SEO Specialist

Digital Marketing Manager - Astroyogi.com

Responsibilities

• Own the strategy and roadmap for a key product/business area.
• Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
• Responsible for tracking the performance of all campaigns that are run.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Understanding of branding and brand communication is also a bonus.
• Manage marketing budget and monitor usage for all platforms.
• Clear understanding of calculation of RoAS and other metrics is important
• Experience of working with agencies in performance marketing as well as media and creative agencies
• What we’re looking for:
• Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
• Strong analytical mindset and knowledge of performance marketing metrics.
• Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
• Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
• Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
• Highly organized, good time management and the ability to meet deadlines.
• Excellent English in written and verbal communication skills.

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

Roles & responsibilities:-

Exposure to US/International Clients (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

• Excellent written and verbal communication and presentation skills able to generate interest and engages the client during calls and emails.
• Manage projects, and establish productive, professional and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, and technology and manage resources, to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills are Preferred.
• Preferred Location Noida.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel and MS PowerPoint
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

• Maintain a consistent schedule of online meetings with the client to manage performance objectives, and customer- expectations and assess customer needs on an ongoing basis.

Immediate Joiner Preferred

The job is applicable only for Mumbai-based candidates.

Digital Marketing Agency Experience preferred.

I. YOUR ROLE

Driving business objectives for the agency’s clientele through Paid marketing activities.

II. YOUR RESPONSIBILITIES

• Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
• Ensuring campaign performance and identifying insights to drive incremental results.
• Collaborate with the Account Manager and creative teams for campaign planning.
• Drive positive curiosity and a hunger for learning and new ideas through the team.
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
• Build trust with clients’ POCs and Digital Leads.
• Ability to represent the agency in account reviews and performance meetings
• Assisting the team in pitching for new business.
• Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
• Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)

III. ABOUT YOU

- Professional / Academic Requirements

• 2+ years of relevant work experience in Paid media
• A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

- Technical Requirements

• Expert level command over Google Ads, Facebook/Instagram ads
• Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
• Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
• Master of decoding trends and analytics from data
• Proficient with the MS Office Software (PowerPoint, Excel)
• Superior communication and presentation skills
• Creative & Strategic thinking
• Up-to-date on creative and market trends

1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends