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Sales Development Representative
Publicly Listed Ad-tech platform
Sales Development Representative

Sales Development Representative at Publicly Listed Ad-tech platform · Remote only · 2 - 4 years · ₹8L - ₹12L / yr · Remote only · Posted 2 May 2022

Unnati's logo

Sales Development Representative

at Publicly Listed Ad-tech platform

Agency job
via Unnati
2 - 4 yrs
₹8L - ₹12L / yr
Remote only
Skills
Inside Sales
Sales presentations
sales planning
US sales
sales targets

Our client is among the rare success stories of Indian tech companies that are publicly listed. They are a pioneer in the adtech space and have built up market leadership at the global level serving fast growing digital native companies with the ability to do better audience targeting and get more ROI on their ad spends.

 

As a Sales Development Representative, You will be highly motivated, detail-oriented, sales professional who will be central to expanding Company’s presence in new as well as least penetrated markets. You will be supporting the Inside Sales Head by building a sales pipeline that translates into viable opportunities and supporting the newly formed Inside Sales group.


What you will do:

 

  • Developing and curating target account & prospect lists.
  • Managing a high volume of daily outreach to prospects across multiple channels to land meetings.
  • Creating highly effective and personalized outreach campaigns.
  • Connecting with prospective customers to understand their needs/business priorities before transitioning the lead to Inside Sales Head.
  • Proactively seeking new business opportunities in target markets for Company’s programmatic platform.
  • Continuously innovating on new ways to reach decision-makers of target accounts.
  • Owning and hitting/exceeding monthly leads and meeting targets.
  • Maintaining an accurate and updated CRM.

 

 

 


Candidate Profile:

What you need to have:

  • Strong passion for Sales with an Analytical & Entrepreneurial mindset
  • Outstanding interpersonal as well as Written & Verbal communication skills alongside research capabilities
  • Appetite to learn new skills and tools required for the job
  • Ability to communicate, present, and influence all levels of the organization, including executive and C-level
  • Ability to work comfortably across a disparate set of global cultures
  • Should be comfortable to work in US time zone.

 

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Appknox is one of the top Mobile Application Security companies, recognized by Gartner and G2. We are a profitable B2B SaaS startup headquartered in Singapore, with our team working from Bengaluru.

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This is a high-ownership, hands-on outbound role for someone comfortable with multi-channel prospecting, cold calling, direct engagement with international buyers, and working consistently in US or European time zones.


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Outbound Pipeline Generation

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  • Account-based prospecting
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Qualification & Handover

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  • Pain points
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  • Stakeholder alignment
  • Buying intent
  • Potential fit with Appknox
  • Partner closely with Account Executives to ensure clean, context-rich opportunity handovers.
  • Help ensure qualified opportunities progress efficiently through the sales cycle.


Market-Specific Outreach

  • Tailor messaging based on region, industry, buyer persona, and security maturity.
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  • For European markets, adapt outreach based on country, regulatory environment, GDPR considerations, and sector-specific compliance requirements.
  • Continuously refine messaging based on response rates, conversion data, objections, and prospect feedback.
  • Develop an understanding of the competitive landscape and common security challenges within assigned territories.


Marketing & Sales Collaboration

  • Work closely with Marketing to follow up on campaigns and improve lead quality.
  • Share insights from prospect conversations to improve:
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  • Messaging
  • Target account selection
  • Campaign effectiveness
  • Collaborate with Account Executives on account strategy and opportunity creation.


Execution & Reporting

  • Maintain strong CRM hygiene with accurate activity, prospect, and pipeline tracking.
  • Follow defined sequences and maintain disciplined follow-ups.
  • Consistently meet or exceed weekly and monthly targets for:
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  • Meetings booked
  • Qualified opportunities
  • Pipeline generated
  • Conversion rates
  • Handle objections effectively and continuously improve prospecting performance.


Requirements

Experience

  • 1-3 years of experience in B2B SaaS sales development, outbound sales, or a similar role.
  • Prior experience selling or prospecting into international markets is required, particularly the US and/or Europe.
  • Experience selling into the US market from India is strongly preferred for US-focused roles.
  • Experience selling into European markets from India is strongly preferred for Europe-focused roles.
  • Experience in cybersecurity, developer tools, mobile application security, or enterprise SaaS is a strong advantage.


Track Record

  • Proven ability to consistently meet or exceed outbound meetings, qualified opportunity, or pipeline targets.
  • Demonstrated success working closely with Account Executives in a quota-driven environment.
  • Strong understanding of outbound sales motions and pipeline generation.


Prospecting Skills

  • Strong cold-calling, email outreach, and social-selling skills.
  • Comfortable engaging senior stakeholders, including security, engineering, and technology leaders.
  • Ability to research accounts, identify relevant stakeholders, personalize outreach, and build compelling prospecting sequences.


Communication

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  • Clear, confident, concise communication suited to international buyers.
  • Comfortable communicating with senior technical and business stakeholders.
  • For Europe-focused roles, proficiency in additional European languages such as German, French, or Spanish is a strong plus.
  • Exposure to European business communication styles and buying behaviour is an advantage.


Market Understanding

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  • For Europe: understanding of GDPR, regulatory considerations, and sector-specific compliance requirements is an advantage.
  • For the US: familiarity with US enterprise prospecting, communication styles, and buying processes is preferred.


Organization & Ownership

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  • Ability to work independently and take ownership of pipeline generation.
  • Comfortable working in a hybrid setup while managing international time zones.


Tools & Technology

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Territory-Specific Expectations

Depending on the assigned territory:


US Market

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  • Comfortable engaging US-based CISOs, Application Security leaders, Engineering leaders, and technology decision-makers.
  • Prior experience with US outbound prospecting from India is strongly preferred.


European Market

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  • Prospect across key European markets and industries including BFSI, fintech, telecom, SaaS, and digital platforms.
  • Adapt outreach based on country, industry, regulatory environment, and GDPR considerations.
  • Additional European language skills such as German, French, or Spanish are a strong plus.


Growth Path

High-performing SDRs will have the opportunity to progress into Senior SDR or Account Executive roles as Appknox continues to scale its US and European businesses.


Interview Process

  • Round 0: Profile Evaluation – HR
  • Round 1: Interview with Sales Team
  • Round 2: Assignment
  • Round 3: Interview with Head of Sales
  • Round 4: Final HR Round


Compensation

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.


Why Join Us?


Global Impact & Innovation: Be part of a cutting-edge cybersecurity company serving Fortune 500 clients and enterprises globally. Gain exposure to international sales strategies and work with customers across multiple industries and markets.

Learning & Growth: Access continuous development opportunities through on-the-job learning, professional courses, mentorship, and exposure to experienced sales and cybersecurity professionals.

Flexible Culture:Enjoy a flexible schedule and hybrid work model. Appknox trusts employees to take ownership of their work while maintaining a healthy and positive work culture.

Competitive Compensation:A rewarding package comprising base salary, performance-based commissions/bonuses, and equity options.

Benefits & Wellbeing:Comprehensive medical insurance for you and your family, Corporate-NPS participation, and wellness benefits including gym memberships and mental health support.

Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales professionals. You’ll work closely with the global sales organization, Account Executives, Marketing, and leadership teams across regions.


Ready to secure the future of mobile apps?

If you’re a driven SDR with a passion for B2B SaaS, cybersecurity, technology, and international sales, we want to hear from you. Join Appknox and help us build the next phase of our global sales journey across the US and Europe.















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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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