Seo Lead

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

Job title: Content Writing-Head

Work Location: Gurgaon

Reports to: CEO 

Role Overview:

As The Head of Content Writing, you will play a pivotal role in shaping and executing our content strategy. This position requires a seasoned content professional with a strong editorial background, exceptional leadership skills, and a passion for creating high-impact content. The ideal candidate will lead a team of content writers and collaborate with cross-functional teams to deliver content that engages, educates, and inspires our target audience.

Roles and Responsibilities:

1. Develop and lead the content strategy, ensuring alignment with the company's brand, goals, and target audience.

2. Manage and mentor a team of content writers, setting clear expectations, providing feedback, and fostering a culture of creativity and excellence.

3. Ensure all content produced is of high quality, adheres to brand guidelines, and aligns with the company's messaging and tone.

4. Lead the creation of various types of content, including blog posts, articles, whitepapers, eBooks, and more, ensuring they meet the standards for accuracy, clarity, and creativity.

5. Work closely with other departments, including marketing, design, and product, to gather insights and ensure content aligns with overall business objectives and strategies.

6. Collaborate with the SEO team to incorporate best practices into content creation, improving search engine visibility and driving organic traffic.

7. Use analytics tools to measure the performance of content, providing insights and recommendations for continuous improvement.

8. Keep abreast of industry trends, content marketing best practices, and emerging technologies to ensure our content remains relevant and competitive.

Education and/or Work Experience Requirements:

• Bachelor's degree in English, Journalism, Communications, or a related field. Master's degree is a plus.

• 7+ years of experience in content writing, with a focus on leadership roles.

• Proven track record of developing and executing successful content strategies.

• Strong editorial skills with a keen eye for detail and storytelling.

• Excellent leadership and team management skills.

• Ability to collaborate effectively with cross-functional teams.

• Familiarity with SEO best practices and content optimization.

• Outstanding written and verbal communication skills.

What we look for:

Resourceful individuals with a creative spirit to sketch our brand image through vividly portrayed content.

Responsibilities:

• Develop persuasive SEO-optimized content for blogs, campaigns, and newsletters
• Create research-oriented industry-specific content for websites
• Proofreading content before delivery
• Identify customers’ needs and gaps in content and recommend new topics
• Generate fresh content ideas for social media
• Work with graphic designers to digitally deliver content concepts

Requirements:

• Graduate in any stream with exceptional writing skills
• Good communication and interpersonal skills
• Proficient with Microsoft Office Suite and Google Docs
• Ability to multitask, prioritize and manage time efficiently

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥

We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

• Content Strategy and Management 
  • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention 
  • Manage digital content hubs and channels, including email, newsletters, and social media channels 
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan 
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met
  • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion 
  • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Content Production / SEO Know-How 
  • Have a working understanding of SEO, content categorization, content development, distribution, and measurement 
  • Collaborate with design and writing teams to produce high-quality content
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
• Measurement and Optimisation 
  • Monitor and analyze web traffic and social media metrics 
  • Support and manage ad hoc key projects and/or marketing initiatives 
  • Measure, optimize, improve and repurpose content on a regular and ongoing basis 
  • Support in requests related to data crunching and analysis.

We would love to hear from you if :

• You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
• Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
• A background in brand and/or content strategy, whether at an agency or in-house.
• Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
• Strong writing skills for both creative and business communication purposes.
• An ability to present to “sell through” our ideas and approaches.
• Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
• You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
• You know content-linked SEO inside-out.
• You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
• You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
• Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc

Why should you work with us?

• We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**

Sound like something you’d like to be a part of? We’d love to hear from you!

Desired Candidate Profile

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India

What you need to have:

• 3 - 6 years of relevant experience as SEO specialist or similar role
• 3+ years of experience in planning and implementing a successful SEO strategy
• 4 years of experience in web analytics, marketing, and business development
• Expertise in A/B and other testing methods
• Familiarity with HTML, CSS, JavaScript
• In-depth knowledge of research principles and methods and experience in analysing data
• Excellent communication, collaboration and project management skills
• Ability to adapt quickly in fast-paced environments

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.