In a mobile-first world, there is always an inevitable risk posed by cyber security concerns, which is addressed by our client through API-based solutions. They focus on securing mobile-first enterprises against new age cyber fraud. Their aim is to reduce risk and accelerate the growth of all mobile transactions.
What you will do:
- Devising campaigns and strategies to increase end-consumer sign-up
- Being guardian for the Conversion rate optimization (CRO) for the entire merchant funnel - Landing page, Signup, Onboarding, Referral and Engagement
- Handling all merchant lifecycle communication to optimize merchant funnels via emails, sms, push notifications and more
- Working closely with Product team to create viral loops across the merchant and consumer lifecycle to drive sustainable product-led growth
- Working on content for various use cases and mediums - blogs, video scripts, ads copies, landing pages, social media copies, etc.
- Enabling sales and business teams with lead generation - sales kits, testimonials, case-studies to better the conversion funnel
- Improving merchant sign-ups to keep the top-line ticking - community building, webinars, event organization etc. to increase brand awareness
What you need to have:
- At least 3+ years experience working in D2C/ SaaS/ Payments space with focus on building strategies around growth, conversions, engagement and retention either in a product marketing/ growth marketing role
- Ability to build a trackable and transparent leads pipeline for sales teams to hunt
- Excellent verbal and written communication skills
- Experience with analytics and event tracking tools (Mixpanel, Google Analytics)
- Experience with marketing automation tools or CRMs
- Experience with HubSpot would be a bonus
Shubham Vishwakarma
Full Stack Developer - Averlon
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon