and online customer acquisition

• Keep abreast of SEO trends, algorithm updates, and best practices

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

• Learn quickly and knows what it takes to achieve results and getting it done. 
• Love putting brains behind decoding how the search engine works
• Loves building strategy and executing it
• Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
• Know how to utilize team to achieve much better results
• Know when to seek help and when to figure out on your own

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must.