JOB BRIEF:
We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.
JOB DESCRIPTION:
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
- Prioritize keywords to attract target audience.
- Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
- Communicate the performance of process improvements to the Management team.
- Provide feedback regarding any broken links or other problems through the appropriate channels.
- Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
- Research and analyse competitor advertising links.
WHAT POSITION DEMANDS:
- At least 3 years’ experience within the SEO industry
- Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
- Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
- Strong team management skills
- A proven track record in delivering high performance SEO strategies for a range of clients
- Experience in creating effective outreach strategies
- Excellent communication and client-facing skills
- Excellent presentation and reporting skills
- Knowledge of ranking factors and search engine algorithms
WHAT WE OFFER YOU:
- Stable, consistent work hours.
- Competitive salary & comprehensive benefits.
- A fast-paced & high energy work place.
- 5 days working
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Overview:
We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.
Responsibilities:
- Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
- Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
- Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
- Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
- A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
- Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
- Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.
About Telstra
Telstra is Australia’s leading telecommunications and technology company, with operations in more than 20 countries, including In India where we’re building a new Innovation and Capability Centre (ICC) in Bangalore.
We’re growing, fast, and for you that means many exciting opportunities to develop your career at Telstra. Join us on this exciting journey, and together, we’ll reimagine the future.
Why Telstra?
- We're an iconic Australian company with a rich heritage that's been built over 100 years. Telstra is Australia's leading Telecommunications and Technology Company. We've been operating internationally for more than 70 years.
- International presence spanning over 20 countries.
- We are one of the 20 largest telecommunications providers globally
- At Telstra, the work is complex and stimulating, but with that comes a great sense of achievement. We are shaping the tomorrow's modes of communication with our innovation driven teams.
Telstra offers an opportunity to make a difference to lives of millions of people by providing the choice of flexibility in work and a rewarding career that you will be proud of!
About the team
Being part of Networks & IT means you'll be part of a team that focuses on extending our network superiority to enable the continued execution of our digital strategy.
With us, you'll be working with world-leading technology and change the way we do IT to ensure business needs drive priorities, accelerating our digitisation programme.
Focus of the role
Any new engineer who comes into data chapter would be mostly into developing reusable data processing and storage frameworks that can be used across data platform.
About you
To be successful in the role, you'll bring skills and experience in:-
Essential
- Hands-on experience in Spark Core, Spark SQL, SQL/Hive/Impala, Git/SVN/Any other VCS and Data warehousing
- Skilled in the Hadoop Ecosystem(HDP/Cloudera/MapR/EMR etc)
- Azure data factory/Airflow/control-M/Luigi
- PL/SQL
- Exposure to NOSQL(Hbase/Cassandra/GraphDB(Neo4J)/MongoDB)
- File formats (Parquet/ORC/AVRO/Delta/Hudi etc.)
- Kafka/Kinesis/Eventhub
Highly Desirable
Experience and knowledgeable on the following:
- Spark Streaming
- Cloud exposure (Azure/AWS/GCP)
- Azure data offerings - ADF, ADLS2, Azure Databricks, Azure Synapse, Eventhubs, CosmosDB etc.
- Presto/Athena
- Azure DevOps
- Jenkins/ Bamboo/Any similar build tools
- Power BI
- Prior experience in building or working in team building reusable frameworks,
- Data modelling.
- Data Architecture and design principles. (Delta/Kappa/Lambda architecture)
- Exposure to CI/CD
- Code Quality - Static and Dynamic code scans
- Agile SDLC
If you've got a passion to innovate, succeed as part of a great team, and looking for the next step in your career, we'd welcome you to apply!
___________________________
We’re committed to building a diverse and inclusive workforce in all its forms. We encourage applicants from diverse gender, cultural and linguistic backgrounds and applicants who may be living with a disability. We also offer flexibility in all our roles, to ensure everyone can participate.
To learn more about how we support our people, including accessibility adjustments we can provide you through the recruitment process, visit tel.st/thrive.
About Lentra:
Lentra is a new-age, domain-native platform built from the ground up, designed and developed to empower financial institutions with tomorrow’s lending ecosystem, today. With its full-stack, fully digital, secured products and solutions, Lentra is the future of smart, seamless, secure digital lending.
Our solutions cover the Indian lending stack effectively for digital origination by providing capabilities like eKYC, vKYC, eSign, eNACH, etc., besides MultiBureau(R), a comprehensive BRE for faster decisioning and configurable onboarding workflows. Reliability and minimal TATs are the key takeaways from Lentra’s offerings.
Our Marquee Clients including the topmost private banks in India are now future ready and encashing business opportunities. Lentra's zero risk instant lending solution will empower the FIs to leapfrog into the future.
About the Role:
Lentra AI Pvt. Ltd looking for a Senior Software Engineer to contribute to the software development life cycle, from design and development to testing, release and maintenance. Software Developer responsibilities include building web application modules and testing features before release. If you have hands-on experience developing software with agile methodologies and are ready to lead our junior developers, we'd like to meet you. Ultimately, you will create, enhance, deploy and maintain functional, secure and high-quality applications
Responsibilities:
The candidate has to perform the below responsibilities:
- Active contribution in designing, developing, testing, deploying and maintaining software
- Collaborate with the team to develop web services, mobile and web applications
- Write well designed, efficient, secure and performant code
- Follow best practices in design and testing
- Review, test and debug team members code
- Actively contribute in writing and updating documents
Candidate requirements:
- Candidates should have a minimum of 5 year of experience in web based development using these technologies:
- Core Java, SpringMVC, Node.js, ORM
- Working knowledge of relational database and noSQL databases, Caching technologies
- RESTful, SOAP, JSON
- Angular, HTML5, CSS
- Proficient understanding of code versioning tools, such as Git
- Knowledge of Agile Scrum development Methodologies
- Integrate applications with network systems, servers, and databases
- Troubleshoot problems with application development and use
- Excellent conceptual, and critical thinking capabilities
- Self-directed and self-motivated with the ability to take charge or play a supporting role
- Strong understanding of product development
- Clear written and verbal communications skills (English), including presentation
Location & commitments:
- This is a Permanent Opportunity.
- Job Location is Pune
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
As a Media coordinator, you would be responsible for increasing the digital reach of the client and ensuring consistency of information across all media channels.
What you will do:
- Responsible for building a coordination channel with the media network in the assigned constituencies of the client
- Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
- Responsible for Setting up and optimizing campaign pages on various social media platforms
- Responsible for Managing and running digital media properties in the constituencies
What you need to have:
- Should have experience in digital marketing, primarily social media (LinkedIn, Facebook, Instagram and Twitter)
- Flexible for extensive local travel
- Continuous lookout for avenues to promote the client
- Proficiency in English, Hindi, Punjabi is mandatory