B2B Marketer

Job Description:

The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.

Key Responsibilities:

• Market Research and Analysis:

o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.

o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.

• Content Creation and Management:

o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.

o Create engaging and informative content that aligns with the brand's voice and marketing objectives.

• Social Media Management:

o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.

o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.

• Campaign Execution:

o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.

o Monitor campaign performance, analyze results, and make recommendations for future campaigns.

• Brand and Communication:

o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.

o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.

• Stakeholder Collaboration:

o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.

o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.

• Professional Development:

o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

• Proven experience in a marketing role, with a strong portfolio of marketing projects.

• Excellent communication and writing skills.

• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative thinker with the ability to develop innovative marketing strategies.

• Ability to work independently and as part of a team in a fast-paced environment.

• Detail-oriented with strong organizational and project management skills.

This role is 100% remote for residents of India.

Shift time - 7.30PM - 4.30AM

Who We Are:

HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. Our goal as a business is to create a sustainable, powerful, all things marketing operating system that creates limitless opportunities for our customers. With over 60,000 customers, we need people like YOU to help us grow and scale even further in the coming years.

We currently have 600+ employees worldwide, working remotely as well as in our headquarters, which is located in Dallas, Texas.

Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and, above all, encourage a healthy work-life balance for our employees wherever they call home! At HighLevel, we require our team members to be on camera for all customer, peer and supervisor interactions. Want to learn more? Check out our website: www.gohighlevel.com.

Who You Are:

You are looking for an opportunity to bring your creative, organized, and strategic thinking to a role that allows you to impact the success of others. Leveraging your sales-minded entrepreneurial spirit through creative outreach strategies to engage and recruit potential affiliates to join the HighLevel program. Your excellent communication skills and working knowledge of the marketing technology landscape will serve you well as you impact and expand the largest channel of HighLevel customer acquisition.

What You Will Be Doing:

• Measure success against affiliate program growth KPIs and metrics
• Regularly collaborate with Sales, Marketing, and Departmental leadership to develop and deploy ongoing Affiliate recruitment strategies
• Prospect and identify an ongoing targeted list of potential affiliates
• Create personalized strategies for existing affiliate quarterly goals and targets
• Orchestrate existing and prospective affiliate landing pages and pre-defined affiliate offers
• Other duties may be assigned

What Youll Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree or Equivalent SaaS Experience required
• 0-2 Years of Digital Marketing, Agency Sales, Account Management or Business Development experience
• Working Knowledge of topics such as Social Media Management, Social Media Advertising, Website/Funnel Building, and SEO
• Comfort in public speaking and presentations to a variety of audiences
• Proficiency in professional writing and or basic copywriting skills
• A strong technical aptitude to help our users succeed with the HighLevel software
• Experience working with and or ability to learn the use of various CRM Systems
• Working Knowledge of the following applications strongly preferred
• Google Suite, Zoom, Facebook, Instagram, Linkedin and other social media

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

• Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
• Analyzing Regular Customer Cohort Performance, both on a product & company level.
• Developing the product subscription business on the website.
• Build retention marketing campaigns based on customer segmentation.
• Drive User Engagement in Lower Funnels using user engagement platforms
• Build the Customer Loyalty Programme for the brand.
• Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
• Profiling Key Customer Groups Regularly
• Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
• Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

About us:

Company website: https://www.neulife.com/

INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.

This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.

Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.

You Should Apply If You Have:

• MBA degree in advertising or marketing
• Proven working experience in digital marketing. At least 5+ years
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of google analytics
• Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Tracking and improving search results on Google Search pages

 Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
• Design, build and maintain our social media presence
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Measure and report performance of all digital marketing campaigns, and assess against goals.

Benefits:

• Flexible work hours, Work from home and holidays policy
• Open and collaborative work culture
• Competitive salary

Please apply with below details in your resume:

• Current CTC
• Expected CTC
• Earliest joining period (In days)

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

• Monitoring the market & competitor activities & providing relevant reports.
• Maintain a database of potential business partner's contact numbers and emails.
• Brainstorm new and creative growth strategies.
• Come up with new marketing Ideas.
• Market product to target customers.