SEO Specialist

Summary:

The ideal candidate as a digital marketer is involved in implementing and formulating marketing strategies to enhance customer acquisition, and retention to boost conversion and revenue. You need to collaborate with the marketing team, to encompass Search Engine Optimization, email marketing, and the ability to analyze, the effectiveness of the contents, and measuring marketing return on investment.

Responsibilities

1. Organic Traffic: Measure the total volume of visitors coming to the website from search engines without paid advertising.

2. Create and implement link-building strategies to improve website authority.

3. Keyword Rankings: Track the positions of targeted keywords in search engine results pages (SERPs) to gauge visibility and progress in improving rankings over time

4. Monitor website performance using Google Analytics and provide recommendations for improvement

5. Stay updated with industry trends and emerging SEO techniques to ensure our strategies remain effective.

6. Schedule posts on social media platforms (using tools)

7. Research based on requirements tailored by the marketing team

8 Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.

Qualifications:

• Proficient in Google Analytics, and SEO tools.
• Experience in content for the web and organic search audience
• Qualifications In-depth knowledge of various social media platforms, trends, and best practices
• Strong creative, communication, and writing skills.

Assist in the formulation of strategies to build a lasting digital connection with consumers
    Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
    Be actively involved in SEO efforts (keyword, image optimization etc.)
    Prepare online newsletters and promotional emails and organize their distribution through various channels
    Provide creative ideas for content marketing and update website
    Collaborate with designers to improve user experience
    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
    Acquire insight in online marketing trends and keep strategies up-to-date
    Maintain partnerships with media agencies and vendor.

About JustCall-

JustCall is a VC backed, award winning anytime, anywhere, any device phone system for sales and support teams.  Trusted by 6000 customers globally including Domino’s, Google, Walmart, Jaguar, Cloud Kitchens, AIG. It takes seconds to get phone numbers in 70 countries and start making or receiving calls. Companies around the globe use JustCall to build stronger relationships with their customers and change the way they do business

About Role & You :-

• Should be Passionate about SEO and its contribution in growing a business

• Have 2 years of experience in handling end-to-end SEO for a brand or clients

• Ability to operate individually and with a team

• In-depth expertise in configuring & managing all aspects of Google Analytics & Google Tag Manager

• In-depth expertise in utilizing tools across technical audit, on-page, keyword research, content analysis, rank tracking & link building

• Ability to partner with Content Marketing team to develop content strategies for search opportunity, keyword analysis, and audience intent

• Ability to communicate effectively with various teams, internal & external stakeholders about the strategy, on-going execution & reporting of key metrics

• Ability to operate with minimal supervision

• Ability to keep a keen eye on competition & industry

• Ability to work with external vendors from a content & link building perspective

• Build relationships with publishers relevant to our business 

• Proven experience in B2B or SAAS or E-commerce or Agency would be an added advantage

• Knowledge in conversion, and online customer acquisition

• Keep abreast of SEO trends, algorithm updates, and best practices

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends