Content Writer

Responsibilities:

• Develop and implement digital marketing and branding strategies for the CEO's personal and professional brand.
• Collaborate with the CEO to develop content for social media platforms, blogs, newsletters, and other digital channels.
•  Monitor, track, and analyze the effectiveness of digital marketing campaigns and adjust strategies as needed.
• Maintain up-to-date knowledge of industry trends and competitor activity.
• Manage and optimize the CEO's online presence and reputation.
• Handle any digital crises that may occur, including negative reviews or feedback.
• Ensure all digital content is SEO optimized to increase online visibility

 

Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

https://digitalyards.in/category/trending/">Digital Yards is a Business News platform where users read Latest Digital Marketing news, https://digitalyards.in/">trending Market News, Sustainability News, Business News on the Digital Yards. Grow your business online with our latest articles. 

Need to promote the https://digitalyards.in/category/paid-media/">site visibility and increase website traffic

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are an omni channel platform having both offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.

Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

Key Responsibilities:

- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.

- Develop and execute App Store Optimization strategies

- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Candidate Profile:

The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.
- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).

- Working experience with creative and marketing agencies

- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking

Proven working experience in digital marketing (3 years+)
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

Job Description for Marketing Manager:

 

Must have experience with an IT Service Based Company

Mandatory Skills: PPC, Google paid campaign

Exp -4-6

Budget- 6-7lpa

 

• Managing all marketing for the company and activities within the marketing department.
•  Developing the marketing strategy for the company in line with company objectives.
•  Coordinating marketing campaigns with sales activities.
• Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
•  Overseeing the company’s marketing budget.
•  Creation and publication of all marketing material in line with marketing plans.
•  Planning and implementing promotional campaigns.
•  Manage and improve lead generation campaigns, measuring results.
•  Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
•  Monitor and report on the effectiveness of marketing communications.
•  Creating a wide range of different marketing materials.
•  Working closely with design agencies and assisting with new product launches.
•  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
•  Analyzing potential strategic partner relationships for company marketing.

Growth Marketing Manager

Experience - 2.0 to 6.0 Year(s)

Location - Delhi

Working days - 5

Qualification - Any Graduate (Full time)

Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set

Job Responsibilities:

• Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
• Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
• Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
• Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
• Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth

Job Requirements:

• 2 years Hands-on Experience on Facebook or Google Marketing
• Excel & data analytics skill set (SQL knowledge is a plus) 
• Strong with number crunching
• Analytical bent of mind; can break down data and assess it efficiently 
• Willing to learn in fast-paced startup ecosystem with Result-driven mindset 
• Ability to work under pressure, tight timelines & handle uncertainty 
• Ability to manage and prioritize multiple projects and tasks simultaneously 
• Strong interpersonal, time management, and problem-solving skills

About Role: 

Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.




Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required




Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team


Be in charge of the marketing activities at Instataskers. This involves, 1- Marketing strategy for Digital. this will include strategizing the marketing plan for social media channels. Coming up with ideas, being in touch with freelancers to get the designs executed. Manage paid marketing. 2- Content Strategy -We do a lot of content marketing in the form of blogs, email marketing, medium etc. To come up with blog topics, get it written by our writers by helping them with keywords. Manage profile on quora,medium. 3- Offline marketing- Being a marketplace we can have offline networking sessions with our clients and vendors. 4- Public Relations and promotions. Candidate must have good experience and knowledge of paid marketing.