
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM

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Paid Marketing Executive
Experience-2+ yrs
Ctc- 6 LPA Max
Notice Period- less than 1 Month
Job Description:
Plan, launch, and optimize performance marketing campaigns across
Google Ads, Meta Ads, and LinkedIn Ads.
Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.
Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
Leverage AI tools and automation techniques to streamline campaign
processes, enhance efficiency, and improve overall campaign performance.
Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
Track, analyze, and report performance using tools like Google Analytics,
Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
Requirements
2 + years of experience in performance marketing / digital marketing,
preferably in B2B or in Finance sector.
Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.
Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).
Ability to manage budgets effectively and deliver measurable business outcomes.
Strong communication and collaboration skills.
Bachelor’s degree in Marketing, Business, or a related field
Certifications in Google Ads or Facebook Blueprint are a plus
Sal: Upto 30LPA+ESOPs
Location: Bangalore and Mumbai
Hybrid work mode
EXP: 3-6y
Roles & Responsibilities
Cashflo, true to its name, is on a mission to unlock $100+ billion of trapped working capital in
the economy by creating India’s largest marketplace for invoice discounting to solve the
day-to-day cashflow problems faced by businesses. Founded by ex-BCG and ISB / IIM
alumni, and backed by General Catalysts and Elevation Capital, Cashflo helps democratize
access to credit in a fair and transparent manner.
Awarded Supply Chain Finance solution of the year in 2019, Cashflo creates a win-win
ecosystem for Buyers, suppliers and financiers through its unique platform model. Cashflo
shares its parentage with HCS Ltd., a 25 year old, highly reputed financial services company
has raised over Rs. 15,000 Crores in the market till date, for over 200 corporate clients.
Our leadership team consists of ex-BCG, ISB / IIM alumni with a team of industry veterans
serving as the advisory board. We bring to the table deep insights in the SME lending space,
based on 100+ years of combined experience in Financial Services. We are a team of
passionate problem solvers and big thinkers and are looking for like-minded people to join
our team.
We are looking for someone who loves a challenge, is ambitious, super tenacious and
persistent. S/he is a self-starter, thrives in a dynamic, small start-up environment, has a
knack for understanding customer needs, and loves to get sh*t done! If you check these
boxes - we want to talk to you!
The opportunity:
-Solve a complex $300+ billion problem at the cutting edge of Fintech innovation, and make
a tangible difference to the small business landscape in India
-Join a high performance, dynamic and collaborative work environment that throws new
challenges on a daily basis
-Be part of the early founding team and be directly responsible for driving the company's
success
Key Responsibilities
-As an early team member, you will get a chance to set the foundations of our engineering
culture. You will help articulate our engineering principles and help set the long-term
roadmap.
-Making decisions on the evolution of Cashflo's technical architecture
-Building new features end to end, from talking to customers to writing code
Our Ideal Candidate Will Have
● 3+ years of full-time software engineering experience
● Experience building scalable backend platforms (you've owned & built features from start
to
finish before)
● Thorough knowledge of SDLC
● Extensive knowledge of any of Python, Go, NodeJS
● Expertise on any RDBMS or NoSQL databases
● Understanding of messaging systems like RabbitMQ, Kafka and protocols
● Understands CI/CD pipelines
● Exposure to cloud providers like AWS, GCP or Azure
● Seen extensive scale and understands the evolutionary technical challenges
About You
-Product-minded. You have a sense for great user experience and feel for when something
is off. You love understanding customer pain points and solving for them.
-Get a lot done. You enjoy all aspects of building a product and are comfortable moving
across the stack when necessary. You problem solve independently and enjoy figuring stuff
out.
-High conviction. When you commit to something, you're in all the way. You're opinionated,
but you know when to disagree and commit. Mediocrity is the worst of all possible outcomes.
What’s in it for you
● Gain exposure to the Fintech space - one of the largest and fastest growing markets in
India
and globally
● Shape India’s B2B Payments landscape through cutting edge technology innovation
● Be directly responsible for driving company’s success
● Join a high performance, dynamic and collaborative work environment that throws new
challenges on a daily basis
● Fast track your career with trainings, mentoring, growth opportunities on both IC and
management track
● Work-life balance and fun team events
JOB DESCRIPTION | IFAS PUBLICATIONS | GRAPHIC DESIGNER INTERN
ABOUT COMPANY: IFAS Publications is India's No. 1 publisher for reference books in graduate and postgraduate college exams, as well as competitive examinations like CSIR NET, UGC NET, GATE, SET, PSC, CUET PG, IIT JAM, and more, IFAS Publications is your trusted companion in the quest for excellence. Since our humble beginnings in 2002, we have grown to become the fastest-growing publishing house in India, with over 200+ titles available at 2000+ bookshops and leading online stores. Our commitment to "Learning Made Simple" drives us to provide books that empower every student to achieve their academic goals. We have 4 branches in India - Kolkata, Pune (Someshwarwadi & Hinjewadi), Jodhpur, and Hyderabad.
Join the IFAS Publications family and unlock your full potential!
RESPONSIBILITIES:
• Study design briefs and determine requirements.
• Schedule projects and define budget constraints.
• Conceptualize visuals based on requirements.
• Prepare rough drafts and present ideas.
• Develop illustrations, logos and other designs using software or by hand.
• Use the appropriate colors and layouts for each graphic.
• Work with copywriters and creative director to produce final design.
• Test graphics across various media.
• Amend designs after feedback. • Ensure final graphics and layouts are visually appealing and on-brand.
REQUIREMENTS: • Qualification: Minimum Graduated.
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).
• A strong portfolio of illustrations or other graphics.
• A keen eye for aesthetics and details.
• Excellent communication skills.
• Ability to work methodically and meet deadlines.
NOTE: This is a paid internship 3 months & with full potential to convert it into a fulltime role based on your internship performance - Stipend bracket (5k to 7k per month).
Working Days: Monday to Saturday
Working Time: 10 am – 7 pm
Office Location: Shivranjan Tower, 2nd Floor, Someshwar Wadi Rd, near Rajwada Hotel, In front of Pawana sahkari Bank, Someshwarwadi, Pashan, Pune, Maharashtra 411045.
Website: www.ifasonline.com
- Understand product specifications and user psychologyConduct concept and usability testing and gather feedbackCreate personas through user research and dataDefine the right interaction model and evaluate its successDevelop wireframes and prototypes around customer needsFind creative ways to solve UX problems (e.g. usability, findability)Work with UI designers to implement attractive designsCommunicate design ideas and prototypes to developersKeep abreast of competitor products and industry trends
Designation: Senior .Net Developer
Location: Whitefield Bangalore
Experience: 5 + Years
Joining: Immediate Joining
Roles & Responsibilities :
- Responsible for maintaining and developing all parts of a complex service-oriented system
- Work with a large arsenal of open source and cutting-edge technologies such as .Net with SQL, Asp .Net, C#, MV6, JQuery, Ajax API’s..,
- Plan and implement model data structures for scalability
- Write secure code
- Participate in all phases of the development life cycle
- Work on the maintenance and improvement of existing data structures
- Research, evaluate and analyse technical and design requirements
- Troubleshoot and fix bugs/flaws to ensure servers are running optimally.
- Incorporate standards-based development processes for website and web/mobile applications.
- Assist with website strategy and planning.
- Subject matter expert, providing: guidelines, best practices, and training to other individuals
- Formulate concepts and ideas for additional products, tools, and services
Skills Requirement:
- Experience building solutions for high-traffic websites.
- Strong Knowledge in .Net with SQL, Asp .Net, C#, MV6, JQuery, Ajax API’s..,
- Prior experience in building analytical tools and dashboards.
- Operate and thrive in ambiguous situations with evolving requirements.
- Architect simple/lean frameworks for prototypes and quick POCs.
- Excellent knowledge of API design.
- AWSRoles and Responsibilities.
- Gather requirements for the app.
- Design and Implement a Full-stack system.
- Develop and Deploy the app on Production.
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- IT-Software / Software Services
- Area: IT Software
- Category: Programming & Design
- Software Developer
- Type: Permanent Job, Full Time
Industry
- Information Technology & Services
Employment Type
Full-time
Minimum 2 years of working experience.
Can work on live projects of international clients.
Can handle multiple projects
Error-free coding.
Required Experience, Skills and Qualifications
Objective-C, or increasingly, the Swift 3.0 programming language
Apples Xcode IDE
Frameworks and APIs like Foundation, UIKit, and CocoaTouch
UI and UX design experience
Apple Human Interface Guidelines
2D and 3D graphics frameworks like SpriteKit and SceneKit
OpenGL or Metal, iOS graphics APIs
Familiarity with iOS 10 and newer OS versions
A Git code repository technology
Strong Objective-C skills and inside-and-out knowledge of the iOS SDK.
Experience using and creating scalable web-based Restful APIs.
Job Description:
- Connect and engage with pre generated leads via outbound calls (approx. 80-100 calls).
- Reach out to new customers and explain to them about benefits of the Services/Product Offered.
- Initiate repeat sales by follow up phone calls from existing customers.
- Develop in-depth knowledge of products and services to make suitable recommendations based on customer needs.
- Continually meeting or exceeding daily and monthly targets with respect to call volume and sales.
- Achieve sales targets by new customer acquisition and ensure growth / revenue from existing customers
- Adhere to quality standards and processes within defined metrics.
Required Skills:
- Good communication skills
- Active listening skills
- Strong convincing skills
- Client handling skills
- Ability to handle stress and rejection in soliciting clients
Desired Skills:
- Prior experience in sales/business development/voice process will be preferred
- Solution oriented with effective problem solving skills
- Knowledge of various online portals will be an added advantage.
About the role
- Collaborating with a team of like-minded and experienced engineers for Tier 1 customers, you will focus on data engineering on large complex data projects. Your work will have an impact on platforms that handle crores of customers and millions of transactions daily.
- As an engineer, you will use the latest cloud services to design and develop reusable core components and frameworks to modernise data integrations in a cloud first world and own those integrations end to end working closely with business units. You will design and build for efficiency, reliability, security and scalability. As a consultant, you will help drive a data engineering culture and advocate best practices.
Mandatory experience
- 1-6 years of relevant experience
- Strong SQL skills and data literacy
- Hands-on experience designing and developing data integrations, either in ETL tools, cloud native tools or in custom software
- Proficiency in scripting and automation (e.g. PowerShell, Bash, Python)
- Experience in an enterprise data environment
- Strong communication skills
Desirable experience
- Ability to work on data architecture, data models, data migration, integration and pipelines
- Ability to work on data platform modernisation from on-premise to cloud-native
- Proficiency in data security best practices
- Stakeholder management experience
- Positive attitude with the flexibility and ability to adapt to an ever-changing technology landscape
- Desire to gain breadth and depth of technologies to support customer's vision and project objectives
What to expect if you join Servian?
- Learning & Development: We invest heavily in our consultants and offer internal training weekly (both technical and non-technical alike!) and abide by a ‘You Pass We Pay” policy.
- Career progression: We take a longer term view of every hire. We have a flat org structure and promote from within. Every hire is developed as a future leader and client adviser.
- Variety of projects: As a consultant, you will have the opportunity to work across multiple projects across our client base significantly increasing your skills and exposure in the industry.
- Great culture: Working on the latest Apple MacBook pro in our custom designed offices in the heart of leafy Jayanagar, we provide a peaceful and productive work environment close to shops, parks and metro station.
- Professional development: We invest heavily in professional development both technically, through training and guided certification pathways, and in consulting, through workshops in client engagement and communication. Growth in our organisation happens from the growth of our people.
Core
Booking Journal Entries basis bank statements and client.
Preparation of Bank Reconciliation and maintaining the respective financial logs.
Prepare monthly financial reporting package for the Hedge Funds, including the determination of
"Net Asset Value" and prepare the Statement of Asset and Liabilities and Profit and Loss Statement
Ensuring fund income and expenses, including management and performance fees, are accrued for
and are in accordance with relevant accounting standards.
Accurate and timely processing of all capital activities including calls and distributions, transfers,
rollups, capital commitments and calls.
Derive pricing for portfolio investments. Updating status reports.
Cash Management-managing the daily cash flow of trades and monitoring fund cash-flows.
Process incoming and outgoing cash movements related to capital activity.
Reporting-preparing bespoke reports to address client requests.
Independently complete cash, portfolio and capital reconciliations and investigate and resolve any
discrepancies.
Requirements for this role include:
2+ year(s) of accounting experience for financial instruments (equities, fixed income, and derivatives),
operation of capital markets, and life cycle of trades. Good knowledge of Capital Market
Ability to work regularly scheduled shifts.
University degree or equivalent that required 3+ years of formal studies of Finance/Accounting
principles
2+ year(s) of data entry experience that required a focus on quality including attention to detail,
accuracy, and accountability for your work product.
2+ year(s) of experience using MS-Excel that required you to use Formulas, Tables & Formatting,
Conditional Formatting, Charting, Pivot tables & Pivot Reporting.
1+ year(s) of experience in a service-oriented role where you had to correspond in writing or over the
phone with external customers.
Desired qualities:
A drive to broaden one’s knowledge of the financial services industry by learning new concepts and
systems and taking the initiative to apply it to daily work assignments.
Attention-to-detail to ensure that all deliverables consistently meet the highest standard of quality
and accuracy.
Positivity and collegial approach in assisting both colleagues and clients and the ability to work in
team environment.
Curiosity, critical thinking and attention to detail: Whether it’s to identify a solution to a problem or
possibly help implement a more efficient process or procedure, your skills have a place in our
business.












