SEO Team Leader

Roles and Responsibilities:

Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.

Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

Analyzing & Reporting of Data & executing changes based on learnings.

Coordinate with agencies & design team to ensure campaign implementation.

Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.

Understand business growth and track record through analysis

Requirements:

Digital Marketing

Experience: 3-4 years

Good written and verbal communication skills.

Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.

We need to have resumes that talk about ROAS, CAC, 

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

Location- Pune and Bangalore, Work from office

Roles & Responsibilities

• Keyword Research and Analysis:

Conduct comprehensive keyword research in Hindi to identify high-value and relevant search terms. Analyze keyword competition and trends to develop effective optimization strategies.

• On-Page Optimization:

Optimize website content, meta tags, headings, and other on-page elements for Hindi-focused keywords. Ensure content is well-structured, relevant, and accessible to search engines.

• Content Optimization:

Collaborate with content creators to develop SEO-friendly content in Hindi, ensuring proper keyword integration and relevance. Implement best practices for optimizing images, videos, and other multimedia content.

• Technical SEO:

Conduct regular website audits to identify and resolve technical SEO issues. Monitor website performance, crawl errors, and XML sitemaps to improve site health.

• Local SEO (Hindi Audience Market):

Implement local SEO strategies targeting specific regions where Hindi is prevalent. Optimize Google My Business listings and other local business directories.

• Link Building:

Develop and execute effective link-building strategies for Hindi-focused content. Build high-quality, relevant backlinks through outreach, partnerships, and content Promotion.

• SEO Reporting and Analysis:

Monitor, analyze, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO tools. Provide actionable insights and recommendations based on data-driven analysis.

• Stay Current with SEO Trends:

Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices in both English and Hindi markets.

• Qualifications and Skills:

- Proven track record of successful SEO campaigns, particularly in Hindi-speaking markets.

- Fluent proficiency in Hindi and English languages, both written and spoken.

- Strong understanding of search engine algorithms and ranking factors.

- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

- Ability to work collaboratively in a team and manage multiple projects.

- Up-to-date knowledge of SEO trends and best practices.

- Proven experience as an SEO Specialist with a focus on Hindi markets.

- Relevant certifications in SEO and digital marketing (e.g., Google Analytics, Google Ads, etc.) is a plus.

• Manage and build an overall email marketing strategy.
• Create various email lists and campaigns.
• Test every campaign's success.
• Determine email marketing KPIs.
• Develop and present reports on a weekly basis.
• Develop a lead generation strategy.
• Create smart email lists.
• Increase email subscriptions.
• Analyze data to get smart insights.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are mobile-friendly.
  Follow up on interested respondents.
• Distributing emails through the use of automation software.

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

Job Summary
We are a startup based in Brookfield, ITPL Main Road, Bangalore. We are looking for a quality & creative Content Writer for creating engaging content as per needs.
Responsibilities and Duties

• Create, edit and proof-read copy according to the mandate expectations while meeting deadlines.

• Blog posts, Articles, Taglines, Social Media Content, Web copy, email copy, brochures, or other related marketing materials.

• Producing creative ideas for innovative campaigns

Key Skills
Must have practical knowledge of Ms-Office package, HTML Tags, CSS.
Required Experience and Qualifications

• Excellent command on the English language with a natural flair for writing, coupled with strong editing.
• Consistent in generating result oriented content that is thorough in research and comprehensive in treatment.
• Have knowledge of the Content Marketing/Digital Marketing Industry & able to deliver authoritative articles, which can be used as branding purpose.
• Proficient in SEO content development work, with a solid understanding of Social Media.
• Expertise in content updates for the company's social sites like Linkedin, Facebook, Twitter, etc.
• Ensuring ongoing improvements in content coverage and quality.
• To edit and revise existing content based on keywords.
• To develop unique, error free, grammatically correct content for client Brands.
• Flair for writing News, special stories.
• Able to create original play-free Blogs, Articles, website content, services descriptions.

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion