SEO Analyst/Executive

Assist in the formulation of strategies to build a lasting digital connection with consumers
    Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
    Be actively involved in SEO efforts (keyword, image optimization etc.)
    Prepare online newsletters and promotional emails and organize their distribution through various channels
    Provide creative ideas for content marketing and update website
    Collaborate with designers to improve user experience
    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
    Acquire insight in online marketing trends and keep strategies up-to-date
    Maintain partnerships with media agencies and vendor.

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

• Develop and implement SEO and PPC strategies
• Create and manage link building strategies, content marketing strategies, and social media presences
• Innovate and present new marketing platforms and strategies
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

We are looking to hire a smart & dynamic individual having a minimum work experience of 5+ years in Marketing for SAAS software product.

The individual will be responsible for building and leading a talented team, driving pipeline generation and brand building by executing well-researched, high-quality campaigns across different platforms.

If you are full of creative ideas, want to lead from the front and, are passionate about working in a start- up environment, you are the best fit for us.

Responsibilities 
 The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.
 Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.
 Work closely with the leadership and cross-functional teams to develop and drive targeted marketing programs to generate awareness, build a pipeline, and nurture lead funnel through the sales cycle.
 Drive GTM product messaging, brand differentiation, marketing content, and external communications
 Explore new acquisition funnels, devices and content to reduce cost per lead and overall cost per acquisition.
 Define requirements, tasks, and resources associated to SEO strategy (both off-page & on-page with keywords strategy)
 Own the data analysis, reporting and dash boarding for the vertical and continuously optimize the marketing spends.
 Measure and report progress against marketing goals, gain customer insight, and align marketing strategies to cater to various industries and personas

Requirements 
 5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
 Demonstrated success in highly collaborative partnerships with other marketing and cross- functional leaders both inside and outside the company
 Hands-on execution ability with effective project and time management  Experience working with agencies and partner networks to execute campaigns across various channels
 Ability to simplify product messaging and the value they create
 Execution focused with a bias toward action, a great collaborator; you never stop pushing towards clarity and delivery.
 Must be able to build the marketing tech stack required for the execution of targeted campaigns. Good knowledge of native ad platforms, affiliate marketing, attribution-tech and re- targeting.
 Great interpersonal skills. You will be responsible for a high-performing team that is driven and goal-oriented. Clear and timely communication and the ability to manage and solve challenging situations are a must.
 High levels of ownership and accountability. An ability to keep a strategic outlook while managing everyday operations and providing the required support to the team

Benefits of working @Kommunicate

 Competitive salary & stock options
 Work on cutting edge tech, AI, NLP, deep tech, innovative & building pioneering tech
 Work closely with founders, executives, and people with an entrepreneurial mindset
 Freedom to work on multiple tech stacks
 Growth opportunity
 Your work will have more impact and recognition
 Work in a fast-paced environment
 Solve critical problems
 Freedom to choose the way you work
 Get a chance to talk directly with the customers across the world
 Work with really smart people around, it's a team of young minds from IITs, Govt. and other top engineering colleges.

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads
• Certification is Google AdWords and Analytics is preferred

Experience:1-3 years of experience in;

• Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically
• Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms
• General Knowledge:
• Understanding of PPC Campaigns
• Understanding of advertising on Google, Facebook, Linkedin, and Twitter

Roles and Responsibilities

- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites. 
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.

- Strong understanding on Google Assistant and voice search.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools

Job Specific Knowledge & Skills

a)  Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities

b) Behavioral:

- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently

Qualification:

- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word

- Media Industry preferred, but non-media professionals can also apply

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points