About Global Market Insights Research PVT LTD
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We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.
Experience: 4 - 6 Yrs
Must Have Skills: Good flair for Writing with marketing touch
Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing
Key Responsibilities:
• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team
• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand
• Should be able to work with diverse set of people
• Should be able to understand the cultural nuances of US customers
• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services
• Should be able to do US overlap hours (India time 2 pm – 10 PM )
Technical Experience Mandatory
• Good command over English
• Mandatory: Marketing flavor while writing the content
Professional Attributes:
• Should be able to work independently on the technical and creative writing
• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams
• Ability to align with US region
• Ability to coordinate and get work done through partners for social media / website related areas
Educational Qualification: Any Degree
Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints
- The desired candidate must be from a D2C company.
- Strong hands-on experience in handling e-commerce platforms/websites.
- MBA- Marketing with minimum of 3 years experience in the same role.
Responsibilities:
1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms
2. Create D2C channel from scratch for a brand as well as run an existing one
3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic
4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels
5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth
6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.
7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports
8. Ensure content marketing and content updation on own channel to engage consumers
9. Launch a long-running program to ensure higher retention and drive repeat purchases
Requirements:
Experience in running D2C channels from an end-to-end perspective
Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance
Understanding of consumer behavior and market trends
High result orientation – getting things done on time and as per agreed-upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities
Your Responsibilities:
- Independently coordinate webinars, tradeshows, and conferences, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral.
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Assist with website content social media and digital marketing programs.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
You Have:
- Exceptional problem-solving skills
- Strategic, data-driven mindset with excellent execution skills for rapid project completion
- Strong interpersonal and teamwork skills
- Experience with marketing automation tools and communication platforms
Your Key Competencies:
- Self-motivated
- Detail-oriented
- Results-driven
- Project management for ensuring timely delivery of projects
Your Education and Experience:
- BA/BS University degree with a concentration in marketing, advertising, or business.
- 2+ years of marketing experience
Responsibilities for Digital Marketing
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
Experience - 10 years minimum in Health
Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratch
Health / Pharma experience is a must
THIS ROLE IS A PERMANENT PART TIME ROLE