Product Growth Manager

B2B SAAS for mobile cyber security

Product Growth Manager

Unnati

Company

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Product Growth Manager

at B2B SAAS for mobile cyber security

Agency job

via Unnati

3 - 5 yrs

₹12L - ₹15L / yr

Bangalore

Skills

Product Marketing

Product Management

growth marketing

In a mobile-first world, there is always an inevitable risk posed by cyber security concerns, which is addressed by our client through API-based solutions. They focus on securing mobile-first enterprises against new age cyber fraud. Their aim is to reduce risk and accelerate the growth of all mobile transactions.

Our client is located in the USA, Singapore and India and they are ISO 27001:2013 certified. Their investors include prominent VCs like XYZ Venture Capital, BLUME, Village Global, Emphasis Ventures, Sweat Equity Ventures.

As a Product Growth Manager, you will be responsible for driving strategic partnerships in the Indian D2C ecommerce ecosystem for lead-generation.

What you will do:

Devising campaigns and strategies to increase end-consumer sign-up
Being guardian for the Conversion rate optimization (CRO) for the entire merchant funnel - Landing page, Signup, Onboarding, Referral and Engagement
Handling all merchant lifecycle communication to optimize merchant funnels via emails, sms, push notifications and more
Working closely with Product team to create viral loops across the merchant and consumer lifecycle to drive sustainable product-led growth
Working on content for various use cases and mediums - blogs, video scripts, ads copies, landing pages, social media copies, etc.
Enabling sales and business teams with lead generation - sales kits, testimonials, case-studies to better the conversion funnel
Improving merchant sign-ups to keep the top-line ticking - community building, webinars, event organization etc. to increase brand awareness

Candidate Profile:

What you need to have:

At least 3+ years experience working in D2C/ SaaS/ Payments space with focus on building strategies around growth, conversions, engagement and retention either in a product marketing/ growth marketing role
Ability to build a trackable and transparent leads pipeline for sales teams to hunt
Excellent verbal and written communication skills
Experience with analytics and event tracking tools (Mixpanel, Google Analytics)
Experience with marketing automation tools or CRMs
Experience with HubSpot would be a bonus

As a Product Growth Manager, you will be responsible for driving strategic partnerships in the Indian D2C ecommerce ecosystem for lead-generation.

What you will do:

Devising campaigns and strategies to increase end-consumer sign-up
Being guardian for the Conversion rate optimization (CRO) for the entire merchant funnel - Landing page, Signup, Onboarding, Referral and Engagement
Handling all merchant lifecycle communication to optimize merchant funnels via emails, sms, push notifications and more
Working closely with Product team to create viral loops across the merchant and consumer lifecycle to drive sustainable product-led growth
Working on content for various use cases and mediums - blogs, video scripts, ads copies, landing pages, social media copies, etc.
Enabling sales and business teams with lead generation - sales kits, testimonials, case-studies to better the conversion funnel
Improving merchant sign-ups to keep the top-line ticking - community building, webinars, event organization etc. to increase brand awareness

Candidate Profile:

What you need to have:

At least 3+ years experience working in D2C/ SaaS/ Payments space with focus on building strategies around growth, conversions, engagement and retention either in a product marketing/ growth marketing role
Ability to build a trackable and transparent leads pipeline for sales teams to hunt
Excellent verbal and written communication skills
Experience with analytics and event tracking tools (Mixpanel, Google Analytics)
Experience with marketing automation tools or CRMs
Experience with HubSpot would be a bonus

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